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How To Create A Marketing Plan


Clickbank Marketing Tools

Transcript:

so you’re ready to start marketing but

00:02

you have

00:03

no plan where do you begin what should

00:06

you include

00:07

how can you present it you have the

00:09

questions we have the answers

00:16

hello world my name is mike plogger and

00:18

here at visme we aim to make your work

00:20

life

00:21

easier whether it’s design presentations

00:23

or marketing

00:24

we have the tools to help you become a

00:26

true professional

00:28

marketing is a necessary operation for

00:30

any business looking to take a leap

00:32

towards success

00:33

however if you don’t have the proper

00:34

experience you might be lost on how to

00:37

create a marketing plan

00:38

and these are extremely helpful when it

00:40

comes to understanding your business

00:42

clarifying your goals staying focused

00:44

and keeping everyone on your team on the

00:47

same

00:47

page in this video i’ll take you through

00:50

the seven

00:51

necessary steps to creating a winning

00:53

marketing plan

00:54

as well as share a number of templates

00:56

you can start with

00:57

right away shall we

01:03

understanding the purpose behind a

01:05

marketing plan is step

01:06

number one ideally it should be used to

01:09

help you set your goals

01:10

understand your target audience and

01:12

optimize the impact of your marketing

01:14

campaigns

01:15

communicating your big strategy or idea

01:17

is what your marketing plan is

01:19

all about in order to do this every

01:21

marketing plan should consist

01:23

of the following number one your short

01:26

and long-term marketing goals

01:28

number two a description of your target

01:30

audience and their persona

01:31

and number three one or more high-level

01:34

marketing strategies

01:35

and tactics this infographic template

01:38

available on visme right now features

01:40

each of these key details

01:41

it clarifies the objectives the target

01:43

audience and strategies

01:45

in an easily consumable page if you

01:48

wanted to go the extra mile

01:49

and include even more detail you can

01:51

also add an overview of the current

01:53

market situation

01:54

key performance indicators budget or

01:56

financial considerations

01:58

or a timeline on when the plan will be

02:00

carried out

02:01

typically all of this information is

02:03

communicated on a pdf

02:04

just like the one we just saw but if

02:06

you’re feeling creative

02:08

try creating an infographic a full

02:10

presentation

02:11

or an interactive web page to share your

02:13

plan who knows

02:14

it could be the difference between your

02:16

plan and someone else’s

02:18

without further ado let’s dive into

02:20

seven steps

02:21

for creating an effective marketing plan

02:28

step number one start with an executive

02:30

summary

02:31

this is essentially a brief summary or

02:33

overview of your entire company and the

02:35

key details

02:36

of your marketing plan it highlights the

02:38

function of your business

02:39

and the purpose of your plan this

02:41

shouldn’t be very long

02:43

the summary can include past

02:44

achievements and the future direction

02:47

of the company consider this template

02:50

here the details are concise and to the

02:52

point you want to tease your viewers on

02:55

what’s to come and

02:56

get them on the edge of their seats it’s

02:58

not overwhelming just a quick

03:00

introduction before you get into the

03:01

meat of your plan

03:07

revisiting your company’s mission vision

03:09

and values is important to highlight

03:11

early on

03:12

why it’ll provide clarity and answer any

03:14

questions as to why your marketing plan

03:17

is the way that it is it’ll show viewers

03:19

you had this in mind throughout your

03:20

entire planning process

03:22

templates like this can help because

03:24

it’ll educate or remind your viewers

03:26

how your company got to the point

03:28

they’re currently at and where you’re

03:29

looking to be in the future

03:35

one of the first steps with any plan is

03:37

doing your research

03:38

study the market study the competition

03:41

what are others doing that’s working

03:42

and then what can you do to make it even

03:45

better deeply analyze your own company’s

03:47

strengths and weaknesses

03:49

touch on what you’re doing well but

03:51

don’t be afraid to communicate what you

03:53

think could be

03:54

stronger a swot analysis or strengths

03:57

weaknesses opportunities and threats is

04:00

a great way to present your research

04:02

you can visualize the company’s path

04:04

identify opportunities

04:06

set goals and so much more this template

04:09

right next to me can be edited in visme

04:11

and is completely customizable from the

04:13

text content to the colors

04:15

fonts icons you name it you can edit all

04:17

of our templates to match

04:19

your brand you can do the same for your

04:21

competitors

04:22

compare your company with another one in

04:24

the industry to see how they match up

04:26

with one another side by side it can be

04:29

eye-opening sure but

04:30

take a hard look at the competition it’s

04:33

crucial if you want to compete in the

04:34

market

04:39

after identifying your competition you

04:41

must identify your target customer

04:43

this will allow you to create more

04:45

informed and tailored marketing

04:46

strategies

04:47

vote a person from scratch how old are

04:50

they what’s their income what are their

04:51

interests

04:52

what do they value a template like this

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is

04:56

perfect for putting that person you’ve

04:57

built on paper and explaining him or her

05:00

to your audience during a presentation

05:02

or during a meeting or what’s one way

05:05

that’s almost

05:06

always used when someone wants to

05:07

explain themselves for a job

05:10

well a resume of course this template

05:13

more closely resembles an

05:14

actual resume it includes basic

05:16

information a photograph

05:18

personality traits a bio goals

05:21

frustrations

05:22

you can edit it however you see fit to

05:24

describe your target audience

05:26

and if your target audience is a mixture

05:28

of different people

05:29

try creating an infographic with data

05:32

widgets you can break down how much you

05:34

should cater to

05:35

one group or the other there’s a number

05:37

of different charts and graphs you can

05:38

use to help but

05:39

this template went with pie charts to

05:41

break down target

05:43

customer percentages it’s easier to

05:45

understand than if someone was trying to

05:47

explain it without a visual

05:53

okay you’ve done your research you know

05:55

your audience now it’s time to outline

05:56

your marketing goals

05:58

what are you hoping to achieve with your

06:00

marketing plan the most important thing

06:02

to remember

06:03

with this step is to be specific with

06:05

actual numbers

06:06

if you’re hoping to achieve more web

06:08

traffic don’t just say

06:09

the goal here is to increase web traffic

06:12

say my goal is to increase

06:13

traffic to our site by 30 percent within

06:16

the next three months

06:17

you need a concrete goal not a blanket

06:20

statement

06:21

this template is simple easy to digest

06:24

and lays out specific goals they’re all

06:26

measurable and clear

06:28

following the progress towards the goals

06:30

won’t be difficult with how definitive

06:32

they are

06:33

and as i mentioned deadlines could be

06:35

used as well

06:36

if that’s the case a template like this

06:39

could be more fitting

06:40

in order for this company to accomplish

06:42

a goal these three phases must be

06:44

properly carried out

06:45

marketing plans like this help viewers

06:48

follow along as they can refer back to

06:49

them

06:50

if they start to get off track

06:56

continuing off my last point our sixth

06:58

step is to lay out your marketing

06:59

strategy from beginning to end

07:01

there’s three details to write down and

07:03

include with this step

07:04

one what to do two how to do it and

07:07

three

07:08

the channels to use i highly recommend

07:10

turning this into a visual so your team

07:12

and audience can

07:13

fully understand your thought process to

07:16

make it even

07:17

easier for them turn your strategy into

07:19

a series of phases or

07:20

steps it could look something like this

07:23

clarifying what needs to be done in each

07:25

step before moving on

07:27

or if you want more certain dates and

07:29

deadlines

07:30

this template here could be even better

07:33

specific dates are laid out from the

07:34

first phase of the project

07:36

to the launch if you want to ensure

07:38

something is completed by a certain time

07:40

we highly recommend using this template

07:42

infographics in general

07:44

are wonderful for displaying information

07:46

in a way that is easy to understand

07:48

people are much more likely to retain

07:50

information paired with a visual

07:52

rather than with text alone another

07:54

template to consider is something like

07:56

this lay out all of your information in

07:58

a detailed manner

08:00

leaving nothing to the imagination

08:06

last but not least detail the budget

08:09

considerations

08:10

for your plan how much is it going to

08:12

cost in order to reach your goal

08:13

it’s important to be clear with this up

08:15

front at least as best as you can

08:18

marketing can be costly and there are

08:19

often a lot of hidden expenses

08:22

this may be the most helpful template of

08:24

all

08:25

it clearly lays out the cost to your

08:27

company try to set a cap early on so you

08:30

have a goal to stay under

08:31

from the jump

08:33

[Music]

