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How To Create A Marketing Plan


Clickbank Marketing Tools

Transcript:

so you’re ready to start marketing but

00:02

you have

00:03

no plan where do you begin what should

00:06

you include

00:07

how can you present it you have the

00:09

questions we have the answers

00:16

hello world my name is mike plogger and

00:18

here at visme we aim to make your work

00:20

life

00:21

easier whether it’s design presentations

00:23

or marketing

00:24

we have the tools to help you become a

00:26

true professional

00:28

marketing is a necessary operation for

00:30

any business looking to take a leap

00:32

towards success

00:33

however if you don’t have the proper

00:34

experience you might be lost on how to

00:37

create a marketing plan

00:38

and these are extremely helpful when it

00:40

comes to understanding your business

00:42

clarifying your goals staying focused

00:44

and keeping everyone on your team on the

00:47

same

00:47

page in this video i’ll take you through

00:50

the seven

00:51

necessary steps to creating a winning

00:53

marketing plan

00:54

as well as share a number of templates

00:56

you can start with

00:57

right away shall we

01:03

understanding the purpose behind a

01:05

marketing plan is step

01:06

number one ideally it should be used to

01:09

help you set your goals

01:10

understand your target audience and

01:12

optimize the impact of your marketing

01:14

campaigns

01:15

communicating your big strategy or idea

01:17

is what your marketing plan is

01:19

all about in order to do this every

01:21

marketing plan should consist

01:23

of the following number one your short

01:26

and long-term marketing goals

01:28

number two a description of your target

01:30

audience and their persona

01:31

and number three one or more high-level

01:34

marketing strategies

01:35

and tactics this infographic template

01:38

available on visme right now features

01:40

each of these key details

01:41

it clarifies the objectives the target

01:43

audience and strategies

01:45

in an easily consumable page if you

01:48

wanted to go the extra mile

01:49

and include even more detail you can

01:51

also add an overview of the current

01:53

market situation

01:54

key performance indicators budget or

01:56

financial considerations

01:58

or a timeline on when the plan will be

02:00

carried out

02:01

typically all of this information is

02:03

communicated on a pdf

02:04

just like the one we just saw but if

02:06

you’re feeling creative

02:08

try creating an infographic a full

02:10

presentation

02:11

or an interactive web page to share your

02:13

plan who knows

02:14

it could be the difference between your

02:16

plan and someone else’s

02:18

without further ado let’s dive into

02:20

seven steps

02:21

for creating an effective marketing plan

02:28

step number one start with an executive

02:30

summary

02:31

this is essentially a brief summary or

02:33

overview of your entire company and the

02:35

key details

02:36

of your marketing plan it highlights the

02:38

function of your business

02:39

and the purpose of your plan this

02:41

shouldn’t be very long

02:43

the summary can include past

02:44

achievements and the future direction

02:47

of the company consider this template

02:50

here the details are concise and to the

02:52

point you want to tease your viewers on

02:55

what’s to come and

02:56

get them on the edge of their seats it’s

02:58

not overwhelming just a quick

03:00

introduction before you get into the

03:01

meat of your plan

03:07

revisiting your company’s mission vision

03:09

and values is important to highlight

03:11

early on

03:12

why it’ll provide clarity and answer any

03:14

questions as to why your marketing plan

03:17

is the way that it is it’ll show viewers

03:19

you had this in mind throughout your

03:20

entire planning process

03:22

templates like this can help because

03:24

it’ll educate or remind your viewers

03:26

how your company got to the point

03:28

they’re currently at and where you’re

03:29

looking to be in the future

03:35

one of the first steps with any plan is

03:37

doing your research

03:38

study the market study the competition

03:41

what are others doing that’s working

03:42

and then what can you do to make it even

03:45

better deeply analyze your own company’s

03:47

strengths and weaknesses

03:49

touch on what you’re doing well but

03:51

don’t be afraid to communicate what you

03:53

think could be

03:54

stronger a swot analysis or strengths

03:57

weaknesses opportunities and threats is

04:00

a great way to present your research

04:02

you can visualize the company’s path

04:04

identify opportunities

04:06

set goals and so much more this template

04:09

right next to me can be edited in visme

04:11

and is completely customizable from the

04:13

text content to the colors

04:15

fonts icons you name it you can edit all

04:17

