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6 Tips To Increase Ecommerce Sales


Clickbank Marketing Tools

Transcript:

– Did you know,

00:01

297% of all sales happen on the internet during COVID?

00:06

Did you know that 941% of teenagers age 25 to 32

00:10

have never even seen a high street?

00:13

Did you know that by 2023,

00:15

there’ll be more voice product search

00:17

on the earth than water.

00:19

If you want to increase your eCommerce sales

00:21

then stay tuned.

00:22

Because in this video,

00:23

I’m going to share six digital marketing tips

00:25

to help you do exactly that.

00:28

And by the way, these things work,

00:29

whether you’re B2B, B2C.

00:30

It doesn’t really matter what you sell to whom.

00:32

All of these things are based on making people

00:35

do things on a website,

00:36

which is exactly what you’re all about, right?

00:39

So let’s go.

00:45

Before we get started,

00:46

there’s actually only three different types of thing

00:49

that you can do to increase eCommerce sales.

00:52

Firstly, you can increase your conversion rate.

00:54

I.e turning more of your website visitors into buyers.

00:57

The second thing that you can do is to drive more traffic

01:00

to your eCommerce store.

01:01

The third thing that you can do is do both of them.

01:03

But since you’re on the Exposure Ninja page.

01:05

And you’re obviously an absolute savage.

01:07

We’re going to focus on number three.

01:09

So that is doing both increasing your conversion rate

01:11

and generating more traffic.

01:13

And my six tips are going to combine them both of these.

01:15

Throughout we’re going to share some real examples

01:18

and even some behind the scenes that illustrate each point.

01:20

Let’s go.

01:22

The first step is to actually employ lead capture

01:25

on your website.

01:26

So you might be thinking, well, I want to sell products.

01:28

Well do I want to collect people’s email addresses

01:30

on my eCommerce site.

01:31

Isn’t that just going to distract them

01:32

from what I actually want them to do?

01:33

Here’s the thing.

01:34

Not everyone is going to buy from your website

01:36

the first time they land on the page.

01:38

Even if you’ve got a really well optimised eCommerce site,

01:40

you might be converting between 5% and 15%

01:43

of your visitors into sales

01:45

depending on how much repeat business you’re getting.

01:47

But that means between 85 and 95% of your visitors

01:50

are just coming onto your site and they’re leaving.

01:53

They’re not converting.

01:54

So adding a lead capture element can be great

01:56

at taking a shot at those people next time.

01:59

So here’s how it might work.

02:01

Now, if we go on a site like Lookfantastic,

02:03

which is part of The Hut Group,

02:04

which we also have a very in depth video on.

02:07

♪ Pizza Hut ♪

02:08

♪ A Pizza Hut ♪

02:09

♪ Kentucky Fried Chicken and a Pizza Hut ♪

02:12

Then you’ll notice as soon as we get onto the site,

02:14

it says, sign up today and enjoy 20% off your first order.

02:17

Plus exclusive brand launches,

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early access to sales, exclusive offers.

02:22

A week ago this popup said newsletter.

02:24

And my first tip was going to be,

02:26

don’t call it a newsletter.

02:27

It’s great to see

02:28

they’re no longer calling it a newsletter.

02:30

So there’s lots of really good stuff here.

02:32

Sign up today and enjoy 20% off your first order

02:35

is a really strong incentive to get you to make

02:38

that first purchase.

02:39

Now, 20% of your first order, you might be thinking

02:42

that’s equivalent to my profit margin.

02:43

Why would I ever want to do that?

02:45

Well, if you’re selling something that’s a repeat purchase,

02:47

like for example, this site is selling beauty products,

02:49

which are obviously a repeat purchase.

02:51

They’re happy to break even on the first sale

02:53

because then they know they can get you over and over

02:55

and over and over again.

02:57

Likewise, if you sell any kind of subscription offer

02:59

and if you don’t, you should probably look at ways

03:01

that you possibly could do.

03:02

This is a way of getting people over and over

03:05

and over again.

