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How To Write Cold Emails


Clickbank Marketing Tools

Transcript:

00:00

in the past couple months i built up a
00:01
brand new e-commerce seo agency
00:04
from zero to six figures in sales that
00:06
means over a hundred thousand dollars
00:08
in sales on 12-month contracts just from
00:11
sending
00:11
cold emails this isn’t to my audience
00:14
this isn’t youtube videos isn’t to my
00:16
email list this is called emails to
00:18
people that have never
00:19
heard of me before and literally every
00:22
client so far which isn’t many but every
00:24
client so far
00:25
has never heard of me prior to sending
00:27
the email so it’s not like i’m emailing
00:29
people that may have already heard of me
00:31
so what i’d like to do in this video is
00:32
walk you through how
00:33
exactly i did that by going through my
00:35
updated cold email and strategy
00:37
my most popular video on this channel
00:39
was my cold email strategy before
00:42
so let me go through how exactly it’s
00:43
changed and what the updated process for
00:45
doing that
00:46
is start it nice and simple let’s go
00:48
through the process of aligning these
00:49
clients
00:50
so first up we identify a list of people
00:53
to email and we’ll go through exactly
00:54
how to do that but essentially we find
00:56
say local business owners or e-commerce
00:58
business owners or sas companies
01:00
and we create a list of them and then we
01:02
send them an email
01:03
now this email in my approach is a video
01:06
lead magnet
01:07
and what that means is we send something
01:08
to them and we say hey would you like to
01:10
see a video
01:11
and this video contains some type of
01:13
value this can either be
01:14
case studies ideally or if you’re brand
01:16
new you don’t have any then you can also
01:18
offer a video audit or some other type
01:21
of value it doesn’t matter this is a
01:23
video
01:23
offering value now when people respond
01:25
saying yes send that video to me which
01:27
is usually going to be maybe two to five
01:29
percent of people
01:30
then you go ahead record that video send
01:32
it over to them
01:33
and then you push them to get on a phone
01:34
call now most people
01:36
will not respond most people you send
01:38
this video to will not respond
01:39
whatsoever
01:39
i’m saying this up front so people’s
01:41
expectations aren’t blown but for anyone
01:43
that does respond then you jump on a
01:44
call and you go into your sales
01:46
process it is that simple now you can
01:49
change this up a little bit you can send
01:50
the video directly without waiting for
01:52
them to respond you can also send other
01:53
types of value
01:54
but the point is you offer something of
01:57
value and then afterwards you push them
01:59
to get on
01:59
the phone now the reason we do this is
02:01
because it adds a lot of value prior to
02:03
ever speaking to them
02:04
if they watch a 10-15 minute video full
02:07
of value
02:08
then they get on the phone with you
02:09
they’re significantly more likely to
02:11
make a purchase from you
02:12
likewise it’s also easier to get them to
02:14
agree to watch a video versus getting
02:16
onto a phone call with you
02:17
so this is why we use this method now
02:20
getting into the tools that you’re going
02:21
to need for this you’re going to need
02:23
hunter or some type of tool like that
02:24
maybe find that lead as an alternative
02:26
to find an email address of the business
02:28
owner you’re going to need
02:30
google suite to send the emails and
02:32
respond to the emails
02:33
you need a tool like woodpecker or
02:35
mailshake i’m personally using
02:36
woodpecker
02:37
to automate sending those emails with
02:39
ease you’re gonna need a tool like
02:40
ahrefs or another seo tool to analyze
02:42
the website for the video order and
02:44
possibly even
02:45
the emails and you’re gonna need a tool
02:46
like loom to record the videos and send
02:49
them over
02:50
quickly and easily is significantly
02:52
easier than the way we used to do things
02:54
now moving on to the actual strategy the
02:56
first step is to identify who exactly
02:58
you’re going to email
02:59
before you can actually use any tools
03:01
only for this you need to actually
03:02
decide for yourself
03:03
are you going to email local businesses
03:06
are you going to email e-commerce stores
03:07
are you going to email sas companies or
03:09
other types of companies
03:11
and beyond that is there a specific
03:13
niche you an email so
03:14
you’re not just going to email all local
03:16
businesses because it’s too vague and i
03:17
have another video
03:18
on this but you can also email say
03:19
dentists or maybe you want to email
03:22
um e-commerce stores that are selling i
03:24
don’t know cbd products or whatever so
03:25
you want to have a specific
03:27
niche to get as specific as possible it
03:28
doesn’t have to be a niche in terms of a
03:31
certain industry it could be
03:32
just e-commerce stores that are on
03:33
shopify which is what i’m personally
03:35
focused on but you want to have some
03:36
sort of audience in mind so you can
03:37
tailor your emails a little bit and not
03:39
just email
03:40
everyone because it’s too open-ended and
03:41
you don’t want to work with everyone
03:43
now once you have that in mind there’s a
03:44
few different tools you can use number
03:46
one would be
03:47
d7 lead finder for local businesses
03:49
again this is gonna give you a massive
03:51
list it’s gonna be too
03:52
too big and too spammy to email all of
03:55
them but it’s a good starting point you
03:56
can also use built with again same idea
03:58
built with have huge lists if you want
04:00
for like ecommerce stores you can
04:01
literally have a list of however many
04:03
hundred thousand probably million
04:05
shopify stores they give you the whole
04:06
list of them and then you have to go
04:08
through that and filter them and
04:09
segment out who exactly want to email
04:11
next you can also do something a little
04:13
bit different
04:14
you could have a look at say ahrefs and
04:16
go through a website
04:17
like product hunt and see a list of
04:19
every single external link on
04:21
product hunt using ahrefs and then you
04:23
can go through that filter out who
04:24
exactly is a sas company for example who
04:27
exactly is a business that’s launched on
04:29
product hunt
04:30
and then email all of them so there’s
04:31
tons of options there you just need to
04:33
decide
04:33
who is the right audience for your
04:36
services and i cannot tell you that
04:37
because it’s different for absolutely
04:39
everyone so at this point you have your
04:41
list now unfortunately this list is
04:43
probably
04:44
huge right if you look at shopify
04:46
businesses for example you could have a
04:48
list of 30 000 businesses
04:49
easily well that is simply too much it’s
04:52
too much to email altogether
04:54
and it’s too much to email at one time
04:56
so you need to decide how exactly to
04:58
prioritize that
04:59
and how exactly to segment this now
05:02
here’s
05:02
the important part segmentation what i
05:05
recommend
05:06
is emailing no more than say 200
05:09
businesses
05:09
in a single segment now what do i mean
05:12
by a segment
05:13
well a segment could be a single city it
05:16
could be a single
05:17
type of metric for example you can email
05:19
every multi-location business within a
05:21
certain
05:22
industry or anything like that but a
05:24
segment is just a small
05:25
collection of businesses that you decide
05:27
to email
05:28
because the point is you don’t want to
05:30
send an email
05:31
to a thousand people that is exactly the
05:34
same because that is not
05:35
personalized you may mail merger you may
05:37
put their name in there but it’s not
05:39
personalized so you want to create
05:40
segments of maybe 200
05:42
businesses at a time that you can email
05:45
and then personalize the email
05:47
for that specific segment for example
05:49
i’m focused on
05:50
shopify stores right so that is an
05:53
audience altogether but that’s still too
05:54
big right i can’t email
05:56
every single shopify store the exact
05:57
same email it looks
05:59
like spam so how then do we create
06:01
segments within this well number one is
06:03
we can focus on certain size sites for
06:05
example the shopify plus
06:07
and shopify plus is basically the
06:09
enterprise version which costs
06:10
two thousand dollars a month so we can
06:12
email people that are on the enterprise
06:14
version
06:15
and have a different email for them
06:16
because they’re a bigger business we can
06:17
also look at various different metrics
06:19
like the vr off the website the amount
06:21
of traffic they have
06:22
and personalized printing segments based
06:24
on low traffic sites high traffic sites
06:26
high dr sites low dr sites we can also
06:28
look at the industry and email say
06:30
cloven brands with one specific type of
06:32
email
06:32
and maybe email some furniture stores
06:34
with a different type of email so
06:36
there’s tons of different segments we
06:37
can create there it’s really up to you
06:39
to how exactly you want to personalize
06:40
that and how exactly you want to write
06:42
and angle your
06:43
emails now presuming you’ve done this
06:45
you created some different segments
06:47
again no more than 200 emails 200
06:49
businesses
06:49
in a single segment now you decide who
06:52
to email
06:53
first and really it depends on what your
06:55
segments are for example if i’m
06:56
segmenting based on
06:58
the traffic they have i probably want to
06:59
email the high traffic slides because
07:01
they likely
07:02
have a higher budget for seo services so
07:04
it really depends on who exactly you’re
07:06
emailing you can also have
07:07
filters here for things like the traffic
07:09
on the site so if there’s zero traffic
07:11
whatsoever maybe you just don’t want to
07:12
email them because they’re not putting
07:13
any effort into
07:14
their website you can also filter out
07:16
based on the domain age
07:18
if the domain is created in the past
07:20
three months something like that maybe
07:21
the past six months then it’s a new
07:23
business
07:23
and they may not have the budget for seo
07:25
it doesn’t mean you’ll never email them
07:27
but you just don’t want to prioritize
07:28
them so you need to go through basically
07:30
data here
07:31
and decide who exactly to email terms of
07:33
these segments and then how to
07:35
prioritize who exactly to email
07:36
and i can’t do that for you but
07:38
hopefully this gives you some ideas to
07:39
get you thinking
07:40
again no more than 200 businesses per
07:42
segment is a really good way to get very
07:45
personalized emails
07:46
now that you have your segments you need
07:48
to write up your email copy and this
07:50
is where everyone screws it up
07:52
completely
07:53
including me in the past to be fair so
07:55
here’s an example
07:56
email template that i used to share that
07:59
still works pretty well
08:00
in foreign languages and in less
08:02
competitive niches and just you guys can
08:04
read this and see exactly how this
08:06
works which is essentially we identify
08:08
hey here’s the keyword that you want to
08:10
rank for you’re not ranking for it
08:11
currently
08:12
here’s some competitors that are ranking
08:13
for this would you like to see a video
08:15
showing you how you can compete against
08:16
them now what is the problem with this
08:18
email template
08:19
well firstly what would happen if i sent
08:22
this email to a dentist
08:24
well it would work what would happen if
08:26
i sent the same email
08:27
to a construction company well it still
08:30
applies
08:31
what if i send it to a florist well
08:33
again it still applies
08:35
meaning that this email is not created
08:37
for a specific segment it is created for
08:40
absolutely any local business therefore
08:43
it is not personalized
08:45
sure it has the name in there it has to
08:47
rank in has the
08:48
the keyword and even has competitors in
08:50
there but that is not really that
08:52
personalized
08:53
because again you can send the same
08:54
thing and just mail merge this
08:56
information in there
08:57
for literally a million plus businesses
08:59
therefore it is
09:00
not personalized you want to personalize
09:03
to the
09:04
segment and not just mail merging in
09:06
some information
09:07
so if my segment is furniture stores
09:10
then i want to have personalization
09:11
based on them being
09:12
furniture stores for example if i’m
09:14
emailing businesses that are
09:16
multi-location
09:17
furniture stores then i want to mention
09:18
to them hey i’m emailing you because
09:20
you’re a multi-location business selling
09:22
this type of furniture
09:23
now what happens if you take that email
09:25
and send it to a dentist
09:27
well it doesn’t make sense because
09:28
firstly there may not be a
09:29
multi-location business
09:31
and secondly they don’t sell this type
09:32
of furniture or any type of furniture