of our templates to match

04:19

your brand you can do the same for your

04:21

competitors

04:22

compare your company with another one in

04:24

the industry to see how they match up

04:26

with one another side by side it can be

04:29

eye-opening sure but

04:30

take a hard look at the competition it’s

04:33

crucial if you want to compete in the

04:34

market

04:39

after identifying your competition you

04:41

must identify your target customer

04:43

this will allow you to create more

04:45

informed and tailored marketing

04:46

strategies

04:47

vote a person from scratch how old are

04:50

they what’s their income what are their

04:51

interests

04:52

what do they value a template like this

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is

04:56

perfect for putting that person you’ve

04:57

built on paper and explaining him or her

05:00

to your audience during a presentation

05:02

or during a meeting or what’s one way

05:05

that’s almost

05:06

always used when someone wants to

05:07

explain themselves for a job

05:10

well a resume of course this template

05:13

more closely resembles an

05:14

actual resume it includes basic

05:16

information a photograph

05:18

personality traits a bio goals

05:21

frustrations

05:22

you can edit it however you see fit to

05:24

describe your target audience

05:26

and if your target audience is a mixture

05:28

of different people

05:29

try creating an infographic with data

05:32

widgets you can break down how much you

05:34

should cater to

05:35

one group or the other there’s a number

05:37

of different charts and graphs you can

05:38

use to help but

05:39

this template went with pie charts to

05:41

break down target

05:43

customer percentages it’s easier to

05:45

understand than if someone was trying to

05:47

explain it without a visual

05:53

okay you’ve done your research you know

05:55

your audience now it’s time to outline

05:56

your marketing goals

05:58

what are you hoping to achieve with your

06:00

marketing plan the most important thing

06:02

to remember

06:03

with this step is to be specific with

06:05

actual numbers

06:06

if you’re hoping to achieve more web

06:08

traffic don’t just say

06:09

the goal here is to increase web traffic

06:12

say my goal is to increase

06:13

traffic to our site by 30 percent within

06:16

the next three months

06:17

you need a concrete goal not a blanket

06:20

statement

06:21

this template is simple easy to digest

06:24

and lays out specific goals they’re all

06:26

measurable and clear

06:28

following the progress towards the goals

06:30

won’t be difficult with how definitive

06:32

they are

06:33

and as i mentioned deadlines could be

06:35

used as well

06:36

if that’s the case a template like this

06:39

could be more fitting

06:40

in order for this company to accomplish

06:42

a goal these three phases must be

06:44

properly carried out

06:45

marketing plans like this help viewers

06:48

follow along as they can refer back to

06:49

them

06:50

if they start to get off track

06:56

continuing off my last point our sixth

06:58

step is to lay out your marketing

06:59

strategy from beginning to end

07:01

there’s three details to write down and

07:03

include with this step

07:04

one what to do two how to do it and

07:07

three

07:08

the channels to use i highly recommend

07:10

turning this into a visual so your team

07:12

and audience can

07:13

fully understand your thought process to

07:16

make it even

07:17

easier for them turn your strategy into

07:19

a series of phases or

07:20

steps it could look something like this

07:23

clarifying what needs to be done in each

07:25

step before moving on

07:27

or if you want more certain dates and

07:29

deadlines

07:30

this template here could be even better

07:33

specific dates are laid out from the

07:34

first phase of the project

07:36

to the launch if you want to ensure

07:38

something is completed by a certain time

07:40

we highly recommend using this template

07:42

infographics in general

07:44

are wonderful for displaying information

07:46

in a way that is easy to understand

07:48

people are much more likely to retain

07:50

information paired with a visual

07:52

rather than with text alone another

07:54

template to consider is something like

07:56

this lay out all of your information in

07:58

a detailed manner

08:00

leaving nothing to the imagination

08:06

last but not least detail the budget

08:09

considerations

08:10

for your plan how much is it going to

08:12

cost in order to reach your goal

08:13

it’s important to be clear with this up

08:15

front at least as best as you can

08:18

marketing can be costly and there are

08:19

often a lot of hidden expenses

08:22

this may be the most helpful template of

08:24

all

08:25

it clearly lays out the cost to your

08:27

company try to set a cap early on so you

08:30

have a goal to stay under

08:31

from the jump

08:33

[Music]

