Category Archives: Starting An Online Business
Make Money With Resale Rights
How To Create A Marketing Plan
Transcript:
so you’re ready to start marketing but
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you have
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no plan where do you begin what should
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you include
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how can you present it you have the
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questions we have the answers
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hello world my name is mike plogger and
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here at visme we aim to make your work
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life
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easier whether it’s design presentations
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or marketing
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we have the tools to help you become a
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true professional
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marketing is a necessary operation for
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any business looking to take a leap
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towards success
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however if you don’t have the proper
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experience you might be lost on how to
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create a marketing plan
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and these are extremely helpful when it
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comes to understanding your business
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clarifying your goals staying focused
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and keeping everyone on your team on the
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same
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page in this video i’ll take you through
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the seven
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necessary steps to creating a winning
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marketing plan
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as well as share a number of templates
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you can start with
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right away shall we
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understanding the purpose behind a
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marketing plan is step
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number one ideally it should be used to
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help you set your goals
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understand your target audience and
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optimize the impact of your marketing
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campaigns
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communicating your big strategy or idea
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is what your marketing plan is
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all about in order to do this every
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marketing plan should consist
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of the following number one your short
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and long-term marketing goals
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number two a description of your target
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audience and their persona
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and number three one or more high-level
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marketing strategies
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and tactics this infographic template
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available on visme right now features
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each of these key details
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it clarifies the objectives the target
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audience and strategies
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in an easily consumable page if you
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wanted to go the extra mile
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and include even more detail you can
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also add an overview of the current
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market situation
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key performance indicators budget or
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financial considerations
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or a timeline on when the plan will be
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carried out
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typically all of this information is
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communicated on a pdf
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just like the one we just saw but if
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you’re feeling creative
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try creating an infographic a full
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presentation
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or an interactive web page to share your
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plan who knows
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it could be the difference between your
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plan and someone else’s
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without further ado let’s dive into
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seven steps
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for creating an effective marketing plan
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step number one start with an executive
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summary
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this is essentially a brief summary or
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overview of your entire company and the
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key details
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of your marketing plan it highlights the
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function of your business
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and the purpose of your plan this
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shouldn’t be very long
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the summary can include past
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achievements and the future direction
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of the company consider this template
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here the details are concise and to the
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point you want to tease your viewers on
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what’s to come and
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get them on the edge of their seats it’s
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not overwhelming just a quick
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introduction before you get into the
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meat of your plan
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revisiting your company’s mission vision
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and values is important to highlight
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early on
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why it’ll provide clarity and answer any
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questions as to why your marketing plan
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is the way that it is it’ll show viewers
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you had this in mind throughout your
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entire planning process
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templates like this can help because
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it’ll educate or remind your viewers
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how your company got to the point
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they’re currently at and where you’re
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looking to be in the future
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one of the first steps with any plan is
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doing your research
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study the market study the competition
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what are others doing that’s working
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and then what can you do to make it even
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better deeply analyze your own company’s
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strengths and weaknesses
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touch on what you’re doing well but
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don’t be afraid to communicate what you
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think could be
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stronger a swot analysis or strengths
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weaknesses opportunities and threats is
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a great way to present your research
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you can visualize the company’s path
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identify opportunities
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set goals and so much more this template