09:34
for that matter right so that is what i
09:36
mean
09:37
by personalization not mail merging in
09:38
the name that isn’t personalized
09:40
is creating segments again no more than
09:42
200 businesses and then personalizing
09:44
the email
09:45
for that segment now here’s another
09:47
example on the complete
09:48
opposite end of that and this is a
09:50
business that i was actually attempting
09:52
to purchase a gift from this is real
09:54
and i noticed they had some ssl
09:56
certificate error basically
09:57
so what i did is i mentioned that to
10:00
them i sent a message and just mentioned
10:01
by the way you have this problem
10:03
if you’re interested by the way we do
10:04
this sort of thing for our clients
10:06
or something like you you read the email
10:07
here i’ll find the actual email here and
10:09
show it here and i got a 100
10:12
response rate right now it’s one email
10:14
it’s one contact form message but a
10:15
hundred percent
10:16
response rate and you will if you say
10:18
messages like this you will get a
10:19
hundred percent response rate
10:21
however it is balancing that act between
10:23
the first example i showed you
10:25
where you’re going to get a low response
10:26
rate and the second one where you’re
10:28
going to get a 100 or near perfect
10:30
response rate
10:31
so how do you balance that well rather
10:33
than email one business at a time
10:35
you create again those segments and
10:37
really iterativeness because it’s so
10:39
important you create those segments of
10:40
like 200 businesses
10:41
and within that segment which is all say
10:44
dentists within a certain city
10:45
then okay there’s 200 dentists in the
10:47
city okay how do we email
10:49
these dentists in this city and make
10:51
something that they are going to
10:53
understand
10:54
maybe that’s going to be firstly
10:55
personalized for dentists
10:57
but that’s going to apply nationwide so
10:59
okay dentist specialization
11:01
step one okay now let’s personalize it
11:03
also for the city
11:04
so what can i mention that only people
11:07
in the city will really understand what
11:09
is some linger what is something they
11:11
understand really well or maybe
11:13
something’s different within the dental
11:14
practice i don’t know
11:15
for that specific city so how can you
11:17
personalize it
11:18
for that specific segment or for example
11:21
if you’re doing shopify like me and you
11:23
email everyone that has a high
11:25
level of traffic you can just straight
11:27
up tell them hey i’m emailing you
11:29
because you’re a shopify store owner and
11:31
you have a high
11:32
level of traffic however i still believe
11:34
you have a lot of potential for seo
11:36
here’s why so i’m segmenting based on
11:39
data or whatever i decide to use for
11:41
that there’s numerous factors as
11:42
mentioned previously
11:43
and then i’m writing the email for the
11:45
specific
11:46
segment not for every dentist in the
11:48
world this isn’t about scale
11:50
this is about personalizing do you think
11:52
200 people maybe even 50 people
11:54
just so super highly personalized just
11:56
for them
11:57
and then it’s going to work way better
11:58
your response rates are going to be
11:59
significantly
12:01
higher now aside from that how exactly
12:02
do you write the emails well number one
12:04
read your email out loud so don’t
12:07
write this in a super professional weird
12:10
sounding way and the easiest way to
12:12
eliminate that is to read your email
12:14
out loud so pretend you’re writing to a
12:16
friend
12:17
and read the email out loud i mean it’s
12:20
that simple but some people will write
12:21
emails and like
12:22
dear sir i’m writing this email to you
12:25
today because i would like you to
12:26
contemplate hiring myself
12:28
and my agency for seo services and it
12:31
just
12:32
it just sounds really weird and
12:33
unnatural right so so just read it out
12:35
loud and just make sure it sounds
12:36
natural as in the way you would actually
12:38
speak this takes a little bit of
12:40
practice
12:41
but just do it okay number two
12:45
study copywriting now i know i’m making
12:48
you actually do some work here i’m doing
12:50
some homework doing some research and
12:51
learning
12:52
but guess what guys this is all about
12:54
learning improving your skills and then
12:55
those skills directly transfer into
12:57
writing great emails and building a
12:59
great
12:59
business okay so study copywriting
13:02
there’s a number of amazing
13:03
classic copywriting books i would
13:05
definitely suggest anything by david
13:06
ogilvy he has multiple books i believe
13:08
and then you also have like a whole
13:10
bunch of classics there
13:12
like clothed hopkins scientific
13:13
advertising junior schwartz breakthrough
13:16
advertising
13:17
and a whole bunch of just classic
13:19
copywriting books
13:20
i highly suggest you just look into what
13:22
are some of the classic copyrighted
13:23
books anything by gary halbert
13:25
and learn that stuff because it would
13:28
directly apply
13:29
to writing great emails beyond that
13:32
honestly just have a little bit of fun
13:34
with it
13:34
don’t make it too professional just have
13:36
it fun add some personality
13:38
and consider who exactly you’re emailing
13:40
if i’m emailing sas companies or even
13:42
e-commerce companies
13:43
i know they’re similar to me maybe
13:45
they’re a little bit older than me but
13:46
probably similar sort of age
13:48
anyway right i’m 27 and i could just
13:50
have fun with it i can write in a way
13:52
that they like
13:53
and it’s just personalized and just fun
13:55
i’m not trying to be professional
13:56
anything like that i’m just trying to
13:57
just
13:57
entertain them a little bit because i’m
13:59
wasting their time with an email
14:01
and at the same time entertaining i’m
14:03
just trying to offer some value and i
14:04
hope it helps them out right
14:05
it’s really that simple it’s not
14:07
complicated at all
14:09
now on top of this i would just say
14:10
practice right and how do you practice
14:12
well you send personal emails like they
14:15
want to show before
14:16
one at a time and you send one at a time
14:18
maybe 10 a day
14:19
and you just do 10 of these personal
14:21
direct just for you emails
14:24
every day what’s going to happen when
14:25
you do that is number one you probably
14:27
sign some clients because those emails
14:29
get very high response rates and it’s
14:30
not scalable so it’s clear you’re adding
14:32
more value
14:33
and number two you’re going to practice
14:34
writing 10 emails every single day these
14:36
emails will be different
14:37
every single day so you’re going to get
14:39
better very very quickly
14:41
ultimately you want to know how i write
14:43
good effective emails is because i’ve
14:45
been writing emails every day for the
14:46
past
14:48
three years or so i’m with a little
14:50
break in between that but the past three
14:52
four years or so i’ve been writing
14:53
emails
14:53
every single day so it’s no wonder that
14:56
i kind of figured this thing out and got
14:58
pretty good at it because i write
15:00
a lot of emails it’s not rocket science
15:02
so anyway that pretty much covers your
15:04
main email your first email simply
15:05
offering a video lead magnet
15:07
so you you personalize it based on that
15:09
segment as mentioned before
15:11
and then you offer some piece of value
15:12
so it’s like hey i’m emailing you
15:14
because you have a super high traffic
15:15
website you have 30 000 people visiting
15:17
your site every single month
15:19
however i still think there’s a massive
15:20
potential for seo because of these
15:22
reasons
15:23
xyz would you like me to send you a
15:25
video showing you how you can
15:27
tap into these opportunities basically
15:29
if you’re interested let me know
15:31
and that is an email off the top of my
15:33
head but it’s basically how this works
15:34
that is your main email and i’m not
15:36
giving you a template because i want you
15:38
to write your own i want you to practice
15:40
i want you to put in the time testing
15:42
and i want you to write your own
15:44
email that is what’s going to get you
15:46
results not copy and pasting
15:48
from my email template that will wear
15:50
out in three months because everyone has
15:51
used it and then you’re stuck again
15:53
trying to wait for
15:54
me to share another one so write your
15:56
own and practice creating
15:58
your own now next up is follow-up emails
16:01
so you send this initial email i
16:03
recommend following up
16:04
about two to three times on top of this
16:06
i think two times is really enough
16:07
because
16:08
beyond that it just gets a little bit
16:09
annoying now how exactly do you follow
16:12
up what is your follow-up email
16:13
well honestly the first email can just
16:15
be your bread and butter follow-up what
16:17
does that mean
16:18
it means hey did you have a chance to
16:20
see this yet and that is
16:22
it there’s nothing fancy just your basic
16:23
follow-up have you had a chance to see
16:25
this yet
16:26
now the next follow-up we’re going to do
16:27
two follow-ups it’s pretty much going to
16:29
be along the same lines
16:31
but try and make it a little bit more
16:33
interesting whether you can add a nugget
16:34
of value in here
16:36
if you can personalize something in so
16:37
maybe you notice they had some issue
16:39
with their website
16:40
maybe there is some ssl issue or
16:42
something you can very easily scrape and
16:43
identify and include in
16:45
that email or just include a joke or
16:47
just make it
16:48
something better than just have you seen
16:50
this yet
16:51
because it’s annoying as someone that
16:53
gets emails all the time and they email
16:55
me and offer me something and
16:56
like clothes i don’t want to see this at
16:58
any email have you had a chance to see
16:59
this
16:59
yes but i’m not interested close and
17:01
then you email me again have you had a
17:02
chance to see this like come on guys
17:03
like
17:04
get some originality in there think a
17:06
little bit more unique than this so so
17:07
write up a joke or something like that
17:09
or just make it a little bit more
17:11
entertaining
17:12
than have you had a chance to see this
17:14
yet but it’s basically the same thing
17:15
again anyway so
17:16
so i mean i’m saying i don’t like this
17:18
but literally just do that anyway just
17:19
email them again saying have you had a
17:21
chance to see this but you can add a
17:22
nugget of value an error or a joke or
17:24
there’s something that makes it a little
17:26
bit different a little bit more
17:27
entertaining then that’ll be really
17:28
appreciated by your audience as in the
17:30
people you’re emailing
17:31
and it would just work better altogether
17:33
so try and do that but that is your
17:35
follow-ups
17:36
done now at this point you have a huge
17:38
list of businesses websites to
17:40
email you have segments of no more than
17:42
200 but really they can be kind of 300
17:44
so at this point because you’re probably
17:45
not gonna be able to email all of them
17:46
anyway now we want to do is you want to
17:49
give this to a prospector
17:51
now yes you can do this yourself but if
17:54
you’re thinking about that
17:55
i think you’re absolutely insane because
17:57
the most boring task in the world and
17:58
you can literally pay someone
18:00
like 50 cents per email address to do it
18:02
for you so
18:04
just don’t do it yourself there’s no
18:05
logical reason to do so
18:07
now what i recommend is going on a
18:09
website like upwork and posting that you
18:11
want to hire a
18:12
prospector and hire a prospector that
18:15
has done
18:15
prospecting before that’s going to save
18:18
you a lot of headache
18:20
and all you want to do is you want to
18:22
give this person a list of urls which
18:25
you should already have
18:26
and then you want to say to them hey i
18:28
want you to find either the owner’s
18:30
name and email address if you can find
18:32
it if you can’t find it
18:33
a marketing person’s name and email
18:36
address if you can find it and if you
18:37
can’t find that then just give me the
18:39
generic email address ie the
18:41
info at inquiries at sales at or
18:43
whatever email addresses whatever you
18:45
can find
18:46
and if they’re good at what they do
18:47
they’re gonna use a tool like hunter
18:49
or find that lead or anything to do that
18:51
and then they’re gonna do some manual
18:52
searching on google and various
18:53
different sources
18:54
and attempt to find that email address
18:56
for you now i’m not going to cover how
18:58
to do that in this video
18:59
because again i really don’t want you to
19:02
do this
19:02
it’s such a waste of time and it’s so
19:05
easy to outsource i pasted on an upwork
19:07
five dollars an hour to do this for me
19:09
on average he finds between
19:11
15 and 20 leads every single hour
19:14
meaning i pay him five dollars for up to
19:17
20
19:18
leads that is 20 email addresses again
19:21