03:05

So as long as you can afford to do it

03:07

and you’re not like a one shop purchase,

03:09

then some kind of financial incentive to get people

03:12

to sign up, is a really good idea.

03:15

And by not calling it a newsletter, like they now don’t,

03:18

you’re actually removing the low perceived value

03:21

that’s a such with signing up for a newsletter,

03:23

like who actually wants to sign up for a newsletter.

03:25

I mean, I actually had a sales call earlier on my phone

03:27

and they said, “Hey, is this just a quick call

03:29

to talk about life insurance.

03:30

Have you got five minutes?”

03:32

And I thought, I mean,

03:33

sign me up for the newsletter while you’re at it.

03:35

No way jose.

03:36

Turns out she wasn’t called Jose.

03:38

But using a model like this can be a great way

03:40

to build an email list, which you can then run offers to.

03:43

It also allows you to send check out abandonment emails

03:46

to people if you can cookie them

03:48

as you’ve got their email address.

03:50

Comprende Jose?

03:51

Tip number B is to instal a benefits bar on your side.

03:54

No benefits bar is a bar

03:55

that just sits right underneath your menu,

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which gives people a reason to buy from you

04:00

or multiple reasons.

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So you can see here on Coggles,

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which has another Hut Group property.

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Checkout The Hut Group video

04:05

if you’re interested in more deconstruction

04:07

about how this business has grown to be such a behemoth.

04:10

Then you will see that we have

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these four different benefits listed in the benefits bar.

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So usually it’s a good idea

04:17

to include something about delivery on your benefits bar.

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Typically, if you’re able to offer fast or free delivery.

04:22

You might also offer a purchase incentive for first orders.

04:25

This is designed to increase

04:26

the conversion rate of that first order

04:28

because the first order is very important.

04:30

You might also offer a discount against first orders because

04:33

that first order is all important

04:35

because that’s when you buy the customer

04:36

and you get a chance to get their repeat business.

04:38

Now, how you implement this on mobile is ideally

04:40

you wanna have it scrolling through.

04:42

So notice how Coggles has done here.

04:44

Rather than having it stacked up in a big line

04:46

or just making them really, really smaller

04:48

or just showing one.

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If you can have it cycling through

04:50

then it means people are more likely

04:52

to see all of the benefits.

04:53

Now, the great thing about benefits bar is it sits

04:55

on every single page of your website.

04:58

So whatever page people come through

05:00

then you can immediately establish them with these are

05:02

the reasons why people choose to buy from us,

05:05

which is a great thing to do.

05:06

And a lot of businesses really struggle with this

05:08

because they get people coming in

05:10

through product category pages or product pages

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where there might not be too much introduction

05:14

to the business.

05:15

Well this benefits bar is a good chance

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to give them three or four USP straight upfront,

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so they know great

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this is the place I’m going to buy this product from.

05:24

Step three is to offer a great product experience.

05:28

I’m not talking about good products experience,

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I’m talking about great product experience.

05:32

So think about how people buy something.

05:34

When you go into a shop, you pick it up, you look around,

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you make a decision to buy.

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For some reason, a lot of eCommerce businesses fall into

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the trap of thinking

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that that buying process is very different online.

05:44

And instead all people need to do is see

05:46

one tiny low resolution picture of a product

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in order to be compelled

05:51

to immediately part with their money and make the purchase.

05:54

Not so actually we need more reassurance online

05:56

because we can’t pick it up.

05:57

We can’t feel it.

05:58

So how do you get over this?

06:00

Well, let’s not go any further than looking at the masters,

06:04

Amazon.

06:05

Amazon has taught the world how to buy through eCommerce.

06:08

And let’s look at some of the reasons

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why Amazon is so successful in this space.

06:12

If we have a look at an Amazon product page.

06:14

Here is an excellent, excellent book.

06:16

How To Get To The Top of Google 2020 by Exposure Ninja.

06:19

Uh-uh, geez, these guys are freaking awesome.

06:22

As good as this book is, it’s nowhere near as good as

06:24

the Amazon product page that it sits on.

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First thing, we get nice, clear headline information about

06:29

the manufacturer, in this case, the author.

