so you’re ready to start marketing but
no plan where do you begin what should
how can you present it you have the
questions we have the answers
hello world my name is mike plogger and
here at visme we aim to make your work
easier whether it’s design presentations
we have the tools to help you become a
marketing is a necessary operation for
any business looking to take a leap
however if you don’t have the proper
experience you might be lost on how to
create a marketing plan
and these are extremely helpful when it
comes to understanding your business
clarifying your goals staying focused
and keeping everyone on your team on the
page in this video i’ll take you through
necessary steps to creating a winning
as well as share a number of templates
you can start with
right away shall we
understanding the purpose behind a
marketing plan is step
number one ideally it should be used to
help you set your goals
understand your target audience and
optimize the impact of your marketing
communicating your big strategy or idea
is what your marketing plan is
all about in order to do this every
marketing plan should consist
of the following number one your short
and long-term marketing goals
number two a description of your target
audience and their persona
and number three one or more high-level
and tactics this infographic template
available on visme right now features
each of these key details
it clarifies the objectives the target
audience and strategies
in an easily consumable page if you
wanted to go the extra mile
and include even more detail you can
also add an overview of the current
key performance indicators budget or
or a timeline on when the plan will be
typically all of this information is
communicated on a pdf
just like the one we just saw but if
you’re feeling creative
try creating an infographic a full
or an interactive web page to share your
plan who knows
it could be the difference between your
plan and someone else’s
without further ado let’s dive into
for creating an effective marketing plan
step number one start with an executive
this is essentially a brief summary or
overview of your entire company and the
of your marketing plan it highlights the
function of your business
and the purpose of your plan this
shouldn’t be very long
the summary can include past
achievements and the future direction
of the company consider this template
here the details are concise and to the
point you want to tease your viewers on
what’s to come and
get them on the edge of their seats it’s
not overwhelming just a quick
introduction before you get into the
meat of your plan
revisiting your company’s mission vision
and values is important to highlight
why it’ll provide clarity and answer any
questions as to why your marketing plan
is the way that it is it’ll show viewers
you had this in mind throughout your
entire planning process
templates like this can help because
it’ll educate or remind your viewers
how your company got to the point
they’re currently at and where you’re
looking to be in the future
one of the first steps with any plan is
doing your research
study the market study the competition
what are others doing that’s working
and then what can you do to make it even
better deeply analyze your own company’s
strengths and weaknesses
touch on what you’re doing well but
don’t be afraid to communicate what you
think could be
stronger a swot analysis or strengths
weaknesses opportunities and threats is
a great way to present your research
you can visualize the company’s path
set goals and so much more this template
right next to me can be edited in visme
and is completely customizable from the
text content to the colors
fonts icons you name it you can edit all
of our templates to match
your brand you can do the same for your
compare your company with another one in
the industry to see how they match up
with one another side by side it can be
eye-opening sure but
take a hard look at the competition it’s
crucial if you want to compete in the
after identifying your competition you
must identify your target customer
this will allow you to create more
informed and tailored marketing
vote a person from scratch how old are
they what’s their income what are their
what do they value a template like this
perfect for putting that person you’ve
built on paper and explaining him or her
to your audience during a presentation
or during a meeting or what’s one way
always used when someone wants to
explain themselves for a job
well a resume of course this template
more closely resembles an
actual resume it includes basic
information a photograph
personality traits a bio goals
you can edit it however you see fit to
describe your target audience
and if your target audience is a mixture
of different people
try creating an infographic with data
widgets you can break down how much you
should cater to
one group or the other there’s a number
of different charts and graphs you can
use to help but
this template went with pie charts to
break down target
customer percentages it’s easier to
understand than if someone was trying to
explain it without a visual
okay you’ve done your research you know
your audience now it’s time to outline
your marketing goals
what are you hoping to achieve with your
marketing plan the most important thing
with this step is to be specific with
if you’re hoping to achieve more web
traffic don’t just say
the goal here is to increase web traffic
say my goal is to increase
traffic to our site by 30 percent within
the next three months
you need a concrete goal not a blanket
this template is simple easy to digest
and lays out specific goals they’re all
measurable and clear
following the progress towards the goals
won’t be difficult with how definitive
and as i mentioned deadlines could be
used as well
if that’s the case a template like this
could be more fitting
in order for this company to accomplish
a goal these three phases must be
properly carried out
marketing plans like this help viewers
follow along as they can refer back to
if they start to get off track
continuing off my last point our sixth
step is to lay out your marketing
strategy from beginning to end
there’s three details to write down and
include with this step
one what to do two how to do it and
the channels to use i highly recommend
turning this into a visual so your team
and audience can
fully understand your thought process to
make it even
easier for them turn your strategy into
a series of phases or
steps it could look something like this
clarifying what needs to be done in each
step before moving on
or if you want more certain dates and
this template here could be even better
specific dates are laid out from the
first phase of the project
to the launch if you want to ensure
something is completed by a certain time
we highly recommend using this template
infographics in general
are wonderful for displaying information
in a way that is easy to understand
people are much more likely to retain
information paired with a visual
rather than with text alone another
template to consider is something like
this lay out all of your information in
a detailed manner
leaving nothing to the imagination
last but not least detail the budget
for your plan how much is it going to
cost in order to reach your goal
it’s important to be clear with this up
front at least as best as you can
marketing can be costly and there are
often a lot of hidden expenses
this may be the most helpful template of
it clearly lays out the cost to your
company try to set a cap early on so you
have a goal to stay under
from the jump
okay we’ve covered the steps for
preparing your marketing plan you should
be able to put one together from start
to finish but
i did want to share just a few more
that may help you depending on what
industry you’re in
this restaurant marketing plan template
is versatile for either
massive chains or local eateries you can
replace the photos with your own
and change the colors just like with
if you’re in real estate and are part of
a team or even if you’re operating your
this template here can be useful the
included makes it perfect for businesses
focused on property marketing
maybe you work for a sas or content
company and you’re looking to take your
content to the next level
this template will help you organize
your editorial calendar so you’re able
to reach your goals
on time or what about social media
we all manage our own pages of some sort
and all businesses
should have their own as well want more
followers this template can lay out your
goals describe your ideal followers
and so much more this digital marketing
template has a modern feel with a number
of different features
swot analysis executive summary goals
it has it all just waiting for you to
hop on board and make it your own
product marketing requires as much or
more research into consumers as
any form of marketing that’s why this
template covers those basics as well as
includes the detailed marketing budget
just a minute ago want to market
build your own personal brand well visme
has the templates for you too
it’s just a simple three-page plan
highlighting resume skills and
before getting into your personal goals
and it wouldn’t be a visme video without
infographics visme has changed the game
when it comes to presenting information
animated and clean designs this one page
marketing infographic template contains
all the necessary details and won’t
overwhelm your audience
okay now that you’ve done at least some
of your research it’s time for you to
to work i highly recommend at least
scanning visumy’s template collection
there’s even more marketing templates
past the ones that we’ve discussed today
and they’re waiting for you right now
head to visme.com to get started
in the meantime thank you so much for
watching if we were of any help we’d
love for you to click that like button
and if that’s not in the cards well
maybe next time
we’ll see you again soon for now i’m
mike plogger with visme
helping you make information beautiful
– Did you know,
297% of all sales happen on the internet during COVID?
Did you know that 941% of teenagers age 25 to 32
have never even seen a high street?
Did you know that by 2023,
there’ll be more voice product search
on the earth than water.
If you want to increase your eCommerce sales
then stay tuned.
Because in this video,
I’m going to share six digital marketing tips
to help you do exactly that.
And by the way, these things work,
whether you’re B2B, B2C.
It doesn’t really matter what you sell to whom.
All of these things are based on making people
do things on a website,
which is exactly what you’re all about, right?
So let’s go.
Before we get started,
there’s actually only three different types of thing
that you can do to increase eCommerce sales.
Firstly, you can increase your conversion rate.
I.e turning more of your website visitors into buyers.