some of them are generic and some of
19:22
them the
19:23
this email for five dollars so if you
19:26
want to email thirty people a day
19:27
it cost me seven dollars and fifty cents
19:30
a day maybe ten dollars at
19:31
absolute most but there’s never usually
19:34
that much
19:35
so i think you can cover ten 10 a day
19:38
to build your business and if you can’t
19:40
go get a job
19:42
then use that money to build this up
19:44
because you don’t want to spend
19:45
hours a day doing this yourself and
19:47
guess what a prospector will be quicker
19:49
than you
19:50
because they’ve done it before and they
19:51
know what you’re doing
19:53
so skip the tutorials and how to do
19:55
prospects and just go pay
19:56
someone five dollars an hour to do it
19:58
for you give them that list of urls and
20:00
they’re gonna give you a list of email
20:02
addresses
20:02
and that is done now the only other
20:04
thing i would advise
20:05
having them do is to use the feature
20:07
inside of hunter or whatever other tool
20:09
and just verify the email is correct you
20:12
don’t want to have your emails bouncing
20:14
or not working or invalid or anything
20:15
like that so just make sure
20:17
that they verify the emails first it’s
20:20
going to save you some headache and save
20:21
you
20:21
getting spam listed with your domain or
20:24
having deliverability issues
20:25
longer term all right so at this point
20:27
you have your list of domains to email
20:29
you have their email addresses and names
20:31
where
20:32
applicable and you have the email
20:34
templates to
20:35
send them based on the different
20:37
segments that you’ve created
20:39
now we need to get ready to start
20:40
sending these out we’re going to use
20:42
google sheets to do this
20:43
and google sheets is just awesome for
20:46
everything really it’s a really big part
20:48
of my business now we’re going to start
20:50
off with
20:50
is very simple you have your domain you
20:53
have your email address and you have
20:55
your name
20:55
you should already have this in google
20:56
sheets and you have this for each of
20:58
your different
20:59
segments now what you want to do is
21:00
create different columns for every piece
21:02
of information that you’d like to
21:03
personalize inside of the
21:05
emails for example i mentioned that we
21:07
may email people based on their industry
21:09
or you maybe want to mail merge
21:10
something in there
21:11
so we have a column for either the
21:13
industry name or some reference
21:14
relevant to that industry you’re also
21:17
going to have obviously their name
21:18
and their email as separate columns and
21:20
you probably want to have other things
21:21
that you want to include in their emails
21:23
you want to mention competitors
21:24
have a column for competitor one another
21:26
competitor two and another four
21:28
competitor
21:28
three if you want to mention that they
21:30
have a high traffic website then include
21:32
a column for the traffic
21:33
and maybe even include a column for how
21:35
exactly a word
21:36
talking about the traffic level they
21:38
have anything like that but create
21:40
different columns inside of google
21:41
sheets to personalize
21:43
those emails now the reason you want to
21:45
do this is because we can quickly
21:47
export this as a csv file and we can
21:49
import this into woodpecker or
21:51
our tool of choice so create all those
21:55
columns first have them all set up for
21:56
exactly how you’re going to email
21:58
every single column is a piece of
21:59
information that will be personalized
22:01
into your email and again one sheet or
22:04
one tap whatever you call it
22:05
for every single email campaign for
22:07
every single segment and then a bonus
22:08
tip what i like to do is i like to
22:10
create separate sheets and separate
22:11
segments basically again
22:13
for where you have the owner’s name and
22:14
email and for what you don’t have the
22:16
owner’s name
22:17
and email address this just allows me to
22:19
measure and compare the difference
22:21
between where i have the personalized
22:23
name included and personalized email
22:25
address versus just email a generic like
22:27
info at or hello or anything like that
22:29
so i just want to compare
22:30
that difference then again once you’re
22:32
done export this as a csv file and then
22:34
we need to go into woodpecker and we
22:35
need to set up
22:36
our campaigns and this is really really
22:39
simple
22:40
number one create a new campaign number
22:43
two import the csv file and set how many
22:45
emails you want to send per day so you
22:47
can just have it set as say
22:48
10 emails a day when you’re starting
22:50
this off and just create that campaign
22:52
add all the emails that already written
22:53
up include the mail merge so the
22:55
snippets that you wrote up and it’s
22:57
really really easy i’m not going to
22:59
share this with you because you can just
23:00
go through tutorials with woodpecker or
23:02
mailshake or whatever the heck tool you
23:04
decide to use because they’re all pretty
23:05
much the same thing
23:06
altogether anyway now before we get into
23:09
actually sending in the emails i have a
23:10
little bit of advice for you so let’s go
23:12
into this
23:12
first firstly don’t use your main agency
23:15
domain for
23:16
emailing you don’t want to have any risk
23:18
of this getting
23:19
penalized so do not use this for your
23:22
email
23:22
instead get a brand new domain now this
23:24
could be the
23:25
net variation it could be a longer
23:27
domain variation for example my website
23:28
lionzio.com i’m not going to email from
23:30
lionsteal.com so what will i do maybe
23:32
i’ll register
23:33
lionzeo.net or maybe i have line
23:35
zeroagency.com or some other
23:37
variations like this and then i’ll use
23:39
that for emailing
23:41
and then that’s gonna work you can also
23:42
use completely different domains so in
23:43
this campaign i’m doing now
23:45
i have really old domains really old
23:47
email addresses that i set up years ago
23:48
and haven’t really used recently
23:50
i just use them for sending the cold
23:52
emails because that works great
23:54
nobody really cares that hold on a
23:56
second why is this
23:58
domain differently to your agency domain
24:00
who cares
24:01
all right so so don’t overthink this
24:03
just set up some different domains
24:05
i recommend set up two or three of them
24:06
and just warm them up
24:08
and what does warmed up an email address
24:10
mean it means that you want to send some
24:11
emails to people that will actually
24:13
respond to you
24:14
so send some emails to friends or get
24:16
this yourself
24:18
and then reply to yourself and have a
24:21
little fun conversation
24:22
with yourself in emails this is going to
24:24
be extremely weird
24:26
but it worked so act like a crazy person
24:29
email yourself chat with yourself
24:30
spend spend a little time just a few
24:32
emails a day just emailing
24:33
back and forth between yourself and that
24:36
warms up a little bit and then also when
24:37
you get into
24:38
the email itself what i suggest doing
24:41
is email a small number of businesses
24:44
initially
24:45
so start off with maybe just 10 emails a
24:47
day
24:48
total including the follow-ups and then
24:50
maybe slowly increase that to like 15
24:53
and 20 then 25 and 30. you have to be
24:56
that exact
24:57
but to slowly ramp up the volume to
24:59
maybe where you get to like your 30
25:00
emails a day
25:01
on a single email address a single
25:03
domain then you can use
25:04
another one and so on if you want to
25:06
scale this but
25:08
it’s not about scale but you just email
25:10
in 30 businesses a day that’s fine with
25:12
the example i shared before that i built
25:13
a six figure agency in two months
25:15
i did that from 200 emails not 2 000
25:18
not 20 200 emails so you don’t need to
25:22
have
25:22
massive volume it’s about a small number
25:25
of highly personalized emails now once
25:28
your campaign is set up you simply need
25:30
to monitor the results the good thing
25:32
about woodpecker
25:33
is if you upload your csv file with all
25:35
the information in it
25:36
and you say that you want to send 10
25:38
emails a day then woodpecker will send
25:40
10 emails a day
25:41
and all your follow-ups for you you
25:43
don’t need to go in every single day and
25:44
say
25:44
okay schedule the next 10 and schedule
25:46
the next 10 and schedule the next 10
25:48
because that is work
25:49
right you just upload 200 businesses and
25:52
it will send
25:53
10 a day for you including all
25:55
follow-ups and then you just monitor
25:57
your emails to see if you get any
25:59
responses
25:59
but what i’d also recommend doing is
26:01
monitoring the stats
26:03
now the response rate doesn’t matter the
26:05
open rate
26:06
doesn’t matter none of that actually
26:08
matters if the roi
26:09
is there the only thing i would be
26:11
cautious to check is the
26:12
bounce rate so again verifying that your
26:15
prospector is doing a good job if you’re
26:17
getting like a five percent bounce rate
26:18
or especially if it’s higher than that
26:20
then your prospector is doing a bad job
26:22
of finding and verifying
26:23
those emails so either update them and
26:26
tell them what the problem is so
26:27
here’s the emails that bounce please
26:30
check your process for this
26:31
or fire them and hire someone else right
26:34
it’s that simple they’re very easy to
26:37
replace
26:38
but check the bounce rate make sure it’s
26:40
not too high for the rest of it
26:41
look at the videos i shared before look
26:43
at the stats i shared it’s nothing
26:44
spectacular the numbers i’m getting the
26:46
response rate is going to be an
26:47
indicator you’re looking at anywhere
26:48
between a
26:49
two to five percent response rate
26:51
besides that
26:52
honestly i wouldn’t overthink it too
26:54
much unless it’s just abysmal and you’ve
26:56
sent 200 emails and nobody’s responded
26:58
whatsoever
26:59
but beyond that just anywhere from two
27:01
to five percent is pretty good and more
27:02
importantly check that bounce rate and
27:04
make sure you’re not having
27:04
deliverability
27:05
issues okay so you’ve done all this work
27:08
you’ve started
27:09
sending some emails and hopefully
27:11
someone has responded
27:13
and have said you know what that
27:15
actually sounds good please send me
27:17
the video now before this happens just
27:19
to know you’re probably gonna have more
27:20
people
27:21
say go away get lost stop emailing me
27:23
okay that’s more likely to happen
27:25
but enough of that and you’re eventually
27:28
gonna have one person
27:29
who’s gonna make your day make your
27:30
month and they’re gonna say you know
27:32
what i would actually like to see that
27:33
video please send it over to me okay
27:34
great
27:35
so here is the point where you record
27:37
the video
27:38
and you send it over to them now what
27:40
you’re going to do here you’re going to
27:41
open up
27:42
loom which is a video recording tool
27:44
it’s either a chrome extension or an
27:46
app and it’s going to allow you to
27:47
record your screen and once you’ve done
27:49
it’s going to automatically upload this
27:51
it’s going to automatically create a
27:52
link for this and you can literally just
27:53
copy the link and send it to the
27:55
prospect straight away
27:57
you have to create a landing page and do
27:58
anything complicated you don’t have to
28:00
like
28:00
export the video then upload the video
28:02
then up then put it on a landing page
28:04
and email to them it’s just literally
28:05
record okay copy link is processed okay
28:09
send decline right that easy so
28:11
absolutely use a tool like loom it makes
28:13
it way
28:14
easier now in terms of the video itself
28:17
here is
28:17
the process there is four steps to this
28:20
video there is the opportunity
28:22
there is the problem there is the
28:24
solution and there is
28:25
the pitch so let’s go through them the
28:27
first is opportunity
28:29
and this is very easy hey i noticed that
28:32
you’re not ranking for these keywords
28:33
here which have a search volume of
28:34
around 10
28:35
000 searches per month and i’m going to
28:38
literally
28:38
open up those keywords inside of ahrefs
28:41
keyword explorer
28:43
show them all the keywords show them the
28:45
searches and show them the competitors
28:47
so you can see
28:48
really hey there’s actually ten thousand
28:50
people a month searching for this now it
28:52
could be a thousand a month it could be
28:53
a few hundred a month as local seo
28:55
it doesn’t matter the point is i’m
28:56
showing them here’s the opportunity
28:58
available
28:59
for your business and they should
29:00
understand what that means if i show an
29:02
e-commerce store there’s 10
29:04
000 people like month searching for this
29:07
service
29:07
searching for these products and you’re
29:09
not ranking they can they know the
29:11
numbers
29:12
they know in their head one second i’m
29:13