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We then get a product description.

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And on Amazon, a lot of the product descriptions

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are actually written by the seller or the manufacturer.

06:39

If you’ve ever sold anything on Amazon you know

06:41

that a long product description helps to make sales.

06:44

People think who’s going to read all that copy?

06:46

Buyers do. So have a look at most of

06:48

the product descriptions on Amazon.

06:49

And you’ll notice that for top selling products

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they’re usually pretty lengthy.

06:52

This one is no exception.

06:54

Plenty of information about the book tells you exactly

06:56

what’s included.

06:57

Then we’ve got other related products.

06:58

So what they’re trying to do here is hedge against

07:01

the possibility that you might not want this product.

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Unlikely.

07:04

And you instead might want one of these other products.

07:07

Definitely not.

07:08

Because what they don’t want you to do is leave

07:10

this page without converting.

07:12

We’ve then got more information.

07:13

And of course Amazon’s absolute gold mine.

07:15

The user generated reviews.

07:17

These are fantastic

07:18

because not only do they include target keywords

07:20

because people write about the things that they’ve bought,

07:23

but it’s user generated content is really useful

07:25

for conversion and increases the amount of time

07:27

that people spend on the page.

07:29

So when you’re thinking about your product page,

07:30

I’d also encourage you to think about what are

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the conversion blockers.

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I.e what are the things that will stop people from buying?

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If they don’t get that question answered

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they just cannot make a purchase.

07:40

So for example, often for fashion,

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a conversion blocker will be the fit of an item.

07:45

So for example, people are unlikely to buy a shirt

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if they can’t actually see it on someone

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because they don’t know what it’s going to look like.

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And if you can show them people with different body types

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so they can find someone that is similar to them, great.

07:56

You’ll notice a lot of

07:57

the larger eCommerce fashion sites now

07:59

actually show different models at different product sizes.

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So you can see what it looks like on someone

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who’s more likely to have a body shape like yours.

08:07

So you can see what the fit is more likely to be.

08:09

Well, this is really important in fashion

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because if they can’t see what the fit is

08:13

they might not buy it.

08:14

Or you might be like ASUS.

08:15

You might have a 40% return rate

08:17

because people are buying multiple items

08:19

and then they’ll try them on

08:20

and see which one fits them best.

08:21

The more you can help people do that on your website

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the less you’ll have to deal with those really annoying

08:26

and expensive returns.

08:28

For some products, a conversion blocker might be size.

08:31

So show the product.

08:32

In context, we were reviewing a diamond ring site

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the other day.

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And the diamond ring is all just shown in isolation

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on a white background.

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The trouble is you’re not going to buy a diamond ring

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unless you can see what it might look like on a finger.

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So you need to show it.

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And without that you’re really unlikely to get the sale.

08:47

For some eCommerce businesses,

08:48

one of their main conversion blockers

08:50

between people buying their products

08:52

and not will be functionality.

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For example, if you’re selling bag

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and you don’t show people what’s inside the bag,

08:58

what’s the pockets.

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How does it work?

09:00

It’s going to be really difficult for them

09:01

to justify buying that

09:02

because they’re taking a massive gamble.

09:04

And it’s going to be a pain to have to send things back.

09:07

So give people the full experience.

09:09

Let me show you an example of an eCommerce store

09:11

that does a really good job of this.

09:14

Andertons Music is a music shop.

09:16

And they sell a whole bunch of different products,

09:18

including drum kits.

09:19

Now, if you’re going to buy a drum kit online,

09:21

fairly risky purchase.

09:22

You usually you’d want to try it out.

09:24

You’d want to have a go with it.

09:25

So what they need to do is they need to bypass

09:27

that objection

09:28

because that could be a conversion blocker for people.

09:30

Have a look at how they’ve done it.

09:31

So first thing they show lots of product images.

09:34

They show you the product at all different angles,

09:36

nice high resolution photos.

09:38

They’re already trying to upsell me

09:40

and I haven’t even bought yet.

09:41

Love it.

09:42

Then we’ve got reviews.

09:43

We’ve got different ways to pay.

