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How To Create A Marketing Plan


Clickbank Marketing Tools

Transcript:

so you’re ready to start marketing but

00:02

you have

00:03

no plan where do you begin what should

00:06

you include

00:07

how can you present it you have the

00:09

questions we have the answers

00:16

hello world my name is mike plogger and

00:18

here at visme we aim to make your work

00:20

life

00:21

easier whether it’s design presentations

00:23

or marketing

00:24

we have the tools to help you become a

00:26

true professional

00:28

marketing is a necessary operation for

00:30

any business looking to take a leap

00:32

towards success

00:33

however if you don’t have the proper

00:34

experience you might be lost on how to

00:37

create a marketing plan

00:38

and these are extremely helpful when it

00:40

comes to understanding your business

00:42

clarifying your goals staying focused

00:44

and keeping everyone on your team on the

00:47

same

00:47

page in this video i’ll take you through

00:50

the seven

00:51

necessary steps to creating a winning

00:53

marketing plan

00:54

as well as share a number of templates

00:56

you can start with

00:57

right away shall we

01:03

understanding the purpose behind a

01:05

marketing plan is step

01:06

number one ideally it should be used to

01:09

help you set your goals

01:10

understand your target audience and

01:12

optimize the impact of your marketing

01:14

campaigns

01:15

communicating your big strategy or idea

01:17

is what your marketing plan is

01:19

all about in order to do this every

01:21

marketing plan should consist

01:23

of the following number one your short

01:26

and long-term marketing goals

01:28

number two a description of your target

01:30

audience and their persona

01:31

and number three one or more high-level

01:34

marketing strategies

01:35

and tactics this infographic template

01:38

available on visme right now features

01:40

each of these key details

01:41

it clarifies the objectives the target

01:43

audience and strategies

01:45

in an easily consumable page if you

01:48

wanted to go the extra mile

01:49

and include even more detail you can

01:51

also add an overview of the current

01:53

market situation

01:54

key performance indicators budget or

01:56

financial considerations

01:58

or a timeline on when the plan will be

02:00

carried out

02:01

typically all of this information is

02:03

communicated on a pdf

02:04

just like the one we just saw but if

02:06

you’re feeling creative

02:08

try creating an infographic a full

02:10

presentation

02:11

or an interactive web page to share your

02:13

plan who knows

02:14

it could be the difference between your

02:16

plan and someone else’s

02:18

without further ado let’s dive into

02:20

seven steps

02:21

for creating an effective marketing plan

02:28

step number one start with an executive

02:30

summary

02:31

this is essentially a brief summary or

02:33

overview of your entire company and the

02:35

key details

02:36

of your marketing plan it highlights the

02:38

function of your business

02:39

and the purpose of your plan this

02:41

shouldn’t be very long

02:43

the summary can include past

02:44

achievements and the future direction

02:47

of the company consider this template

02:50

here the details are concise and to the

02:52

point you want to tease your viewers on

02:55

what’s to come and

02:56

get them on the edge of their seats it’s

02:58

not overwhelming just a quick

03:00

introduction before you get into the

03:01

meat of your plan

03:07

revisiting your company’s mission vision

03:09

and values is important to highlight

03:11

early on

03:12

why it’ll provide clarity and answer any

03:14

questions as to why your marketing plan

03:17

is the way that it is it’ll show viewers

03:19

you had this in mind throughout your

03:20

entire planning process

03:22

templates like this can help because

03:24

it’ll educate or remind your viewers

03:26

how your company got to the point

03:28

they’re currently at and where you’re

03:29

looking to be in the future

03:35

one of the first steps with any plan is

03:37

doing your research

03:38

study the market study the competition

03:41

what are others doing that’s working

03:42

and then what can you do to make it even

03:45

better deeply analyze your own company’s

03:47

strengths and weaknesses

03:49

touch on what you’re doing well but

03:51

don’t be afraid to communicate what you

03:53

think could be

03:54

stronger a swot analysis or strengths

03:57

weaknesses opportunities and threats is

04:00

a great way to present your research

04:02

you can visualize the company’s path

04:04

identify opportunities

04:06

set goals and so much more this template

04:09

right next to me can be edited in visme

04:11

and is completely customizable from the

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text content to the colors

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fonts icons you name it you can edit all

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of our templates to match

04:19

your brand you can do the same for your

04:21

competitors

04:22

compare your company with another one in

04:24

the industry to see how they match up

04:26

with one another side by side it can be

04:29

eye-opening sure but

04:30

take a hard look at the competition it’s

04:33

crucial if you want to compete in the

04:34

market

04:39

after identifying your competition you

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must identify your target customer

04:43

this will allow you to create more

04:45

informed and tailored marketing

04:46

strategies

04:47

vote a person from scratch how old are

04:50

they what’s their income what are their

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interests

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what do they value a template like this

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is

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perfect for putting that person you’ve

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built on paper and explaining him or her

05:00

to your audience during a presentation

05:02

or during a meeting or what’s one way

05:05

that’s almost

05:06

always used when someone wants to

05:07

explain themselves for a job

05:10

well a resume of course this template

05:13

more closely resembles an

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actual resume it includes basic

05:16

information a photograph

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personality traits a bio goals