missing out on a lot of money because
29:15
they know their traffic they know how
29:17
much a visitor is worth to them
29:18
because they’re a real business right
29:20
you’re gonna show them firstly here’s
29:21
the opportunity
29:22
available for you right so here’s the
29:24
keyword and you’re not ranking for this
29:26
at all
29:26
or you’re ranking on the third page of
29:28
the fourth page right so i’m going to
29:30
show them
29:30
the opportunity first then i’m going to
29:32
go into the problem
29:34
so why aren’t they ranking well
29:37
in the case of e-commerce in many cases
29:39
is because they haven’t optimized the
29:41
category pages
29:42
maybe they have one category for all of
29:45
their sofas
29:46
but they don’t have a category for
29:47
leather surfers or corner sofas or even
29:50
more specific than that maybe you’ll
29:51
have a category for brown leather sofas
29:53
or white leather sofas
29:55
or black leather sofas right so i’m
29:57
gonna show them hey look there’s
29:58
actually
29:59
another three thousand people a month
30:00
searching for brown leather sofas
30:02
no i’m making that up on this box i
30:04
don’t know the actual search volume and
30:05
i’m gonna show them but you don’t have a
30:06
category page for this now simply by
30:08
creating a category page of it as
30:09
it allows you to actually rank for this
30:11
in fact if you look at the competition
30:13
here
30:13
you can see that they have a page for
30:15
brown leather sofas
30:17
every single one of them now again i
30:18
don’t know if that’s true i’m making
30:19
this up but that’s how it
30:21
works so you show them what is the
30:23
problem
30:24
that’s what i do for e-commerce is
30:25
usually about optimizing their category
30:27
pages
30:28
whether that’s not correctly optimizing
30:29
it or not having them whatsoever
30:31
and for local businesses one of the
30:33
easiest fins is either the major
30:35
elements maybe their title tag
30:37
their meta description the h1 not being
30:39
correctly optimized
30:40
beyond that it’s backlinks because
30:43
backlinks is nice and easy
30:44
hey look this competitor here is number
30:46
one right will they have
30:48
30 referring domains this slide number
30:49
two well they have 27 referring domains
30:52
this on number three have 25 referring
30:54
domains
30:54
looking at your website you have just 10
30:56
referring domains
30:58
and here let me show you what a backlink
30:59
is let me open up the competitors
31:01
backlinks to show you exactly what they
31:02
look like we need to do a breakdown of
31:04
what they are
31:05
now we look at yours here’s the
31:07
comparison here’s the link gap here’s
31:09
the difference between
31:10
where they are and where you are
31:12
currently if you want to bridge this gap
31:14
and this is the solution aspect this is
31:16
the next step the solution here is to
31:17
build more backlinks and bridge that gap
31:19
between where the competitors are
31:21
and where you are currently or for
31:23
e-commerce the solution here
31:25
is to create those category pages and
31:28
optimize those categories
31:29
for these keywords or for sas it could
31:32
be to create specific informational
31:33
content
31:34
that leads them into a free trial or a
31:36
sign up or something
31:37
for their product right but show them
31:40
here’s the problem and then here’s how
31:43
we’re going to solve that here’s the
31:44
problem
31:44
and then here’s the solution this whole
31:47
video
31:48
is 10 15 minutes at most it doesn’t need
31:50
to be that much because you’re just
31:52
showing them
31:52
one major opportunity
31:55
the problem with that and how exactly to
31:58
solve that
31:59
and then you go into your pitch and this
32:01
is where
32:02
everyone screws up because they go
32:04
through all this effort with the video
32:05
and then they get to the end of it and
32:07
it’s the pitch and they’re like anyway
32:11
you’re like sorry what did you say
32:13
because they get all
32:14
shy and awkward about pitching other
32:16
guys it’s not that difficult
32:18
you don’t need to do anything fancy
32:20
whatsoever in fact i don’t really do a
32:21
pitch anymore
32:22
here’s what i do in the video i simply
32:24
say so if you’re interested in this
32:26
this is what we do all day long we work
32:28
with shopify stores like yours to help
32:30
them increase the traffic by doing
32:31
exactly what i showed you in this video
32:33
if you interested in talking more about
32:34
doing this for your business then
32:36
let me know send me an email and we
32:38
could jump on a call and discuss it in
32:39
more detail
32:40
that’s it right i just made it up on the
32:42
spot but that’s pretty much what i do in
32:43
every video
32:44
i just say hey this is what we do we’re
32:46
experts at this fin i just showed you
32:49
if you’d like to talk more about it let
32:50
me know and we will talk more about it
32:52
that is it i’m not talking prices i’m
32:54
not talking numbers and also
32:55
anything just hey let’s just jump on the
32:56
call if you’re interested in this that’s
32:58
it that
32:59
that is my my famous video audit pitch
33:01
and at this point
33:03
you’re going to send this video over to
33:04
them now a couple notes here number one
33:06
again use loom because it’s
33:07
easier it’s quicker and you have to
33:09
upload it anything like that number two
33:11
is if you make a mistake
33:12
just roll through it this is all about
33:14
speed and efficiency here so if you make
33:16
a mistake
33:17
don’t cut it i cut these videos
33:19
obviously but don’t cut this video when
33:21
you’re sending a video audit
33:22
just send the damn thing if you make a
33:24
mistake then just correct yourself and
33:26
continue
33:27
if you mumble up your words because i do
33:29
this often because i speak fast
33:31
too fast sometimes then roll through it
33:34
just correct yourself and just keep
33:35
going it’s all about speed and
33:36
efficiency here and the final point
33:38
actually the third point
33:39
is that most people when you send this
33:41
to them will not respond
33:43
suck it up okay most people you will
33:45
email them this video
33:46
and they will never ever ever respond to
33:50
you
33:50
so you’re going to go through all this
33:52
effort you’re going to send this video
33:53
to record this video you’re going to add
33:54
value to them and they will not respond
33:56
to you
33:57
now how do you deal with that do you cry
34:00
and
34:00
and get angry and how dare they like i’m
34:03
entitled to response i put in this value
34:05
they asked me to send this i recorded i
34:07
sent it to him and he didn’t respond to
34:08
me
34:08
no you just move on it doesn’t matter
34:10
okay because the few people that do
34:12
respond to you
34:14
will likely buy from you now not saying
34:16
all in a while
34:17
there’s a pretty good percentage of
34:19
people that responds
34:20
that will jump on the call of you are
34:21
very very likely to buy because you
34:23
added a significant amount of value here
34:25
so here’s what you do okay
34:26
number one is if they don’t respond then
34:29
follow up
34:30
now you don’t need to be crazy about
34:31
this just send a couple email follow-ups
34:33
and just say hey did you have a chance
34:34
to see that video here’s the link again
34:36
and oh by the way did you notice this
34:38
thing i mentioned in the video here’s a
34:39
link again for it just add a little bit
34:40
of value again with that second
34:42
follow-up
34:42
that is it it’s not complicated you can
34:44
call them if you want and try and be
34:46
pushy and follow up but i i just don’t
34:47
have the time to do it
34:49
it’s probably more effective i just
34:50
personally just don’t have the time to
34:52
do that
34:52
beyond that though just focus on the
34:54
people that actually respond because
34:55
what’s going to happen is you’re going
34:56
to send this video to them
34:58
and some people are going to respond
34:59
fast and they’re going to respond saying
35:01
yeah i’m curious let’s jump on a call
35:03
then you’re gonna call and then begins
35:05
your sales process which we’ll talk
35:07
about
35:08
in another video because this one’s
35:09
getting pretty long but that is it that
35:11
is my cold
35:12
email process it’s very very simple
35:15
you write good emails you offer a piece
35:18
of value and when they respond
35:20
saying they’re interested you send the
35:21
video you send a piece of value
35:23
and then if that’s enticed enough to
35:25
them you get on the phone
35:26
and the whole reason for doing this is
35:28
because we want to warm people
35:30
up before we ever speak to them before
35:31
we ever go on the phone i want them to
35:33
like me
35:34
i want them to trust me and they want
35:36
them to want to buy from me like you
35:37
know i want to make it as easy
35:39
as possible to sell this is marketing
35:41
and in sales
35:42
should be easy as a result of great
35:45
marketing
35:45
and i’m also not looking to convince
35:48
someone to need seo
35:50
this sounds weird right wait you’re
35:51
sending a video to them you’re putting
35:52
all this effort in you’re not trying to
35:53
convince them to buy seo
35:55
no i’m trying to find people that
35:57
believe in seo
35:58
that want seo but are struggling to find
36:00
a good agency because
36:02
almost everyone that knows about seo has
36:04
been ripped off by seo before
36:07
right almost everyone that’s had seo
36:09
experience before
36:10
has hired an agency and that agency
36:12
sucked for the simple reason that most
36:14
people suck at seo
36:15
so i’m emailing them not to convince
36:17
them hey you should buy seo i’m emailing
36:20
to convince them
36:20
hey you won seo already you know the
36:23
value seo and i’m highlighting the value
36:25
in that video but i’m showing off
36:26
here’s my technical ability here’s how
36:28
much i know about this stuff here’s how
36:30
i can solve that for you
36:31
and i’m building establishing trust so
36:34
they trust me
36:35
to do this for them then they want to
36:37
hire me i’m not trying to convince them
36:38
of seo i try to convince them of me
36:41
that is the difference and that’s the
36:42
reason i’m doing email in
36:44
this way so that is how i do things and
36:47
again
36:48
my stats so far i’ve showed them
36:49
previously but with the first two months
36:51
of this campaign actually a month and a
36:53
half
36:53
it was 200 emails landed three clients
36:56
it has six figures worth of 12-month
36:58
contracts again go back and watch the
37:00
previous videos on my channel where i
37:01
break down how exactly i did that
37:03
and it’s also going to be ongoing
37:04
updates as we scale this and grow this
37:06
further but that is how i do cold
37:09
emailing if you have
37:10
questions about this please leave me a
37:12
comment below i’ll happily answer that
37:14
pretty much
37:14
every single question if i can i want to
37:17
find out how many of these emails should
37:18
you be sending well it’s up to you i
37:20
recommend about 30 a day
37:22
is a decent level you don’t need to send
37:24
a ton you understand 100 emails a day
37:25
just 30
37:26
different businesses a day plus your
37:29
follow-ups
37:29
is more than enough so really it’s 30
37:32
businesses a day plus maybe two
37:34
follow-ups
37:34
that is enough you don’t need to email a
37:36
hundred two hundred three hundred fc
37:38
people email a thousand a day
37:40
at that point it’s just spam it may work
37:42
it’s not the approach i’m sharing with
37:43
you today
37:44
just build up to 30 a day you can start
37:46
with five or ten
37:48
build up t30 and that is enough to have
37:51
a multiple six-figure business again
37:53
200 emails that has 200 businesses
37:55
emailed got me to six figures already
37:57
so it doesn’t take much just get started
38:01
and personalize the emails for segments
38:03
and practice writing
38:04
great emails that is the big
38:06
differentiator you wanna know the
38:07
difference between my approach vs others
38:09
one i’m really really good at what i do
38:12
in my biased opinion
38:13
i’m good at what i do which makes sales
38:15
significantly easier than most people
38:17
because i just say
38:18
to them hey i’m good at what i do right
38:20
it’s just confidence like
38:21
it helps a lot okay and number two is
38:23
because i know how to write emails
38:24
because i’ve been writing emails at this
38:26
point for years so my email copy is
38:28
good it stands out it’s different to
38:31
what everyone else is sending and i’m
38:32
not going to give that to you
38:34
because i’m not that given but i will
38:35
tell you how to do it in this video as i
38:37
already have
38:38
so you just need to practice as i’ve
38:40
explained as i’ve shown you this process
38:41
so anyway that is all i have for you
38:43
today if you liked
38:44
this video please do me a favor smash
38:46
the like button below so youtube
38:47
recommends this video to more people
38:49
and aside from that i will see you in
38:51
the next video where we discuss sales
38:52
and how to close
38:53
your deals