The second thing that you can do is to drive more traffic
to your eCommerce store.
The third thing that you can do is do both of them.
But since you’re on the Exposure Ninja page.
And you’re obviously an absolute savage.
We’re going to focus on number three.
So that is doing both increasing your conversion rate
and generating more traffic.
And my six tips are going to combine them both of these.
Throughout we’re going to share some real examples
and even some behind the scenes that illustrate each point.
The first step is to actually employ lead capture
on your website.
So you might be thinking, well, I want to sell products.
Well do I want to collect people’s email addresses
on my eCommerce site.
Isn’t that just going to distract them
from what I actually want them to do?
Here’s the thing.
Not everyone is going to buy from your website
the first time they land on the page.
Even if you’ve got a really well optimised eCommerce site,
you might be converting between 5% and 15%
of your visitors into sales
depending on how much repeat business you’re getting.
But that means between 85 and 95% of your visitors
are just coming onto your site and they’re leaving.
They’re not converting.
So adding a lead capture element can be great
at taking a shot at those people next time.
So here’s how it might work.
Now, if we go on a site like Lookfantastic,
which is part of The Hut Group,
which we also have a very in depth video on.
♪ Pizza Hut ♪
♪ A Pizza Hut ♪
♪ Kentucky Fried Chicken and a Pizza Hut ♪
Then you’ll notice as soon as we get onto the site,
it says, sign up today and enjoy 20% off your first order.
Plus exclusive brand launches,
early access to sales, exclusive offers.
A week ago this popup said newsletter.
And my first tip was going to be,
don’t call it a newsletter.
It’s great to see
they’re no longer calling it a newsletter.
So there’s lots of really good stuff here.
Sign up today and enjoy 20% off your first order
is a really strong incentive to get you to make
that first purchase.
Now, 20% of your first order, you might be thinking
that’s equivalent to my profit margin.
Why would I ever want to do that?
Well, if you’re selling something that’s a repeat purchase,
like for example, this site is selling beauty products,
which are obviously a repeat purchase.
They’re happy to break even on the first sale
because then they know they can get you over and over
and over and over again.
Likewise, if you sell any kind of subscription offer
and if you don’t, you should probably look at ways
that you possibly could do.
This is a way of getting people over and over
and over again.
So as long as you can afford to do it
and you’re not like a one shop purchase,
then some kind of financial incentive to get people
to sign up, is a really good idea.
And by not calling it a newsletter, like they now don’t,
you’re actually removing the low perceived value
that’s a such with signing up for a newsletter,
like who actually wants to sign up for a newsletter.
I mean, I actually had a sales call earlier on my phone
and they said, “Hey, is this just a quick call
to talk about life insurance.
Have you got five minutes?”
And I thought, I mean,
sign me up for the newsletter while you’re at it.
No way jose.
Turns out she wasn’t called Jose.
But using a model like this can be a great way
to build an email list, which you can then run offers to.
It also allows you to send check out abandonment emails
to people if you can cookie them
as you’ve got their email address.
Tip number B is to instal a benefits bar on your side.
No benefits bar is a bar
that just sits right underneath your menu,
which gives people a reason to buy from you
or multiple reasons.
So you can see here on Coggles,
which has another Hut Group property.
Checkout The Hut Group video
if you’re interested in more deconstruction
about how this business has grown to be such a behemoth.
Then you will see that we have
these four different benefits listed in the benefits bar.
So usually it’s a good idea
to include something about delivery on your benefits bar.
Typically, if you’re able to offer fast or free delivery.
You might also offer a purchase incentive for first orders.
This is designed to increase
the conversion rate of that first order
because the first order is very important.
You might also offer a discount against first orders because
that first order is all important
because that’s when you buy the customer
and you get a chance to get their repeat business.
Now, how you implement this on mobile is ideally
you wanna have it scrolling through.
So notice how Coggles has done here.
Rather than having it stacked up in a big line
or just making them really, really smaller
or just showing one.
If you can have it cycling through
then it means people are more likely
to see all of the benefits.
Now, the great thing about benefits bar is it sits
on every single page of your website.
So whatever page people come through
then you can immediately establish them with these are
the reasons why people choose to buy from us,
which is a great thing to do.
And a lot of businesses really struggle with this
because they get people coming in
through product category pages or product pages
where there might not be too much introduction
to the business.
Well this benefits bar is a good chance
to give them three or four USP straight upfront,
so they know great
this is the place I’m going to buy this product from.
Step three is to offer a great product experience.
I’m not talking about good products experience,
I’m talking about great product experience.
So think about how people buy something.
When you go into a shop, you pick it up, you look around,
you make a decision to buy.
For some reason, a lot of eCommerce businesses fall into
the trap of thinking
that that buying process is very different online.
And instead all people need to do is see
one tiny low resolution picture of a product
in order to be compelled
to immediately part with their money and make the purchase.
Not so actually we need more reassurance online
because we can’t pick it up.
We can’t feel it.
So how do you get over this?
Well, let’s not go any further than looking at the masters,
Amazon has taught the world how to buy through eCommerce.
And let’s look at some of the reasons
why Amazon is so successful in this space.
If we have a look at an Amazon product page.
Here is an excellent, excellent book.
How To Get To The Top of Google 2020 by Exposure Ninja.
Uh-uh, geez, these guys are freaking awesome.
As good as this book is, it’s nowhere near as good as
the Amazon product page that it sits on.
First thing, we get nice, clear headline information about
the manufacturer, in this case, the author.
We then get a product description.
And on Amazon, a lot of the product descriptions
are actually written by the seller or the manufacturer.
If you’ve ever sold anything on Amazon you know
that a long product description helps to make sales.
People think who’s going to read all that copy?
Buyers do. So have a look at most of
the product descriptions on Amazon.
And you’ll notice that for top selling products
they’re usually pretty lengthy.
This one is no exception.
Plenty of information about the book tells you exactly
Then we’ve got other related products.
So what they’re trying to do here is hedge against
the possibility that you might not want this product.
And you instead might want one of these other products.
Because what they don’t want you to do is leave
this page without converting.
We’ve then got more information.
And of course Amazon’s absolute gold mine.
The user generated reviews.
These are fantastic
because not only do they include target keywords
because people write about the things that they’ve bought,
but it’s user generated content is really useful
for conversion and increases the amount of time
that people spend on the page.
So when you’re thinking about your product page,
I’d also encourage you to think about what are
the conversion blockers.
I.e what are the things that will stop people from buying?
If they don’t get that question answered
they just cannot make a purchase.
So for example, often for fashion,
a conversion blocker will be the fit of an item.
So for example, people are unlikely to buy a shirt
if they can’t actually see it on someone
because they don’t know what it’s going to look like.
And if you can show them people with different body types
so they can find someone that is similar to them, great.
You’ll notice a lot of
the larger eCommerce fashion sites now
actually show different models at different product sizes.
So you can see what it looks like on someone
who’s more likely to have a body shape like yours.
So you can see what the fit is more likely to be.
Well, this is really important in fashion
because if they can’t see what the fit is
they might not buy it.
Or you might be like ASUS.
You might have a 40% return rate
because people are buying multiple items
and then they’ll try them on
and see which one fits them best.
The more you can help people do that on your website
the less you’ll have to deal with those really annoying
and expensive returns.
For some products, a conversion blocker might be size.
So show the product.
In context, we were reviewing a diamond ring site
the other day.
And the diamond ring is all just shown in isolation
on a white background.
The trouble is you’re not going to buy a diamond ring
unless you can see what it might look like on a finger.
So you need to show it.
And without that you’re really unlikely to get the sale.
For some eCommerce businesses,
one of their main conversion blockers
between people buying their products
and not will be functionality.
For example, if you’re selling bag
and you don’t show people what’s inside the bag,
what’s the pockets.
How does it work?
It’s going to be really difficult for them
to justify buying that
because they’re taking a massive gamble.
And it’s going to be a pain to have to send things back.