05:21

frustrations

05:22

you can edit it however you see fit to

05:24

describe your target audience

05:26

and if your target audience is a mixture

05:28

of different people

05:29

try creating an infographic with data

05:32

widgets you can break down how much you

05:34

should cater to

05:35

one group or the other there’s a number

05:37

of different charts and graphs you can

05:38

use to help but

05:39

this template went with pie charts to

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break down target

05:43

customer percentages it’s easier to

05:45

understand than if someone was trying to

05:47

explain it without a visual

05:53

okay you’ve done your research you know

05:55

your audience now it’s time to outline

05:56

your marketing goals

05:58

what are you hoping to achieve with your

06:00

marketing plan the most important thing

06:02

to remember

06:03

with this step is to be specific with

06:05

actual numbers

06:06

if you’re hoping to achieve more web

06:08

traffic don’t just say

06:09

the goal here is to increase web traffic

06:12

say my goal is to increase

06:13

traffic to our site by 30 percent within

06:16

the next three months

06:17

you need a concrete goal not a blanket

06:20

statement

06:21

this template is simple easy to digest

06:24

and lays out specific goals they’re all

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measurable and clear

06:28

following the progress towards the goals

06:30

won’t be difficult with how definitive

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they are

06:33

and as i mentioned deadlines could be

06:35

used as well

06:36

if that’s the case a template like this

06:39

could be more fitting

06:40

in order for this company to accomplish

06:42

a goal these three phases must be

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properly carried out

06:45

marketing plans like this help viewers

06:48

follow along as they can refer back to

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them

06:50

if they start to get off track

06:56

continuing off my last point our sixth

06:58

step is to lay out your marketing

06:59

strategy from beginning to end

07:01

there’s three details to write down and

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include with this step

07:04

one what to do two how to do it and

07:07

three

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the channels to use i highly recommend

07:10

turning this into a visual so your team

07:12

and audience can

07:13

fully understand your thought process to

07:16

make it even

07:17

easier for them turn your strategy into

07:19

a series of phases or

07:20

steps it could look something like this

07:23

clarifying what needs to be done in each

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step before moving on

07:27

or if you want more certain dates and

07:29

deadlines

07:30

this template here could be even better

07:33

specific dates are laid out from the

07:34

first phase of the project

07:36

to the launch if you want to ensure

07:38

something is completed by a certain time

07:40

we highly recommend using this template

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infographics in general

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are wonderful for displaying information

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in a way that is easy to understand

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people are much more likely to retain

07:50

information paired with a visual

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rather than with text alone another

07:54

template to consider is something like

07:56

this lay out all of your information in

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a detailed manner

08:00

leaving nothing to the imagination

08:06

last but not least detail the budget

08:09

considerations

08:10

for your plan how much is it going to

08:12

cost in order to reach your goal

08:13

it’s important to be clear with this up

08:15

front at least as best as you can

08:18

marketing can be costly and there are

08:19

often a lot of hidden expenses

08:22

this may be the most helpful template of

08:24

all

08:25

it clearly lays out the cost to your

08:27

company try to set a cap early on so you

08:30

have a goal to stay under

08:31

from the jump

08:33

[Music]

08:36

okay we’ve covered the steps for

08:38

preparing your marketing plan you should

08:40

be able to put one together from start

08:42

to finish but

08:43

i did want to share just a few more

08:45

visme templates

08:46

that may help you depending on what

08:48

industry you’re in

08:50

this restaurant marketing plan template

08:52

is versatile for either

08:54

massive chains or local eateries you can

08:56

replace the photos with your own

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and change the colors just like with

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other templates

09:02

if you’re in real estate and are part of

09:03

a team or even if you’re operating your

09:05

own business

09:06

this template here can be useful the

09:08

swot analysis

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included makes it perfect for businesses

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focused on property marketing

09:14

maybe you work for a sas or content

09:16

company and you’re looking to take your

09:17

content to the next level

09:19

this template will help you organize

09:21

your editorial calendar so you’re able

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to reach your goals

09:24

on time or what about social media

09:27

we all manage our own pages of some sort

09:30

and all businesses

09:31

should have their own as well want more

09:33

followers this template can lay out your

09:35

goals describe your ideal followers

09:37

and so much more this digital marketing

09:40

template has a modern feel with a number

09:42

of different features

09:44

swot analysis executive summary goals

09:46

strategies

09:47

it has it all just waiting for you to

09:49

hop on board and make it your own

09:52

product marketing requires as much or

09:54

more research into consumers as

09:56

any form of marketing that’s why this

09:59

template covers those basics as well as

10:01

includes the detailed marketing budget

10:02

we covered

10:03

just a minute ago want to market

10:06

yourself

10:06

build your own personal brand well visme

10:09

has the templates for you too

10:10

it’s just a simple three-page plan

10:12

highlighting resume skills and

10:14

experience

10:15

before getting into your personal goals

10:18

and it wouldn’t be a visme video without

10:20

further discussing

10:21

infographics visme has changed the game

10:24

when it comes to presenting information

10:25

in fun

10:26

animated and clean designs this one page

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marketing infographic template contains

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all the necessary details and won’t

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overwhelm your audience

10:37

okay now that you’ve done at least some

10:39

of your research it’s time for you to

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get

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to work i highly recommend at least

10:43

scanning visumy’s template collection

10:45

there’s even more marketing templates

10:47

past the ones that we’ve discussed today

10:49

and they’re waiting for you right now

10:51

head to visme.com to get started

10:54

in the meantime thank you so much for

10:56

watching if we were of any help we’d

10:58

love for you to click that like button

10:59

down below

11:00

and if that’s not in the cards well

11:02

maybe next time

11:03

we’ll see you again soon for now i’m

11:05

mike plogger with visme

11:07

helping you make information beautiful

11:15

[Music]

11:20

you

6 Tips To Increase Ecommerce Sales


Clickbank Marketing Tools

Transcript:

– Did you know,

00:01

297% of all sales happen on the internet during COVID?

00:06

Did you know that 941% of teenagers age 25 to 32

00:10

have never even seen a high street?

00:13

Did you know that by 2023,

00:15

there’ll be more voice product search

00:17

on the earth than water.

00:19

If you want to increase your eCommerce sales

00:21

then stay tuned.