Best 10 Ecommerce Marketing Strategies


Clickbank Marketing Tools

Transcript:

00:00

hey guys it’s Greta here and today I’m

00:02

here to talk about my top 10 marketing

00:06

strategies that have helped me create

00:07

for multi-million dollar ecommerce

00:10

brands that have over eight figures in

00:12

combined revenue

00:13

[Music]

00:25

so my number one tip is to focus on

00:29

organic social and the good part about

00:31

this is that this is free marketing so I

00:34

have built all of my brands as social

00:37

first brands we’ve always started with

00:38

Instagram marketing so that’s a great

00:41

place to start to build a community and

00:42

an audience around your product either

00:45

before you’ve launched or as soon as

00:47

possible after when it comes to organic

00:49

social I often talk about my three C’s

00:51

of community so there’s content

00:54

collaboration and consistency when it

00:57

comes to content my number one tip would

00:59

be to recreate your top performing

01:01

content so jump into your analytics if

01:03

you’re on a business account if you’re

01:04

not you can easily convert across jump

01:07

in there have a look at your top

01:08

performing content because that is the

01:10

type of content that your audience wants

01:12

to see and engages with the most simply

01:15

recreate it to focus on that more and

01:17

more my second C is collaboration so

01:21

that might be collaborating with

01:23

influences or other pages or brands in

01:26

your category they don’t necessarily

01:28

need to be competitors but just similar

01:30

category brands so the drop bottle that

01:33

might be a hydration mix because we

01:35

don’t do one yet so it’s brands that are

01:37

also helping solve the same problem as

01:39

you and the focus with collaboration is

01:42

that you use this as your core growth

01:44

lever on social so you’re basically

01:47

being able to leverage their

01:49

pre-existing audience to help grow your

01:51

own and then the third C is consistency

01:53

so that’s not only important so that

01:56

you’re establishing front of mind

01:58

recognition for your brand through

02:00

repetition but it’s also really

02:02

important because the algorithm on

02:05

social media favors consistency it

02:07

favors the frequency in which you post

02:09

so if you post twice a week and your

02:12

post is seen by a hundred people each

02:14

time that your weekly reach is 200 but

02:17

if you’re posting seven times a week

02:19

that’s 700 so it’s just an easy win so

02:21

my second tip is to build a wait list or

02:24

email list as soon as possible this

02:27

might be if you’re pre-launch or it

02:29

might be if you’ve already got a brand

02:31

if you are not focusing on email that is

02:34

just some really low-hanging fruit for

02:36

you email accounts for around thirty to

02:38

forty percent

02:39

the revenue of my brands so a really

02:41

good way to begin building your email

02:44

list is to have a on website pop-up so

02:48

you want that pop-up to incentivize

02:49

people to sign up to your email list you

02:51

can use tools like just you know or sumo

02:55

need to be able to create a content

02:57

unlock or discount unlock pop-up so that

02:59

might be enter your email the download

03:01

our free ebook enter your email Adam

03:03

load a free challenge into your email

03:06

for five dollars off your purchase or

03:07

10% off your purchase it really depends

03:10

on what you’re able to offer it might be

03:12

a free gift for example so start to

03:14

capture emails today because my third

03:16

tip is going to be to start doing email

03:18

blast ads so you should be emailing your

03:21

list at least one time a week to stay

03:23

front of mind and to be able to keep

03:26

your list health up so your list health

03:28

really determines the deliverability of

03:31

your emails into people’s inbox we don’t

03:33

wanna be going into spam we want to be

03:34

going straight into their inbox to get

03:36

as much exposure as possible because

03:38

again email outside of what you’re

03:40

paying for hosting through your platform

03:42

that might be MailChimp or klaviyo

03:44

it’s basically a free marketing tactic

03:47

so we basically want to be emailing that

03:49

list at least once a week and we want to

03:51

have some automated flows set up as well

03:53

so some of the baseline sequences that

03:56

we always have set up is a welcome

03:59

sequence you’re welcome email gets

04:01

around 50 percent open rate which is

04:03

around 20 to 30 percent above industry

04:06

standard so we definitely always want to

04:08

welcome email and you want to have a

04:10

sequence in place of those welcome

04:12

emails to try to convert as many new

04:13

email subscribers as possible into

04:16

customers the next one that we always

04:18

have set up is our abandoned cart emails

04:21

and another sequence that you could have

04:23

set up is a product sequence that

04:24

educates people on your top products top

04:27

sellers some of the benefits of those so

04:29

there are three email sequences that you

04:31

should have set up from the get-go so my

04:33

fourth tip is all about increasing your

04:36

average order value and your customer

04:38

lifetime value so these are two of the

04:40

metrics that you really want to focus on

04:42

in your e-commerce stores but we’ll be

04:43

chatting on those a little later so what

04:46

you want to do is focus on upsells cross

04:49

sells and bundles so an upsell is when

04:51

somebody is

04:52

to purchase your product being able to

04:54

sell them more of that same product so

04:57

it might be okay they were going to buy

04:59

one drop bottle now they can you know

05:02

see our friends pack which is to drop

05:04

bottles or our family pack which is four

05:06

drop bottles they’re also our bundles

05:08

which we’ll get to in a sec but it’s

05:10

basically getting people to buy more

05:12

than they were already going through by

05:14

discounting them to buy more a cross

05:17

sell is more so I spoke earlier a little

05:20

bit on a hydration mix for example that

05:23

would be a great complementary product

05:24

with drop bottle because it is in line

05:26

with our core offering which is helping

05:28

people stay hydrated so it would be

05:30

another way to kind of solve that

05:31

problem so if we added a hydration mix

05:34

that would be a great cross sell for our

05:36

product then there’s bundles so bundles

05:39

are basically like I spoke about earlier

05:41

without upsells for drop bottle we’ve

05:43

bundled those into different packs which

05:46

make it easy and simple to show the

05:48

discount rate for that we even have a

05:51

custom user experience built around our

05:53

bundles where people can easily and

05:55

interactively select the bundle that

05:57

they want and the price goes up and down

05:59

so that’s been a really great thing for

06:01

us so my fifth tip is all about micro

06:04

influences we use micro influences to

06:07

gift our product out to and they are

06:10

able to provide free exposure and free

06:12

content for our brand in return for that

06:15

product so when it comes to influencer

06:17

marketing I always focus on the three

06:19

hours to find the right influencer for

06:21

your brand so the first R is rich and as

06:24

I said we’re focusing on micro

06:26

influences the reason we’re focusing on

06:28

micro influences they have very powerful

06:30

engaged niche communities that are often

06:33

a lot more focused toward a niche than

06:36

just a general broader community which

06:38

is often the case with more macro

06:40

influences so that’s why we want to

06:43

focus on micro influences here so reach

06:45

we’re looking for micro which will be

06:48

around five to 50,000 followers in size

06:51

is what we’ll be targeting here because

06:53

they’re also the most likely to be

06:55

willing to post your product simply in

06:57

return for gifting the next R is

07:00

relevancy so we want to find influencers

07:02

who are within your niche or category

07:04

and a relevant to your

07:06

so some places that you can look here

07:09

are at other brands within your category

07:11

as I said that doesn’t have to be a

07:13

competitive brand but it could be like I

07:15

said for drop bottle it could be a

07:17

hydration mix or it could be a protein

07:20

brand so they’re people who are already

07:22

targeting consumers who are looking to

07:24

improve their health and well-being so

07:26

you can easily go through make a list of

07:28

brands within your category and check

07:30

out some of the influences that they’re

07:32

working with that’s a really really easy

07:33

starting point and then the third R is

07:36

relationships so you want to make sure

07:38

that the influencer has as strong a

07:40

relationship with their followers as

07:42

possible so on Instagram that will

07:44

probably mean that they do quite a bit

07:46

of video content as well or they might

07:48

have a youtube presence so youtube

07:50

influences have a very very strong

07:52

relationship with their community and if

07:54

that community has now gone across and

07:56

followed them on Instagram it means that

07:58

they’re they’re kind of superfans so

08:00

they’re the people that we’ve really

08:01

really want to target so a good

08:03

indicator of a strong relationship will

08:05

be a lot of comments and probably like a

08:08

two-way dialogue between the influencer

08:10

and their audience so they might reply

08:13

to comments often people might ask their

08:15

advice on things they might ask them

08:17

where they got certain things they’re

08:19

all really good signs that there’s trust

08:21

within that community because basically

08:23

with influencer marketing the main thing

08:25

that you’re leveraging is the trust that

08:27

that influencer has with their audience

08:30

otherwise you may as well just be

08:31

marketing to cold traffic so my sixth

08:34

tip is content marketing so you might

08:37

just think that’s things like blogging

08:39

but that can also include things like

08:41

user-generated content which I’m going

08:43

to touch on a little later so blogging

08:45

is a great place to start and what you

08:46

want to do is begin with keyword

08:48

research you want to find the terms that

08:50

people are searching for the most and

08:52

write about those this is how it helps

08:54

to improve your SEO which is your search

08:56

engine optimization because when people

08:59

are searching for those certain terms we

09:01

want to be coming up or ranking for

09:03

those terms so blogging is something

09:06

that you really shouldn’t ignore it’s

09:07

another easy way to get free traffic to

09:09

your site so my seventh tip is utilizing

09:12

customer reviews and user-generated

09:14

content so we use loops for this L oo X

09:19

which is just a

09:20

easy plugin Shopify app so customers are

09:23

able to leave photo and captioned

09:25

reviews this really really helps us

09:27

social proof the photo reviews are

09:30

actually far more powerful than just

09:32

having a text-based review because your

09:34

customers are kind of able to see your

09:35

product in action so it’s a lot more

09:37

realistic because a lot of the time in

09:40

e-commerce you’re not just selling a

09:41

product you’re selling an experience and

09:44

this way your customers are able to kind

09:45

of experience your product through other

09:47

people through their peers who are also

09:50

purchasing your product so that is

09:51

amazing social proof social proof again

09:54

just helps to build trust in the same

09:56

sort of way that influencers do

09:58

influences are more so word-of-mouth or

10:00

social proof at scale because they’ve

10:02

got a larger audience but a lot of the

10:04

time the trust is even stronger when it

10:06

comes to utilizing your own customers so

10:08

make sure you collect as many reviews as

10:10

possible you might want to have an email

10:12

sequence that is a post purchase

10:14

sequence that asks after they’ve

10:17

purchased your product a certain amount

10:19

of time after say they’ve purchased our

10:21

28 day detox we’ll ask them about five

10:24

weeks after the purchase so we’ll ask

10:27

them for their review they’ll upload

10:29

that hopefully it’s positive and we’re

10:32

in our way so my eighth tip is viral

10:35

giveaways and again these are a really

10:37

great way to grow without needing to put

10:40

too much budget in so with the fifth we

10:42

ran a giveaway with a platform called

10:43

gleam and we gave away 14 watches over

10:46

the space of 14 days so one of the

10:50

really important things when it comes to

10:51

viral giveaways is baking virality or

10:55

shareability into your competition as

10:57

well so you don’t just want to be like

10:59

okay enter sign up with your email

11:02

because that’s private what you want to

11:04

do is be encouraging each person that

11:07

signs up to then share your competition

11:10

on that might be on social media it

11:12

might be directly via email you just

11:14

want them to be getting more and more

11:16

people to be entering as well that’s

11:17

often referred to as their viral

11:19

coefficient so for each person that

11:21

enters imagine you’re getting one other

11:23

person to enter and then that one other

11:25

person gets one other person you can see

11:27

how it kind of propagates itself another

11:29

platform that you can use for these

11:31

giveaways is called VIPRE which we did

11:33

for our early

11:34

bottle giveaway with v will able to

11:36

generate 80,000 new emails in just 14

11:40

days and this was really a case of being

11:42

able to convert a lot of our organic

11:45

social following that we spoke about in

11:46

tip 1 into our email subscribers which

11:50

we spoke about in tip 2 and 3 so this is

11:52

a way to kind of bring all of that

11:54

together and be able to leverage that to

11:57

grow your brand exponentially so number

11:59

9 is a kind of newer strategy that we’ve

12:02

just started using it’s text message

12:05

abandoned cart we use an app at the

12:07

moment called tobe abounding cart so the

12:10

benefit of text messages is that they

12:12

have a far higher and faster

12:14

open rate so I think it’s something like

12:16

80 to 90 percent of people open their

12:19

text messages within the first 15

12:21

minutes of receiving them I’m definitely

12:22

not one of those people so as opposed to

12:25

email the open rate over the lifespan of

12:27

an email a lot of the time is like 20 to

12:29

30 percent so imagine getting 80 to 90

12:32

percent in the first 15 minutes so

12:34

that’s definitely something that we want

12:35

to be taking advantage of so a text

12:38

message abandon cart works in the same

12:40

sort of way that an email abandon cart

12:42

does you know when you left items in

12:44

your cart before and then you know 15

12:47

minutes later you might get an email

12:49

with a discount code saying it you’ve

12:51

left items in your cart just to remind

12:53

you to check out so basically it’s

12:55

exactly the same it’s just via text

12:56

message so my tenth and final tip are

12:59

Facebook and Instagram video ads if

13:01

you’re not utilizing video and your

13:03

advertising yet you are leaving money on

13:06

the table so the main tips that I’d give

13:09

to these are to make sure that they’re

13:10

captioned I think it’s 85 to 90 percent

13:13

of people watch Facebook and Instagram

13:16

with their sound off so if you’re not

13:18

using captions in your video you’re

13:20

losing that audience the next thing that

13:22

we want to be doing is highlighting the

13:24

brand we want to create a bit of a

13:25

narrative and we want to talk about the

13:27

benefits of the product so a lot of the

13:29

time of really really good kind of

13:31

formula for days that we use again and

13:34

again is to have a compelling hook then

13:38

you want to move on to some social proof

13:40

or a stat that highlights the problem

13:43

once you’ve highlighted the problem you

13:45

want to focus on your product as a salon

13:47

to that problem so you want to focus on

13:49

the benefits of your product so not

13:52

necessarily

13:52

here’s drop bottle it’s glass it has a

13:55

fruit infuser it’s more so what does

13:57

that mean for your customer or your user

14:00

so it helps you stay hydrated of course

14:02

a lot of people find drinking water very

14:05

boring so if you’re able to infuse fruit

14:07

and herbs easily into your water it’s

14:09

easier to stay hydrated so that’s the

14:12

benefits side then you want to finish up

14:14

with maybe a bit more social proof so

14:16

that might be influences using your

14:18

product it might be how many customers

14:20

you’ve had it might be highlighting your

14:22

following on social media I think

14:24

everybody can find some social proof at

14:26

some point it might even just be

14:28

customer review is like we spoke about

14:29

earlier

14:30

then you want to go into your offer and

14:33

this is really important so that you’re

14:35

able to kind of take people from start

14:37

to finish on a bit of a journey and they

14:39

may be ready to buy at this point so now

14:40

you hit them with your offer which might

14:42

be a discount code it might be free

14:44

shipping it all just depends on what

14:46

you’re able to offer so make your offer

14:49

as compelling it as possible so there is

14:51

a my top 10 ecommerce marketing tips if

14:55

you liked this content it would be great

14:57

if you left a comment below we’re going

14:59

to be replying to all of these comments

15:01

actually so a really good thing that you

15:02

could do is let us know your top

15:04

marketing problem that you’re having

15:06

right now in your business so leave us a

15:09

comment below and we’ll get back to you

15:11

so if you want to find out more about me

15:12

and my story as well as more tips like

15:14

the ones in this video you can check out

15:17

my free master class with founder which

15:19

is just by the link below so guys

15:21

hopefully you enjoyed today and I’ll be

15:23

seeing you soon hopefully in the master

15:25

class the founder mission is to help you

15:27

create an ass-kickin business and help

15:29

you learn straight from the mouths of

15:31

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15:34

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15:35

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forward slash Branson

Tips To Build An Email List Fast


Clickbank Marketing Tools

Transcript:

so in this video i’m going to be walking

you through how to create

a high value content

[Music]