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right next to me can be edited in visme
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and is completely customizable from the
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text content to the colors
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fonts icons you name it you can edit all
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of our templates to match
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your brand you can do the same for your
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competitors
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compare your company with another one in
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the industry to see how they match up
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with one another side by side it can be
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eye-opening sure but
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take a hard look at the competition it’s
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crucial if you want to compete in the
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market
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after identifying your competition you
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must identify your target customer
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this will allow you to create more
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informed and tailored marketing
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strategies
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vote a person from scratch how old are
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they what’s their income what are their
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interests
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what do they value a template like this
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is
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perfect for putting that person you’ve
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built on paper and explaining him or her
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to your audience during a presentation
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or during a meeting or what’s one way
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that’s almost
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always used when someone wants to
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explain themselves for a job
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well a resume of course this template
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more closely resembles an
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actual resume it includes basic
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information a photograph
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personality traits a bio goals
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frustrations
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you can edit it however you see fit to
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describe your target audience
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and if your target audience is a mixture
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of different people
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try creating an infographic with data
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widgets you can break down how much you
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should cater to
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one group or the other there’s a number
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of different charts and graphs you can
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use to help but
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this template went with pie charts to
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break down target
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customer percentages it’s easier to
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understand than if someone was trying to
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explain it without a visual
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okay you’ve done your research you know
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your audience now it’s time to outline
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your marketing goals
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what are you hoping to achieve with your
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marketing plan the most important thing
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to remember
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with this step is to be specific with
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actual numbers
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if you’re hoping to achieve more web
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traffic don’t just say
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the goal here is to increase web traffic
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say my goal is to increase
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traffic to our site by 30 percent within
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the next three months
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you need a concrete goal not a blanket
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statement
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this template is simple easy to digest
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and lays out specific goals they’re all
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measurable and clear
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following the progress towards the goals
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won’t be difficult with how definitive
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they are
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and as i mentioned deadlines could be
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used as well
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if that’s the case a template like this
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could be more fitting
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in order for this company to accomplish
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a goal these three phases must be
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properly carried out
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marketing plans like this help viewers
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follow along as they can refer back to
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them
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if they start to get off track
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continuing off my last point our sixth
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step is to lay out your marketing
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strategy from beginning to end
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there’s three details to write down and
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include with this step
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one what to do two how to do it and
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three
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the channels to use i highly recommend
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turning this into a visual so your team
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and audience can
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fully understand your thought process to
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make it even
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easier for them turn your strategy into
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a series of phases or
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steps it could look something like this
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clarifying what needs to be done in each
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step before moving on
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or if you want more certain dates and
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deadlines
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this template here could be even better
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specific dates are laid out from the
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first phase of the project
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to the launch if you want to ensure
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something is completed by a certain time
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we highly recommend using this template
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infographics in general
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are wonderful for displaying information
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in a way that is easy to understand
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people are much more likely to retain
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information paired with a visual
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rather than with text alone another
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template to consider is something like
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this lay out all of your information in
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a detailed manner
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leaving nothing to the imagination
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last but not least detail the budget
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considerations
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for your plan how much is it going to