08:36

okay we’ve covered the steps for

08:38

preparing your marketing plan you should

08:40

be able to put one together from start

08:42

to finish but

08:43

i did want to share just a few more

08:45

visme templates

08:46

that may help you depending on what

08:48

industry you’re in

08:50

this restaurant marketing plan template

08:52

is versatile for either

08:54

massive chains or local eateries you can

08:56

replace the photos with your own

08:58

and change the colors just like with

09:00

other templates

09:02

if you’re in real estate and are part of

09:03

a team or even if you’re operating your

09:05

own business

09:06

this template here can be useful the

09:08

swot analysis

09:09

included makes it perfect for businesses

09:11

focused on property marketing

09:14

maybe you work for a sas or content

09:16

company and you’re looking to take your

09:17

content to the next level

09:19

this template will help you organize

09:21

your editorial calendar so you’re able

09:23

to reach your goals

09:24

on time or what about social media

09:27

we all manage our own pages of some sort

09:30

and all businesses

09:31

should have their own as well want more

09:33

followers this template can lay out your

09:35

goals describe your ideal followers

09:37

and so much more this digital marketing

09:40

template has a modern feel with a number

09:42

of different features

09:44

swot analysis executive summary goals

09:46

strategies

09:47

it has it all just waiting for you to

09:49

hop on board and make it your own

09:52

product marketing requires as much or

09:54

more research into consumers as

09:56

any form of marketing that’s why this

09:59

template covers those basics as well as

10:01

includes the detailed marketing budget

10:02

we covered

10:03

just a minute ago want to market

10:06

yourself

10:06

build your own personal brand well visme

10:09

has the templates for you too

10:10

it’s just a simple three-page plan

10:12

highlighting resume skills and

10:14

experience

10:15

before getting into your personal goals

10:18

and it wouldn’t be a visme video without

10:20

further discussing

10:21

infographics visme has changed the game

10:24

when it comes to presenting information

10:25

in fun

10:26

animated and clean designs this one page

10:29

marketing infographic template contains

10:32

all the necessary details and won’t

10:34

overwhelm your audience

10:37

okay now that you’ve done at least some

10:39

of your research it’s time for you to

10:41

get

10:41

to work i highly recommend at least

10:43

scanning visumy’s template collection

10:45

there’s even more marketing templates

10:47

past the ones that we’ve discussed today

10:49

and they’re waiting for you right now

10:51

head to visme.com to get started

10:54

in the meantime thank you so much for

10:56

watching if we were of any help we’d

10:58

love for you to click that like button

10:59

down below

11:00

and if that’s not in the cards well

11:02

maybe next time

11:03

we’ll see you again soon for now i’m

11:05

mike plogger with visme

11:07

helping you make information beautiful

11:15

[Music]

11:20

you

How To Write Cold Emails


Clickbank Marketing Tools

Transcript:

00:00

in the past couple months i built up a
00:01
brand new e-commerce seo agency
00:04
from zero to six figures in sales that
00:06
means over a hundred thousand dollars
00:08
in sales on 12-month contracts just from
00:11
sending
00:11
cold emails this isn’t to my audience
00:14
this isn’t youtube videos isn’t to my
00:16
email list this is called emails to
00:18
people that have never
00:19
heard of me before and literally every
00:22
client so far which isn’t many but every
00:24
client so far
00:25
has never heard of me prior to sending
00:27
the email so it’s not like i’m emailing
00:29
people that may have already heard of me
00:31
so what i’d like to do in this video is
00:32
walk you through how
00:33
exactly i did that by going through my
00:35
updated cold email and strategy
00:37
my most popular video on this channel
00:39
was my cold email strategy before
00:42
so let me go through how exactly it’s
00:43
changed and what the updated process for
00:45
doing that
00:46
is start it nice and simple let’s go
00:48
through the process of aligning these
00:49
clients
00:50
so first up we identify a list of people
00:53
to email and we’ll go through exactly
00:54
how to do that but essentially we find
00:56
say local business owners or e-commerce
00:58
business owners or sas companies
01:00
and we create a list of them and then we
01:02
send them an email
01:03
now this email in my approach is a video
01:06
lead magnet
01:07
and what that means is we send something
01:08
to them and we say hey would you like to
01:10
see a video
01:11
and this video contains some type of
01:13
value this can either be
01:14
case studies ideally or if you’re brand
01:16
new you don’t have any then you can also
01:18
offer a video audit or some other type
01:21
of value it doesn’t matter this is a
01:23
video
01:23
offering value now when people respond
01:25
saying yes send that video to me which
01:27
is usually going to be maybe two to five
01:29
percent of people
01:30
then you go ahead record that video send
01:32
it over to them
01:33
and then you push them to get on a phone
01:34
call now most people
01:36
will not respond most people you send
01:38
this video to will not respond
01:39
whatsoever
01:39
i’m saying this up front so people’s
01:41
expectations aren’t blown but for anyone
01:43
that does respond then you jump on a
01:44
call and you go into your sales
01:46
process it is that simple now you can
01:49
change this up a little bit you can send
01:50
the video directly without waiting for
01:52
them to respond you can also send other
01:53
types of value
01:54
but the point is you offer something of
01:57
value and then afterwards you push them
01:59
to get on
01:59
the phone now the reason we do this is
02:01
because it adds a lot of value prior to
02:03
ever speaking to them
02:04
if they watch a 10-15 minute video full
02:07
of value
02:08
then they get on the phone with you
02:09
they’re significantly more likely to
02:11
make a purchase from you
02:12
likewise it’s also easier to get them to
02:14
agree to watch a video versus getting
02:16
onto a phone call with you
02:17
so this is why we use this method now
02:20
getting into the tools that you’re going
02:21
to need for this you’re going to need
02:23
hunter or some type of tool like that
02:24
maybe find that lead as an alternative
02:26
to find an email address of the business
02:28
owner you’re going to need
02:30
google suite to send the emails and
02:32
respond to the emails
02:33
you need a tool like woodpecker or
02:35
mailshake i’m personally using
02:36
woodpecker
02:37
to automate sending those emails with
02:39
ease you’re gonna need a tool like
02:40
ahrefs or another seo tool to analyze
02:42
the website for the video order and
02:44
possibly even
02:45
the emails and you’re gonna need a tool
02:46
like loom to record the videos and send
02:49
them over
02:50
quickly and easily is significantly
02:52
easier than the way we used to do things
02:54
now moving on to the actual strategy the
02:56
first step is to identify who exactly
02:58
you’re going to email
02:59
before you can actually use any tools
03:01
only for this you need to actually
03:02
decide for yourself
03:03
are you going to email local businesses
03:06
are you going to email e-commerce stores
03:07
are you going to email sas companies or
03:09
other types of companies
03:11
and beyond that is there a specific
03:13
niche you an email so
03:14
you’re not just going to email all local
03:16
businesses because it’s too vague and i
03:17
have another video
03:18
on this but you can also email say
03:19
dentists or maybe you want to email
03:22
um e-commerce stores that are selling i
03:24
don’t know cbd products or whatever so
03:25
you want to have a specific
03:27
niche to get as specific as possible it
03:28
doesn’t have to be a niche in terms of a
03:31
certain industry it could be
03:32
just e-commerce stores that are on
03:33
shopify which is what i’m personally
03:35
focused on but you want to have some
03:36
sort of audience in mind so you can
03:37
tailor your emails a little bit and not
03:39
just email
03:40
everyone because it’s too open-ended and
03:41
you don’t want to work with everyone
03:43
now once you have that in mind there’s a
03:44
few different tools you can use number
03:46
one would be
03:47
d7 lead finder for local businesses
03:49
again this is gonna give you a massive
03:51
list it’s gonna be too
03:52
too big and too spammy to email all of
03:55
them but it’s a good starting point you
03:56
can also use built with again same idea
03:58
built with have huge lists if you want
04:00
for like ecommerce stores you can
04:01
literally have a list of however many
04:03
hundred thousand probably million
04:05
shopify stores they give you the whole
04:06
list of them and then you have to go
04:08
through that and filter them and
04:09
segment out who exactly want to email
04:11
next you can also do something a little
04:13
bit different
04:14
you could have a look at say ahrefs and
04:16
go through a website
04:17
like product hunt and see a list of
04:19
every single external link on
04:21
product hunt using ahrefs and then you
04:23
can go through that filter out who
04:24
exactly is a sas company for example who
04:27
exactly is a business that’s launched on
04:29
product hunt
04:30
and then email all of them so there’s
04:31
tons of options there you just need to
04:33
decide
04:33
who is the right audience for your
04:36
services and i cannot tell you that
04:37
because it’s different for absolutely
04:39
everyone so at this point you have your
04:41
list now unfortunately this list is
04:43
probably
04:44
huge right if you look at shopify
04:46
businesses for example you could have a
04:48
list of 30 000 businesses
04:49
easily well that is simply too much it’s
04:52
too much to email altogether
04:54
and it’s too much to email at one time
04:56
so you need to decide how exactly to
04:58
prioritize that
04:59
and how exactly to segment this now
05:02
here’s
05:02
the important part segmentation what i
05:05
recommend
05:06
is emailing no more than say 200
05:09
businesses
05:09
in a single segment now what do i mean
05:12
by a segment
05:13
well a segment could be a single city it
05:16
could be a single
05:17
type of metric for example you can email
05:19
every multi-location business within a
05:21
certain
05:22
industry or anything like that but a
05:24
segment is just a small
05:25
collection of businesses that you decide
05:27
to email
05:28
because the point is you don’t want to
05:30
send an email
05:31
to a thousand people that is exactly the
05:34
same because that is not
05:35
personalized you may mail merger you may
05:37
put their name in there but it’s not
05:39
personalized so you want to create
05:40
segments of maybe 200
05:42
businesses at a time that you can email
05:45
and then personalize the email
05:47
for that specific segment for example
05:49
i’m focused on
05:50
shopify stores right so that is an
05:53
audience altogether but that’s still too
05:54
big right i can’t email
05:56
every single shopify store the exact
05:57
same email it looks
05:59
like spam so how then do we create
06:01
segments within this well number one is
06:03
we can focus on certain size sites for
06:05
example the shopify plus
06:07
and shopify plus is basically the
06:09
enterprise version which costs
06:10
two thousand dollars a month so we can
06:12
email people that are on the enterprise
06:14
version
06:15
and have a different email for them
06:16
because they’re a bigger business we can
06:17
also look at various different metrics
06:19
like the vr off the website the amount
06:21
of traffic they have
06:22
and personalized printing segments based
06:24
on low traffic sites high traffic sites
06:26
high dr sites low dr sites we can also
06:28
look at the industry and email say
06:30
cloven brands with one specific type of
06:32
email
06:32
and maybe email some furniture stores
06:34
with a different type of email so
06:36
there’s tons of different segments we
06:37
can create there it’s really up to you
06:39
to how exactly you want to personalize
06:40
that and how exactly you want to write
06:42
and angle your
06:43
emails now presuming you’ve done this
06:45
you created some different segments
06:47
again no more than 200 emails 200
06:49
businesses
06:49
in a single segment now you decide who
06:52
to email
06:53
first and really it depends on what your
06:55
segments are for example if i’m
06:56
segmenting based on
06:58
the traffic they have i probably want to
06:59
email the high traffic slides because
07:01
they likely
07:02
have a higher budget for seo services so
07:04
it really depends on who exactly you’re
07:06
emailing you can also have
07:07
filters here for things like the traffic
07:09
on the site so if there’s zero traffic
07:11
whatsoever maybe you just don’t want to
07:12
email them because they’re not putting
07:13
any effort into
07:14
their website you can also filter out
07:16
based on the domain age
07:18
if the domain is created in the past
07:20
three months something like that maybe
07:21
the past six months then it’s a new
07:23
business
07:23
and they may not have the budget for seo
07:25
it doesn’t mean you’ll never email them
07:27
but you just don’t want to prioritize
07:28
them so you need to go through basically
07:30
data here
07:31
and decide who exactly to email terms of
07:33
these segments and then how to
07:35
prioritize who exactly to email