00:22

Because in this video,

00:23

I’m going to share six digital marketing tips

00:25

to help you do exactly that.

00:28

And by the way, these things work,

00:29

whether you’re B2B, B2C.

00:30

It doesn’t really matter what you sell to whom.

00:32

All of these things are based on making people

00:35

do things on a website,

00:36

which is exactly what you’re all about, right?

00:39

So let’s go.

00:45

Before we get started,

00:46

there’s actually only three different types of thing

00:49

that you can do to increase eCommerce sales.

00:52

Firstly, you can increase your conversion rate.

00:54

I.e turning more of your website visitors into buyers.

00:57

The second thing that you can do is to drive more traffic

01:00

to your eCommerce store.

01:01

The third thing that you can do is do both of them.

01:03

But since you’re on the Exposure Ninja page.

01:05

And you’re obviously an absolute savage.

01:07

We’re going to focus on number three.

01:09

So that is doing both increasing your conversion rate

01:11

and generating more traffic.

01:13

And my six tips are going to combine them both of these.

01:15

Throughout we’re going to share some real examples

01:18

and even some behind the scenes that illustrate each point.

01:20

Let’s go.

01:22

The first step is to actually employ lead capture

01:25

on your website.

01:26

So you might be thinking, well, I want to sell products.

01:28

Well do I want to collect people’s email addresses

01:30

on my eCommerce site.

01:31

Isn’t that just going to distract them

01:32

from what I actually want them to do?

01:33

Here’s the thing.

01:34

Not everyone is going to buy from your website

01:36

the first time they land on the page.

01:38

Even if you’ve got a really well optimised eCommerce site,

01:40

you might be converting between 5% and 15%

01:43

of your visitors into sales

01:45

depending on how much repeat business you’re getting.

01:47

But that means between 85 and 95% of your visitors

01:50

are just coming onto your site and they’re leaving.

01:53

They’re not converting.

01:54

So adding a lead capture element can be great

01:56

at taking a shot at those people next time.

01:59

So here’s how it might work.

02:01

Now, if we go on a site like Lookfantastic,

02:03

which is part of The Hut Group,

02:04

which we also have a very in depth video on.

02:07

♪ Pizza Hut ♪

02:08

♪ A Pizza Hut ♪

02:09

♪ Kentucky Fried Chicken and a Pizza Hut ♪

02:12

Then you’ll notice as soon as we get onto the site,

02:14

it says, sign up today and enjoy 20% off your first order.

02:17

Plus exclusive brand launches,

02:19

early access to sales, exclusive offers.

02:22

A week ago this popup said newsletter.

02:24

And my first tip was going to be,

02:26

don’t call it a newsletter.

02:27

It’s great to see

02:28

they’re no longer calling it a newsletter.

02:30

So there’s lots of really good stuff here.

02:32

Sign up today and enjoy 20% off your first order

02:35

is a really strong incentive to get you to make

02:38

that first purchase.

02:39

Now, 20% of your first order, you might be thinking

02:42

that’s equivalent to my profit margin.

02:43

Why would I ever want to do that?

02:45

Well, if you’re selling something that’s a repeat purchase,

02:47

like for example, this site is selling beauty products,

02:49

which are obviously a repeat purchase.

02:51

They’re happy to break even on the first sale

02:53

because then they know they can get you over and over

02:55

and over and over again.

02:57

Likewise, if you sell any kind of subscription offer

02:59

and if you don’t, you should probably look at ways

03:01

that you possibly could do.

03:02

This is a way of getting people over and over

03:05

and over again.

03:05

So as long as you can afford to do it

03:07

and you’re not like a one shop purchase,

03:09

then some kind of financial incentive to get people

03:12

to sign up, is a really good idea.

03:15

And by not calling it a newsletter, like they now don’t,

03:18

you’re actually removing the low perceived value

03:21

that’s a such with signing up for a newsletter,

03:23

like who actually wants to sign up for a newsletter.

03:25

I mean, I actually had a sales call earlier on my phone

03:27

and they said, “Hey, is this just a quick call

03:29

to talk about life insurance.

03:30

Have you got five minutes?”

03:32

And I thought, I mean,

03:33

sign me up for the newsletter while you’re at it.

03:35

No way jose.

03:36

Turns out she wasn’t called Jose.

03:38

But using a model like this can be a great way

03:40

to build an email list, which you can then run offers to.

03:43

It also allows you to send check out abandonment emails

03:46

to people if you can cookie them

03:48

as you’ve got their email address.

03:50

Comprende Jose?

03:51

Tip number B is to instal a benefits bar on your side.

03:54

No benefits bar is a bar

03:55

that just sits right underneath your menu,

03:58

which gives people a reason to buy from you

04:00

or multiple reasons.

04:01

So you can see here on Coggles,

04:03

which has another Hut Group property.

04:04

Checkout The Hut Group video

04:05

if you’re interested in more deconstruction

04:07

about how this business has grown to be such a behemoth.

04:10

Then you will see that we have

04:11

these four different benefits listed in the benefits bar.

04:15

So usually it’s a good idea

04:17

to include something about delivery on your benefits bar.

04:19

Typically, if you’re able to offer fast or free delivery.

04:22

You might also offer a purchase incentive for first orders.

04:25

This is designed to increase

04:26

the conversion rate of that first order

04:28

because the first order is very important.

04:30

You might also offer a discount against first orders because

04:33

that first order is all important

04:35

because that’s when you buy the customer

04:36

and you get a chance to get their repeat business.

04:38

Now, how you implement this on mobile is ideally

04:40

you wanna have it scrolling through.

04:42

So notice how Coggles has done here.

04:44

Rather than having it stacked up in a big line

04:46

or just making them really, really smaller

04:48

or just showing one.