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cost in order to reach your goal
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it’s important to be clear with this up
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front at least as best as you can
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marketing can be costly and there are
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often a lot of hidden expenses
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this may be the most helpful template of
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all
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it clearly lays out the cost to your
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company try to set a cap early on so you
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have a goal to stay under
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from the jump
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[Music]
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okay we’ve covered the steps for
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preparing your marketing plan you should
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be able to put one together from start
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to finish but
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i did want to share just a few more
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visme templates
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that may help you depending on what
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industry you’re in
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this restaurant marketing plan template
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is versatile for either
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massive chains or local eateries you can
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replace the photos with your own
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and change the colors just like with
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other templates
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if you’re in real estate and are part of
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a team or even if you’re operating your
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own business
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this template here can be useful the
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swot analysis
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included makes it perfect for businesses
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focused on property marketing
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maybe you work for a sas or content
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company and you’re looking to take your
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content to the next level
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this template will help you organize
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your editorial calendar so you’re able
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to reach your goals
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on time or what about social media
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we all manage our own pages of some sort
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and all businesses
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should have their own as well want more
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followers this template can lay out your
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goals describe your ideal followers
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and so much more this digital marketing
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template has a modern feel with a number
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of different features
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swot analysis executive summary goals
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strategies
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it has it all just waiting for you to
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hop on board and make it your own
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product marketing requires as much or
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more research into consumers as
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any form of marketing that’s why this
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template covers those basics as well as
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includes the detailed marketing budget
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we covered
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just a minute ago want to market
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yourself
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build your own personal brand well visme
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has the templates for you too
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it’s just a simple three-page plan
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highlighting resume skills and
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experience
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before getting into your personal goals
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and it wouldn’t be a visme video without
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further discussing
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infographics visme has changed the game
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when it comes to presenting information
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in fun
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animated and clean designs this one page
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marketing infographic template contains
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all the necessary details and won’t
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overwhelm your audience
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okay now that you’ve done at least some
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of your research it’s time for you to
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get
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to work i highly recommend at least
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scanning visumy’s template collection
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there’s even more marketing templates
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past the ones that we’ve discussed today
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and they’re waiting for you right now
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head to visme.com to get started
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in the meantime thank you so much for
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watching if we were of any help we’d
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love for you to click that like button
10:59
down below
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and if that’s not in the cards well
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maybe next time
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we’ll see you again soon for now i’m
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mike plogger with visme
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helping you make information beautiful
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[Music]
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you
How To Sell Your Website
Transcript
all right so welcome to this video 30
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exact steps to sell web design
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successfully what we’re going to be
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covering is this checklist I’ve done up
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because I got this question a lot what
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should you be focusing on when you first
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start selling web design to be able to
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do it successfully what I’ve done is 30
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different items 5 different stages you
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work your way through this checklist and
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you’re gonna get there in the shortest
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amount of time possible alright so
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welcome to this video as I said in the
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intro I get this question a lot a lot of
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people starting web design feel super
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frustrated they’re putting in all this
00:38
work but they’re not too sure if they’re
00:39
making any progress or if they’re
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putting the work into the right places
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there’s a lot of different things when
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you first at web design you know do you
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start networking do you start learning
00:47
sales straightaway do you start learning
00:49
to code how much code do you learn what
00:51
coding languages do you focus on all
00:54
these different things if you don’t have
00:55
a plan it can definitely feel like
00:57
you’re doing all this stuff and you just
00:59
don’t even know is it paying off or is
01:01
it gonna go anywhere so with this video
01:03
what I’ve done and you can check out the
01:04
link below is a full checklist they just
01:07
basically stick on the wall follow the
01:09