07:36
and i can’t do that for you but
07:38
hopefully this gives you some ideas to
07:39
get you thinking
07:40
again no more than 200 businesses per
07:42
segment is a really good way to get very
07:45
personalized emails
07:46
now that you have your segments you need
07:48
to write up your email copy and this
07:50
is where everyone screws it up
07:52
completely
07:53
including me in the past to be fair so
07:55
here’s an example
07:56
email template that i used to share that
07:59
still works pretty well
08:00
in foreign languages and in less
08:02
competitive niches and just you guys can
08:04
read this and see exactly how this
08:06
works which is essentially we identify
08:08
hey here’s the keyword that you want to
08:10
rank for you’re not ranking for it
08:11
currently
08:12
here’s some competitors that are ranking
08:13
for this would you like to see a video
08:15
showing you how you can compete against
08:16
them now what is the problem with this
08:18
email template
08:19
well firstly what would happen if i sent
08:22
this email to a dentist
08:24
well it would work what would happen if
08:26
i sent the same email
08:27
to a construction company well it still
08:30
applies
08:31
what if i send it to a florist well
08:33
again it still applies
08:35
meaning that this email is not created
08:37
for a specific segment it is created for
08:40
absolutely any local business therefore
08:43
it is not personalized
08:45
sure it has the name in there it has to
08:47
rank in has the
08:48
the keyword and even has competitors in
08:50
there but that is not really that
08:52
personalized
08:53
because again you can send the same
08:54
thing and just mail merge this
08:56
information in there
08:57
for literally a million plus businesses
08:59
therefore it is
09:00
not personalized you want to personalize
09:03
to the
09:04
segment and not just mail merging in
09:06
some information
09:07
so if my segment is furniture stores
09:10
then i want to have personalization
09:11
based on them being
09:12
furniture stores for example if i’m
09:14
emailing businesses that are
09:16
multi-location
09:17
furniture stores then i want to mention
09:18
to them hey i’m emailing you because
09:20
you’re a multi-location business selling
09:22
this type of furniture
09:23
now what happens if you take that email
09:25
and send it to a dentist
09:27
well it doesn’t make sense because
09:28
firstly there may not be a
09:29
multi-location business
09:31
and secondly they don’t sell this type
09:32
of furniture or any type of furniture
09:34
for that matter right so that is what i
09:36
mean
09:37
by personalization not mail merging in
09:38
the name that isn’t personalized
09:40
is creating segments again no more than
09:42
200 businesses and then personalizing
09:44
the email
09:45
for that segment now here’s another
09:47
example on the complete
09:48
opposite end of that and this is a
09:50
business that i was actually attempting
09:52
to purchase a gift from this is real
09:54
and i noticed they had some ssl
09:56
certificate error basically
09:57
so what i did is i mentioned that to
10:00
them i sent a message and just mentioned
10:01
by the way you have this problem
10:03
if you’re interested by the way we do
10:04
this sort of thing for our clients
10:06
or something like you you read the email
10:07
here i’ll find the actual email here and
10:09
show it here and i got a 100
10:12
response rate right now it’s one email
10:14
it’s one contact form message but a
10:15
hundred percent
10:16
response rate and you will if you say
10:18
messages like this you will get a
10:19
hundred percent response rate
10:21
however it is balancing that act between
10:23
the first example i showed you
10:25
where you’re going to get a low response
10:26
rate and the second one where you’re
10:28
going to get a 100 or near perfect
10:30
response rate
10:31
so how do you balance that well rather
10:33
than email one business at a time
10:35
you create again those segments and
10:37
really iterativeness because it’s so
10:39
important you create those segments of
10:40
like 200 businesses
10:41
and within that segment which is all say
10:44
dentists within a certain city
10:45
then okay there’s 200 dentists in the
10:47
city okay how do we email
10:49
these dentists in this city and make
10:51
something that they are going to
10:53
understand
10:54
maybe that’s going to be firstly
10:55
personalized for dentists
10:57
but that’s going to apply nationwide so
10:59
okay dentist specialization
11:01
step one okay now let’s personalize it
11:03
also for the city
11:04
so what can i mention that only people
11:07
in the city will really understand what
11:09
is some linger what is something they
11:11
understand really well or maybe
11:13
something’s different within the dental
11:14
practice i don’t know
11:15
for that specific city so how can you
11:17
personalize it
11:18
for that specific segment or for example
11:21
if you’re doing shopify like me and you
11:23
email everyone that has a high
11:25
level of traffic you can just straight
11:27
up tell them hey i’m emailing you
11:29
because you’re a shopify store owner and
11:31
you have a high
11:32
level of traffic however i still believe
11:34
you have a lot of potential for seo
11:36
here’s why so i’m segmenting based on
11:39
data or whatever i decide to use for
11:41
that there’s numerous factors as
11:42
mentioned previously
11:43
and then i’m writing the email for the
11:45
specific
11:46
segment not for every dentist in the
11:48
world this isn’t about scale
11:50
this is about personalizing do you think
11:52
200 people maybe even 50 people
11:54
just so super highly personalized just
11:56
for them
11:57
and then it’s going to work way better
11:58
your response rates are going to be
11:59
significantly
12:01
higher now aside from that how exactly
12:02
do you write the emails well number one
12:04
read your email out loud so don’t
12:07
write this in a super professional weird
12:10
sounding way and the easiest way to
12:12
eliminate that is to read your email
12:14
out loud so pretend you’re writing to a
12:16
friend
12:17
and read the email out loud i mean it’s
12:20
that simple but some people will write
12:21
emails and like
12:22
dear sir i’m writing this email to you
12:25
today because i would like you to
12:26
contemplate hiring myself
12:28
and my agency for seo services and it
12:31
just
12:32
it just sounds really weird and
12:33
unnatural right so so just read it out
12:35
loud and just make sure it sounds
12:36
natural as in the way you would actually
12:38
speak this takes a little bit of
12:40
practice
12:41
but just do it okay number two
12:45
study copywriting now i know i’m making
12:48
you actually do some work here i’m doing
12:50
some homework doing some research and
12:51
learning
12:52
but guess what guys this is all about
12:54
learning improving your skills and then
12:55
those skills directly transfer into
12:57
writing great emails and building a
12:59
great
12:59
business okay so study copywriting
13:02
there’s a number of amazing
13:03
classic copywriting books i would
13:05
definitely suggest anything by david
13:06
ogilvy he has multiple books i believe
13:08
and then you also have like a whole
13:10
bunch of classics there
13:12
like clothed hopkins scientific
13:13
advertising junior schwartz breakthrough
13:16
advertising
13:17
and a whole bunch of just classic
13:19
copywriting books
13:20
i highly suggest you just look into what
13:22
are some of the classic copyrighted
13:23
books anything by gary halbert
13:25
and learn that stuff because it would
13:28
directly apply
13:29
to writing great emails beyond that
13:32
honestly just have a little bit of fun
13:34
with it
13:34
don’t make it too professional just have
13:36
it fun add some personality
13:38
and consider who exactly you’re emailing
13:40
if i’m emailing sas companies or even
13:42
e-commerce companies
13:43
i know they’re similar to me maybe
13:45
they’re a little bit older than me but
13:46
probably similar sort of age
13:48
anyway right i’m 27 and i could just
13:50
have fun with it i can write in a way
13:52
that they like
13:53
and it’s just personalized and just fun
13:55
i’m not trying to be professional
13:56
anything like that i’m just trying to
13:57
just
13:57
entertain them a little bit because i’m
13:59
wasting their time with an email
14:01
and at the same time entertaining i’m
14:03
just trying to offer some value and i
14:04
hope it helps them out right
14:05
it’s really that simple it’s not
14:07
complicated at all
14:09
now on top of this i would just say
14:10
practice right and how do you practice
14:12
well you send personal emails like they
14:15
want to show before
14:16
one at a time and you send one at a time
14:18
maybe 10 a day
14:19
and you just do 10 of these personal
14:21
direct just for you emails
14:24
every day what’s going to happen when
14:25
you do that is number one you probably
14:27
sign some clients because those emails
14:29
get very high response rates and it’s
14:30
not scalable so it’s clear you’re adding
14:32
more value
14:33
and number two you’re going to practice
14:34
writing 10 emails every single day these
14:36
emails will be different
14:37
every single day so you’re going to get
14:39
better very very quickly
14:41
ultimately you want to know how i write
14:43
good effective emails is because i’ve
14:45
been writing emails every day for the
14:46
past
14:48
three years or so i’m with a little
14:50
break in between that but the past three
14:52
four years or so i’ve been writing
14:53
emails
14:53
every single day so it’s no wonder that
14:56
i kind of figured this thing out and got
14:58
pretty good at it because i write
15:00
a lot of emails it’s not rocket science
15:02
so anyway that pretty much covers your
15:04
main email your first email simply
15:05
offering a video lead magnet
15:07
so you you personalize it based on that
15:09
segment as mentioned before
15:11
and then you offer some piece of value
15:12
so it’s like hey i’m emailing you
15:14
because you have a super high traffic
15:15
website you have 30 000 people visiting
15:17
your site every single month
15:19
however i still think there’s a massive
15:20
potential for seo because of these
15:22
reasons
15:23
xyz would you like me to send you a
15:25
video showing you how you can
15:27
tap into these opportunities basically
15:29
if you’re interested let me know
15:31
and that is an email off the top of my
15:33