So give people the full experience.
Let me show you an example of an eCommerce store
that does a really good job of this.
Andertons Music is a music shop.
And they sell a whole bunch of different products,
including drum kits.
Now, if you’re going to buy a drum kit online,
fairly risky purchase.
You usually you’d want to try it out.
You’d want to have a go with it.
So what they need to do is they need to bypass
because that could be a conversion blocker for people.
Have a look at how they’ve done it.
So first thing they show lots of product images.
They show you the product at all different angles,
nice high resolution photos.
They’re already trying to upsell me
and I haven’t even bought yet.
Then we’ve got reviews.
We’ve got different ways to pay.
We’ve got benefits statements.
So rather than having a benefits bar
they’ve actually got the benefits in their product page.
Then we’ve got the description.
This is where the genius happens
because loads of the products on Andertons
have actually got individual unique videos
recorded about them.
These are great product videos.
They show you the product in context.
They have people talking about how it works
and demonstrating how it works.
So this replaces the need to go and try it for people.
So this is a really elegant way of getting
through those conversion blockers and increasing
the conversion rate of those all important product pages.
And my final recommendation
under giving a great product experience is reviews.
Who wants to be the first person
to take a chance on a product.
If you’ve ever been on an Amazon page
and you’ve seen that it’s got no reviews,
Why would it be any different for your site?
So if you’ve got products that don’t have any reviews yet,
a couple of things you can do to get around that.
Firstly, contact people who’ve bought the product
and ask them to review it.
If you’ve had no one buy the product yet
then it’s up to you to leave a review.
And I’m not talking about going in there
and using a fake name.
Mr. Smith gave it five stars.
Mrs. Smith gave it five stars.
No, I’m talking about making a video.
Explaining what the good
and the bad features are about the product.
Being completely honest.
Showing who it’s good for
and who might want to choose an alternative.
By giving this kind of honest feedback.
We can actually start to build trust with the customer,
but also bypass their need for third party reviews
because they’re like, well,
this business is being so honest with me about the good
and the bad parts of this product
that I still feel like I can trust them.
Go and watch the Anderton videos and see how they do it.
Tips four, five, and six are all about traffic.
So tip four, is this a really good idea
to have at least one profitable paid ad channel.
For eCommerce brands that have built all of their visibility
on organic channels like SEO or social media.
Now it can feel a bit scary and maybe undesirable
to start bringing in paid advertising.
But here’s the thing having at least one paid traffic source
that you can focus on particular product categories
or even particular products that you need to sell more of
not only allows you to level out the inevitable fluctuations
that happen with organic traffic,
but it also insulates you against
the effects of any possible negative impacts
from algorithms, which unfortunately can be a thing,
whether you’re focusing on SEO or social media.
But not all paid ad campaigns are created equally.
Have a look at this Google shopping campaign
that we’ve been running for a client.
And notice how over these eight months we’ve been able
to increase the number of conversions
that comes through the website.
That’s the red line.
Whilst decreasing the cost per conversion.
So they’re spending less per sale,
but they’re generating much, much more sales
than they were when we first started.
And you can see how in this high ticket B2B eCommerce space
we’ve gone from 38 sales a month to over 250 sales a month
whilst decreasing the amount that they have to spend on ads
for each sale.
Likewise, with this Google text ad campaign
for another eCommerce business,
similar sorts of thing.
The key is persistence and relentless management.
This is about making sure that you’re constantly going in
and optimising your ad campaigns and not just setting them
and forgetting them.
Because let me tell you,
if you think that SpaceX developing a super rocket,
which can carry a fully loaded jumbo jet
as cargo is expensive,
then you want to try running a set
and forget Google ad campaign without optimization.
Within six months, you’ll be living on the streets.
Within 12 months
your country’s currency will be so devalued,
you’ll have to take your cash to the shops
in a SpaceX super rocket.
Villages will be washed away by your tears.
In other words, if you don’t have time
to manage your own campaigns, get a pro.
Tip five is organic traffic.
Now in particular, I’m talking about organic search traffic.
Now I know I’ve just said that paid traffic is important,
but tip five is actually to focus on organic search traffic.
Now here’s the thing.
Yes, you want paid traffic to your site,
but if you only grow your business through paid traffic
you’re always going to be paying for every user
that you get.
Whereas if you can get your website ranked prominently
for people that are actually searching for the products
that you sell, bingo.
That is the most qualified traffic.
And of course every visitor is free. So if you said to me,
“What sorts of website visitors can you have?”
You could have anyone.
I would say, get me to the top of Google.
I want to be found by the people who are searching
for exactly what it is that I sell.
Now as an eCommerce store, you’ve got two ways of ranking.
You have commercial pages and you have informational pages.
So your commercial pages are like your product
and your category pages,
which are more likely to rank for phrases
that Google decides to have commercial intent.
So for example,
if you’re trying to rank for red size six Nike shoes,
then that’s likely to be a product page.
Or a category page is going to show up.
Then you’ve got the content pages on your site.
So things like blogs and knowledge bases.
And these are great for people
that are maybe further up the funnel.
They haven’t yet decided that they want to buy.
They’re still in their curiosity and research phases.
Now here’s a site that we’ve been working on
for over five years.
Notice how organic search
has helped them sell $35 million worth of product.
But weirdly they’re not viral on TikTok yet.
Here’s the thing organic search takes time.
Tip number last is all about using influencers.
Now just like swinging,
influencers aren’t right for everyone.
But if your business can use influencers
then it’s an experience that you probably want to give a go
at least once.
Now, possibly the greatest example
of an influencer marketing led eCommerce store is Gymshark.
– [Narrator] Gymshark.
– My name is Tim Cameron Kitchen,
and I’m head Ninja at a digital marketing agency
called Exposure Ninja.
Now we love reverse engineering.
I’m going to show you the marketing
that helps Gymshark to go from zero
to over £150 million in revenue.
One of the world’s most competitive
apparel markets sportswear.
This is one of the greatest business growth stories
of our generation.
We’re going to look at how their website
has evolved over time.
We’re going to take a look at their social media.
We’re going to take a look at SEO
and we’re going to put it all together into some lessons
that you can learn if you’re looking to tap into some of
that ridiculous growth for your business.
We’ve done a much more in depth video on
the backstory in the digital marketing success of Gymshark,
which looks into that influencer marketing strategy.
But here’s the thing about Gymshark to say
that influencer marketing is important to Gymshark
is like saying that snow is important to skiing, right?
Influencer marketing has built Gymshark.
If you have a look for example, on their YouTube channel,
you will notice that all of their most popular videos
feature influencers prominently.
Here we have all of their most popular videos in order of
the number of views.
And you’ll see that it’s all influencer lead.
As soon as they stop talking about influencers
people are much less interested.
Pretty much all that Instagram is influencers as well.
Now here’s the fundamental reason
that influencers are such a powerful marketing tool
for eCommerce businesses.
All of us spend 165% of our lives on social media,
scrolling through Instagram.
And when we are scrolling through Instagram 27 hours a day,
what we’re really looking for is we’re looking for people.
We connect most with people.
Yes, we might follow some brands,
but typically the strongest connections
that we have on social are with people.
And the most influence is built
from someone showing us into their lives
and us having a connection with them.
This is why influencers are so powerful.
And this is why brands like to tap into influencers.
So it’s one of the reasons why we tend
to recommend influencer marketing
for relevant eCommerce businesses that are clients of ours.
Now, one of my top tips for influencer marketing,
well, first up, actually,
don’t go for the biggest influencers
that you can possibly find.
Actually what tends to work best is people
that you have a really strong relationship with as a brand
and people that will give you more.
For example, if you noticed Gymshark throughout the years
they’ve worked influencers that actually
they helped to promote.
They helped build these people up.
And they gave them their own clothing range
and they worked on collaborations because these people were,
you know, similar sorts of level.
They didn’t go for the biggest people in the world.
They didn’t go for huge well-known mega star athletes.