09:44

We’ve got benefits statements.

09:46

So rather than having a benefits bar

09:47

they’ve actually got the benefits in their product page.

09:50

Then we’ve got the description.

09:52

This is where the genius happens

09:54

because loads of the products on Andertons

09:56

have actually got individual unique videos

09:59

recorded about them.

10:00

These are great product videos.

10:02

They show you the product in context.

10:04

They have people talking about how it works

10:06

and demonstrating how it works.

10:08

So this replaces the need to go and try it for people.

10:12

So this is a really elegant way of getting

10:13

through those conversion blockers and increasing

10:15

the conversion rate of those all important product pages.

10:18

And my final recommendation

10:19

under giving a great product experience is reviews.

10:22

Who wants to be the first person

10:24

to take a chance on a product.

10:26

If you’ve ever been on an Amazon page

10:28

and you’ve seen that it’s got no reviews,

10:30

you’re like,

10:31

nope.

10:32

Why would it be any different for your site?

10:34

So if you’ve got products that don’t have any reviews yet,

10:36

a couple of things you can do to get around that.

10:38

Firstly, contact people who’ve bought the product

10:40

and ask them to review it.

10:42

If you’ve had no one buy the product yet

10:44

then it’s up to you to leave a review.

10:45

And I’m not talking about going in there

10:47

and using a fake name.

10:48

Mr. Smith gave it five stars.

10:50

Mrs. Smith gave it five stars.

10:52

No, I’m talking about making a video.

10:55

Explaining what the good

10:56

and the bad features are about the product.

10:58

Being completely honest.

10:59

Showing who it’s good for

11:00

and who might want to choose an alternative.

11:03

By giving this kind of honest feedback.

11:05

We can actually start to build trust with the customer,

11:08

but also bypass their need for third party reviews

11:10

because they’re like, well,

11:12

this business is being so honest with me about the good

11:14

and the bad parts of this product

11:16

that I still feel like I can trust them.

11:17

Go and watch the Anderton videos and see how they do it.

11:21

Tips four, five, and six are all about traffic.

11:24

So tip four, is this a really good idea

11:26

to have at least one profitable paid ad channel.

11:29

For eCommerce brands that have built all of their visibility

11:31

on organic channels like SEO or social media.

11:35

Now it can feel a bit scary and maybe undesirable

11:38

to start bringing in paid advertising.

11:40

But here’s the thing having at least one paid traffic source

11:43

that you can focus on particular product categories

11:46

or even particular products that you need to sell more of

11:49

not only allows you to level out the inevitable fluctuations

11:52

that happen with organic traffic,

11:54

but it also insulates you against

11:56

the effects of any possible negative impacts

11:59

from algorithms, which unfortunately can be a thing,

12:02

whether you’re focusing on SEO or social media.

12:04

But not all paid ad campaigns are created equally.

12:08

Have a look at this Google shopping campaign

12:10

that we’ve been running for a client.

12:12

And notice how over these eight months we’ve been able

12:14

to increase the number of conversions

12:16

that comes through the website.

12:18

That’s the red line.

12:19

Whilst decreasing the cost per conversion.

12:22

So they’re spending less per sale,

12:24

but they’re generating much, much more sales

12:27

than they were when we first started.

12:29

And you can see how in this high ticket B2B eCommerce space

12:33

we’ve gone from 38 sales a month to over 250 sales a month

12:37

whilst decreasing the amount that they have to spend on ads

12:41

for each sale.

12:42

Likewise, with this Google text ad campaign

12:44

for another eCommerce business,

12:47

similar sorts of thing.

12:48

The key is persistence and relentless management.

12:52

This is about making sure that you’re constantly going in

12:55

and optimising your ad campaigns and not just setting them

12:58

and forgetting them.

12:58

Because let me tell you,

12:59

if you think that SpaceX developing a super rocket,

13:02

which can carry a fully loaded jumbo jet

13:05

as cargo is expensive,

13:06

then you want to try running a set

13:09

and forget Google ad campaign without optimization.

13:12

Within six months, you’ll be living on the streets.