08:36

okay we’ve covered the steps for

08:38

preparing your marketing plan you should

08:40

be able to put one together from start

08:42

to finish but

08:43

i did want to share just a few more

08:45

visme templates

08:46

that may help you depending on what

08:48

industry you’re in

08:50

this restaurant marketing plan template

08:52

is versatile for either

08:54

massive chains or local eateries you can

08:56

replace the photos with your own

08:58

and change the colors just like with

09:00

other templates

09:02

if you’re in real estate and are part of

09:03

a team or even if you’re operating your

09:05

own business

09:06

this template here can be useful the

09:08

swot analysis

09:09

included makes it perfect for businesses

09:11

focused on property marketing

09:14

maybe you work for a sas or content

09:16

company and you’re looking to take your

09:17

content to the next level

09:19

this template will help you organize

09:21

your editorial calendar so you’re able

09:23

to reach your goals

09:24

on time or what about social media

09:27

we all manage our own pages of some sort

09:30

and all businesses

09:31

should have their own as well want more

09:33

followers this template can lay out your

09:35

goals describe your ideal followers

09:37

and so much more this digital marketing

09:40

template has a modern feel with a number

09:42

of different features

09:44

swot analysis executive summary goals

09:46

strategies

09:47

it has it all just waiting for you to

09:49

hop on board and make it your own

09:52

product marketing requires as much or

09:54

more research into consumers as

09:56

any form of marketing that’s why this

09:59

template covers those basics as well as

10:01

includes the detailed marketing budget

10:02

we covered

10:03

just a minute ago want to market

10:06

yourself

10:06

build your own personal brand well visme

10:09

has the templates for you too

10:10

it’s just a simple three-page plan

10:12

highlighting resume skills and

10:14

experience

10:15

before getting into your personal goals

10:18

and it wouldn’t be a visme video without

10:20

further discussing

10:21

infographics visme has changed the game

10:24

when it comes to presenting information

10:25

in fun

10:26

animated and clean designs this one page

10:29

marketing infographic template contains

10:32

all the necessary details and won’t

10:34

overwhelm your audience

10:37

okay now that you’ve done at least some

10:39

of your research it’s time for you to

10:41

get

10:41

to work i highly recommend at least

10:43

scanning visumy’s template collection

10:45

there’s even more marketing templates

10:47

past the ones that we’ve discussed today

10:49

and they’re waiting for you right now

10:51

head to visme.com to get started

10:54

in the meantime thank you so much for

10:56

watching if we were of any help we’d

10:58

love for you to click that like button

10:59

down below

11:00

and if that’s not in the cards well

11:02

maybe next time

11:03

we’ll see you again soon for now i’m

11:05

mike plogger with visme

11:07

helping you make information beautiful

11:15

[Music]