04:49

If you can have it cycling through

04:50

then it means people are more likely

04:52

to see all of the benefits.

04:53

Now, the great thing about benefits bar is it sits

04:55

on every single page of your website.

04:58

So whatever page people come through

05:00

then you can immediately establish them with these are

05:02

the reasons why people choose to buy from us,

05:05

which is a great thing to do.

05:06

And a lot of businesses really struggle with this

05:08

because they get people coming in

05:10

through product category pages or product pages

05:12

where there might not be too much introduction

05:14

to the business.

05:15

Well this benefits bar is a good chance

05:18

to give them three or four USP straight upfront,

05:21

so they know great

05:22

this is the place I’m going to buy this product from.

05:24

Step three is to offer a great product experience.

05:28

I’m not talking about good products experience,

05:30

I’m talking about great product experience.

05:32

So think about how people buy something.

05:34

When you go into a shop, you pick it up, you look around,

05:37

you make a decision to buy.

05:39

For some reason, a lot of eCommerce businesses fall into

05:41

the trap of thinking

05:42

that that buying process is very different online.

05:44

And instead all people need to do is see

05:46

one tiny low resolution picture of a product

05:50

in order to be compelled

05:51

to immediately part with their money and make the purchase.

05:54

Not so actually we need more reassurance online

05:56

because we can’t pick it up.

05:57

We can’t feel it.

05:58

So how do you get over this?

06:00

Well, let’s not go any further than looking at the masters,

06:04

Amazon.

06:05

Amazon has taught the world how to buy through eCommerce.

06:08

And let’s look at some of the reasons

06:09

why Amazon is so successful in this space.

06:12

If we have a look at an Amazon product page.

06:14

Here is an excellent, excellent book.

06:16

How To Get To The Top of Google 2020 by Exposure Ninja.

06:19

Uh-uh, geez, these guys are freaking awesome.

06:22

As good as this book is, it’s nowhere near as good as

06:24

the Amazon product page that it sits on.

06:26

First thing, we get nice, clear headline information about

06:29

the manufacturer, in this case, the author.

06:31

We then get a product description.

06:33

And on Amazon, a lot of the product descriptions

06:35

are actually written by the seller or the manufacturer.

06:39

If you’ve ever sold anything on Amazon you know

06:41

that a long product description helps to make sales.

06:44

People think who’s going to read all that copy?

06:46

Buyers do. So have a look at most of

06:48

the product descriptions on Amazon.

06:49

And you’ll notice that for top selling products

06:51

they’re usually pretty lengthy.

06:52

This one is no exception.

06:54

Plenty of information about the book tells you exactly

06:56

what’s included.

06:57

Then we’ve got other related products.

06:58

So what they’re trying to do here is hedge against

07:01

the possibility that you might not want this product.

07:03

Unlikely.

07:04

And you instead might want one of these other products.

07:07

Definitely not.

07:08

Because what they don’t want you to do is leave

07:10

this page without converting.

07:12

We’ve then got more information.

07:13

And of course Amazon’s absolute gold mine.

07:15

The user generated reviews.

07:17

These are fantastic

07:18

because not only do they include target keywords

07:20

because people write about the things that they’ve bought,

07:23

but it’s user generated content is really useful

07:25

for conversion and increases the amount of time

07:27

that people spend on the page.

07:29

So when you’re thinking about your product page,

07:30

I’d also encourage you to think about what are

07:32

the conversion blockers.

07:33

I.e what are the things that will stop people from buying?

07:36

If they don’t get that question answered

07:38

they just cannot make a purchase.

07:40

So for example, often for fashion,

07:42

a conversion blocker will be the fit of an item.

07:45

So for example, people are unlikely to buy a shirt

07:47

if they can’t actually see it on someone

07:49

because they don’t know what it’s going to look like.

07:51

And if you can show them people with different body types

07:53

so they can find someone that is similar to them, great.

07:56

You’ll notice a lot of

07:57

the larger eCommerce fashion sites now

07:59

actually show different models at different product sizes.

08:03

So you can see what it looks like on someone

08:04

who’s more likely to have a body shape like yours.

08:07

So you can see what the fit is more likely to be.

08:09

Well, this is really important in fashion

08:11

because if they can’t see what the fit is

08:13

they might not buy it.

08:14

Or you might be like ASUS.

08:15

You might have a 40% return rate

08:17

because people are buying multiple items

08:19

and then they’ll try them on

08:20

and see which one fits them best.

08:21

The more you can help people do that on your website

08:24

the less you’ll have to deal with those really annoying

08:26

and expensive returns.

08:28

For some products, a conversion blocker might be size.

08:31

So show the product.

08:32

In context, we were reviewing a diamond ring site

08:34

the other day.

08:35

And the diamond ring is all just shown in isolation

08:38

on a white background.

08:39

The trouble is you’re not going to buy a diamond ring

08:41

unless you can see what it might look like on a finger.

08:43

So you need to show it.

08:44

And without that you’re really unlikely to get the sale.

08:47

For some eCommerce businesses,

08:48

one of their main conversion blockers

08:50

between people buying their products

08:52

and not will be functionality.

08:53

For example, if you’re selling bag

08:55

and you don’t show people what’s inside the bag,

08:58

what’s the pockets.

08:59

How does it work?

09:00

It’s going to be really difficult for them

09:01

to justify buying that

09:02

because they’re taking a massive gamble.

09:04

And it’s going to be a pain to have to send things back.

09:07

So give people the full experience.

09:09

Let me show you an example of an eCommerce store

09:11

that does a really good job of this.

09:14

Andertons Music is a music shop.

09:16

And they sell a whole bunch of different products,

09:18

including drum kits.

09:19

Now, if you’re going to buy a drum kit online,

09:21

fairly risky purchase.

09:22

You usually you’d want to try it out.