head but it’s basically how this works
15:34
that is your main email and i’m not
15:36
giving you a template because i want you
15:38
to write your own i want you to practice
15:40
i want you to put in the time testing
15:42
and i want you to write your own
15:44
email that is what’s going to get you
15:46
results not copy and pasting
15:48
from my email template that will wear
15:50
out in three months because everyone has
15:51
used it and then you’re stuck again
15:53
trying to wait for
15:54
me to share another one so write your
15:56
own and practice creating
15:58
your own now next up is follow-up emails
16:01
so you send this initial email i
16:03
recommend following up
16:04
about two to three times on top of this
16:06
i think two times is really enough
16:07
because
16:08
beyond that it just gets a little bit
16:09
annoying now how exactly do you follow
16:12
up what is your follow-up email
16:13
well honestly the first email can just
16:15
be your bread and butter follow-up what
16:17
does that mean
16:18
it means hey did you have a chance to
16:20
see this yet and that is
16:22
it there’s nothing fancy just your basic
16:23
follow-up have you had a chance to see
16:25
this yet
16:26
now the next follow-up we’re going to do
16:27
two follow-ups it’s pretty much going to
16:29
be along the same lines
16:31
but try and make it a little bit more
16:33
interesting whether you can add a nugget
16:34
of value in here
16:36
if you can personalize something in so
16:37
maybe you notice they had some issue
16:39
with their website
16:40
maybe there is some ssl issue or
16:42
something you can very easily scrape and
16:43
identify and include in
16:45
that email or just include a joke or
16:47
just make it
16:48
something better than just have you seen
16:50
this yet
16:51
because it’s annoying as someone that
16:53
gets emails all the time and they email
16:55
me and offer me something and
16:56
like clothes i don’t want to see this at
16:58
any email have you had a chance to see
16:59
this
16:59
yes but i’m not interested close and
17:01
then you email me again have you had a
17:02
chance to see this like come on guys
17:03
like
17:04
get some originality in there think a
17:06
little bit more unique than this so so
17:07
write up a joke or something like that
17:09
or just make it a little bit more
17:11
entertaining
17:12
than have you had a chance to see this
17:14
yet but it’s basically the same thing
17:15
again anyway so
17:16
so i mean i’m saying i don’t like this
17:18
but literally just do that anyway just
17:19
email them again saying have you had a
17:21
chance to see this but you can add a
17:22
nugget of value an error or a joke or
17:24
there’s something that makes it a little
17:26
bit different a little bit more
17:27
entertaining then that’ll be really
17:28
appreciated by your audience as in the
17:30
people you’re emailing
17:31
and it would just work better altogether
17:33
so try and do that but that is your
17:35
follow-ups
17:36
done now at this point you have a huge
17:38
list of businesses websites to
17:40
email you have segments of no more than
17:42
200 but really they can be kind of 300
17:44
so at this point because you’re probably
17:45
not gonna be able to email all of them
17:46
anyway now we want to do is you want to
17:49
give this to a prospector
17:51
now yes you can do this yourself but if
17:54
you’re thinking about that
17:55
i think you’re absolutely insane because
17:57
the most boring task in the world and
17:58
you can literally pay someone
18:00
like 50 cents per email address to do it
18:02
for you so
18:04
just don’t do it yourself there’s no
18:05
logical reason to do so
18:07
now what i recommend is going on a
18:09
website like upwork and posting that you
18:11
want to hire a
18:12
prospector and hire a prospector that
18:15
has done
18:15
prospecting before that’s going to save
18:18
you a lot of headache
18:20
and all you want to do is you want to
18:22
give this person a list of urls which
18:25
you should already have
18:26
and then you want to say to them hey i
18:28
want you to find either the owner’s
18:30
name and email address if you can find
18:32
it if you can’t find it
18:33
a marketing person’s name and email
18:36
address if you can find it and if you
18:37
can’t find that then just give me the
18:39
generic email address ie the
18:41
info at inquiries at sales at or
18:43
whatever email addresses whatever you
18:45
can find
18:46
and if they’re good at what they do
18:47
they’re gonna use a tool like hunter
18:49
or find that lead or anything to do that
18:51
and then they’re gonna do some manual
18:52
searching on google and various
18:53
different sources
18:54
and attempt to find that email address
18:56
for you now i’m not going to cover how
18:58
to do that in this video
18:59
because again i really don’t want you to
19:02
do this
19:02
it’s such a waste of time and it’s so
19:05
easy to outsource i pasted on an upwork
19:07
five dollars an hour to do this for me
19:09
on average he finds between
19:11
15 and 20 leads every single hour
19:14
meaning i pay him five dollars for up to
19:17
20
19:18
leads that is 20 email addresses again
19:21
some of them are generic and some of
19:22
them the
19:23
this email for five dollars so if you
19:26
want to email thirty people a day
19:27
it cost me seven dollars and fifty cents
19:30
a day maybe ten dollars at
19:31
absolute most but there’s never usually
19:34
that much
19:35
so i think you can cover ten 10 a day
19:38
to build your business and if you can’t
19:40
go get a job
19:42
then use that money to build this up
19:44
because you don’t want to spend
19:45
hours a day doing this yourself and
19:47
guess what a prospector will be quicker
19:49
than you
19:50
because they’ve done it before and they
19:51
know what you’re doing
19:53
so skip the tutorials and how to do
19:55
prospects and just go pay
19:56
someone five dollars an hour to do it
19:58
for you give them that list of urls and
20:00
they’re gonna give you a list of email
20:02
addresses
20:02
and that is done now the only other
20:04
thing i would advise
20:05
having them do is to use the feature
20:07
inside of hunter or whatever other tool
20:09
and just verify the email is correct you
20:12
don’t want to have your emails bouncing
20:14
or not working or invalid or anything
20:15
like that so just make sure
20:17
that they verify the emails first it’s
20:20
going to save you some headache and save
20:21
you
20:21
getting spam listed with your domain or
20:24
having deliverability issues
20:25
longer term all right so at this point
20:27
you have your list of domains to email
20:29
you have their email addresses and names
20:31
where
20:32
applicable and you have the email
20:34
templates to
20:35
send them based on the different
20:37
segments that you’ve created
20:39
now we need to get ready to start
20:40
sending these out we’re going to use
20:42
google sheets to do this
20:43
and google sheets is just awesome for
20:46
everything really it’s a really big part
20:48
of my business now we’re going to start
20:50
off with
20:50
is very simple you have your domain you
20:53
have your email address and you have
20:55
your name
20:55
you should already have this in google
20:56
sheets and you have this for each of
20:58
your different
20:59
segments now what you want to do is
21:00
create different columns for every piece
21:02
of information that you’d like to
21:03
personalize inside of the
21:05
emails for example i mentioned that we
21:07
may email people based on their industry
21:09
or you maybe want to mail merge
21:10
something in there
21:11
so we have a column for either the
21:13
industry name or some reference
21:14
relevant to that industry you’re also
21:17
going to have obviously their name
21:18
and their email as separate columns and
21:20
you probably want to have other things
21:21
that you want to include in their emails
21:23
you want to mention competitors
21:24
have a column for competitor one another
21:26
competitor two and another four
21:28
competitor
21:28
three if you want to mention that they
21:30
have a high traffic website then include
21:32
a column for the traffic
21:33
and maybe even include a column for how
21:35
exactly a word
21:36
talking about the traffic level they
21:38
have anything like that but create
21:40
different columns inside of google
21:41
sheets to personalize
21:43
those emails now the reason you want to
21:45
do this is because we can quickly
21:47
export this as a csv file and we can
21:49
import this into woodpecker or
21:51
our tool of choice so create all those
21:55
columns first have them all set up for
21:56
exactly how you’re going to email
21:58
every single column is a piece of
21:59
information that will be personalized
22:01
into your email and again one sheet or
22:04
one tap whatever you call it
22:05
for every single email campaign for
22:07
every single segment and then a bonus
22:08
tip what i like to do is i like to
22:10
create separate sheets and separate
22:11
segments basically again
22:13
for where you have the owner’s name and
22:14
email and for what you don’t have the
22:16
owner’s name
22:17
and email address this just allows me to
22:19
measure and compare the difference
22:21
between where i have the personalized
22:23
name included and personalized email
22:25
address versus just email a generic like
22:27
info at or hello or anything like that
22:29
so i just want to compare
22:30
that difference then again once you’re
22:32
done export this as a csv file and then
22:34
we need to go into woodpecker and we
22:35
need to set up
22:36
our campaigns and this is really really
22:39
simple
22:40
number one create a new campaign number
22:43
two import the csv file and set how many
22:45
emails you want to send per day so you
22:47
can just have it set as say
22:48
10 emails a day when you’re starting
22:50
this off and just create that campaign
22:52
add all the emails that already written
22:53
up include the mail merge so the
22:55
snippets that you wrote up and it’s
22:57
really really easy i’m not going to
22:59
share this with you because you can just
23:00
go through tutorials with woodpecker or
23:02
mailshake or whatever the heck tool you
23:04
decide to use because they’re all pretty
23:05
much the same thing
23:06
altogether anyway now before we get into
23:09
actually sending in the emails i have a
23:10
little bit of advice for you so let’s go
23:12
into this
23:12