now a high value content offer is simply

that a high value piece of content that

you give away

in exchange for somebody’s contact

details

and it’s really like you know an ethical

bribe of

getting someone’s contact details in

exchange for a piece of information

but where do you start like how do you

create this piece of information what

kind of information should you even be

putting together

what are those most critical questions

and those hair on fire problems that

people are trying to solve

and then what you’re doing is you’re

creating a piece of content

around that question and then wrapping

up and giving it a title that is

irresistible

and essentially what that is doing is is

simply

moving that person from being in kind of

a state where they’re agitated and

they’re looking for

information and they’re looking for

solutions and then it’s essentially

providing that information to them and

then getting them one step

closer to what their desired outcome is

so

what is the best type of high value

content offer that you can create well

the quickest and the easiest one is a

free report so

for instance you might be you know a pr

consultant and you’re wondering like

what is the best high value content

offer to really produce for your

marketplace

so you basically want to dress up the

title of that free report

in a way that it is super compelling so

that’s where a lot of people get wrong

right a lot of people

you know may use the term lead magnet or

you know other things

in in the form of a free report or a

high value content offer and they’re

like yeah i tried that

and people weren’t banging down my door

throwing money at me

and and that’s because like that’s you

know you can’t just create a free report

that’s vanilla like

you know if you’re interested in pr

these are some things that you should

know it’s just too vanilla

it’s it’s not going to strike a chord

with anyone you need to think of titling

that

that report in a way that is really the

cheese for that market it’s that thing

that people want the most

so you know it might be like you know a

four-step system on how to get your

business featured in forbes the

huffington post

and elite daily in the next seven days

right

that is like an irresistible high value

content offer

anyone that’s kind of wanting to get

more press for their business

they are going to want to know how to do

that right that’s a very very good

irresistible offer

and really what you need to know is that

creating these free reports and these

high value content offers

you know it’s not like you just want to

create this report and you know it’s

this kind of like

shitty little report that doesn’t give

away any real value and you know it’s

just like they download it and it’s a

promotional piece on your company

that is the wrong way to approach it

this is the very first

transaction that you are making with

your marketplace right

you are selling this piece of content in

exchange for their contact details

and you need to deliver and you need to

have that wow factor

with your high value content offer it

needs to blow them away with the value

that you’re providing

it doesn’t need to be your life’s work

it doesn’t need to be some 30-page

epic thesis it simply needs to be small

actionable bite-sized content that they

can implement

and get instant wins get some quick wins

on the board

and then it leaves the question in their

mind of

wow like is they if they’re giving this

information away for free

imagine what they’d be giving away you

know on their paid services

so you really i want to make that clear

distinction is like this needs to be

actionable and there needs to be a lot

of value in it you cannot cheat people

this is a whole thing about creating a

lot of value in your marketplace and

creating a lot of goodwill

and you will be compensated handsomely

for doing this process correctly

so the different types of high value

content offers that you could use

as i said are free reports cheat sheets

swipe files

you know road maps anything that you can

essentially

tie some content around that’s going to

be a quick easy win

you can also there’s more commitment

with what you’re asking for you could

look at doing a video series or a

webinar you know or a mini course

however what you really need to think

about is is just

getting the wheel moving and the

quickest and the easiest type of high

value content offered to create

is definitely a free report and it’s

definitely the place that i suggest that

you start

and once you’ve kind of done a few of

them and you’ve got some momentum and

you’ve got clients coming in

then you can start to get creative and

make something perhaps a little bit more

substantial

so after you’ve done that research in

your marketplace and you found out like

what those common you know questions

that keep on coming up

now once you kind of written the title

for what that high value content offer

is going to be

now i want you to increase the volume

and the desire and the intrigue for that

so say for instance you may be a web

designer and you know one kind of

you know high value content offer and

free report that i’ve used in my own

business

is you know the 22 money murdering

mistakes that no web designer would dare

tell you

or you may be you know a wedding

photographer and you know the six

little-known things that

no wedding photographer would ever tell

you before taking your deposit

or you might be creating like a cheat

sheet for like a mortgage provider and

it may be like

you know the little known things that no

bank would tell you

of how to reduce your rate on your

mortgage and you want to use

numbers in the title of your free report

the reason why is that

numbers give your mind a mental object

to kind of wrap around and kind of go i

wonder what those five things are

you know think about how much more

compelling it sounds is like you know

the six little known things that no web

designer would dare tell you

as opposed to you know some things that

web designers won’t tell you

you know having that number six on there

is really i wonder what they are there’s

a bit of intrigue around it

so you want to use words like shocking

and alarming and little known and those

things that you can really kind of

you know spice up the title and make it

a little bit more irresistible

it can’t be like you know just generic

and lackluster

because it will just be ignored in a sea

of lame

offers so you really want to kind of

dial it up use the language and verbage

that your marketplace is using

and the most important thing is to

really isolate that number one hair on

fire question

and having that in the title of your

free report or

promising the solution to that problem

in your you know your high value content

offer now once you’ve got you know

one high value content offer you know as

i said if you’re like a wellness coach

and you’re just kind of you know you’re

not going to be able to type wellness

coach into these things and find all the

keywords it’s too

vague and it’s too broad right so what

you’ll find is that there’ll be

common threads in your marketplace one

might be

how to lose weight how to increase

energy how to have a better sleep

you know and all of those different

things and essentially what you would

want to do

is create multiple high-value content

offers

for all those just specific symptoms

that you know your marketplace is having

but you can always add them as you get

further down the track

the number one thing to think about is

you know what is that

dream buyer look for you what does that

ideal client look like and what is the

cheese what is the thing that that

market

wants and then creating your first high

value content offer

around that specific one and then you

can just

tack on other high value content offers

to ensure that you’re bringing in

multiple clients from multiple different

sources so at this stage

really what you want to be doing is kind

of writing out the titles of

you know possible ideas for high value

content offers

and really just kind of getting creative

and having some fun with it

and and kind of trying to make it as

irresistible as

as possible you know i mean you might be

a dating consultant and you might have

like

you know the 11 things that all newly

divorced dads must know about online

dating or you know you may be in another

space you might be a real estate agent

um and you know there may be some

developments that are happening

in in that space and you could be maybe

like you know

the 22 things that this change to this

property

and how will it affect your property

price you may be an accountant and it

may be

you know the six hidden loopholes from a

retired tax attorney

that shows you how to not pay a cent in

taxes or you know

basically just think about what it is

that that person is trying to do

you know you might be a financial

planner and someone that’s kind of you

know looking to

invest in property for instance and it

may be you know

our seven step proven property formula

for how you can buy your first 10 homes

in the next 10 years

you know you just have to think about

like what is that desired outcome

that that person wants and that market

wants

and and really speak to what those

things are

you know what i mean or if you’re in the

weight loss space you might be like you

know

six little-known foods that are causing

you to get

fat or you know five different types of

fruit that you can eat that will

accelerate fat loss

and you just want to think about what is

kind of like that hook that you can go

out to your marketplace

and and put a high value content offer

around and really bring those people

in right how to lose 22k or how to lose

10 kgs in the next 90 days

without spending hours on the treadmill

and basically just come up with a few

ideas and you know you want to write out

at least kind of 10 to 15 of these

and maybe show your friends think about

them yourself and think about

what would be the most irresistible for

you if you were in the

hey guys if you enjoyed this video make

sure that you click the like button and

subscribe we’re dropping a video on

youtube

every other day and if you’ve got any

questions about any of the content that

i covered in this video

just basically leave a comment with hey

sudbury

in the comments section and every week

we’re also trying to go through all

those questions and get them answered so

go ahead

click subscribe and we’ll see you in the

next video

The Complete Guide To Tick Tock Ads 2021


Clickbank Marketing Tools

Transcript:

all right youtube in this video we’re

going to talk about is tick tock

ads right we’re going to talk about

advertising on tick tock

so why are we talking about that right

with all the changes and limitations

that are going on with

facebook and with other platforms like

that

with the ios and the new upgrades and

stuff of 2020

uh toward the end going into 2021 we

need to have as many platforms as we

possibly can

so i want to show you a quick and easy

alternative and this

is going to be tick tock now when it

comes to tick tock a lot of people think

that you have to actually

have your voice and you actually have to

do with your phone or you have to do

some kind of

you know dancing and stuff or whatever

the case may be because of that

demographic

because again you may think your

demographic’s not on tick tock but it

is so there’s a way to go about it and

way to actually make this and you can

simply do this

you know using canva and then adding the

music into canva

using that and then uploading that just

as simple as that so i’m going to show

you in this video how to do that

and how to quickly do that so that you

can get throughout

the whole thing we’re not going to

actually we’re going to go through every

single detail so you can get

the full spectrum of how to do this

right so again when it comes down to it

just stick with this video and you’ll

see step by step of how to do that

and again there will be a link below if

you want to start your own tick tock

account

again there’s no actually affiliation or

nothing ties to that all you have to do

is start your

tick tock account add your information

and then start advertising now i will

show you a couple

key features that you need to know about

your landing pages

that need to be you know when you you

they’ll enable you to

make the ad but when it comes down to it

you’re going to have to have your

landing pages set up a proper way

before they’ll allow them to actually

run

so well let’s go ahead and actually look

at this so first

well and you’ll see this in in tick tock

right here is you’re going to have your

ad

right so you’re going to have this is if

you if you know anything about

advertising you you’ve seen

say for instance um facebook advertising

are you seeing

different atmospheres like that or

twitter for that matter

or even google ads for that matter this

is very much the same way

so look at this so if this is the tick

tock back of the tic toc talk manager

right you have uh the campaign level you

have the ad

group right so i have one ad running

right now

and i currently have the ad budget at 20

dollars and five cents a day and that’s

getting a cost per conversion i’m

actually running a conversion ad right

now

this is the cost cover conversion is

going to be about three dollars

and 87 cents is what they’re saying now

we’re gonna see if that actually

transpires

but again when it comes down to it this

is the ad group so

there’s three levels right the campaign

the ad group

and the ads you’re currently running

right so similar to

just like facebook was or facebook is

for that matter

the facebook ads manager this is very

very much a

similar platform however you need to

have your ad set up a proper way i’m

going to show you how to do that

so uh when it comes to it you’re going

to use a tool

called canva you’re going to come in in

canva again i’ll have the links below if

you want to actually join canva

um i actually have a 12 account

so it’s like 12 hours a month or

something well again

you can get a free account if you want

and use it that way so i i just merely

type in tick talk and you type in tick

tock you get video

so that’s what you want you want to have

the video which is a a 1080 by

920 so you’re gonna just pick right here

this is going to give you a bunch of

default templates now depending upon

your niche

that’s where you’re going to pick what

you want to use right now again these

need to have

sound to these so i want you to make

sure that you understand the

sound is a very much a um something that

needs to be

part of this right so just like similar

to instagram or something like that

where you would use

a video capture or something of that

nature but

this needs to be have have a good sound

so we’re looking for a good

good solid video uh when it comes down

to it we’re going to show

a couple things now i in my instance i’m

just showing a training

yes or no do you want to be part of that

so this is very very simple right here

so we’ll come in here and pick this one

right here now the cool thing about this

and this is the reason i like canva is

you can actually change the speed

now i want to highlight a key factor in

here is your

ad needs to be anywhere from six seconds

to

up to 60 seconds right so the better

the more you can actually build it and

you can lengthen this with canva

at least with the um you know the 12

month plan you can link it i think you

can do that with the free account too

but

again so i’ll put this about 16 seconds

we’ll come up here and change the color

we’ll change the color to something like

this

makes it really kind of like eye popping

uh and then so we’re changing the back

color right here

you can easily change this pan you can

change that to a rise you can change it

to a pan you can change it to different

things so

when it comes in you can easily see the

different pop effects and stuff like

that so you can see the effects of

of how this would would actually work

right now

again when it comes down to it so now

we’re this is the pop effect

and we’ll have that now what we want to

do is we want to actually come in and

add some text to this so

at this point we’ll come in and add some

text

and this will be really really really

simple

um you know just keep it as

niche dependent upon what you you know

is something that would be eye-catching

and to actually get them to click yes

right

then the cool thing about this is i want

to actually do

another little trick too is actually i’m

going to hide a url

inside of this yes button so i’m going

to grab a url

up here and i’m going to come up here

back to canva

to my camera right here i’m going to

click this button i’m going to go to the

url

and i’m going to paste that url in there

and apply so when i click the button

that’s two ways that you can actually

get a conversion right so that’s two

ways so if they click the yes button

it will do that and if they also click

the add it will do that as well

so there’s two simple ways to do this

now

we’re going to come in here we’re going

to add some text to this right so

let’s pick something really really

really uh quick and easy

just to kind of get this in there

um and then what we’ll do is you can

change the

look and feel of this so what i’ll do is

call this this is a plc

training

uh 20

21.

and then down here you will call that

we’ll say voted best

plc training in

now this is something you need to be

really kind of critical of

making false claims or something like

that is something that may or may not

allow you to be again uh you know

approved and stuff like that so make

sure you uh you don’t

do any false claims and stuff like that

but we’re gonna actually increase the

text of this

come up here and increase the text to

let’s say 28

and voted best okay so

in our say

four three years

straight

just keep it like that and then we’ll up

here we’ll we’re going to change this

top actually let’s come back in here and

put that back

and we’re going to change the color of

this because it seems to pop better if

it’s white

and it just makes it look that much

better so you can do that

and you can have and you can also

do it just like that it kind of because

it gives it that elongated

effect right so also too we added a link

up here so we want to make sure we don’t

underline anything

so anytime you add a link notice it will

actually have an underline effect

so make sure that you note that this

like if i add a link right here

it will come in and have an underlined

effect

see that underline so we don’t want to

do that so

you can easily just under you know go up

to the underlying effect

and then take that off and that will

remove that

now in the case of what we’re doing we

don’t want to have a link right here so

i don’t want to have the link up here

so i’m not going to do that i’m going to

have the link on the yes button and

that’s just

as simple as that so i’m going to

increase this text a little bit more

and that way we have it just like that

so and then this text right here we can

increase that just a little bit more

maybe 144

and have that just like that now another

key thing i want to show you here is you

can

widen this up and get that

a little bit bigger right so what to kee

the key focus of what you’re trying to

do here you can move all the stuff if

you want but

the key focus of what you’re trying to

do is here is is trying to get the

the size of the phone right

and then not affect the animation right

so that’s that’s another thing

now here is here’s at the point where

we’re going to add some music into it

so when we come in here you have default

music you can have with canva and use

that default music with canva

but again when we talk about it tik tok

needs to have an

ability to have a some type of music or

or something that

you know and you can use the native

music on tick tock if you want but again

it’s just as easy to add this and build

this in

canva and then have it you know actually

come back in so

what i’ve done is i actually have some

default stuff that i have uploaded

and so for i’ll go to my audio that i

have uploaded and i’ll come over here

and pick that audio and i’ll just drag

it over here

and then that way you can kind of hear

the audio

as it’s playing and stuff like that so

we’ll come in here and then we’ll change

this

to uh plc training

uh version two

because actually did i did another

version and the cool thing about

before you download any of this right so

before you download any of it you can

actually come over here and preview this

and see exactly how it’s going to look

in your actual

inside of the ad so before you download

it you can actually see that

so i’ll come over here download so now

that we have our image what we’re going

to do is we’re going to build our

actual ad inside of tiktok now

using this again uh so it will take a

second for this to download so

instead of actually waiting for this

download we’re going to go ahead and go

to the tiktok

platform and we’re going to go to our

campaign level

now i’m going to come to campaign level

so i’m going to show you how to do this

from the very

start right so you’re going to create uh

create campaign and you have several

different

uh availabilities right here right so

you can actually go from

reach which is a campaign that you want

to go to if you’re trying to get

a more of a reach and get your brand

known um you have a conversion or

a consideration if you would that’s a

traffic and then you have an app

installed in the video view so if you’re

trying to get video views

this is something you can do as far as

that goes as well my

implementation and the way i am using

tick tock again using this in

this manner i’m going straight to

conversion

so i’m going to go straight to actually

having somebody click

off of my landing page are off of the

actual ad

the image that we just made the video

that we just made in canva

right we’re going to go directly from

that to

actual landing page so i’m going to

click conversion

and i’m gonna go to settings this is

where you can give your conversions a

name

we’ll call this plc training

uh version two

and you can a b test this if you want to

you can put a budget limit if you would

like to put a budget limit

again this depends on how you want to

actually you know

implement and go about your actual ad

budget right so when you come back and

you’re going to go to

the next section is the continue section

is where you’re going to basically do

your ad

group now just like in facebook

advertising

your ad group is basically going to be

broken down into your segmentation

like how do you want to to do your

interest do you want to do your interest

levels do you want to do certain age

groups do you want to do

men versus women do you want to do all

demographics do you want to do different

things

this is where you do that right so um

also too this is where you would have

your pixel now

tick tock does have a pixel just like

facebook right so

just the same exact way um that you are

you know are actually going back and

probably the reason you’re actually

trying to watch this video is because of

the simple fact of the ios

updates again with facebook and the data

collection and stuff like that right so

with

with the pixel data and the way you’re

doing things you want to actually be

able to

track that information right so you want

to be able to track so you can retarget

later

it’s not that you’re taking that

information and using that data

wrong you’re taking that information and

you’re you’re basically saying okay

this person did go from my ad to my

landing page and they didn’t buy

or they did buy you basically want to

understand that data

so that you can go back and advertise

back to that person later

if you need to right so this is where

you would have your pixel i already have

my pixel already have my conversion

event

a setup but again installing your pixel

is just as simple as going to your pixel

section

and installing the code just like you

would a facebook

pixel right very very simple um but

again we’re going to name

our actual ad group we’ll call this plc

training add

version 2.