They went for people
that had a really solid influence with their audience
and were at the sorts of level
where actually Gymshark could pull a bit of favours
and get these people to do collaborations
and to come to the popup stores
and feature with them much more prominently.
So those are six tips to increase your eCommerce sales.
I hope you found at least one of them semi useful,
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all right so welcome to this video 30
exact steps to sell web design
successfully what we’re going to be
covering is this checklist I’ve done up
because I got this question a lot what
should you be focusing on when you first
start selling web design to be able to
do it successfully what I’ve done is 30
different items 5 different stages you
work your way through this checklist and
you’re gonna get there in the shortest
amount of time possible alright so
welcome to this video as I said in the
intro I get this question a lot a lot of
people starting web design feel super
frustrated they’re putting in all this
work but they’re not too sure if they’re
making any progress or if they’re
putting the work into the right places
there’s a lot of different things when
you first at web design you know do you
start networking do you start learning
sales straightaway do you start learning
to code how much code do you learn what
coding languages do you focus on all
these different things if you don’t have
a plan it can definitely feel like
you’re doing all this stuff and you just
don’t even know is it paying off or is
it gonna go anywhere so with this video
what I’ve done and you can check out the
link below is a full checklist they just
basically stick on the wall follow the
checklist and you’re gonna make a ton of
progress in the shortest amount of time
now with this checklist is the full
guide as well so check out that link
down below what I’m going to cover in
this video is the different stages and
the overall idea but it’s broken down
and a lot more detail in the guide and
in the checklist itself so check that
out in the link below so let’s get into
the first stage alright so the first
stage is getting started I’m not gonna
break down this list item by item but
the general idea here is you just learn
enough to get going so you want to get
into selling as fast as possible and
building real projects but you got to
have some base idea of knowing what
you’re doing how to build a website how
to get it online how to get it working
so in this section you’re gonna cover a
few different things learning the basics
of HTML and CSS how to code a simple
website how to use a theme how to buy a
domain and hosting and then how to get
the website online and make sure that
it’s working if you can do this you now
know enough to go out there and contact
a real business and get started with
building them a real website so this is
where you got to start if you don’t have
to do these basics you’re gonna find it
very difficult when you start working
with a real business
to actually deliver some sort of website
some sort of result so this is a very
first stage that you want to focus on if
you can do this you’re ready to move
into the next stage now the next stage
is the fundamentals in this stage where
you’re going to do is take what you
learned in the very first stage and then
you’re going to go out there you’re
going to contact a business using your
network more than likely offered to
build them a simple website that can
help them with some of the problems that
they’re having and then basically design
a simple project plan get them to commit
to that plan so they’re gonna stick with
you while you’re working on that project
then go ahead build them a simple
website help them with the challenges
that they’re having in their business
and then get that website live and
operational so what you’re doing in this
stage is they’re taking the basics that
you know and you’re applying it to a
real business ultimately web design is
not about what you can code or design
it’s about how you can help real people
and if you want to get good at web
design and you want to start making
money from web design you got to be able
to produce a result from what it is that
you’re building so it’s great to
practice in the beginning and to know
you can do it in theory but as soon as
possible and that’s what you’re doing at
this stage you want to get out there
where could a real business solve some
real problems even if they’re very basic
problems but you’re starting to learn
how to offer real value how to provide a
real solution through the work that
you’re doing so with this in mind what
you’re going to do in the next stage is
you’re gonna learn how to create results
basically this is a massive big skill
and web design is delivering something
true the website so it’s not just you
selling a website X amount of pages and
it looks cool it’s something the
business can actually use to get more
sales to get more customers to grow
their business and to make it an easier
business for them to run if you can do
that with a web design then you’re worth
something to a business and they’re
gonna be really really interested in how
much you can help them and they’re gonna
want to pay you for that help so in this
section and again I’m just running
through the checklist pretty fast so
check out the link below for the full
checklist but you’re using your network
to find another business this time
you’re focusing much more on a business
that needs more sales you’re gonna talk
to the business owner you’re gonna
figure out how you can help them to get
more sales you’re gonna create a project
plan outlining the problems talking
about again how you’re gonna create
sales for them you’re gonna go ahead
build that website for them with that
strong focus on sales then you want to
get the website live and operational
online and the final thing with this
stage is you want to set
learning how to track results so as a
web designer you’re gonna be worth more
money if you can deliver better results
a part of that though is understanding
how to actually track results and to
know that you are actually causing those
results true the work that you did if
you can directly show that your web
design your website has helped somebody
in X amount of ways then that means that
you can now start charging more money in
the future so that’s a really really
important skill to have knowing how to
track results and Link those results the
work that you did true the website or
whatever it is that you offered so check
out the guide again for more details on
that but you really want to start
learning how to do that from the early
stages of growing the web design
business the big thing for this stage is
once more helping out a business but
more specifically with sales this time
of learning how to track that you
actually delivered on what it is that
you said that you would do and how much
you’re able to help them if you can do
that you’re ready for the next stage the
next stage is working on your skills so
you’re gonna take at this stage the base
level that you have and you’re gonna
work on improving it a lot more how are
you going to do that is you’re gonna
look for a business that really needs
help with sales so in the last section
we’re kind of looking for somebody you
know generally needs help with sales
this time we’re looking for someone who
really urgent Lee needs help what we’re
gonna do is once more have a sales
meeting with these people we’re gonna
get much more into the business problems
and the potential that exists of that
business we’re gonna come up with a
detailed project plan this time we’re
gonna focus on creating a budget we want
to start increasing our prices as we get
into this stage I’m gonna show you how
to do that in the guide then you want to
close the client on the budget get a
partial payment up front and with this
stage once more you’re gonna track
results but what you’re also gonna do
and I’m going to show you how to do this
in the guide is learning how to start
making a case study out of the work that
you’re doing so results by themselves
it’s great that you can track them and
you know how to you know we did this
thing with the website but you got to be
able to turn that into a compelling
story you got to be able to turn around
and when you talk to the next business
owner make them relate to and be eager
to get those same results for themselves
how you do that is a case study you make
it into a compelling story something
that a business owner another business
owner can emotionally connect to and
that’s going to be very sellable when
you talk to them so that is the
difference with this stage stepping it
up once more
learning how to sell in a more advanced
level learning how to produce even
better results from the web design that
you’re doing and then had to turn that
into these sellable case studies that
you can use to leverage into future
projects all right the final stage with
this is learning how to master sales and
learning how to master creating results
so what we’re gonna do is we’re gonna
take what we learned so far and we’re
gonna repeat it a couple of times we’re
gonna get a nice portfolio going of
successful projects on top of that we’re
gonna start learning sales more
specifically we have some things here
sales books taking a proper sales course
learning one additional web skill so you
can offer more value with your web
design projects and then at this stage
joining and getting involved with some
networking groups either online or
offline or both because you want to have
that experience you want to one be
connecting with different business
owners but to also connecting with other
people who sell services online so you
can learn from them and you can see
what’s working for them and what’s not
and you can provide value with them as
well it’s always good to have a good
Network and that brings us to the last
thing on this checklist which is
basically ticking off the box that you
sold your first website for $1,000 or
more now I think if you follow the
checklist and you work your way through
the guide you’re going to be able to do
a lot better than $1,000 over time but
it’s a great first goal to have if you
get to that point you’re gonna find that
things progress a lot faster past that
stage so that is it for this video I
really hope that that checklist helps
you out gives you something clear that
you can work your way true you can hit
that first big goal and then you can
keep going past that stage so let me
know what you think below check out the
links below this video for both the
guide and the checklist I’ll catch you
in the next video