13:15

Within 12 months

13:16

your country’s currency will be so devalued,

13:18

you’ll have to take your cash to the shops

13:21

in a SpaceX super rocket.

13:23

Villages will be washed away by your tears.

13:27

In other words, if you don’t have time

13:28

to manage your own campaigns, get a pro.

13:31

Tip five is organic traffic.

13:34

Now in particular, I’m talking about organic search traffic.

13:38

Now I know I’ve just said that paid traffic is important,

13:40

but tip five is actually to focus on organic search traffic.

13:44

Now here’s the thing.

13:45

Yes, you want paid traffic to your site,

13:46

but if you only grow your business through paid traffic

13:49

you’re always going to be paying for every user

13:51

that you get.

13:52

Whereas if you can get your website ranked prominently

13:54

for people that are actually searching for the products

13:56

that you sell, bingo.

13:58

That is the most qualified traffic.

14:00

And of course every visitor is free. So if you said to me,

14:03

“What sorts of website visitors can you have?”

14:05

You could have anyone.

14:06

I would say, get me to the top of Google.

14:08

I want to be found by the people who are searching

14:11

for exactly what it is that I sell.

14:13

Now as an eCommerce store, you’ve got two ways of ranking.

14:17

You have commercial pages and you have informational pages.

14:20

So your commercial pages are like your product

14:22

and your category pages,

14:24

which are more likely to rank for phrases

14:25

that Google decides to have commercial intent.

14:27

So for example,

14:28

if you’re trying to rank for red size six Nike shoes,

14:31

then that’s likely to be a product page.

14:34

Or a category page is going to show up.

14:35

Then you’ve got the content pages on your site.

14:37

So things like blogs and knowledge bases.

14:40

And these are great for people

14:41

that are maybe further up the funnel.

14:43

They haven’t yet decided that they want to buy.

14:46

They’re still in their curiosity and research phases.

14:49

Now here’s a site that we’ve been working on

14:50

for over five years.

14:51

Notice how organic search

14:53

has helped them sell $35 million worth of product.

14:57

Boom.

14:58

But weirdly they’re not viral on TikTok yet.

15:02

Here’s the thing organic search takes time.

15:04

Tip number last is all about using influencers.

15:07

Now just like swinging,

15:09

influencers aren’t right for everyone.

15:11

But if your business can use influencers

15:14

then it’s an experience that you probably want to give a go

15:16

at least once.

15:18

Now, possibly the greatest example

15:20

of an influencer marketing led eCommerce store is Gymshark.

15:23

– [Narrator] Gymshark.

15:24

(upbeat music)

15:27

– My name is Tim Cameron Kitchen,

15:28

and I’m head Ninja at a digital marketing agency

15:31

called Exposure Ninja.

15:32

Now we love reverse engineering.

15:34

I’m going to show you the marketing

15:36

that helps Gymshark to go from zero

15:38

to over £150 million in revenue.

15:41

One of the world’s most competitive

15:43

apparel markets sportswear.

15:46

This is one of the greatest business growth stories

15:48

of our generation.

15:49

We’re going to look at how their website

15:51

has evolved over time.

15:52

We’re going to take a look at their social media.

15:54

We’re going to take a look at SEO

15:55

and we’re going to put it all together into some lessons

15:58

that you can learn if you’re looking to tap into some of

16:01

that ridiculous growth for your business.

16:05

We’ve done a much more in depth video on

16:08

the backstory in the digital marketing success of Gymshark,

16:11

which looks into that influencer marketing strategy.

16:14

But here’s the thing about Gymshark to say

16:16

that influencer marketing is important to Gymshark

16:18

is like saying that snow is important to skiing, right?

16:22

Influencer marketing has built Gymshark.

16:25

If you have a look for example, on their YouTube channel,

16:28

you will notice that all of their most popular videos

16:31

feature influencers prominently.

16:34

Here we have all of their most popular videos in order of

16:36

the number of views.

16:37

And you’ll see that it’s all influencer lead.

16:40

As soon as they stop talking about influencers

16:43

people are much less interested.