first firstly don’t use your main agency
23:15
domain for
23:16
emailing you don’t want to have any risk
23:18
of this getting
23:19
penalized so do not use this for your
23:22
email
23:22
instead get a brand new domain now this
23:24
could be the
23:25
net variation it could be a longer
23:27
domain variation for example my website
23:28
lionzio.com i’m not going to email from
23:30
lionsteal.com so what will i do maybe
23:32
i’ll register
23:33
lionzeo.net or maybe i have line
23:35
zeroagency.com or some other
23:37
variations like this and then i’ll use
23:39
that for emailing
23:41
and then that’s gonna work you can also
23:42
use completely different domains so in
23:43
this campaign i’m doing now
23:45
i have really old domains really old
23:47
email addresses that i set up years ago
23:48
and haven’t really used recently
23:50
i just use them for sending the cold
23:52
emails because that works great
23:54
nobody really cares that hold on a
23:56
second why is this
23:58
domain differently to your agency domain
24:00
who cares
24:01
all right so so don’t overthink this
24:03
just set up some different domains
24:05
i recommend set up two or three of them
24:06
and just warm them up
24:08
and what does warmed up an email address
24:10
mean it means that you want to send some
24:11
emails to people that will actually
24:13
respond to you
24:14
so send some emails to friends or get
24:16
this yourself
24:18
and then reply to yourself and have a
24:21
little fun conversation
24:22
with yourself in emails this is going to
24:24
be extremely weird
24:26
but it worked so act like a crazy person
24:29
email yourself chat with yourself
24:30
spend spend a little time just a few
24:32
emails a day just emailing
24:33
back and forth between yourself and that
24:36
warms up a little bit and then also when
24:37
you get into
24:38
the email itself what i suggest doing
24:41
is email a small number of businesses
24:44
initially
24:45
so start off with maybe just 10 emails a
24:47
day
24:48
total including the follow-ups and then
24:50
maybe slowly increase that to like 15
24:53
and 20 then 25 and 30. you have to be
24:56
that exact
24:57
but to slowly ramp up the volume to
24:59
maybe where you get to like your 30
25:00
emails a day
25:01
on a single email address a single
25:03
domain then you can use
25:04
another one and so on if you want to
25:06
scale this but
25:08
it’s not about scale but you just email
25:10
in 30 businesses a day that’s fine with
25:12
the example i shared before that i built
25:13
a six figure agency in two months
25:15
i did that from 200 emails not 2 000
25:18
not 20 200 emails so you don’t need to
25:22
have
25:22
massive volume it’s about a small number
25:25
of highly personalized emails now once
25:28
your campaign is set up you simply need
25:30
to monitor the results the good thing
25:32
about woodpecker
25:33
is if you upload your csv file with all
25:35
the information in it
25:36
and you say that you want to send 10
25:38
emails a day then woodpecker will send
25:40
10 emails a day
25:41
and all your follow-ups for you you
25:43
don’t need to go in every single day and
25:44
say
25:44
okay schedule the next 10 and schedule
25:46
the next 10 and schedule the next 10
25:48
because that is work
25:49
right you just upload 200 businesses and
25:52
it will send
25:53
10 a day for you including all
25:55
follow-ups and then you just monitor
25:57
your emails to see if you get any
25:59
responses
25:59
but what i’d also recommend doing is
26:01
monitoring the stats
26:03
now the response rate doesn’t matter the
26:05
open rate
26:06
doesn’t matter none of that actually
26:08
matters if the roi
26:09
is there the only thing i would be
26:11
cautious to check is the
26:12
bounce rate so again verifying that your
26:15
prospector is doing a good job if you’re
26:17
getting like a five percent bounce rate
26:18
or especially if it’s higher than that
26:20
then your prospector is doing a bad job
26:22
of finding and verifying
26:23
those emails so either update them and
26:26
tell them what the problem is so
26:27
here’s the emails that bounce please
26:30
check your process for this
26:31
or fire them and hire someone else right
26:34
it’s that simple they’re very easy to
26:37
replace
26:38
but check the bounce rate make sure it’s
26:40
not too high for the rest of it
26:41
look at the videos i shared before look
26:43
at the stats i shared it’s nothing
26:44
spectacular the numbers i’m getting the
26:46
response rate is going to be an
26:47
indicator you’re looking at anywhere
26:48
between a
26:49
two to five percent response rate
26:51
besides that
26:52
honestly i wouldn’t overthink it too
26:54
much unless it’s just abysmal and you’ve
26:56
sent 200 emails and nobody’s responded
26:58
whatsoever
26:59
but beyond that just anywhere from two
27:01
to five percent is pretty good and more
27:02
importantly check that bounce rate and
27:04
make sure you’re not having
27:04
deliverability
27:05
issues okay so you’ve done all this work
27:08
you’ve started
27:09
sending some emails and hopefully
27:11
someone has responded
27:13
and have said you know what that
27:15
actually sounds good please send me
27:17
the video now before this happens just
27:19
to know you’re probably gonna have more
27:20
people
27:21
say go away get lost stop emailing me
27:23
okay that’s more likely to happen
27:25
but enough of that and you’re eventually
27:28
gonna have one person
27:29
who’s gonna make your day make your
27:30
month and they’re gonna say you know
27:32
what i would actually like to see that
27:33
video please send it over to me okay
27:34
great
27:35
so here is the point where you record
27:37
the video
27:38
and you send it over to them now what
27:40
you’re going to do here you’re going to
27:41
open up
27:42
loom which is a video recording tool
27:44
it’s either a chrome extension or an
27:46
app and it’s going to allow you to
27:47
record your screen and once you’ve done
27:49
it’s going to automatically upload this
27:51
it’s going to automatically create a
27:52
link for this and you can literally just
27:53
copy the link and send it to the
27:55
prospect straight away
27:57
you have to create a landing page and do
27:58
anything complicated you don’t have to
28:00
like
28:00
export the video then upload the video
28:02
then up then put it on a landing page
28:04
and email to them it’s just literally
28:05
record okay copy link is processed okay
28:09
send decline right that easy so
28:11
absolutely use a tool like loom it makes
28:13
it way
28:14
easier now in terms of the video itself
28:17
here is
28:17
the process there is four steps to this
28:20
video there is the opportunity
28:22
there is the problem there is the
28:24
solution and there is
28:25
the pitch so let’s go through them the
28:27
first is opportunity
28:29
and this is very easy hey i noticed that
28:32
you’re not ranking for these keywords
28:33
here which have a search volume of
28:34
around 10
28:35
000 searches per month and i’m going to
28:38
literally
28:38
open up those keywords inside of ahrefs
28:41
keyword explorer
28:43
show them all the keywords show them the
28:45
searches and show them the competitors
28:47
so you can see
28:48
really hey there’s actually ten thousand
28:50
people a month searching for this now it
28:52
could be a thousand a month it could be
28:53
a few hundred a month as local seo
28:55
it doesn’t matter the point is i’m
28:56
showing them here’s the opportunity
28:58
available
28:59
for your business and they should
29:00
understand what that means if i show an
29:02
e-commerce store there’s 10
29:04
000 people like month searching for this
29:07
service
29:07
searching for these products and you’re
29:09
not ranking they can they know the
29:11
numbers
29:12
they know in their head one second i’m
29:13
missing out on a lot of money because
29:15
they know their traffic they know how
29:17
much a visitor is worth to them
29:18
because they’re a real business right
29:20
you’re gonna show them firstly here’s
29:21
the opportunity
29:22
available for you right so here’s the
29:24
keyword and you’re not ranking for this
29:26
at all
29:26
or you’re ranking on the third page of
29:28
the fourth page right so i’m going to
29:30
show them
29:30
the opportunity first then i’m going to
29:32
go into the problem
29:34
so why aren’t they ranking well
29:37
in the case of e-commerce in many cases
29:39
is because they haven’t optimized the
29:41
category pages
29:42
maybe they have one category for all of
29:45
their sofas
29:46
but they don’t have a category for
29:47
leather surfers or corner sofas or even
29:50
more specific than that maybe you’ll
29:51
have a category for brown leather sofas
29:53
or white leather sofas
29:55
or black leather sofas right so i’m
29:57
gonna show them hey look there’s
29:58
actually
29:59
another three thousand people a month
30:00
searching for brown leather sofas
30:02
no i’m making that up on this box i
30:04
don’t know the actual search volume and
30:05
i’m gonna show them but you don’t have a
30:06
category page for this now simply by
30:08
creating a category page of it as
30:09
it allows you to actually rank for this
30:11
in fact if you look at the competition
30:13
here
30:13
you can see that they have a page for
30:15
brown leather sofas
30:17
every single one of them now again i
30:18
don’t know if that’s true i’m making
30:19
this up but that’s how it
30:21
works so you show them what is the
30:23
problem
30:24
that’s what i do for e-commerce is
30:25
usually about optimizing their category
30:27
pages
30:28
whether that’s not correctly optimizing
30:29
it or not having them whatsoever
30:31
and for local businesses one of the
30:33
easiest fins is either the major
30:35
elements maybe their title tag
30:37
their meta description the h1 not being
30:39
correctly optimized
30:40
beyond that it’s backlinks because
30:43
backlinks is nice and easy
30:44
hey look this competitor here is number
30:46
one right will they have
30:48
30 referring domains this slide number
30:49
two well they have 27 referring domains
30:52
this on number three have 25 referring
30:54
domains
30:54
looking at your website you have just 10
30:56
referring domains
30:58
and here let me show you what a backlink
30:59
is let me open up the competitors
31:01
backlinks to show you exactly what they
31:02
look like we need to do a breakdown of
31:04
what they are
31:05
now we look at yours here’s the
31:07
comparison here’s the link gap here’s