in the past couple months i built up a
brand new e-commerce seo agency
from zero to six figures in sales that
means over a hundred thousand dollars
in sales on 12-month contracts just from
cold emails this isn’t to my audience
this isn’t youtube videos isn’t to my
email list this is called emails to
people that have never
heard of me before and literally every
client so far which isn’t many but every
client so far
has never heard of me prior to sending
the email so it’s not like i’m emailing
people that may have already heard of me
so what i’d like to do in this video is
walk you through how
exactly i did that by going through my
updated cold email and strategy
my most popular video on this channel
was my cold email strategy before
so let me go through how exactly it’s
changed and what the updated process for
is start it nice and simple let’s go
through the process of aligning these
so first up we identify a list of people
to email and we’ll go through exactly
how to do that but essentially we find
say local business owners or e-commerce
business owners or sas companies
and we create a list of them and then we
send them an email
now this email in my approach is a video
and what that means is we send something
to them and we say hey would you like to
see a video
and this video contains some type of
value this can either be
case studies ideally or if you’re brand
new you don’t have any then you can also
offer a video audit or some other type
of value it doesn’t matter this is a
offering value now when people respond
saying yes send that video to me which
is usually going to be maybe two to five
percent of people
then you go ahead record that video send
it over to them
and then you push them to get on a phone
call now most people
will not respond most people you send
this video to will not respond
i’m saying this up front so people’s
expectations aren’t blown but for anyone
that does respond then you jump on a
call and you go into your sales
process it is that simple now you can
change this up a little bit you can send
the video directly without waiting for
them to respond you can also send other
types of value
but the point is you offer something of
value and then afterwards you push them
to get on
the phone now the reason we do this is
because it adds a lot of value prior to
ever speaking to them
if they watch a 10-15 minute video full
then they get on the phone with you
they’re significantly more likely to
make a purchase from you
likewise it’s also easier to get them to
agree to watch a video versus getting
onto a phone call with you
so this is why we use this method now
getting into the tools that you’re going
to need for this you’re going to need
hunter or some type of tool like that
maybe find that lead as an alternative
to find an email address of the business
owner you’re going to need
google suite to send the emails and
respond to the emails
you need a tool like woodpecker or
mailshake i’m personally using
to automate sending those emails with
ease you’re gonna need a tool like
ahrefs or another seo tool to analyze
the website for the video order and
the emails and you’re gonna need a tool
like loom to record the videos and send
quickly and easily is significantly
easier than the way we used to do things
now moving on to the actual strategy the
first step is to identify who exactly
you’re going to email
before you can actually use any tools
only for this you need to actually
decide for yourself
are you going to email local businesses
are you going to email e-commerce stores
are you going to email sas companies or
other types of companies
and beyond that is there a specific
niche you an email so
you’re not just going to email all local
businesses because it’s too vague and i
have another video
on this but you can also email say
dentists or maybe you want to email
um e-commerce stores that are selling i
don’t know cbd products or whatever so
you want to have a specific
niche to get as specific as possible it
doesn’t have to be a niche in terms of a
certain industry it could be
just e-commerce stores that are on
shopify which is what i’m personally
focused on but you want to have some
sort of audience in mind so you can
tailor your emails a little bit and not
everyone because it’s too open-ended and
you don’t want to work with everyone
now once you have that in mind there’s a
few different tools you can use number
one would be
d7 lead finder for local businesses
again this is gonna give you a massive
list it’s gonna be too
too big and too spammy to email all of
them but it’s a good starting point you
can also use built with again same idea
built with have huge lists if you want
for like ecommerce stores you can
literally have a list of however many
hundred thousand probably million
shopify stores they give you the whole
list of them and then you have to go
through that and filter them and
segment out who exactly want to email
next you can also do something a little
you could have a look at say ahrefs and
go through a website
like product hunt and see a list of
every single external link on
product hunt using ahrefs and then you
can go through that filter out who
exactly is a sas company for example who
exactly is a business that’s launched on
and then email all of them so there’s
tons of options there you just need to
who is the right audience for your
services and i cannot tell you that
because it’s different for absolutely
everyone so at this point you have your
list now unfortunately this list is
huge right if you look at shopify
businesses for example you could have a
list of 30 000 businesses
easily well that is simply too much it’s
too much to email altogether
and it’s too much to email at one time
so you need to decide how exactly to
and how exactly to segment this now
the important part segmentation what i
is emailing no more than say 200
in a single segment now what do i mean
by a segment
well a segment could be a single city it
could be a single
type of metric for example you can email
every multi-location business within a
industry or anything like that but a
segment is just a small
collection of businesses that you decide
because the point is you don’t want to
send an email
to a thousand people that is exactly the
same because that is not
personalized you may mail merger you may
put their name in there but it’s not
personalized so you want to create
segments of maybe 200
businesses at a time that you can email
and then personalize the email
for that specific segment for example
i’m focused on
shopify stores right so that is an
audience altogether but that’s still too
big right i can’t email
every single shopify store the exact
same email it looks
like spam so how then do we create
segments within this well number one is
we can focus on certain size sites for
example the shopify plus
and shopify plus is basically the
enterprise version which costs
two thousand dollars a month so we can
email people that are on the enterprise
and have a different email for them
because they’re a bigger business we can
also look at various different metrics
like the vr off the website the amount
of traffic they have
and personalized printing segments based
on low traffic sites high traffic sites
high dr sites low dr sites we can also
look at the industry and email say
cloven brands with one specific type of
and maybe email some furniture stores
with a different type of email so
there’s tons of different segments we
can create there it’s really up to you
to how exactly you want to personalize
that and how exactly you want to write
and angle your
emails now presuming you’ve done this
you created some different segments
again no more than 200 emails 200
in a single segment now you decide who
first and really it depends on what your
segments are for example if i’m
segmenting based on
the traffic they have i probably want to
email the high traffic slides because
have a higher budget for seo services so
it really depends on who exactly you’re
emailing you can also have
filters here for things like the traffic
on the site so if there’s zero traffic
whatsoever maybe you just don’t want to
email them because they’re not putting
any effort into
their website you can also filter out
based on the domain age
if the domain is created in the past
three months something like that maybe
the past six months then it’s a new
and they may not have the budget for seo
it doesn’t mean you’ll never email them
but you just don’t want to prioritize
them so you need to go through basically
and decide who exactly to email terms of
these segments and then how to
prioritize who exactly to email
and i can’t do that for you but
hopefully this gives you some ideas to
get you thinking
again no more than 200 businesses per
segment is a really good way to get very
now that you have your segments you need
to write up your email copy and this
is where everyone screws it up
including me in the past to be fair so
here’s an example
email template that i used to share that
still works pretty well
in foreign languages and in less
competitive niches and just you guys can
read this and see exactly how this
works which is essentially we identify
hey here’s the keyword that you want to
rank for you’re not ranking for it
here’s some competitors that are ranking
for this would you like to see a video
showing you how you can compete against
them now what is the problem with this
well firstly what would happen if i sent
this email to a dentist
well it would work what would happen if
i sent the same email
to a construction company well it still
what if i send it to a florist well
again it still applies
meaning that this email is not created
for a specific segment it is created for
absolutely any local business therefore
it is not personalized
sure it has the name in there it has to
rank in has the
the keyword and even has competitors in
there but that is not really that
because again you can send the same
thing and just mail merge this
information in there
for literally a million plus businesses
therefore it is
not personalized you want to personalize
segment and not just mail merging in
so if my segment is furniture stores
then i want to have personalization
based on them being
furniture stores for example if i’m
emailing businesses that are
furniture stores then i want to mention
to them hey i’m emailing you because
you’re a multi-location business selling
this type of furniture
now what happens if you take that email
and send it to a dentist
well it doesn’t make sense because
firstly there may not be a
and secondly they don’t sell this type
of furniture or any type of furniture
for that matter right so that is what i
by personalization not mail merging in