we’ll just call it for the sake of this

video we’ll call ad group

so we’ll do that and then we’ll come

over here you can do automatic

placements now i don’t personally do

automatic placements

i just in this specific brand or this

specific

niche i want all my transactions to go

through the us

or through canada so when it goes down

to it

when you do your automatic placements

it’s going to actually

occur when different locations so

basically it’s going to

actually go to different audience

segments right so you’re going to have

tick tock

you’re going to have news feeds apps

you’re going to have helio and you’re

going to have

other apps that basically i just don’t

want to actually advertise on

so i’m going to cut these off i just

want tick tock but themselves so i’m

going to actually go ahead

and make the ad specifically for just

tick

tock right so i want to have the ability

to segment my audience

down to us right so and not to say you

can’t do that but

you can actually come over here and do

you can turn off the ability to do

a video download so allow the user to

download your video

that you actually made you can actually

come in and turn

off the effects of if you want somebody

to comment or not comment right

so depending upon your business model

that may help you and it may hurt you

again this is advertising so when it

comes down to it

you have to have the ability to comment

back or either you know come back and

adjust that if you need to so i’m going

to turn off the ability to

download my video because again i made

this video i don’t want anybody to

download it or use it

otherwise so it’s not like a like share

or something like that where you’re

making a video and you want somebody to

share it on another platform

right so when it comes down to it i’m

going to open up my

creative optimization up here

and this is where you get into your

audience in your audience section right

so when it comes down to your audience

section

this is where you’re you’re actually

gonna come in and you know change your

you know include this you know and not

include this is where

if you have pre-done audiences already

so i have

actually pre-done my audiences so i have

different audiences i could actually use

but again they’re not populated because

i just made them literally right before

this video

so again you can make their your your

audiences based upon your your pixel

data right which is basically your tick

tock pixel

right so again you can uh come back and

actually

include and exclude you know from

actually

you know targeting so say for instance

if you were going for a

sale on your store or on your actual

e-commerce or

whatever you were actually doing then

what you would do is if somebody

purchased from you you would trigger

that event and you would have that

person in a custom audience

so you don’t want to re-target and

re-advertise to the same person that

you’ve already sold to

unless you’re selling a different part i

know different product or different

service right

so in my case i’m not going to actually

re-target

our actually sell back to the same

person because i’m selling

one exact thing so i don’t want to

actually

come back and do that so i can actually

exclude a audience right

so again when it comes down to it you

have to have pixel data so make sure you

have the pixel data before you can

you actually do this again mine are

brand new so i don’t have that actual

pixel data

i literally just made these audiences

before we made this video

so this is where i’m coming in and doing

my demographic where i can say okay

well i can easily come over here and say

i do or don’t want my demographic now i

do

in this case i want to come down and say

i just want people in the united states

or i just want people in united states

and canada

right so if you come over here you can

choose different um you can choose

different nations and stuff like that or

in this instance um you can break down

to

you know different states and stuff like

that as well now in different states

and and stuff you know if you this is in

saying okay

so i just want us but i know i just know

my audience is in

this state or i just know my audience is

in this state right so

say for instance you had a real estate

business in texas

or a you know some kind of personal like

a brand or something that just is based

in texas

i’m just using that as an example um

then you can actually come over here and

pick that audience

in this case we’re going to just say all

of the united states because i

am actually branding this and actually

you know advertising this

to the full united states so i want to

actually show that

now when it comes down to it i’m going

to pick mail i just happen to know from

facebook advertising that my demographic

is

largely a male audience so what i want

to do is actually

go ahead and you know sample that

audience again when it comes to

advertising you’re going to do different

things in different atmospheres to see

if it works right

so we’re going to come in here and say

25

to you know all the way up here right so

we’re going to basically just say

all the way so we’re going to pick our

our audience right here

and we’re going to come in here language

limitations i do want to put in

english so i’m going to type in english

speaking

and that would do that now interest

behavior i don’t really personally

care to do interest behavior because the

simple fact of

this you know i want to actually go to a

wide open audience and the very first

time you’re

starting advertising you want to go to a

wide open audience and test the waters

and see where you’re at right

you don’t want to assume that your

audience is here there or wherever

because you could be

aiming at the wrong direction and you

don’t even know it right let the data

tell you where to advertise to

and how are you going to do that you’re

just going to open that wide open

you’re going to say okay i don’t want

any kind of interest now

you need to have a higher budget if

you’re doing that i will say that

so please understand that but if you do

if you do want to come down and isolate

down you can isolate down to

you know whatever the case may be in

this case news gaming

uh you know food and beverage you can do

many many different things just like

facebook advertising

you can choose whatever you want to

electronics tech

in this case i can do tech come over

here and place that just right there

everything that you select will be you

know highlighted in the actual

selected above now again i’m not going

to actually choose anything

and then you’re going to choose liked

then you put your category you can put

whatever

but again i’m not going to choose

anything so it doesn’t really matter and

then the time period

right here you can put the time period

so what you’re saying is

these people in this case i can say

and just to give you a for instance

right i can i’ll go ahead and do this

i’ll say people that are in interested

in education

and they have liked an educational post

in the last

seven days right so i can choose the

category right so i’m not gonna actually

choose

any of that because i’m i don’t really

care to i’m just gonna do a wide open

audience right

now this is where you get into your

budget now your budget will have to be a

little bit higher than you normally

would

on like a facebook ad no sometimes

people used to start out facebook ads

they used to go from

anywhere from a couple dollars to five

dollars to whatever the case may be to

even scaling it up after that this

you’re going to need to start out a

little bit higher so i’m going to say

just say 23

52. and now you may think why such a

weird number

because the simple fact of if somebody

is advertising at twenty dollars

and i imagine advertising at 23 say 52

or 23 dollars i’m going to beat out that

person in the

long run plus my cost per conversion

should be lower when it comes down to it

now again that is something you learn

with advertising and

over the years of advertising so i just

want to give you that that little tip

to see if that helps you now my goal

here is a conversion

um so my girl you can change your goal

right here in it

tick tock will give you a cost per

conversion minimum

so they’re going to give you an

estimated amount right so they’re going

to say okay

well what is your estimated bid for you

know per conversion right so what are

you

willing to pay per conversion i do know

that i’m selling a product for a set

amount

and if i sell it for three dollars or

four dollars or five dollars or six

dollars

it’s well in the benefit of my business

to do so

so i’m going to go ahead and do that so

this gives me a um

just kind of a minimum or our projected

way to actually do that so you hit the

adopt

and then that’s going to give you that

or if you want to have it even higher or

lower

you can is that that point now uh the

more options right here is going to tell

you

right here this is impressions so i

don’t want to be built upon impressions

i want to be built upon

clicks right so i want to change that

and i want to have my delivery type as

a standard delivery type right

so this goes over and gives you the

highlighted view of

basically your ad group and your ad set

right so this is basically going through

now we’ve made our campaign

where we’ve made our ad oh we want to

actually come in here

optimize optimize event make sure

um you do this i’m glad that it did that

because when you if you do make a

mistake and you do rush through it

it will come back and highlight the

point that you do need to edit

now in this case i did forget to add my

conversion

uh what my conversion was right so i’m

saying okay i’m gonna come

i want a conversion i’m gonna use this

pixel but what did i use right so what

did i use right so

in this case i want to say i want to

complete a purchase

so now i come back and i make sure that

all my data is still correct

i hit next so i’m going to come in here

and now i’m going to do my and my ad

name

right so this is where you name your ad

right so your name your

if you have one ad to add three ads four

ads or five ads

however many ads you have you can

actually name them at that point

okay so we’ll just call this plc

training

uh version two

and we’ll call that ad so at this point

we have downloaded our actual we have

downloaded our actual uh

video right so we have our video

downloaded now what i want to do is

actually

upload it and i’m going to upload my

video right here

okay so i’m going to upload it right

here now this already has the music that

we already have

from what we installed from canva so we

don’t have to add any music from tick

tock or we don’t have to do anything

from this

we’re building this straight from canva

really

easy really simple takes really a couple

minutes it depends on how

creative or not creative you are if

you’re like me you probably don’t want

to be on the actual end of a phone

trying to talk about your business again

again and that sounds funny coming from

somebody that’s making a youtube video

but when it comes down to it

you’re not comfortable on every single

platform right so some people are

and some people aren’t comfortable on

video

so uh we’ll get click the continue

button

so this is where you can actually test

your actual audio you can come in here

and see what it looks like

so you can see exactly what it’s going

to look and sound like

now let’s let that finish out

but so this is where you come in and

display the name

put the name right here

plc train in 2020 and you’ll see the

name come up right here

this is where you’ll see the name pop-up

and then you’ll you’ll have your display

text we’ll call this

alan bradley plc

training

now this is where you’re going to do

your call to action so your call to

action will be a native

platform just like it was in facebook

right so

um you did see me put a link inside of

my canva that’s just something i did on

my canva

so um when it comes down to it that’s

the mp4 version of what i’m doing but

i’m actually

this is where you’re able to add a you

know learn more or sign up here

or subscribe or something of that nature

in this case you can do sign up

um and then what we’ll do we’ll do sign

up and then we’ll come in here and throw

our url in here

now i do want to highlight in this now

make sure you choose the right url make

sure you have the right patterns on it i

want to show you two different instances

so this is one instance where i have the

actual i actually i actually have

the landing page that i first went to

now i do have the terms of service on

this page

on the very bottom i do have the terms

of service i do have a privacy policy

and i

still have my facebook advertising

policy that facebook requires you to

have on that page

now when i did this tick tock originally

did deny this ad two times because of

the simple fact that they needed more

data so what i did is i came back and

picked a different url

that gave more information about what

the product and service i was selling on

tiktok was

now tick tock prefers this even though i

had a terms of service

even though i had the privacy policy

even though i had the information that i

needed to

they would like to know more about your

product and service so the best you can

do

on your landing page to tell them what

your business is

and is not is going to help you with

your advertising so they did deny my ad

when i first did it so i’m going to

actually come up here and grab

the second url and i wanted to highlight

that fact because

again things do change with advertising

platforms but

right now currently in uh december of

2020 again going into 2021

this is exactly the way that they are

working so i’m going to paste that link

in there

i’m going to come up here and i’m going

to upload a

image uh and this is just an image that

you would

you know basically if you uh the little

ima

little bubble image that you would have

on your actual uh tic toc

you know ad or whatever the case maybe

it could be you as a face it could be

your business logo

it could be whatever the case may be

this is the profile

image so um with that said this comes in

and all this uh you can actually add

third-party tracking if you want to you

can add a third-party tracking and then

go from

there um i’m not going to do that i’m

just going to use tik-tok as a tik-tok

platform i’m not going to tie any other

platform with it

i’m going to see how this works and see

how this progresses

but again when it comes down to it this

is how how you’re making a tick tock ad

right

so at this point you want to submit your

tick tock ad

and now it’s going to go congratulations

now it’s going to go into review

now your review process again when it

comes down to it

you’ll see all the ones that got deleted

this is uh actually show it does show

deleted so that’s that’s a very very

good

uh factor but you’ll easily see that

your

ad now is going to be in that i have one

that’s active

and i have one that is in review right

so these right here

actually have deleted so i’m going to

highlight these

and what we’ll do is i want to come back

and delete these again

because it doesn’t seem like they

deleted

it failed update status so this is

deleted so let’s turn that off

it may just be but you know a little bit

of a cache or something that’s

inside of the system so but again when

it comes out to it um

i just wanted to show you that this is

the reason so this is exactly what i was

talking about earlier

when i made a couple different ads i had

them going to the one url

which did not according to the tick tock

policy that ad policy

did not give enough information on the

actual product

right so what they were doing was they

were saying okay you have a terms of

service

they kind of give a vague illustration

of okay well you

need to have a terms of service you need

to have a privacy policy and you do need

to speak about your product

so um what this was doing is i had two

out of three of those and i was kind of

confused at why

they weren’t approving my ad so what i

did is i made a couple different

variations

to see where it was and see what was

going on to see where you know i could

actually

improve or make things better so i can

get my ad approved

uh when it came down to it it was as

simple as

making that small tweak and giving more

information

on my product so if you have that

problem

you need to make sure you have good

adequate understanding of what your

product is

and is not you need to make sure you

have a terms of service and you need to

make sure you have a privacy policy

now these are natural things that you

would have on uh

any kind of advertising platform but

again so if you’re already advertising

on google

then you can do that right you google

ads you already know these things

if you’re doing on facebook facebook’s a

little bit lacks when it comes to things

like this so

you may or may not be aware that you

need to have all of your ducks in a row

as far as that goes tick tock being a

little bit more progressive

and a little about a little bit more uh

you know understanding

as far as like saying we need to know

about your product right