09:24

You’d want to have a go with it.

09:25

So what they need to do is they need to bypass

09:27

that objection

09:28

because that could be a conversion blocker for people.

09:30

Have a look at how they’ve done it.

09:31

So first thing they show lots of product images.

09:34

They show you the product at all different angles,

09:36

nice high resolution photos.

09:38

They’re already trying to upsell me

09:40

and I haven’t even bought yet.

09:41

Love it.

09:42

Then we’ve got reviews.

09:43

We’ve got different ways to pay.

09:44

We’ve got benefits statements.

09:46

So rather than having a benefits bar

09:47

they’ve actually got the benefits in their product page.

09:50

Then we’ve got the description.

09:52

This is where the genius happens

09:54

because loads of the products on Andertons

09:56

have actually got individual unique videos

09:59

recorded about them.

10:00

These are great product videos.

10:02

They show you the product in context.

10:04

They have people talking about how it works

10:06

and demonstrating how it works.

10:08

So this replaces the need to go and try it for people.

10:12

So this is a really elegant way of getting

10:13

through those conversion blockers and increasing

10:15

the conversion rate of those all important product pages.

10:18

And my final recommendation

10:19

under giving a great product experience is reviews.

10:22

Who wants to be the first person

10:24

to take a chance on a product.

10:26

If you’ve ever been on an Amazon page

10:28

and you’ve seen that it’s got no reviews,

10:30

you’re like,

10:31

nope.

10:32

Why would it be any different for your site?

10:34

So if you’ve got products that don’t have any reviews yet,

10:36

a couple of things you can do to get around that.

10:38

Firstly, contact people who’ve bought the product

10:40

and ask them to review it.

10:42

If you’ve had no one buy the product yet

10:44

then it’s up to you to leave a review.

10:45

And I’m not talking about going in there

10:47

and using a fake name.

10:48

Mr. Smith gave it five stars.

10:50

Mrs. Smith gave it five stars.

10:52

No, I’m talking about making a video.

10:55

Explaining what the good

10:56

and the bad features are about the product.

10:58

Being completely honest.

10:59

Showing who it’s good for

11:00

and who might want to choose an alternative.

11:03

By giving this kind of honest feedback.

11:05

We can actually start to build trust with the customer,

11:08

but also bypass their need for third party reviews

11:10

because they’re like, well,

11:12

this business is being so honest with me about the good

11:14

and the bad parts of this product

11:16

that I still feel like I can trust them.

11:17

Go and watch the Anderton videos and see how they do it.

11:21

Tips four, five, and six are all about traffic.

11:24

So tip four, is this a really good idea

11:26

to have at least one profitable paid ad channel.

11:29

For eCommerce brands that have built all of their visibility

11:31

on organic channels like SEO or social media.

11:35

Now it can feel a bit scary and maybe undesirable

11:38

to start bringing in paid advertising.

11:40

But here’s the thing having at least one paid traffic source

11:43

that you can focus on particular product categories

11:46

or even particular products that you need to sell more of

11:49

not only allows you to level out the inevitable fluctuations

11:52

that happen with organic traffic,

11:54

but it also insulates you against

11:56

the effects of any possible negative impacts

11:59

from algorithms, which unfortunately can be a thing,

12:02

whether you’re focusing on SEO or social media.

12:04

But not all paid ad campaigns are created equally.

12:08

Have a look at this Google shopping campaign

12:10

that we’ve been running for a client.

12:12

And notice how over these eight months we’ve been able

12:14

to increase the number of conversions

12:16

that comes through the website.

12:18

That’s the red line.

12:19

Whilst decreasing the cost per conversion.

12:22

So they’re spending less per sale,

12:24

but they’re generating much, much more sales

12:27

than they were when we first started.

12:29

And you can see how in this high ticket B2B eCommerce space

12:33

we’ve gone from 38 sales a month to over 250 sales a month

12:37

whilst decreasing the amount that they have to spend on ads

12:41

for each sale.

12:42

Likewise, with this Google text ad campaign

12:44

for another eCommerce business,

12:47

similar sorts of thing.

12:48

The key is persistence and relentless management.

12:52

This is about making sure that you’re constantly going in

12:55

and optimising your ad campaigns and not just setting them

12:58

and forgetting them.

12:58

Because let me tell you,

12:59

if you think that SpaceX developing a super rocket,

13:02

which can carry a fully loaded jumbo jet

13:05

as cargo is expensive,

13:06

then you want to try running a set

13:09

and forget Google ad campaign without optimization.

13:12

Within six months, you’ll be living on the streets.

13:15

Within 12 months

13:16

your country’s currency will be so devalued,

13:18

you’ll have to take your cash to the shops

13:21

in a SpaceX super rocket.

13:23

Villages will be washed away by your tears.

13:27

In other words, if you don’t have time

13:28

to manage your own campaigns, get a pro.

13:31

Tip five is organic traffic.

13:34

Now in particular, I’m talking about organic search traffic.

13:38

Now I know I’ve just said that paid traffic is important,

13:40

but tip five is actually to focus on organic search traffic.

13:44

Now here’s the thing.

13:45

Yes, you want paid traffic to your site,

13:46

but if you only grow your business through paid traffic

13:49

you’re always going to be paying for every user

13:51

that you get.

13:52

Whereas if you can get your website ranked prominently

13:54

for people that are actually searching for the products

13:56

that you sell, bingo.

13:58

That is the most qualified traffic.

14:00

And of course every visitor is free. So if you said to me,

14:03

“What sorts of website visitors can you have?”

14:05

You could have anyone.

14:06

I would say, get me to the top of Google.

14:08

I want to be found by the people who are searching

14:11

for exactly what it is that I sell.

14:13

Now as an eCommerce store, you’ve got two ways of ranking.