the name that isn’t personalized
is creating segments again no more than
200 businesses and then personalizing
for that segment now here’s another
example on the complete
opposite end of that and this is a
business that i was actually attempting
to purchase a gift from this is real
and i noticed they had some ssl
certificate error basically
so what i did is i mentioned that to
them i sent a message and just mentioned
by the way you have this problem
if you’re interested by the way we do
this sort of thing for our clients
or something like you you read the email
here i’ll find the actual email here and
show it here and i got a 100
response rate right now it’s one email
it’s one contact form message but a
response rate and you will if you say
messages like this you will get a
hundred percent response rate
however it is balancing that act between
the first example i showed you
where you’re going to get a low response
rate and the second one where you’re
going to get a 100 or near perfect
so how do you balance that well rather
than email one business at a time
you create again those segments and
really iterativeness because it’s so
important you create those segments of
like 200 businesses
and within that segment which is all say
dentists within a certain city
then okay there’s 200 dentists in the
city okay how do we email
these dentists in this city and make
something that they are going to
maybe that’s going to be firstly
personalized for dentists
but that’s going to apply nationwide so
okay dentist specialization
step one okay now let’s personalize it
also for the city
so what can i mention that only people
in the city will really understand what
is some linger what is something they
understand really well or maybe
something’s different within the dental
practice i don’t know
for that specific city so how can you
for that specific segment or for example
if you’re doing shopify like me and you
email everyone that has a high
level of traffic you can just straight
up tell them hey i’m emailing you
because you’re a shopify store owner and
you have a high
level of traffic however i still believe
you have a lot of potential for seo
here’s why so i’m segmenting based on
data or whatever i decide to use for
that there’s numerous factors as
and then i’m writing the email for the
segment not for every dentist in the
world this isn’t about scale
this is about personalizing do you think
200 people maybe even 50 people
just so super highly personalized just
and then it’s going to work way better
your response rates are going to be
higher now aside from that how exactly
do you write the emails well number one
read your email out loud so don’t
write this in a super professional weird
sounding way and the easiest way to
eliminate that is to read your email
out loud so pretend you’re writing to a
and read the email out loud i mean it’s
that simple but some people will write
emails and like
dear sir i’m writing this email to you
today because i would like you to
contemplate hiring myself
and my agency for seo services and it
it just sounds really weird and
unnatural right so so just read it out
loud and just make sure it sounds
natural as in the way you would actually
speak this takes a little bit of
but just do it okay number two
study copywriting now i know i’m making
you actually do some work here i’m doing
some homework doing some research and
but guess what guys this is all about
learning improving your skills and then
those skills directly transfer into
writing great emails and building a
business okay so study copywriting
there’s a number of amazing
classic copywriting books i would
definitely suggest anything by david
ogilvy he has multiple books i believe
and then you also have like a whole
bunch of classics there
like clothed hopkins scientific
advertising junior schwartz breakthrough
and a whole bunch of just classic
i highly suggest you just look into what
are some of the classic copyrighted
books anything by gary halbert
and learn that stuff because it would
to writing great emails beyond that
honestly just have a little bit of fun
don’t make it too professional just have
it fun add some personality
and consider who exactly you’re emailing
if i’m emailing sas companies or even
i know they’re similar to me maybe
they’re a little bit older than me but
probably similar sort of age
anyway right i’m 27 and i could just
have fun with it i can write in a way
that they like
and it’s just personalized and just fun
i’m not trying to be professional
anything like that i’m just trying to
entertain them a little bit because i’m
wasting their time with an email
and at the same time entertaining i’m
just trying to offer some value and i
hope it helps them out right
it’s really that simple it’s not
complicated at all
now on top of this i would just say
practice right and how do you practice
well you send personal emails like they
want to show before
one at a time and you send one at a time
maybe 10 a day
and you just do 10 of these personal
direct just for you emails
every day what’s going to happen when
you do that is number one you probably
sign some clients because those emails
get very high response rates and it’s
not scalable so it’s clear you’re adding
and number two you’re going to practice
writing 10 emails every single day these
emails will be different
every single day so you’re going to get
better very very quickly
ultimately you want to know how i write
good effective emails is because i’ve
been writing emails every day for the
three years or so i’m with a little
break in between that but the past three
four years or so i’ve been writing
every single day so it’s no wonder that
i kind of figured this thing out and got
pretty good at it because i write
a lot of emails it’s not rocket science
so anyway that pretty much covers your
main email your first email simply
offering a video lead magnet
so you you personalize it based on that
segment as mentioned before
and then you offer some piece of value
so it’s like hey i’m emailing you
because you have a super high traffic
website you have 30 000 people visiting
your site every single month
however i still think there’s a massive
potential for seo because of these
xyz would you like me to send you a
video showing you how you can
tap into these opportunities basically
if you’re interested let me know
and that is an email off the top of my
head but it’s basically how this works
that is your main email and i’m not
giving you a template because i want you
to write your own i want you to practice
i want you to put in the time testing
and i want you to write your own
email that is what’s going to get you
results not copy and pasting
from my email template that will wear
out in three months because everyone has
used it and then you’re stuck again
trying to wait for
me to share another one so write your
own and practice creating
your own now next up is follow-up emails
so you send this initial email i
recommend following up
about two to three times on top of this
i think two times is really enough
beyond that it just gets a little bit
annoying now how exactly do you follow
up what is your follow-up email
well honestly the first email can just
be your bread and butter follow-up what
does that mean
it means hey did you have a chance to
see this yet and that is
it there’s nothing fancy just your basic
follow-up have you had a chance to see
now the next follow-up we’re going to do
two follow-ups it’s pretty much going to
be along the same lines
but try and make it a little bit more
interesting whether you can add a nugget
of value in here
if you can personalize something in so
maybe you notice they had some issue
with their website
maybe there is some ssl issue or
something you can very easily scrape and
identify and include in
that email or just include a joke or
just make it
something better than just have you seen
because it’s annoying as someone that
gets emails all the time and they email
me and offer me something and
like clothes i don’t want to see this at
any email have you had a chance to see
yes but i’m not interested close and
then you email me again have you had a
chance to see this like come on guys
get some originality in there think a
little bit more unique than this so so
write up a joke or something like that
or just make it a little bit more
than have you had a chance to see this
yet but it’s basically the same thing
again anyway so
so i mean i’m saying i don’t like this
but literally just do that anyway just
email them again saying have you had a
chance to see this but you can add a
nugget of value an error or a joke or
there’s something that makes it a little
bit different a little bit more
entertaining then that’ll be really
appreciated by your audience as in the
people you’re emailing
and it would just work better altogether
so try and do that but that is your
done now at this point you have a huge
list of businesses websites to
email you have segments of no more than
200 but really they can be kind of 300
so at this point because you’re probably
not gonna be able to email all of them
anyway now we want to do is you want to
give this to a prospector
now yes you can do this yourself but if
you’re thinking about that
i think you’re absolutely insane because
the most boring task in the world and
you can literally pay someone
like 50 cents per email address to do it
for you so
just don’t do it yourself there’s no
logical reason to do so
now what i recommend is going on a
website like upwork and posting that you
want to hire a
prospector and hire a prospector that
prospecting before that’s going to save
you a lot of headache
and all you want to do is you want to
give this person a list of urls which
you should already have
and then you want to say to them hey i
want you to find either the owner’s
name and email address if you can find
it if you can’t find it
a marketing person’s name and email
address if you can find it and if you
can’t find that then just give me the
generic email address ie the
info at inquiries at sales at or
whatever email addresses whatever you
and if they’re good at what they do
they’re gonna use a tool like hunter
or find that lead or anything to do that
and then they’re gonna do some manual
searching on google and various
and attempt to find that email address
for you now i’m not going to cover how
to do that in this video
because again i really don’t want you to
it’s such a waste of time and it’s so
easy to outsource i pasted on an upwork
five dollars an hour to do this for me
on average he finds between
15 and 20 leads every single hour
meaning i pay him five dollars for up to
leads that is 20 email addresses again