11:20

you

How To Sell Your Website


Clickbank Marketing Tools

Transcript

all right so welcome to this video 30

00:02

exact steps to sell web design

00:04

successfully what we’re going to be

00:06

covering is this checklist I’ve done up

00:07

because I got this question a lot what

00:09

should you be focusing on when you first

00:11

start selling web design to be able to

00:13

do it successfully what I’ve done is 30

00:15

different items 5 different stages you

00:17

work your way through this checklist and

00:19

you’re gonna get there in the shortest

00:21

amount of time possible alright so

00:31

welcome to this video as I said in the

00:32

intro I get this question a lot a lot of

00:34

people starting web design feel super

00:36

frustrated they’re putting in all this

00:38

work but they’re not too sure if they’re

00:39

making any progress or if they’re

00:40

putting the work into the right places

00:42

there’s a lot of different things when

00:44

you first at web design you know do you

00:46

start networking do you start learning

00:47

sales straightaway do you start learning

00:49

to code how much code do you learn what

00:51

coding languages do you focus on all

00:54

these different things if you don’t have

00:55

a plan it can definitely feel like

00:57

you’re doing all this stuff and you just

00:59

don’t even know is it paying off or is

01:01

it gonna go anywhere so with this video

01:03

what I’ve done and you can check out the

01:04

link below is a full checklist they just

01:07

basically stick on the wall follow the

01:09

checklist and you’re gonna make a ton of

01:11

progress in the shortest amount of time

01:12

now with this checklist is the full

01:14

guide as well so check out that link

01:16

down below what I’m going to cover in

01:17

this video is the different stages and

01:19

the overall idea but it’s broken down

01:21

and a lot more detail in the guide and

01:23

in the checklist itself so check that

01:25

out in the link below so let’s get into

01:27

the first stage alright so the first

01:29

stage is getting started I’m not gonna

01:30

break down this list item by item but

01:32

the general idea here is you just learn

01:34

enough to get going so you want to get

01:37

into selling as fast as possible and

01:39

building real projects but you got to

01:40

have some base idea of knowing what

01:42

you’re doing how to build a website how

01:44

to get it online how to get it working

01:45

so in this section you’re gonna cover a

01:47

few different things learning the basics

01:49

of HTML and CSS how to code a simple

01:52

website how to use a theme how to buy a

01:55

domain and hosting and then how to get

01:57

the website online and make sure that

01:59

it’s working if you can do this you now

02:01

know enough to go out there and contact

02:03

a real business and get started with

02:05

building them a real website so this is

02:07

where you got to start if you don’t have

02:08

to do these basics you’re gonna find it

02:10

very difficult when you start working

02:11

with a real business

02:12

to actually deliver some sort of website

02:15

some sort of result so this is a very

02:17

first stage that you want to focus on if

02:19

you can do this you’re ready to move

02:20

into the next stage now the next stage

02:22

is the fundamentals in this stage where

02:24

you’re going to do is take what you

02:26

learned in the very first stage and then

02:28

you’re going to go out there you’re

02:28

going to contact a business using your

02:31

network more than likely offered to

02:33

build them a simple website that can

02:34

help them with some of the problems that

02:36

they’re having and then basically design

02:38

a simple project plan get them to commit

02:40

to that plan so they’re gonna stick with

02:42

you while you’re working on that project

02:43

then go ahead build them a simple

02:45

website help them with the challenges

02:47

that they’re having in their business

02:48

and then get that website live and

02:50

operational so what you’re doing in this

02:52

stage is they’re taking the basics that

02:53

you know and you’re applying it to a

02:54

real business ultimately web design is

02:57

not about what you can code or design

02:59

it’s about how you can help real people

03:01

and if you want to get good at web

03:02

design and you want to start making

03:03

money from web design you got to be able

03:05

to produce a result from what it is that

03:07

you’re building so it’s great to

03:08

practice in the beginning and to know

03:10

you can do it in theory but as soon as

03:12

possible and that’s what you’re doing at

03:13

this stage you want to get out there

03:15

where could a real business solve some

03:17

real problems even if they’re very basic

03:18

problems but you’re starting to learn

03:20

how to offer real value how to provide a

03:22

real solution through the work that

03:24

you’re doing so with this in mind what

03:26

you’re going to do in the next stage is

03:27

you’re gonna learn how to create results

03:29

basically this is a massive big skill

03:32

and web design is delivering something

03:34

true the website so it’s not just you

03:36

selling a website X amount of pages and

03:38

it looks cool it’s something the

03:40

business can actually use to get more

03:42

sales to get more customers to grow

03:44

their business and to make it an easier

03:45

business for them to run if you can do

03:47

that with a web design then you’re worth

03:49

something to a business and they’re

03:50

gonna be really really interested in how

03:52

much you can help them and they’re gonna

03:53

want to pay you for that help so in this

03:56

section and again I’m just running

03:57

through the checklist pretty fast so

03:58

check out the link below for the full

04:00

checklist but you’re using your network

04:02

to find another business this time

04:04

you’re focusing much more on a business

04:06

that needs more sales you’re gonna talk

04:08

to the business owner you’re gonna

04:09