14:17

You have commercial pages and you have informational pages.

14:20

So your commercial pages are like your product

14:22

and your category pages,

14:24

which are more likely to rank for phrases

14:25

that Google decides to have commercial intent.

14:27

So for example,

14:28

if you’re trying to rank for red size six Nike shoes,

14:31

then that’s likely to be a product page.

14:34

Or a category page is going to show up.

14:35

Then you’ve got the content pages on your site.

14:37

So things like blogs and knowledge bases.

14:40

And these are great for people

14:41

that are maybe further up the funnel.

14:43

They haven’t yet decided that they want to buy.

14:46

They’re still in their curiosity and research phases.

14:49

Now here’s a site that we’ve been working on

14:50

for over five years.

14:51

Notice how organic search

14:53

has helped them sell $35 million worth of product.

14:57

Boom.

14:58

But weirdly they’re not viral on TikTok yet.

15:02

Here’s the thing organic search takes time.

15:04

Tip number last is all about using influencers.

15:07

Now just like swinging,

15:09

influencers aren’t right for everyone.

15:11

But if your business can use influencers

15:14

then it’s an experience that you probably want to give a go

15:16

at least once.

15:18

Now, possibly the greatest example

15:20

of an influencer marketing led eCommerce store is Gymshark.

15:23

– [Narrator] Gymshark.

15:24

(upbeat music)

15:27

– My name is Tim Cameron Kitchen,

15:28

and I’m head Ninja at a digital marketing agency

15:31

called Exposure Ninja.

15:32

Now we love reverse engineering.

15:34

I’m going to show you the marketing

15:36

that helps Gymshark to go from zero

15:38

to over £150 million in revenue.

15:41

One of the world’s most competitive

15:43

apparel markets sportswear.

15:46

This is one of the greatest business growth stories

15:48

of our generation.

15:49

We’re going to look at how their website

15:51

has evolved over time.

15:52

We’re going to take a look at their social media.

15:54

We’re going to take a look at SEO

15:55

and we’re going to put it all together into some lessons

15:58

that you can learn if you’re looking to tap into some of

16:01

that ridiculous growth for your business.

16:05

We’ve done a much more in depth video on

16:08

the backstory in the digital marketing success of Gymshark,

16:11

which looks into that influencer marketing strategy.

16:14

But here’s the thing about Gymshark to say

16:16

that influencer marketing is important to Gymshark

16:18

is like saying that snow is important to skiing, right?

16:22

Influencer marketing has built Gymshark.

16:25

If you have a look for example, on their YouTube channel,

16:28

you will notice that all of their most popular videos

16:31

feature influencers prominently.

16:34

Here we have all of their most popular videos in order of

16:36

the number of views.

16:37

And you’ll see that it’s all influencer lead.

16:40

As soon as they stop talking about influencers

16:43

people are much less interested.

16:44

Pretty much all that Instagram is influencers as well.

16:48

Now here’s the fundamental reason

16:50

that influencers are such a powerful marketing tool

16:52

for eCommerce businesses.

16:54

All of us spend 165% of our lives on social media,

16:58

scrolling through Instagram.

17:00

And when we are scrolling through Instagram 27 hours a day,

17:03

what we’re really looking for is we’re looking for people.

17:06

We connect most with people.

17:08

Yes, we might follow some brands,

17:10

but typically the strongest connections

17:12

that we have on social are with people.

17:14

And the most influence is built

17:15

from someone showing us into their lives

17:18

and us having a connection with them.

17:20

This is why influencers are so powerful.

17:22

And this is why brands like to tap into influencers.

17:24

So it’s one of the reasons why we tend

17:26

to recommend influencer marketing

17:28

for relevant eCommerce businesses that are clients of ours.

17:32

Now, one of my top tips for influencer marketing,

17:34

well, first up, actually,

17:35

don’t go for the biggest influencers

17:37

that you can possibly find.

17:38

Actually what tends to work best is people

17:41

that you have a really strong relationship with as a brand

17:44

and people that will give you more.

17:45

For example, if you noticed Gymshark throughout the years

17:48

they’ve worked influencers that actually

17:50

they helped to promote.

17:52

They helped build these people up.

17:54

And they gave them their own clothing range

17:56

and they worked on collaborations because these people were,

17:59

you know, similar sorts of level.

18:00

They didn’t go for the biggest people in the world.

18:02

They didn’t go for huge well-known mega star athletes.

18:05

They went for people

18:07

that had a really solid influence with their audience

18:09

and were at the sorts of level

18:10

where actually Gymshark could pull a bit of favours

18:13

and get these people to do collaborations

18:15

and to come to the popup stores

18:17

and feature with them much more prominently.

18:19

So those are six tips to increase your eCommerce sales.

18:22

I hope you found at least one of them semi useful,

18:26

theoretically.

18:27

And if you enjoy this video for any reason,

18:29

even if it’s just the fact that it is now over,

18:31

I could encourage you to subscribe to the YouTube channel

18:33

because we do more of these.

18:35

And also click like and leave us a comment.

18:37

What’s your favourite tip?

18:39

I have to be honest the reason we’re asking for comments is

18:40

because it boosts YouTube engagement

18:43

and we think it improves the algorithm,

18:44

make visibility of these videos.

18:45

So just leave us a comment saying anything, please.

18:48

And in return, we will not stop making these videos.

18:51

And don’t forget if you need some help

18:52

with your digital marketing.

18:53

If you’re watching this thinking,

18:54

“Oh, I really want to grow my eCommerce store.”

18:56

Well, guess what?

18:58

We can help you free of charge

18:59

because what we do at Exposure Ninja

19:02

is we do free website and marketing reviews.

19:04

Now if you thinking I’ve had one of these free reviews from

19:06

like Neil Patel or whatever.