31:09
the difference between
31:10
where they are and where you are
31:12
currently if you want to bridge this gap
31:14
and this is the solution aspect this is
31:16
the next step the solution here is to
31:17
build more backlinks and bridge that gap
31:19
between where the competitors are
31:21
and where you are currently or for
31:23
e-commerce the solution here
31:25
is to create those category pages and
31:28
optimize those categories
31:29
for these keywords or for sas it could
31:32
be to create specific informational
31:33
content
31:34
that leads them into a free trial or a
31:36
sign up or something
31:37
for their product right but show them
31:40
here’s the problem and then here’s how
31:43
we’re going to solve that here’s the
31:44
problem
31:44
and then here’s the solution this whole
31:47
video
31:48
is 10 15 minutes at most it doesn’t need
31:50
to be that much because you’re just
31:52
showing them
31:52
one major opportunity
31:55
the problem with that and how exactly to
31:58
solve that
31:59
and then you go into your pitch and this
32:01
is where
32:02
everyone screws up because they go
32:04
through all this effort with the video
32:05
and then they get to the end of it and
32:07
it’s the pitch and they’re like anyway
32:11
you’re like sorry what did you say
32:13
because they get all
32:14
shy and awkward about pitching other
32:16
guys it’s not that difficult
32:18
you don’t need to do anything fancy
32:20
whatsoever in fact i don’t really do a
32:21
pitch anymore
32:22
here’s what i do in the video i simply
32:24
say so if you’re interested in this
32:26
this is what we do all day long we work
32:28
with shopify stores like yours to help
32:30
them increase the traffic by doing
32:31
exactly what i showed you in this video
32:33
if you interested in talking more about
32:34
doing this for your business then
32:36
let me know send me an email and we
32:38
could jump on a call and discuss it in
32:39
more detail
32:40
that’s it right i just made it up on the
32:42
spot but that’s pretty much what i do in
32:43
every video
32:44
i just say hey this is what we do we’re
32:46
experts at this fin i just showed you
32:49
if you’d like to talk more about it let
32:50
me know and we will talk more about it
32:52
that is it i’m not talking prices i’m
32:54
not talking numbers and also
32:55
anything just hey let’s just jump on the
32:56
call if you’re interested in this that’s
32:58
it that
32:59
that is my my famous video audit pitch
33:01
and at this point
33:03
you’re going to send this video over to
33:04
them now a couple notes here number one
33:06
again use loom because it’s
33:07
easier it’s quicker and you have to
33:09
upload it anything like that number two
33:11
is if you make a mistake
33:12
just roll through it this is all about
33:14
speed and efficiency here so if you make
33:16
a mistake
33:17
don’t cut it i cut these videos
33:19
obviously but don’t cut this video when
33:21
you’re sending a video audit
33:22
just send the damn thing if you make a
33:24
mistake then just correct yourself and
33:26
continue
33:27
if you mumble up your words because i do
33:29
this often because i speak fast
33:31
too fast sometimes then roll through it
33:34
just correct yourself and just keep
33:35
going it’s all about speed and
33:36
efficiency here and the final point
33:38
actually the third point
33:39
is that most people when you send this
33:41
to them will not respond
33:43
suck it up okay most people you will
33:45
email them this video
33:46
and they will never ever ever respond to
33:50
you
33:50
so you’re going to go through all this
33:52
effort you’re going to send this video
33:53
to record this video you’re going to add
33:54
value to them and they will not respond
33:56
to you
33:57
now how do you deal with that do you cry
34:00
and
34:00
and get angry and how dare they like i’m
34:03
entitled to response i put in this value
34:05
they asked me to send this i recorded i
34:07
sent it to him and he didn’t respond to
34:08
me
34:08
no you just move on it doesn’t matter
34:10
okay because the few people that do
34:12
respond to you
34:14
will likely buy from you now not saying
34:16
all in a while
34:17
there’s a pretty good percentage of
34:19
people that responds
34:20
that will jump on the call of you are
34:21
very very likely to buy because you
34:23
added a significant amount of value here
34:25
so here’s what you do okay
34:26
number one is if they don’t respond then
34:29
follow up
34:30
now you don’t need to be crazy about
34:31
this just send a couple email follow-ups
34:33
and just say hey did you have a chance
34:34
to see that video here’s the link again
34:36
and oh by the way did you notice this
34:38
thing i mentioned in the video here’s a
34:39
link again for it just add a little bit
34:40
of value again with that second
34:42
follow-up
34:42
that is it it’s not complicated you can
34:44
call them if you want and try and be
34:46
pushy and follow up but i i just don’t
34:47
have the time to do it
34:49
it’s probably more effective i just
34:50
personally just don’t have the time to
34:52
do that
34:52
beyond that though just focus on the
34:54
people that actually respond because
34:55
what’s going to happen is you’re going
34:56
to send this video to them
34:58
and some people are going to respond
34:59
fast and they’re going to respond saying
35:01
yeah i’m curious let’s jump on a call
35:03
then you’re gonna call and then begins
35:05
your sales process which we’ll talk
35:07
about
35:08
in another video because this one’s
35:09
getting pretty long but that is it that
35:11
is my cold
35:12
email process it’s very very simple
35:15
you write good emails you offer a piece
35:18
of value and when they respond
35:20
saying they’re interested you send the
35:21
video you send a piece of value
35:23
and then if that’s enticed enough to
35:25
them you get on the phone
35:26
and the whole reason for doing this is
35:28
because we want to warm people
35:30
up before we ever speak to them before
35:31
we ever go on the phone i want them to
35:33
like me
35:34
i want them to trust me and they want
35:36
them to want to buy from me like you
35:37
know i want to make it as easy
35:39
as possible to sell this is marketing
35:41
and in sales
35:42
should be easy as a result of great
35:45
marketing
35:45
and i’m also not looking to convince
35:48
someone to need seo
35:50
this sounds weird right wait you’re
35:51
sending a video to them you’re putting
35:52
all this effort in you’re not trying to
35:53
convince them to buy seo
35:55
no i’m trying to find people that
35:57
believe in seo
35:58
that want seo but are struggling to find
36:00
a good agency because
36:02
almost everyone that knows about seo has
36:04
been ripped off by seo before
36:07
right almost everyone that’s had seo
36:09
experience before
36:10
has hired an agency and that agency
36:12
sucked for the simple reason that most
36:14
people suck at seo
36:15
so i’m emailing them not to convince
36:17
them hey you should buy seo i’m emailing
36:20
to convince them
36:20
hey you won seo already you know the
36:23
value seo and i’m highlighting the value
36:25
in that video but i’m showing off
36:26
here’s my technical ability here’s how
36:28
much i know about this stuff here’s how
36:30
i can solve that for you
36:31
and i’m building establishing trust so
36:34
they trust me
36:35
to do this for them then they want to
36:37
hire me i’m not trying to convince them
36:38
of seo i try to convince them of me
36:41
that is the difference and that’s the
36:42
reason i’m doing email in
36:44
this way so that is how i do things and
36:47
again
36:48
my stats so far i’ve showed them
36:49
previously but with the first two months
36:51
of this campaign actually a month and a
36:53
half
36:53
it was 200 emails landed three clients
36:56
it has six figures worth of 12-month
36:58
contracts again go back and watch the
37:00
previous videos on my channel where i
37:01
break down how exactly i did that
37:03
and it’s also going to be ongoing
37:04
updates as we scale this and grow this
37:06
further but that is how i do cold
37:09
emailing if you have
37:10
questions about this please leave me a
37:12
comment below i’ll happily answer that
37:14
pretty much
37:14
every single question if i can i want to
37:17
find out how many of these emails should
37:18
you be sending well it’s up to you i
37:20
recommend about 30 a day
37:22
is a decent level you don’t need to send
37:24
a ton you understand 100 emails a day
37:25
just 30
37:26
different businesses a day plus your
37:29
follow-ups
37:29
is more than enough so really it’s 30
37:32
businesses a day plus maybe two
37:34
follow-ups
37:34
that is enough you don’t need to email a
37:36
hundred two hundred three hundred fc
37:38
people email a thousand a day
37:40
at that point it’s just spam it may work
37:42
it’s not the approach i’m sharing with
37:43
you today
37:44
just build up to 30 a day you can start
37:46
with five or ten
37:48
build up t30 and that is enough to have
37:51
a multiple six-figure business again
37:53
200 emails that has 200 businesses
37:55
emailed got me to six figures already
37:57
so it doesn’t take much just get started
38:01
and personalize the emails for segments
38:03
and practice writing
38:04
great emails that is the big
38:06
differentiator you wanna know the
38:07
difference between my approach vs others
38:09
one i’m really really good at what i do
38:12
in my biased opinion
38:13
i’m good at what i do which makes sales
38:15
significantly easier than most people
38:17
because i just say
38:18
to them hey i’m good at what i do right
38:20
it’s just confidence like
38:21
it helps a lot okay and number two is
38:23
because i know how to write emails
38:24
because i’ve been writing emails at this
38:26
point for years so my email copy is
38:28
good it stands out it’s different to
38:31
what everyone else is sending and i’m
38:32
not going to give that to you
38:34
because i’m not that given but i will
38:35
tell you how to do it in this video as i
38:37
already have
38:38
so you just need to practice as i’ve
38:40
explained as i’ve shown you this process
38:41
so anyway that is all i have for you
38:43
today if you liked
38:44
this video please do me a favor smash
38:46
the like button below so youtube
38:47
recommends this video to more people
38:49
and aside from that i will see you in
38:51
the next video where we discuss sales
38:52
and how to close
38:53
your deals