some of them are generic and some of
this email for five dollars so if you
want to email thirty people a day
it cost me seven dollars and fifty cents
a day maybe ten dollars at
absolute most but there’s never usually
so i think you can cover ten 10 a day
to build your business and if you can’t
go get a job
then use that money to build this up
because you don’t want to spend
hours a day doing this yourself and
guess what a prospector will be quicker
because they’ve done it before and they
know what you’re doing
so skip the tutorials and how to do
prospects and just go pay
someone five dollars an hour to do it
for you give them that list of urls and
they’re gonna give you a list of email
and that is done now the only other
thing i would advise
having them do is to use the feature
inside of hunter or whatever other tool
and just verify the email is correct you
don’t want to have your emails bouncing
or not working or invalid or anything
like that so just make sure
that they verify the emails first it’s
going to save you some headache and save
getting spam listed with your domain or
having deliverability issues
longer term all right so at this point
you have your list of domains to email
you have their email addresses and names
applicable and you have the email
send them based on the different
segments that you’ve created
now we need to get ready to start
sending these out we’re going to use
google sheets to do this
and google sheets is just awesome for
everything really it’s a really big part
of my business now we’re going to start
is very simple you have your domain you
have your email address and you have
you should already have this in google
sheets and you have this for each of
segments now what you want to do is
create different columns for every piece
of information that you’d like to
personalize inside of the
emails for example i mentioned that we
may email people based on their industry
or you maybe want to mail merge
something in there
so we have a column for either the
industry name or some reference
relevant to that industry you’re also
going to have obviously their name
and their email as separate columns and
you probably want to have other things
that you want to include in their emails
you want to mention competitors
have a column for competitor one another
competitor two and another four
three if you want to mention that they
have a high traffic website then include
a column for the traffic
and maybe even include a column for how
exactly a word
talking about the traffic level they
have anything like that but create
different columns inside of google
sheets to personalize
those emails now the reason you want to
do this is because we can quickly
export this as a csv file and we can
import this into woodpecker or
our tool of choice so create all those
columns first have them all set up for
exactly how you’re going to email
every single column is a piece of
information that will be personalized
into your email and again one sheet or
one tap whatever you call it
for every single email campaign for
every single segment and then a bonus
tip what i like to do is i like to
create separate sheets and separate
segments basically again
for where you have the owner’s name and
email and for what you don’t have the
and email address this just allows me to
measure and compare the difference
between where i have the personalized
name included and personalized email
address versus just email a generic like
info at or hello or anything like that
so i just want to compare
that difference then again once you’re
done export this as a csv file and then
we need to go into woodpecker and we
need to set up
our campaigns and this is really really
number one create a new campaign number
two import the csv file and set how many
emails you want to send per day so you
can just have it set as say
10 emails a day when you’re starting
this off and just create that campaign
add all the emails that already written
up include the mail merge so the
snippets that you wrote up and it’s
really really easy i’m not going to
share this with you because you can just
go through tutorials with woodpecker or
mailshake or whatever the heck tool you
decide to use because they’re all pretty
much the same thing
altogether anyway now before we get into
actually sending in the emails i have a
little bit of advice for you so let’s go
first firstly don’t use your main agency
emailing you don’t want to have any risk
of this getting
penalized so do not use this for your
instead get a brand new domain now this
could be the
net variation it could be a longer
domain variation for example my website
lionzio.com i’m not going to email from
lionsteal.com so what will i do maybe
lionzeo.net or maybe i have line
zeroagency.com or some other
variations like this and then i’ll use
that for emailing
and then that’s gonna work you can also
use completely different domains so in
this campaign i’m doing now
i have really old domains really old
email addresses that i set up years ago
and haven’t really used recently
i just use them for sending the cold
emails because that works great
nobody really cares that hold on a
second why is this
domain differently to your agency domain
all right so so don’t overthink this
just set up some different domains
i recommend set up two or three of them
and just warm them up
and what does warmed up an email address
mean it means that you want to send some
emails to people that will actually
respond to you
so send some emails to friends or get
and then reply to yourself and have a
little fun conversation
with yourself in emails this is going to
be extremely weird
but it worked so act like a crazy person
email yourself chat with yourself
spend spend a little time just a few
emails a day just emailing
back and forth between yourself and that
warms up a little bit and then also when
you get into
the email itself what i suggest doing
is email a small number of businesses
so start off with maybe just 10 emails a
total including the follow-ups and then
maybe slowly increase that to like 15
and 20 then 25 and 30. you have to be
but to slowly ramp up the volume to
maybe where you get to like your 30
emails a day
on a single email address a single
domain then you can use
another one and so on if you want to
scale this but
it’s not about scale but you just email
in 30 businesses a day that’s fine with
the example i shared before that i built
a six figure agency in two months
i did that from 200 emails not 2 000
not 20 200 emails so you don’t need to
massive volume it’s about a small number
of highly personalized emails now once
your campaign is set up you simply need
to monitor the results the good thing
is if you upload your csv file with all
the information in it
and you say that you want to send 10
emails a day then woodpecker will send
10 emails a day
and all your follow-ups for you you
don’t need to go in every single day and
okay schedule the next 10 and schedule
the next 10 and schedule the next 10
because that is work
right you just upload 200 businesses and
it will send
10 a day for you including all
follow-ups and then you just monitor
your emails to see if you get any
but what i’d also recommend doing is
monitoring the stats
now the response rate doesn’t matter the
doesn’t matter none of that actually
matters if the roi
is there the only thing i would be
cautious to check is the
bounce rate so again verifying that your
prospector is doing a good job if you’re
getting like a five percent bounce rate
or especially if it’s higher than that
then your prospector is doing a bad job
of finding and verifying
those emails so either update them and
tell them what the problem is so
here’s the emails that bounce please
check your process for this
or fire them and hire someone else right
it’s that simple they’re very easy to
but check the bounce rate make sure it’s
not too high for the rest of it
look at the videos i shared before look
at the stats i shared it’s nothing
spectacular the numbers i’m getting the
response rate is going to be an
indicator you’re looking at anywhere
two to five percent response rate
honestly i wouldn’t overthink it too
much unless it’s just abysmal and you’ve
sent 200 emails and nobody’s responded
but beyond that just anywhere from two
to five percent is pretty good and more
importantly check that bounce rate and
make sure you’re not having
issues okay so you’ve done all this work
sending some emails and hopefully
someone has responded
and have said you know what that
actually sounds good please send me
the video now before this happens just
to know you’re probably gonna have more
say go away get lost stop emailing me
okay that’s more likely to happen
but enough of that and you’re eventually
gonna have one person
who’s gonna make your day make your
month and they’re gonna say you know
what i would actually like to see that
video please send it over to me okay
so here is the point where you record
and you send it over to them now what
you’re going to do here you’re going to
loom which is a video recording tool
it’s either a chrome extension or an
app and it’s going to allow you to
record your screen and once you’ve done
it’s going to automatically upload this
it’s going to automatically create a
link for this and you can literally just
copy the link and send it to the
prospect straight away
you have to create a landing page and do
anything complicated you don’t have to
export the video then upload the video
then up then put it on a landing page
and email to them it’s just literally
record okay copy link is processed okay
send decline right that easy so
absolutely use a tool like loom it makes
easier now in terms of the video itself
the process there is four steps to this
video there is the opportunity
there is the problem there is the
solution and there is
the pitch so let’s go through them the
first is opportunity
and this is very easy hey i noticed that
you’re not ranking for these keywords
here which have a search volume of
000 searches per month and i’m going to
open up those keywords inside of ahrefs
show them all the keywords show them the
searches and show them the competitors
so you can see
really hey there’s actually ten thousand
people a month searching for this now it
could be a thousand a month it could be
a few hundred a month as local seo
it doesn’t matter the point is i’m
showing them here’s the opportunity
for your business and they should
understand what that means if i show an
e-commerce store there’s 10
000 people like month searching for this
searching for these products and you’re
not ranking they can they know the
they know in their head one second i’m
missing out on a lot of money because