19:08

It just gives me a whole load of red crosses

19:09

and tells me I’m a complete failure in life.

19:11

What’s the point of another one?

19:13

Not so fast.

19:14

The free website marketing reviews that Exposure Ninja does.

19:17

What happens is we ask you a few questions

19:19

about your business, your marketing, and your goals.

19:21

One of our team will then record you a 15-minute video,

19:24

like actually a video.

19:25

They’ll show you on the screen how to improve

19:27

the conversion rate of your website.

19:29

And also how to drive more traffic to it.

19:31

They’ll then send this to you completely free of charge

19:33

so that you can either implement the suggestions.

19:35

Or if you really want, then you can ask us for help.

19:38

This is how we get clients.

19:39

This is how we’ve built our business.

19:40

This is how we’ve got 100 people.

19:42

There’s no obligation to use our service.

19:43

Although I have to warn you

19:45

that 295% of review recipients do.

19:48

Have you noticed the theme with the stats and this video,

19:50

you can get it from exposureninja.com.

19:53

The day you get your marketing review will possibly be

19:55

the best day of your life.

19:56

Maybe aside from, you know, the standard generic stuff,

19:59

like getting married and having babies and stuff like that.

20:01

Anyway, this has gone on long enough.

20:03

I hope you’ve enjoyed it.

20:04

See you seen.