your product service or whatever you’re

selling right so what you’re doing is

have

now in the current state that it’s in

this is the very top one we did right

here

this is the very top one it is not

delivering right now

but it is in the the review process

right

and just another key thing that you can

actually do to actually

indicate that it is in the review

process is go back to your ad group

and then select your ad group that says

the one that is not delivering

again this is sort of the reason why i

built it from scratch to show you the

campaign level

to show you the ad group which is your

ad set if you would think about as a

facebook ad

then this is your ad group so this is

the ad group and then your ads will be

under that actual group so you can come

in here and highlight that

and then come over here to your ad group

and it’s only going to show that one

actual ad right so at that point

as soon as it gets approved you’re going

to actually see it in the approved

status now i already have one in the

approve status

which is right here so we’re going to

come in here and show that

and then this will actually show now you

can come over here

and see the preview now you can see this

preview

uh in tick tock or wherever the case may

be so you can actually open it

in tik tok itself and see the preview

yourself

so again when it comes down to it making

the ad as soon as it gets approved you

are able to view it

now i want to highlight if you do not

have it approved like again

if it is in the review state that is

this ad is currently in

it’s in the review state if it’s in the

review state

now what’s going to happen is you’re not

going to be able to view it

as a simple ad right so you’re not going

to have the view option

until it is actually approved so

again when it comes down to it i want to

give you a couple highlights and couple

things uh about the you know the tick

tock uh

platform and how things work because

again when it comes down to it you could

get

um you know confused about why your ads

not approved

and why your ad you know maybe not

showing as far as you know like a

preview or

or whatever the case may be now when it

comes down to it this is a very simple

process right so

if you’re familiar with facebook ads you

know tick tock is really really going to

be a simple thing for you

now signing up for tick tock is really

really simple you just sign up put all

your information in put your credit card

information in or whatever your

advertising billing is

and you literally can start from there

there are really no limitations like

there were with facebook

so when it comes to facebook um you know

you had to have

you know spend so much money then they

allow you to do certain things

spend so much money they allow you to do

certain things so far what i see with

tick tock

is you’re allowed to do this straight

from scratch you’re allowed to you know

start advertising at twenty dollars a

day or more

if that’s the case for you now again the

more ads the better

but again when it comes down to it i

want to personally test out my system

and make sure that things are you know

actually good as well and working the

way they should now

approval on ads do take up to anywhere

from 30 minutes

maybe even up to an hour or two hours so

this last ad when i got it

active and got it approved it did take

up to

i think 30 minutes um and then out you

know it came in so i don’t want to

actually

you know stop you know and stop allow

this video to keep going

and you know actually uh take up your

time so with all that being said

this was actually hopefully get

hopefully got a lot out of the video

you know how to do things how to how to

actually go back and if you

missed a certain things like you know

you you start you you actually

went and started building a tick tock ad

through

using this video then make sure you do

things and make sure you understand the

way things are if you get it disapproved

don’t worry there is no way to actually

go back and get it approved

as far as that goes just copy it down

and change the links

and change that so what i mean by that

is if you come up here

you can copy this ad and make copies of

that specific ad if you want to

and then then you would go back in edit

that ad

right so when you come back and do that

you you necessarily wouldn’t throw it in

review again

what you would do is basically copy that

ad delete the other one

and then move forward right now that is

the current state that it is in

at least from what i found in uh as of

december 25th 2020.

now when you go into 2021 things do

change with advertising

left and right so again please

understand that is the current state of

what we just did

right there so hopefully got a lot out

of this video and we’ll see you guys

on the next one

Video: Top 10 KDP Book Niches For 2021


Clickbank Marketing Tools

Transcript:

Hey everyone, in this video, I’m going to give you my top 10,

no content book niches that are easy to create,

are making decent sales,

one in particular selling over 8,000 books a month and don’t have a huge

amount of competition. So if you’re a seasoned publisher on Amazon KDP,

or just are starting out and looking to break into this online,

money-making passive income, creating business,

then follow along as I give you my top 10 selections.

Now you may notice a change in the background and that’s because I’ve just moved

to Australia and I’m currently in a 14 day quarantine

hotel. So bear with me for the moment. Now,

if you’ve not been here before then welcome to the channel.

My name is Paul Marles and I do videos on how to make it, keep it and grow it.

And that’s your money I’m talking about. So if you do like videos like that,

then please do give it a thumbs up,

hit the subscribe button and smash that notification bell to receive

notification of when I produce more videos like this. So first of all,

what do I mean by no content books? Well,

they are books that don’t have any words or writing in them.

The most common ones, that most people are familiar with,

are those plain blank line journals and notebooks that you can buy almost

everywhere. But we are not going to be looking at lines notebooks in this video.

Instead,

we are going to be looking at some types of books you may not have thought about

that are selling pretty well on Amazon.

If you’re wondering how to even get started in this business,

I’ll leave a link to my book publishing tutorials here on YouTube,

down below in the description.

The books I’m going to show you are selling around at least a hundred a month,

and some,a lot more,

with one selling around 8,000 a month and bringing in the publisher around

$2,000 a month, which I think you’ll agree is pretty good.

I calculate the book sales using the tool at tckpublishing.com,

which I find actually under reports sales and the higher end of the figure I

give you is probably more accurate.

Now one of the issues with these types of books is that they are a lot easier to

create the many of those low content books.

And you can create many covers for the same type of book without issues of

duplicate content. So, as a result,

some publishers will produce lots of these types of books and flood the market

with rubbish and also sell them very cheap,

which I don’t recommend.

I haven’t come across a single successful publisher using this particular

technique. I’m in a few of these niches myself.

And I usually sell my books at $6.99 and they sell very well

I’ve mentioned in previous videos, but if it’s a low price,

customers don’t necessarily think they are getting a bargain.

They just think it is cheap and poor quality,

even though they’re all being printed by the same company, Amazon.

Most customers don’t actually know that.

So I’d prefer to sell a slightly lower number with a bigger profit margin.

But at the end of the day, the choice is yours. So how do I find these books?

Well, I went through Book Bolt,

which has my favorite niche searching tool called The Cloud,

which is great for looking up those bestselling books and niches.

It doesn’t list them all, but I use it to come up with ideas for my next books.

I also looked at the interiors on Tangent Templates and searched them on Amazon.

And I also used my own list of niches that I’ve built up over the last three

years as I’ve come across them.

I keep them as a list on Microsoft To Do which I recommend you do the same as

you will normally come across many different types of interesting books

that have both high paying and in under saturated markets.

And you’ll find these as you do your own research on Amazon.

Then I came up with my list of top 10 books,

which I put into a spreadsheet,

that are selling well and have low competition keywords.

You may find that the main search term,

which is the root keyword has a lot of search results and therefore competitors

on Amazon.

But if you follow the principles outlined in my keyword research video,

which I’ll leave a link to below,

then you’ll find these keywords that are easier to rank for,

but are still getting sales.

So I’m going to list them in order of number of sales,

made by books listed via the KDP platform, with the lowest first.

And then I’ll tell you where you can get these interiors and some for free.

If you want to skip straight to that, or to a particular niche,

then you can see them if you hover over the timeline below.

All the tools and videos mentioned in this video,

I’ll also link to in the description below. So make sure to check those out.

Okay.

So for the first niche and that’s the calligraphy practice paper books.

Now these are books that have sheets of paper that people can practice their

calligraphym in. The best-selling book I found has a best sellers rank of

123,897,

which equates to selling around 39 to 100 a month, which is okay,

considering how quick you can actually create one of these books.

As with all books I’m going to show you,

the interiors are very basic and easy to find.

Calligraphy practice paper has 2000 Amazon search results,

which is a little on the high side, but with research,

you’ll find those less competitive keywords.

And if you look at the cover designs, they vary, but you know, are pretty basic.

Next is a dot grid notebook.

Many know these as bullet point journals,

but that is actually a trademarked term. So use dot grid journal instead.

These are pages of lots of small dots and they’re used for many different

purposes. I actually use these types of books myself.

Now the main search term has a more respectable 1000 search results.

And so is easier to rank for on Amazon.

And so your book has a better chance of being found by customers. Again,

cover designs are basic,

but you are in competition with these non KDP publishers like these here.

The next up is the guitar tab notebook used by musicians to write down lyrics

and guitar tablature, used for playing chords on the guitar.

Now search results are of 1000, which is good.

And there are a variety of different cover types.

The KDP book that is selling the best has a best sellers rank of

50,771,

which equates to around 90 to 180 sales per month.

At number four is the isometric graph paper used by engineers, mathematicians,

and designers.

This has a very low number of Amazon search results of 436 and the bestseller on

the first page as a best sellers rank of 25,762

and selling about 160 to 330 months.

So that’s a good one to look into.

Many of the books have the isometric graph pattern on the front cover,

which seems to be a common theme.

So maybe do something different in order to stand out from the competition.

Next is the sketch book.

On Book Bolt this always pops up as a number one bestseller on their list.

If I do a basic search for sketch book,

the best-selling one on the first page has a best sellers rank of 24,342

equating to selling about 100 to 150 a month.

These probably have the most basic interior of all.

The pages are virtually blank,

but not completely blank as KDP won’t accept that. For the basic search term

the search results are 3000, so a bit more competitive,

but I’ve done a video specific to this niche,

which are linked to below and have low competition keywords listed in my Gumroad

shop, again, link below. Now number six is the graph paper notebook,

which is one you’re probably more familiar with.

Used by people to make normal notes and people like engineers and mathematicians

also. 2000 search results for graph paper composition notebook.

But this is a niche I’m in and there are many more lower competition keywords,

if you do your research.

The best-selling KDP book on this page has a rank of 13,626

and selling 290 to 570 a month.

So we’re really getting into the decent money mark.

Now next up is the Kanji practice paper notebook used by

customers to write their Japanese writing in and practice their Japanese

writing.

The best-selling KDP book as a best sellers rank of 15,934

and selling between 300 to 600 per month.

And the search results are only 586. So again,

a good one to look at. Many of the covers, understandably,

have a Japanese theme to them.

Next to eight is the primary storage journal aimed at kids.

Here they write story and also draw pictures in the

blank box. So pretty basic interior.

You could easily create this yourself if you wanted to.

Most of the covers are children themed with things like unicorns and

dinosaurs and the search results come at 1000.

The best seller on this page has a rank of 8,105,

selling 450 to 900 a month,

which is very nice. Now at number nine, the blank comic book. Again,

I’ve done a video on this niche, link below,

and also have keywords listed for this in my Gumroad shop.

This is another niche I’m in and is pretty competitive. However,

that are lower competitive keywords available that still get good search numbers

per month. Most of these books are published on KDP.

All have a similar theme to the cover and the best seller ranks at 1,554

selling 1,600 to 3,200 per month.

So now we’re getting into the big income league here if you like.

Now lastly is the cursive handwriting workbook niche. Again,

I’ve done a video on this and the potential income is huge with the best-selling

KDP published book,

having a rank of 388 and selling 4,200 to

8,300 a months.

That’s an upward figure of about $2,000 a month at this particular price.

And that’s pure profit, which I think you’ll agree is pretty fantastic.

Now this book is only selling at $3.99, which is pretty low.

So you’ll probably find there are actually others on that page selling less,

but making way more as their books are priced higher. And for the main keyword,

there are still only 1000 search results with many keywords with search results,

less than this, which are easier to rank for. If you want to look at this,

then again, links below in the description.

Now I know some of the sales figures will trigger some people who will complain

that it’s it’s impossible. Markets are saturated, blah, blah, blah.

That’s fine. If so,

take a look at other methods of making money online and publishing.

I always take the view that it’s a person,

a human being like me and you that has ranked their book highly in that niche.

So it’s not impossible. Just consider.

Do you think that book will be ranked number one in three,

five or maybe 10 years? The answer is probably no.

Someone will come along who creates a better book, a better cover,

spends more money on advertising and why not make it you.

But that’s also the other thing, some people think that advertising is bad.

Like this business is not real,

it’s a scam because you have to advertise your book, but it’s called marketing.

And it’s how the biggest brands in the world build the biggest brands in the

world.

It’s as though some people think that a business is a scam if it requires any

investment of time, effort, and money.

This business is by no means a get rich quick scheme.

For what it’s worth I didn’t place an ad on a single book until about two

years after publishing my first book and still managed to build an income of a

few thousand dollars a month.

So where can you get these interiors from? Well,

you could create them yourself, obtain some of them for free off Book Bollt,

or pay for them off Creative Fabrica or Tangent Templates.

Just do a search for the interior on C.reative Fabrica and I’ll guarantee that

you’ll find it talking of which they are running a special spring promo deal

of an all access subscription of just $1 for the first month,

but it hasn’t got that long to run. And in fact,

by the time you watch this video, it may have run out.

So go and check that out in case it’s still running. Now,

when I started many of these resources weren’t available and I created the

interiors myself using Adobe illustrator. So you can also do that,

especially if you’re on a tight budget and use free software like Inkscape.

One of the secrets to getting your books seen by customers and therefore making

sales is using the right keywords in your titles and subtitles.

If you want to get started on how I do my keyword research,

then watch this video next, which explains the whole process I go through.

Thank you very much for your time. It’s very much appreciated.

And until next time, goodbye.


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