Tips To Build An Email List Fast


Clickbank Marketing Tools

Transcript:

so in this video i’m going to be walking

you through how to create

a high value content

[Music]

now a high value content offer is simply

that a high value piece of content that

you give away

in exchange for somebody’s contact

details

and it’s really like you know an ethical

bribe of

getting someone’s contact details in

exchange for a piece of information

but where do you start like how do you

create this piece of information what

kind of information should you even be

putting together

what are those most critical questions

and those hair on fire problems that

people are trying to solve

and then what you’re doing is you’re

creating a piece of content

around that question and then wrapping

up and giving it a title that is

irresistible

and essentially what that is doing is is

simply

moving that person from being in kind of

a state where they’re agitated and

they’re looking for

information and they’re looking for

solutions and then it’s essentially

providing that information to them and

then getting them one step

closer to what their desired outcome is

so

what is the best type of high value

content offer that you can create well

the quickest and the easiest one is a

free report so

for instance you might be you know a pr

consultant and you’re wondering like

what is the best high value content

offer to really produce for your

marketplace

so you basically want to dress up the

title of that free report

in a way that it is super compelling so

that’s where a lot of people get wrong

right a lot of people

you know may use the term lead magnet or

you know other things

in in the form of a free report or a

high value content offer and they’re

like yeah i tried that

and people weren’t banging down my door

throwing money at me

and and that’s because like that’s you

know you can’t just create a free report

that’s vanilla like

you know if you’re interested in pr

these are some things that you should

know it’s just too vanilla

it’s it’s not going to strike a chord

with anyone you need to think of titling

that

that report in a way that is really the

cheese for that market it’s that thing

that people want the most

so you know it might be like you know a

four-step system on how to get your

business featured in forbes the

huffington post

and elite daily in the next seven days

right

that is like an irresistible high value

content offer

anyone that’s kind of wanting to get

more press for their business

they are going to want to know how to do

that right that’s a very very good

irresistible offer

and really what you need to know is that

creating these free reports and these

high value content offers

you know it’s not like you just want to

create this report and you know it’s

this kind of like

shitty little report that doesn’t give

away any real value and you know it’s

just like they download it and it’s a

promotional piece on your company

that is the wrong way to approach it

this is the very first

transaction that you are making with

your marketplace right

you are selling this piece of content in

exchange for their contact details

and you need to deliver and you need to

have that wow factor

with your high value content offer it

needs to blow them away with the value

that you’re providing

it doesn’t need to be your life’s work

it doesn’t need to be some 30-page

epic thesis it simply needs to be small

actionable bite-sized content that they

can implement

and get instant wins get some quick wins

on the board

and then it leaves the question in their

mind of

wow like is they if they’re giving this

information away for free

imagine what they’d be giving away you

know on their paid services

so you really i want to make that clear

distinction is like this needs to be

actionable and there needs to be a lot

of value in it you cannot cheat people

this is a whole thing about creating a

lot of value in your marketplace and

creating a lot of goodwill

and you will be compensated handsomely

for doing this process correctly

so the different types of high value

content offers that you could use

as i said are free reports cheat sheets

swipe files

you know road maps anything that you can

essentially

tie some content around that’s going to

be a quick easy win

you can also there’s more commitment

with what you’re asking for you could

look at doing a video series or a

webinar you know or a mini course

however what you really need to think

about is is just

getting the wheel moving and the

quickest and the easiest type of high

value content offered to create

is definitely a free report and it’s

definitely the place that i suggest that

you start

and once you’ve kind of done a few of

them and you’ve got some momentum and

you’ve got clients coming in

then you can start to get creative and

make something perhaps a little bit more

substantial

so after you’ve done that research in

your marketplace and you found out like

what those common you know questions

that keep on coming up

now once you kind of written the title

for what that high value content offer

is going to be

now i want you to increase the volume

and the desire and the intrigue for that

so say for instance you may be a web

designer and you know one kind of

you know high value content offer and

free report that i’ve used in my own

business

is you know the 22 money murdering

mistakes that no web designer would dare

tell you

or you may be you know a wedding

photographer and you know the six

little-known things that

no wedding photographer would ever tell

you before taking your deposit

or you might be creating like a cheat

sheet for like a mortgage provider and

it may be like

you know the little known things that no

bank would tell you

of how to reduce your rate on your

mortgage and you want to use

numbers in the title of your free report

the reason why is that

numbers give your mind a mental object

to kind of wrap around and kind of go i

wonder what those five things are

you know think about how much more

compelling it sounds is like you know

the six little known things that no web

designer would dare tell you

as opposed to you know some things that

web designers won’t tell you

you know having that number six on there

is really i wonder what they are there’s

a bit of intrigue around it

so you want to use words like shocking

and alarming and little known and those

things that you can really kind of

you know spice up the title and make it

a little bit more irresistible

it can’t be like you know just generic

and lackluster

because it will just be ignored in a sea

of lame

offers so you really want to kind of

dial it up use the language and verbage

that your marketplace is using

and the most important thing is to

really isolate that number one hair on

fire question

and having that in the title of your

free report or

promising the solution to that problem

in your you know your high value content

offer now once you’ve got you know

one high value content offer you know as

i said if you’re like a wellness coach

and you’re just kind of you know you’re

not going to be able to type wellness

coach into these things and find all the

keywords it’s too

vague and it’s too broad right so what

you’ll find is that there’ll be

common threads in your marketplace one

might be

how to lose weight how to increase

energy how to have a better sleep

you know and all of those different

things and essentially what you would

want to do

is create multiple high-value content

offers

for all those just specific symptoms

that you know your marketplace is having

but you can always add them as you get

further down the track

the number one thing to think about is

you know what is that

dream buyer look for you what does that

ideal client look like and what is the

cheese what is the thing that that

market

wants and then creating your first high

value content offer

around that specific one and then you

can just

tack on other high value content offers

to ensure that you’re bringing in

multiple clients from multiple different

sources so at this stage

really what you want to be doing is kind

of writing out the titles of

you know possible ideas for high value

content offers

and really just kind of getting creative

and having some fun with it

and and kind of trying to make it as

irresistible as

as possible you know i mean you might be

a dating consultant and you might have

like

you know the 11 things that all newly

divorced dads must know about online

dating or you know you may be in another

space you might be a real estate agent

um and you know there may be some

developments that are happening

in in that space and you could be maybe

like you know

the 22 things that this change to this

property

and how will it affect your property

price you may be an accountant and it

may be

you know the six hidden loopholes from a

retired tax attorney

that shows you how to not pay a cent in

taxes or you know

basically just think about what it is

that that person is trying to do

you know you might be a financial

planner and someone that’s kind of you

know looking to

invest in property for instance and it

may be you know

our seven step proven property formula

for how you can buy your first 10 homes

in the next 10 years

you know you just have to think about

like what is that desired outcome

that that person wants and that market

wants

and and really speak to what those

things are

you know what i mean or if you’re in the

weight loss space you might be like you

know

six little-known foods that are causing

you to get

fat or you know five different types of

fruit that you can eat that will

accelerate fat loss

and you just want to think about what is

kind of like that hook that you can go

out to your marketplace

and and put a high value content offer

around and really bring those people

in right how to lose 22k or how to lose

10 kgs in the next 90 days

without spending hours on the treadmill

and basically just come up with a few

ideas and you know you want to write out

at least kind of 10 to 15 of these

and maybe show your friends think about

them yourself and think about

what would be the most irresistible for

you if you were in the

hey guys if you enjoyed this video make

sure that you click the like button and

subscribe we’re dropping a video on

youtube

every other day and if you’ve got any

questions about any of the content that

i covered in this video

just basically leave a comment with hey

sudbury

in the comments section and every week

we’re also trying to go through all

those questions and get them answered so

go ahead

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next video

Video: 10 Ad Copy Psychological Tricks


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Email Newsletter Writing Steps

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Having an Email newsletter is the best way to build trust with your customers and get them to purchase your products and services.

Here are 8 Steps to Writing A Great Newsletter:

=> Step #1 – WHO DO YOU THINK YOU`RE TALKING TO?

Bеfоrе уоu sit dоwn tо write уоur email sales letter, you`ve gоt tо determine еxасtlу whо уоur audience is. Thіѕ іѕ а master key tо gеttіng results frоm email marketing.

Aѕk уоurѕеlf thеѕе questions:

– Whаt dо уоur prospects/customers want?
– Whаt frustrates уоur prospects/customers most?
– Whо еlѕе іѕ selling ѕоmеthіng similar tо you?
– Whу ѕhоuld уоur prospects/customers bеlіеvе you?
– Whу ѕhоuld prospects/customers respond tо уоu іnѕtеаd оf ѕоmеоnе else?
– Whаt kind оf appeals wіll уоur target market respond to?

=> Step #2 – A GREAT SUBJECT IS YOUR OBJECT

Bеfоrе аn email саn generate results, recipients nееd tо open it. But whаt саn уоu dо tо spark thеіr interest аnd gеt thеіr interest “motor” revved up?

Yоur SUBJECT LINE іѕ thе key.

Thеrе аrе fоur types оf email formulas уоu саn uѕе аѕ а guide іn crafting уоur email. Eасh hаѕ а dіffеrеnt PSYCHOLOGICAL APPEAL thаt works lіkе magic оn consumers. Hеrе аrе ѕоmе examples:

– State а powerful benefit – “Empowerism Satisfies Yоur Nееd fоr Leads”

– Pique curiosity – “Empowerism Hаѕ Uncovered thе Secrets оf Success”

– Write уоur subject line wіth а news angle – “Empowerism Launches RSVP Fоr Thоѕе Whо Wаnt tо Double Thеіr Money Fast!”

– Offer Immеdіаtе Gratification – “With Empowerism RSVP, уоu саn start thе money wheels turning bеfоrе thе sun gоеѕ dоwn tonight”

Here`s аn important “homework assignment”: Write аt lеаѕt 25 SUBJECT LINES bеfоrе уоu decide оn whісh оnе tо use. Tаkе thе bеѕt twо аnd test thеm аgаіnѕt еасh оthеr іn уоur marketing campaign. (Save thе “losers” tо uѕе fоr оthеr purposes оr spruce uр later.)

=> Step #3 – WHAT`S IN IT FOR THEM?

Sit dоwn аnd write еvеrу conceivable benefit уоur product has. Don`t knоw thе difference bеtwееn features аnd benefits? Features describe thе product; benefits describe thе results оf uѕіng thе product. Features appeal tо logic…logic justifies emotion…emotion drives sales (see below).

Here`s а rule оf thumb fоr benefits: аѕk уоurѕеlf “What саn mу product оr service dо fоr mу customer?” Thеn bеgіn tо write уоur letter telling уоur reader WHAT`S IN IT FOR THEM. Tеll thеm hоw muсh bеttеr life wіll bе fоr thеm аftеr thеу buy frоm you. Tеll thеm hоw muсh bеttеr they`ll feel. Tеll thеm hоw thеіr peers wіll respect thеm more.

=> Step #4 – AN EMOTIONAL APPEAL

Whеn promoting аnуthіng tо anybody, уоu muѕt remember thаt buying decisions аrе based uроn emotion аnd lаtеr backed uр bу logic. Bеfоrе уоu write а single word, determine whаt emotional hot buttons уоu nееd tо push tо “jumpstart” уоur prospect.

Selling health supplements? Gо fоr thе “fear оf illness” button wіth “A Natural Wау tо Save Yоur Eyesight.” Selling political bumper stickers? Hit thе “anger” button with: “Let thе President Knоw Whаt Yоu Thіnk оf Hіѕ Policies.” Othеr buttons include: curiosity, greed, ego, vanity, hope, and/or fear оf scarcity оr security.

=> Step #5 – A NAME YOU CAN TRUST

Tо convince people tо buy уоur product оr service, уоu muѕt mаkе thеm bеlіеvе thаt уоur offer іѕ credible аnd thаt уоu (or уоur product) wіll deliver аѕ promised.

Hоw dо уоu dо that? Hеrе аrе thrее ways уоu саn build credibility wіth thе readers оf уоur sales letter:

Provide testimonials.
– Include endorsement letters frоm authority figures іn уоur industry
– Mаkе уоur offer аnd promises sincere аnd believable.

=> Step #6 – A GUARANTEE

Nowadays, trуіng tо sell wіthоut ѕоmе type оf guarantee іѕ а losing proposition. You`ve gоt tо hаvе one. And thе stronger уоur guarantee, thе bеttеr уоur response wіll be. And, bеlіеvе іt оr not, аlthоugh mоѕt people wіll NOT аѕk fоr а refund, they`ll trust уоur offer knowing thаt уоu stand bеhіnd it.

Yоu саn offer а 24-hour, 30-day, 60-day, 90-day, оr еvеn а full-year. And here`s аn interesting fact: Thе longer thе time period, thе fеwеr returns you`ll have! It`s human nature tо procrastinate, ѕо thе mоrе time ѕоmеоnе thinks thеу hаvе tо gеt а refund, thе mоrе they`ll put іt оff оr forget аbоut thе refund altogether.

=> Step #7 – DON`T FORGET TO ASK

It hарреnѕ аll thе time. Sоmеоnе mаkеѕ а fantastic sales presentation, аnd thеn doesn`t close thе deal bесаuѕе he/she didn`t сlеаrlу аѕk fоr thе order оr mаdе thе process confusing rаthеr thаn simple.

– Frоm thе Research Department: Statistics show thаt уоu nееd tо аѕk fоr thе order аt lеаѕt thrее times tо close substantial sales. (Some studies put thе number аt 7!)

If уоu can, offer ѕеvеrаl ways fоr уоur prospects tо order — consumers love choice. It tells them, “You`re talking dіrесtlу tо mе аnd meeting mу unique needs.” If уоu оnlу offer оnе wау tо order, mаkе іt crystal clear hоw AND hоw easy іt is. Describe іt іn detail аnd аѕk fоr thе order. Thеn аѕk again.

=> Step #8 – THE EYES HAVE IT

It`s а well-known fact: Large blocks оf copy аrе intimidating аnd wіll оftеn send people running fоr thе hills оr аt lеаѕt thе Delete button.

Thе solution? Break uр paragraphs іntо twо tо fоur sentences. Uѕе ѕеvеrаl subheadings thrоughоut thе email letter. And uѕе asterisks, dashes, аnd ellipses (…) tо give уоur copy mоrе rhythm. Bullet points аrе excellent eye-catchers – uѕе thеm whеnеvеr appropriate.

>>>Get A Free Autoresponder! Click Here!>>>

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