How To Sell Your Website


Clickbank Marketing Tools

Transcript

all right so welcome to this video 30

00:02

exact steps to sell web design

00:04

successfully what we’re going to be

00:06

covering is this checklist I’ve done up

00:07

because I got this question a lot what

00:09

should you be focusing on when you first

00:11

start selling web design to be able to

00:13

do it successfully what I’ve done is 30

00:15

different items 5 different stages you

00:17

work your way through this checklist and

00:19

you’re gonna get there in the shortest

00:21

amount of time possible alright so

00:31

welcome to this video as I said in the

00:32

intro I get this question a lot a lot of

00:34

people starting web design feel super

00:36

frustrated they’re putting in all this

00:38

work but they’re not too sure if they’re

00:39

making any progress or if they’re

00:40

putting the work into the right places

00:42

there’s a lot of different things when

00:44

you first at web design you know do you

00:46

start networking do you start learning

00:47

sales straightaway do you start learning

00:49

to code how much code do you learn what

00:51

coding languages do you focus on all

00:54

these different things if you don’t have

00:55

a plan it can definitely feel like

00:57

you’re doing all this stuff and you just

00:59

don’t even know is it paying off or is

01:01

it gonna go anywhere so with this video

01:03

what I’ve done and you can check out the

01:04

link below is a full checklist they just

01:07

basically stick on the wall follow the

01:09

checklist and you’re gonna make a ton of

01:11

progress in the shortest amount of time

01:12

now with this checklist is the full

01:14

guide as well so check out that link

01:16

down below what I’m going to cover in

01:17

this video is the different stages and

01:19

the overall idea but it’s broken down

01:21

and a lot more detail in the guide and

01:23

in the checklist itself so check that

01:25

out in the link below so let’s get into

01:27

the first stage alright so the first

01:29

stage is getting started I’m not gonna

01:30

break down this list item by item but

01:32

the general idea here is you just learn

01:34

enough to get going so you want to get

01:37

into selling as fast as possible and

01:39

building real projects but you got to

01:40

have some base idea of knowing what

01:42

you’re doing how to build a website how

01:44

to get it online how to get it working

01:45

so in this section you’re gonna cover a

01:47

few different things learning the basics

01:49

of HTML and CSS how to code a simple

01:52

website how to use a theme how to buy a

01:55

domain and hosting and then how to get

01:57

the website online and make sure that

01:59

it’s working if you can do this you now

02:01

know enough to go out there and contact

02:03

a real business and get started with

02:05

building them a real website so this is

02:07

where you got to start if you don’t have

02:08

to do these basics you’re gonna find it

02:10

very difficult when you start working

02:11

with a real business

02:12

to actually deliver some sort of website

02:15

some sort of result so this is a very

02:17

first stage that you want to focus on if

02:19

you can do this you’re ready to move

02:20

into the next stage now the next stage

02:22

is the fundamentals in this stage where

02:24

you’re going to do is take what you

02:26

learned in the very first stage and then

02:28

you’re going to go out there you’re

02:28

going to contact a business using your

02:31

network more than likely offered to

02:33

build them a simple website that can

02:34

help them with some of the problems that

02:36

they’re having and then basically design

02:38

a simple project plan get them to commit

02:40

to that plan so they’re gonna stick with

02:42

you while you’re working on that project

02:43

then go ahead build them a simple

02:45

website help them with the challenges

02:47

that they’re having in their business

02:48

and then get that website live and

02:50

operational so what you’re doing in this

02:52

stage is they’re taking the basics that

02:53

you know and you’re applying it to a

02:54

real business ultimately web design is

02:57

not about what you can code or design

02:59

it’s about how you can help real people

03:01

and if you want to get good at web

03:02

design and you want to start making

03:03

money from web design you got to be able

03:05

to produce a result from what it is that

03:07

you’re building so it’s great to

03:08

practice in the beginning and to know

03:10

you can do it in theory but as soon as

03:12

possible and that’s what you’re doing at

03:13

this stage you want to get out there

03:15

where could a real business solve some

03:17

real problems even if they’re very basic

03:18

problems but you’re starting to learn

03:20

how to offer real value how to provide a

03:22

real solution through the work that

03:24

you’re doing so with this in mind what

03:26

you’re going to do in the next stage is

03:27

you’re gonna learn how to create results

03:29

basically this is a massive big skill

03:32

and web design is delivering something

03:34

true the website so it’s not just you

03:36

selling a website X amount of pages and

03:38

it looks cool it’s something the

03:40

business can actually use to get more

03:42

sales to get more customers to grow

03:44

their business and to make it an easier

03:45

business for them to run if you can do

03:47

that with a web design then you’re worth

03:49

something to a business and they’re

03:50

gonna be really really interested in how

03:52

much you can help them and they’re gonna

03:53

want to pay you for that help so in this

03:56

section and again I’m just running

03:57

through the checklist pretty fast so

03:58

check out the link below for the full

04:00

checklist but you’re using your network

04:02

to find another business this time

04:04

you’re focusing much more on a business

04:06

that needs more sales you’re gonna talk

04:08

to the business owner you’re gonna

04:09

figure out how you can help them to get

04:10

more sales you’re gonna create a project

04:12

plan outlining the problems talking

04:15

about again how you’re gonna create

04:16

sales for them you’re gonna go ahead

04:18

build that website for them with that

04:20

strong focus on sales then you want to

04:22

get the website live and operational

04:23

online and the final thing with this

04:25

stage is you want to set

04:26

learning how to track results so as a

04:28

web designer you’re gonna be worth more

04:30

money if you can deliver better results

04:31

a part of that though is understanding

04:33

how to actually track results and to

04:35

know that you are actually causing those

04:38

results true the work that you did if

04:40

you can directly show that your web

04:41

design your website has helped somebody

04:43

in X amount of ways then that means that

04:46

you can now start charging more money in

04:47

the future so that’s a really really

04:48

important skill to have knowing how to

04:50

track results and Link those results the

04:53

work that you did true the website or

04:55

whatever it is that you offered so check

04:57

out the guide again for more details on

04:59

that but you really want to start

05:00

learning how to do that from the early

05:01

stages of growing the web design

05:03

business the big thing for this stage is

05:05

once more helping out a business but

05:06

more specifically with sales this time

05:08

of learning how to track that you

05:10

actually delivered on what it is that

05:12

you said that you would do and how much

05:14

you’re able to help them if you can do

05:15

that you’re ready for the next stage the

05:17

next stage is working on your skills so

05:20

you’re gonna take at this stage the base

05:22

level that you have and you’re gonna

05:23

work on improving it a lot more how are

05:25

you going to do that is you’re gonna

05:27

look for a business that really needs

05:29

help with sales so in the last section

05:31

we’re kind of looking for somebody you

05:32

know generally needs help with sales

05:34

this time we’re looking for someone who

05:35

really urgent Lee needs help what we’re

05:39

gonna do is once more have a sales

05:40

meeting with these people we’re gonna

05:42

get much more into the business problems

05:44

and the potential that exists of that

05:45

business we’re gonna come up with a

05:47

detailed project plan this time we’re

05:49

gonna focus on creating a budget we want

05:51

to start increasing our prices as we get

05:53

into this stage I’m gonna show you how

05:54

to do that in the guide then you want to

05:56

close the client on the budget get a

05:58

partial payment up front and with this

06:00

stage once more you’re gonna track

06:01

results but what you’re also gonna do

06:02

and I’m going to show you how to do this

06:03

in the guide is learning how to start

06:06

making a case study out of the work that

06:08

you’re doing so results by themselves

06:10

it’s great that you can track them and

06:12

you know how to you know we did this

06:14

thing with the website but you got to be

06:16

able to turn that into a compelling

06:17

story you got to be able to turn around

06:18

and when you talk to the next business

06:20

owner make them relate to and be eager

06:23

to get those same results for themselves

06:25

how you do that is a case study you make

06:28

it into a compelling story something

06:30

that a business owner another business

06:32

owner can emotionally connect to and

06:34

that’s going to be very sellable when

06:35

you talk to them so that is the

06:37

difference with this stage stepping it

06:39

up once more

06:40

learning how to sell in a more advanced

06:42

level learning how to produce even

06:44

better results from the web design that

06:45

you’re doing and then had to turn that

06:47

into these sellable case studies that

06:49

you can use to leverage into future

06:51

projects all right the final stage with

06:53

this is learning how to master sales and

06:55

learning how to master creating results

06:57

so what we’re gonna do is we’re gonna

06:59

take what we learned so far and we’re

07:01

gonna repeat it a couple of times we’re

07:03

gonna get a nice portfolio going of

07:05

successful projects on top of that we’re

07:07

gonna start learning sales more

07:09

specifically we have some things here

07:11

sales books taking a proper sales course

07:14

learning one additional web skill so you

07:16

can offer more value with your web

07:18

design projects and then at this stage

07:19

joining and getting involved with some

07:21

networking groups either online or

07:22

offline or both because you want to have

07:25

that experience you want to one be

07:26

connecting with different business

07:27

owners but to also connecting with other

07:29

people who sell services online so you

07:31

can learn from them and you can see

07:33

what’s working for them and what’s not

07:34

and you can provide value with them as

07:36

well it’s always good to have a good

07:37

Network and that brings us to the last

07:39

thing on this checklist which is

07:41

basically ticking off the box that you

07:43

sold your first website for $1,000 or

07:45

more now I think if you follow the

07:47

checklist and you work your way through

07:48

the guide you’re going to be able to do

07:50

a lot better than $1,000 over time but

07:52

it’s a great first goal to have if you

07:54

get to that point you’re gonna find that

07:56

things progress a lot faster past that

07:58

stage so that is it for this video I

07:59

really hope that that checklist helps

08:01

you out gives you something clear that

08:03

you can work your way true you can hit

08:04

that first big goal and then you can

08:06

keep going past that stage so let me

08:08

know what you think below check out the

08:09

links below this video for both the

08:11

guide and the checklist I’ll catch you

08:14

in the next video

08:16

[Music]


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