16:44

Pretty much all that Instagram is influencers as well.

16:48

Now here’s the fundamental reason

16:50

that influencers are such a powerful marketing tool

16:52

for eCommerce businesses.

16:54

All of us spend 165% of our lives on social media,

16:58

scrolling through Instagram.

17:00

And when we are scrolling through Instagram 27 hours a day,

17:03

what we’re really looking for is we’re looking for people.

17:06

We connect most with people.

17:08

Yes, we might follow some brands,

17:10

but typically the strongest connections

17:12

that we have on social are with people.

17:14

And the most influence is built

17:15

from someone showing us into their lives

17:18

and us having a connection with them.

17:20

This is why influencers are so powerful.

17:22

And this is why brands like to tap into influencers.

17:24

So it’s one of the reasons why we tend

17:26

to recommend influencer marketing

17:28

for relevant eCommerce businesses that are clients of ours.

17:32

Now, one of my top tips for influencer marketing,

17:34

well, first up, actually,

17:35

don’t go for the biggest influencers

17:37

that you can possibly find.

17:38

Actually what tends to work best is people

17:41

that you have a really strong relationship with as a brand

17:44

and people that will give you more.

17:45

For example, if you noticed Gymshark throughout the years

17:48

they’ve worked influencers that actually

17:50

they helped to promote.

17:52

They helped build these people up.

17:54

And they gave them their own clothing range

17:56

and they worked on collaborations because these people were,

17:59

you know, similar sorts of level.

18:00

They didn’t go for the biggest people in the world.

18:02

They didn’t go for huge well-known mega star athletes.

18:05

They went for people

18:07

that had a really solid influence with their audience

18:09

and were at the sorts of level

18:10

where actually Gymshark could pull a bit of favours

18:13

and get these people to do collaborations

18:15

and to come to the popup stores

18:17

and feature with them much more prominently.

18:19

So those are six tips to increase your eCommerce sales.

18:22

I hope you found at least one of them semi useful,

18:26

theoretically.

18:27

And if you enjoy this video for any reason,

18:29

even if it’s just the fact that it is now over,

18:31

I could encourage you to subscribe to the YouTube channel

18:33

because we do more of these.

18:35

And also click like and leave us a comment.

18:37

What’s your favourite tip?

18:39

I have to be honest the reason we’re asking for comments is

18:40

because it boosts YouTube engagement

18:43

and we think it improves the algorithm,

18:44

make visibility of these videos.

18:45

So just leave us a comment saying anything, please.

18:48

And in return, we will not stop making these videos.

18:51

And don’t forget if you need some help

18:52

with your digital marketing.

18:53

If you’re watching this thinking,

18:54

“Oh, I really want to grow my eCommerce store.”

18:56

Well, guess what?

18:58

We can help you free of charge

18:59

because what we do at Exposure Ninja

19:02

is we do free website and marketing reviews.

19:04

Now if you thinking I’ve had one of these free reviews from

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19:08

It just gives me a whole load of red crosses

19:09

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19:11

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19:13

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19:14

The free website marketing reviews that Exposure Ninja does.

19:17

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19:19

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19:21

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19:24

like actually a video.

19:25

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19:27

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19:29

And also how to drive more traffic to it.

19:31

They’ll then send this to you completely free of charge

19:33

so that you can either implement the suggestions.

19:35

Or if you really want, then you can ask us for help.

19:38

This is how we get clients.

19:39

This is how we’ve built our business.

19:40

This is how we’ve got 100 people.

19:42

There’s no obligation to use our service.

19:43

Although I have to warn you

19:45

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19:48

Have you noticed the theme with the stats and this video,

19:50

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19:53

The day you get your marketing review will possibly be

19:55

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19:56

Maybe aside from, you know, the standard generic stuff,

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like getting married and having babies and stuff like that.

20:01

Anyway, this has gone on long enough.

20:03

I hope you’ve enjoyed it.

20:04

See you seen.