they know their traffic they know how
much a visitor is worth to them
because they’re a real business right
you’re gonna show them firstly here’s
available for you right so here’s the
keyword and you’re not ranking for this
or you’re ranking on the third page of
the fourth page right so i’m going to
the opportunity first then i’m going to
go into the problem
so why aren’t they ranking well
in the case of e-commerce in many cases
is because they haven’t optimized the
maybe they have one category for all of
but they don’t have a category for
leather surfers or corner sofas or even
more specific than that maybe you’ll
have a category for brown leather sofas
or white leather sofas
or black leather sofas right so i’m
gonna show them hey look there’s
another three thousand people a month
searching for brown leather sofas
no i’m making that up on this box i
don’t know the actual search volume and
i’m gonna show them but you don’t have a
category page for this now simply by
creating a category page of it as
it allows you to actually rank for this
in fact if you look at the competition
you can see that they have a page for
brown leather sofas
every single one of them now again i
don’t know if that’s true i’m making
this up but that’s how it
works so you show them what is the
that’s what i do for e-commerce is
usually about optimizing their category
whether that’s not correctly optimizing
it or not having them whatsoever
and for local businesses one of the
easiest fins is either the major
elements maybe their title tag
their meta description the h1 not being
beyond that it’s backlinks because
backlinks is nice and easy
hey look this competitor here is number
one right will they have
30 referring domains this slide number
two well they have 27 referring domains
this on number three have 25 referring
looking at your website you have just 10
and here let me show you what a backlink
is let me open up the competitors
backlinks to show you exactly what they
look like we need to do a breakdown of
what they are
now we look at yours here’s the
comparison here’s the link gap here’s
the difference between
where they are and where you are
currently if you want to bridge this gap
and this is the solution aspect this is
the next step the solution here is to
build more backlinks and bridge that gap
between where the competitors are
and where you are currently or for
e-commerce the solution here
is to create those category pages and
optimize those categories
for these keywords or for sas it could
be to create specific informational
that leads them into a free trial or a
sign up or something
for their product right but show them
here’s the problem and then here’s how
we’re going to solve that here’s the
and then here’s the solution this whole
is 10 15 minutes at most it doesn’t need
to be that much because you’re just
one major opportunity
the problem with that and how exactly to
and then you go into your pitch and this
everyone screws up because they go
through all this effort with the video
and then they get to the end of it and
it’s the pitch and they’re like anyway
you’re like sorry what did you say
because they get all
shy and awkward about pitching other
guys it’s not that difficult
you don’t need to do anything fancy
whatsoever in fact i don’t really do a
here’s what i do in the video i simply
say so if you’re interested in this
this is what we do all day long we work
with shopify stores like yours to help
them increase the traffic by doing
exactly what i showed you in this video
if you interested in talking more about
doing this for your business then
let me know send me an email and we
could jump on a call and discuss it in
that’s it right i just made it up on the
spot but that’s pretty much what i do in
i just say hey this is what we do we’re
experts at this fin i just showed you
if you’d like to talk more about it let
me know and we will talk more about it
that is it i’m not talking prices i’m
not talking numbers and also
anything just hey let’s just jump on the
call if you’re interested in this that’s
that is my my famous video audit pitch
and at this point
you’re going to send this video over to
them now a couple notes here number one
again use loom because it’s
easier it’s quicker and you have to
upload it anything like that number two
is if you make a mistake
just roll through it this is all about
speed and efficiency here so if you make
don’t cut it i cut these videos
obviously but don’t cut this video when
you’re sending a video audit
just send the damn thing if you make a
mistake then just correct yourself and
if you mumble up your words because i do
this often because i speak fast
too fast sometimes then roll through it
just correct yourself and just keep
going it’s all about speed and
efficiency here and the final point
actually the third point
is that most people when you send this
to them will not respond
suck it up okay most people you will
email them this video
and they will never ever ever respond to
so you’re going to go through all this
effort you’re going to send this video
to record this video you’re going to add
value to them and they will not respond
now how do you deal with that do you cry
and get angry and how dare they like i’m
entitled to response i put in this value
they asked me to send this i recorded i
sent it to him and he didn’t respond to
no you just move on it doesn’t matter
okay because the few people that do
respond to you
will likely buy from you now not saying
all in a while
there’s a pretty good percentage of
people that responds
that will jump on the call of you are
very very likely to buy because you
added a significant amount of value here
so here’s what you do okay
number one is if they don’t respond then
now you don’t need to be crazy about
this just send a couple email follow-ups
and just say hey did you have a chance
to see that video here’s the link again
and oh by the way did you notice this
thing i mentioned in the video here’s a
link again for it just add a little bit
of value again with that second
that is it it’s not complicated you can
call them if you want and try and be
pushy and follow up but i i just don’t
have the time to do it
it’s probably more effective i just
personally just don’t have the time to
beyond that though just focus on the
people that actually respond because
what’s going to happen is you’re going
to send this video to them
and some people are going to respond
fast and they’re going to respond saying
yeah i’m curious let’s jump on a call
then you’re gonna call and then begins
your sales process which we’ll talk
in another video because this one’s
getting pretty long but that is it that
is my cold
email process it’s very very simple
you write good emails you offer a piece
of value and when they respond
saying they’re interested you send the
video you send a piece of value
and then if that’s enticed enough to
them you get on the phone
and the whole reason for doing this is
because we want to warm people
up before we ever speak to them before
we ever go on the phone i want them to
i want them to trust me and they want
them to want to buy from me like you
know i want to make it as easy
as possible to sell this is marketing
and in sales
should be easy as a result of great
and i’m also not looking to convince
someone to need seo
this sounds weird right wait you’re
sending a video to them you’re putting
all this effort in you’re not trying to
convince them to buy seo
no i’m trying to find people that
believe in seo
that want seo but are struggling to find
a good agency because
almost everyone that knows about seo has
been ripped off by seo before
right almost everyone that’s had seo
has hired an agency and that agency
sucked for the simple reason that most
people suck at seo
so i’m emailing them not to convince
them hey you should buy seo i’m emailing
to convince them
hey you won seo already you know the
value seo and i’m highlighting the value
in that video but i’m showing off
here’s my technical ability here’s how
much i know about this stuff here’s how
i can solve that for you
and i’m building establishing trust so
they trust me
to do this for them then they want to
hire me i’m not trying to convince them
of seo i try to convince them of me
that is the difference and that’s the
reason i’m doing email in
this way so that is how i do things and
my stats so far i’ve showed them
previously but with the first two months
of this campaign actually a month and a
it was 200 emails landed three clients
it has six figures worth of 12-month
contracts again go back and watch the
previous videos on my channel where i
break down how exactly i did that
and it’s also going to be ongoing
updates as we scale this and grow this
further but that is how i do cold
emailing if you have
questions about this please leave me a
comment below i’ll happily answer that
every single question if i can i want to
find out how many of these emails should
you be sending well it’s up to you i
recommend about 30 a day
is a decent level you don’t need to send
a ton you understand 100 emails a day
different businesses a day plus your
is more than enough so really it’s 30
businesses a day plus maybe two
that is enough you don’t need to email a
hundred two hundred three hundred fc
people email a thousand a day
at that point it’s just spam it may work
it’s not the approach i’m sharing with
just build up to 30 a day you can start
with five or ten
build up t30 and that is enough to have
a multiple six-figure business again
200 emails that has 200 businesses
emailed got me to six figures already
so it doesn’t take much just get started
and personalize the emails for segments
and practice writing
great emails that is the big
differentiator you wanna know the
difference between my approach vs others
one i’m really really good at what i do
in my biased opinion
i’m good at what i do which makes sales
significantly easier than most people
because i just say
to them hey i’m good at what i do right
it’s just confidence like
it helps a lot okay and number two is
because i know how to write emails
because i’ve been writing emails at this
point for years so my email copy is
good it stands out it’s different to
what everyone else is sending and i’m
not going to give that to you
because i’m not that given but i will
tell you how to do it in this video as i
so you just need to practice as i’ve
explained as i’ve shown you this process
so anyway that is all i have for you
today if you liked
this video please do me a favor smash
the like button below so youtube
recommends this video to more people
and aside from that i will see you in
the next video where we discuss sales
and how to close