checklist and you’re gonna make a ton of
01:11
progress in the shortest amount of time
01:12
now with this checklist is the full
01:14
guide as well so check out that link
01:16
down below what I’m going to cover in
01:17
this video is the different stages and
01:19
the overall idea but it’s broken down
01:21
and a lot more detail in the guide and
01:23
in the checklist itself so check that
01:25
out in the link below so let’s get into
01:27
the first stage alright so the first
01:29
stage is getting started I’m not gonna
01:30
break down this list item by item but
01:32
the general idea here is you just learn
01:34
enough to get going so you want to get
01:37
into selling as fast as possible and
01:39
building real projects but you got to
01:40
have some base idea of knowing what
01:42
you’re doing how to build a website how
01:44
to get it online how to get it working
01:45
so in this section you’re gonna cover a
01:47
few different things learning the basics
01:49
of HTML and CSS how to code a simple
01:52
website how to use a theme how to buy a
01:55
domain and hosting and then how to get
01:57
the website online and make sure that
01:59
it’s working if you can do this you now
02:01
know enough to go out there and contact
02:03
a real business and get started with
02:05
building them a real website so this is
02:07
where you got to start if you don’t have
02:08
to do these basics you’re gonna find it
02:10
very difficult when you start working
02:11
with a real business
02:12
to actually deliver some sort of website
02:15
some sort of result so this is a very
02:17
first stage that you want to focus on if
02:19
you can do this you’re ready to move
02:20
into the next stage now the next stage
02:22
is the fundamentals in this stage where
02:24
you’re going to do is take what you
02:26
learned in the very first stage and then
02:28
you’re going to go out there you’re
02:28
going to contact a business using your
02:31
network more than likely offered to
02:33
build them a simple website that can
02:34
help them with some of the problems that
02:36
they’re having and then basically design
02:38
a simple project plan get them to commit
02:40
to that plan so they’re gonna stick with
02:42
you while you’re working on that project
02:43
then go ahead build them a simple
02:45
website help them with the challenges
02:47
that they’re having in their business
02:48
and then get that website live and
02:50
operational so what you’re doing in this
02:52
stage is they’re taking the basics that
02:53
you know and you’re applying it to a
02:54
real business ultimately web design is
02:57
not about what you can code or design
02:59
it’s about how you can help real people
03:01
and if you want to get good at web
03:02
design and you want to start making
03:03
money from web design you got to be able
03:05
to produce a result from what it is that
03:07
you’re building so it’s great to
03:08
practice in the beginning and to know
03:10
you can do it in theory but as soon as
03:12
possible and that’s what you’re doing at
03:13
this stage you want to get out there
03:15
where could a real business solve some
03:17
real problems even if they’re very basic
03:18
problems but you’re starting to learn
03:20
how to offer real value how to provide a
03:22
real solution through the work that
03:24
you’re doing so with this in mind what
03:26
you’re going to do in the next stage is
03:27
you’re gonna learn how to create results
03:29
basically this is a massive big skill
03:32
and web design is delivering something
03:34
true the website so it’s not just you
03:36
selling a website X amount of pages and
03:38
it looks cool it’s something the
03:40
business can actually use to get more
03:42
sales to get more customers to grow
03:44
their business and to make it an easier
03:45
business for them to run if you can do
03:47
that with a web design then you’re worth
03:49
something to a business and they’re
03:50
gonna be really really interested in how
03:52
much you can help them and they’re gonna
03:53
want to pay you for that help so in this
03:56
section and again I’m just running
03:57
through the checklist pretty fast so
03:58
check out the link below for the full
04:00
checklist but you’re using your network
04:02
to find another business this time
04:04
you’re focusing much more on a business
04:06
that needs more sales you’re gonna talk
04:08
to the business owner you’re gonna
04:09
figure out how you can help them to get
04:10
more sales you’re gonna create a project
04:12
plan outlining the problems talking
04:15
about again how you’re gonna create
04:16
sales for them you’re gonna go ahead
04:18
build that website for them with that
04:20
strong focus on sales then you want to
04:22
get the website live and operational
04:23
online and the final thing with this
04:25
stage is you want to set
04:26
learning how to track results so as a
04:28
web designer you’re gonna be worth more
04:30
money if you can deliver better results
04:31
a part of that though is understanding
04:33
how to actually track results and to
04:35
know that you are actually causing those
04:38
results true the work that you did if
04:40
you can directly show that your web
04:41
design your website has helped somebody
04:43
in X amount of ways then that means that
04:46
you can now start charging more money in
04:47
the future so that’s a really really
04:48
important skill to have knowing how to
04:50
track results and Link those results the
04:53
work that you did true the website or
04:55
whatever it is that you offered so check
04:57
out the guide again for more details on
04:59
that but you really want to start
05:00
learning how to do that from the early
05:01
stages of growing the web design
05:03
business the big thing for this stage is
05:05
once more helping out a business but
05:06
more specifically with sales this time
05:08
of learning how to track that you
05:10
actually delivered on what it is that
05:12
you said that you would do and how much
05:14
you’re able to help them if you can do
05:15
that you’re ready for the next stage the
05:17
next stage is working on your skills so
05:20
you’re gonna take at this stage the base
05:22
level that you have and you’re gonna
05:23
work on improving it a lot more how are
05:25
you going to do that is you’re gonna
05:27
look for a business that really needs
05:29
help with sales so in the last section
05:31
we’re kind of looking for somebody you
05:32
know generally needs help with sales
05:34
this time we’re looking for someone who
05:35
really urgent Lee needs help what we’re
05:39
gonna do is once more have a sales
05:40
meeting with these people we’re gonna
05:42
get much more into the business problems
05:44
and the potential that exists of that
05:45
business we’re gonna come up with a
05:47
detailed project plan this time we’re
05:49
gonna focus on creating a budget we want
05:51
to start increasing our prices as we get
05:53
into this stage I’m gonna show you how
05:54
to do that in the guide then you want to
05:56
close the client on the budget get a
05:58
partial payment up front and with this
06:00
stage once more you’re gonna track
06:01
results but what you’re also gonna do
06:02
and I’m going to show you how to do this
06:03
in the guide is learning how to start
06:06
making a case study out of the work that
06:08
you’re doing so results by themselves
06:10
it’s great that you can track them and
06:12
you know how to you know we did this
06:14
thing with the website but you got to be
06:16
able to turn that into a compelling
06:17
story you got to be able to turn around
06:18
and when you talk to the next business
06:20
owner make them relate to and be eager
06:23
to get those same results for themselves
06:25
how you do that is a case study you make
06:28
it into a compelling story something
06:30
that a business owner another business
06:32
owner can emotionally connect to and
06:34
that’s going to be very sellable when
06:35
you talk to them so that is the
06:37
difference with this stage stepping it
06:39
up once more
06:40
learning how to sell in a more advanced
06:42
level learning how to produce even
06:44
better results from the web design that
06:45
you’re doing and then had to turn that
06:47
into these sellable case studies that
06:49
you can use to leverage into future
06:51
projects all right the final stage with
06:53
this is learning how to master sales and
06:55
learning how to master creating results
06:57
so what we’re gonna do is we’re gonna
06:59
take what we learned so far and we’re
07:01
gonna repeat it a couple of times we’re
07:03
gonna get a nice portfolio going of
07:05
successful projects on top of that we’re
07:07
gonna start learning sales more
07:09
specifically we have some things here
07:11
sales books taking a proper sales course
07:14
learning one additional web skill so you
07:16
can offer more value with your web
07:18
design projects and then at this stage
07:19
joining and getting involved with some
07:21
networking groups either online or
07:22
offline or both because you want to have
07:25
that experience you want to one be
07:26
connecting with different business
07:27
owners but to also connecting with other
07:29
people who sell services online so you
07:31
can learn from them and you can see
07:33
what’s working for them and what’s not
07:34
and you can provide value with them as
07:36
well it’s always good to have a good
07:37
Network and that brings us to the last
07:39
thing on this checklist which is
07:41
basically ticking off the box that you
07:43
sold your first website for $1,000 or
07:45
more now I think if you follow the
07:47
checklist and you work your way through
07:48
the guide you’re going to be able to do
07:50
a lot better than $1,000 over time but
07:52
it’s a great first goal to have if you
07:54
get to that point you’re gonna find that
07:56
things progress a lot faster past that
07:58
stage so that is it for this video I
07:59
really hope that that checklist helps
08:01
you out gives you something clear that
08:03
you can work your way true you can hit
08:04
that first big goal and then you can
08:06
keep going past that stage so let me
08:08
know what you think below check out the
08:09
links below this video for both the
08:11
guide and the checklist I’ll catch you
08:14
in the next video
08:16
[Music]