figure out how you can help them to get

04:10

more sales you’re gonna create a project

04:12

plan outlining the problems talking

04:15

about again how you’re gonna create

04:16

sales for them you’re gonna go ahead

04:18

build that website for them with that

04:20

strong focus on sales then you want to

04:22

get the website live and operational

04:23

online and the final thing with this

04:25

stage is you want to set

04:26

learning how to track results so as a

04:28

web designer you’re gonna be worth more

04:30

money if you can deliver better results

04:31

a part of that though is understanding

04:33

how to actually track results and to

04:35

know that you are actually causing those

04:38

results true the work that you did if

04:40

you can directly show that your web

04:41

design your website has helped somebody

04:43

in X amount of ways then that means that

04:46

you can now start charging more money in

04:47

the future so that’s a really really

04:48

important skill to have knowing how to

04:50

track results and Link those results the

04:53

work that you did true the website or

04:55

whatever it is that you offered so check

04:57

out the guide again for more details on

04:59

that but you really want to start

05:00

learning how to do that from the early

05:01

stages of growing the web design

05:03

business the big thing for this stage is

05:05

once more helping out a business but

05:06

more specifically with sales this time

05:08

of learning how to track that you

05:10

actually delivered on what it is that

05:12

you said that you would do and how much

05:14

you’re able to help them if you can do

05:15

that you’re ready for the next stage the

05:17

next stage is working on your skills so

05:20

you’re gonna take at this stage the base

05:22

level that you have and you’re gonna

05:23

work on improving it a lot more how are

05:25

you going to do that is you’re gonna

05:27

look for a business that really needs

05:29

help with sales so in the last section

05:31

we’re kind of looking for somebody you

05:32

know generally needs help with sales

05:34

this time we’re looking for someone who

05:35

really urgent Lee needs help what we’re

05:39

gonna do is once more have a sales

05:40

meeting with these people we’re gonna

05:42

get much more into the business problems

05:44

and the potential that exists of that

05:45

business we’re gonna come up with a

05:47

detailed project plan this time we’re

05:49

gonna focus on creating a budget we want

05:51

to start increasing our prices as we get

05:53

into this stage I’m gonna show you how

05:54

to do that in the guide then you want to

05:56

close the client on the budget get a

05:58

partial payment up front and with this

06:00

stage once more you’re gonna track

06:01

results but what you’re also gonna do

06:02

and I’m going to show you how to do this

06:03

in the guide is learning how to start

06:06

making a case study out of the work that

06:08

you’re doing so results by themselves

06:10

it’s great that you can track them and

06:12

you know how to you know we did this

06:14

thing with the website but you got to be

06:16

able to turn that into a compelling

06:17

story you got to be able to turn around

06:18

and when you talk to the next business

06:20

owner make them relate to and be eager

06:23

to get those same results for themselves

06:25

how you do that is a case study you make

06:28

it into a compelling story something

06:30

that a business owner another business

06:32

owner can emotionally connect to and

06:34

that’s going to be very sellable when

06:35

you talk to them so that is the

06:37

difference with this stage stepping it

06:39

up once more

06:40

learning how to sell in a more advanced

06:42

level learning how to produce even

06:44

better results from the web design that

06:45

you’re doing and then had to turn that

06:47

into these sellable case studies that

06:49

you can use to leverage into future

06:51

projects all right the final stage with

06:53

this is learning how to master sales and

06:55

learning how to master creating results

06:57

so what we’re gonna do is we’re gonna

06:59

take what we learned so far and we’re

07:01

gonna repeat it a couple of times we’re

07:03

gonna get a nice portfolio going of

07:05

successful projects on top of that we’re

07:07

gonna start learning sales more

07:09

specifically we have some things here

07:11

sales books taking a proper sales course

07:14

learning one additional web skill so you

07:16

can offer more value with your web

07:18

design projects and then at this stage

07:19

joining and getting involved with some

07:21

networking groups either online or

07:22

offline or both because you want to have

07:25

that experience you want to one be

07:26

connecting with different business

07:27

owners but to also connecting with other

07:29

people who sell services online so you

07:31

can learn from them and you can see

07:33

what’s working for them and what’s not

07:34

and you can provide value with them as

07:36

well it’s always good to have a good

07:37

Network and that brings us to the last

07:39

thing on this checklist which is

07:41

basically ticking off the box that you

07:43

sold your first website for $1,000 or

07:45

more now I think if you follow the

07:47

checklist and you work your way through

07:48

the guide you’re going to be able to do

07:50

a lot better than $1,000 over time but

07:52

it’s a great first goal to have if you

07:54

get to that point you’re gonna find that

07:56

things progress a lot faster past that

07:58

stage so that is it for this video I

07:59

really hope that that checklist helps

08:01

you out gives you something clear that

08:03

you can work your way true you can hit

08:04

that first big goal and then you can

08:06

keep going past that stage so let me

08:08

know what you think below check out the

08:09

links below this video for both the

08:11

guide and the checklist I’ll catch you

08:14

in the next video

08:16

[Music]

7 Top No Code App Builders


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