How To Sell Your Website


Clickbank Marketing Tools

Transcript

all right so welcome to this video 30

00:02

exact steps to sell web design

00:04

successfully what we’re going to be

00:06

covering is this checklist I’ve done up

00:07

because I got this question a lot what

00:09

should you be focusing on when you first

00:11

start selling web design to be able to

00:13

do it successfully what I’ve done is 30

00:15

different items 5 different stages you

00:17

work your way through this checklist and

00:19

you’re gonna get there in the shortest

00:21

amount of time possible alright so

00:31

welcome to this video as I said in the

00:32

intro I get this question a lot a lot of

00:34

people starting web design feel super

00:36

frustrated they’re putting in all this

00:38

work but they’re not too sure if they’re

00:39

making any progress or if they’re

00:40

putting the work into the right places

00:42

there’s a lot of different things when

00:44

you first at web design you know do you

00:46

start networking do you start learning

00:47

sales straightaway do you start learning

00:49

to code how much code do you learn what

00:51

coding languages do you focus on all

00:54

these different things if you don’t have

00:55

a plan it can definitely feel like

00:57

you’re doing all this stuff and you just

00:59

don’t even know is it paying off or is

01:01

it gonna go anywhere so with this video

01:03

what I’ve done and you can check out the

01:04

link below is a full checklist they just

01:07

basically stick on the wall follow the

01:09

checklist and you’re gonna make a ton of

01:11

progress in the shortest amount of time

01:12

now with this checklist is the full

01:14

guide as well so check out that link

01:16

down below what I’m going to cover in

01:17

this video is the different stages and

01:19

the overall idea but it’s broken down

01:21

and a lot more detail in the guide and

01:23

in the checklist itself so check that

01:25

out in the link below so let’s get into

01:27

the first stage alright so the first

01:29

stage is getting started I’m not gonna

01:30

break down this list item by item but

01:32

the general idea here is you just learn

01:34

enough to get going so you want to get

01:37

into selling as fast as possible and

01:39

building real projects but you got to

01:40

have some base idea of knowing what

01:42

you’re doing how to build a website how

01:44

to get it online how to get it working

01:45

so in this section you’re gonna cover a

01:47

few different things learning the basics

01:49

of HTML and CSS how to code a simple

01:52

website how to use a theme how to buy a

01:55

domain and hosting and then how to get

01:57

the website online and make sure that

01:59

it’s working if you can do this you now

02:01

know enough to go out there and contact

02:03

a real business and get started with

02:05

building them a real website so this is

02:07

where you got to start if you don’t have

02:08

to do these basics you’re gonna find it

02:10

very difficult when you start working

02:11

with a real business

02:12

to actually deliver some sort of website

02:15

some sort of result so this is a very

02:17

first stage that you want to focus on if

02:19

you can do this you’re ready to move

02:20

into the next stage now the next stage

02:22

is the fundamentals in this stage where

02:24

you’re going to do is take what you

02:26

learned in the very first stage and then

02:28

you’re going to go out there you’re

02:28

going to contact a business using your

02:31

network more than likely offered to

02:33

build them a simple website that can

02:34

help them with some of the problems that

02:36

they’re having and then basically design

02:38

a simple project plan get them to commit

02:40

to that plan so they’re gonna stick with

02:42

you while you’re working on that project

02:43

then go ahead build them a simple

02:45

website help them with the challenges

02:47

that they’re having in their business

02:48

and then get that website live and

02:50

operational so what you’re doing in this

02:52

stage is they’re taking the basics that

02:53

you know and you’re applying it to a

02:54

real business ultimately web design is

02:57

not about what you can code or design

02:59

it’s about how you can help real people

03:01

and if you want to get good at web

03:02

design and you want to start making

03:03

money from web design you got to be able

03:05

to produce a result from what it is that

03:07

you’re building so it’s great to

03:08

practice in the beginning and to know

03:10

you can do it in theory but as soon as

03:12

possible and that’s what you’re doing at

03:13

this stage you want to get out there

03:15

where could a real business solve some

03:17

real problems even if they’re very basic

03:18

problems but you’re starting to learn

03:20

how to offer real value how to provide a

03:22

real solution through the work that

03:24

you’re doing so with this in mind what

03:26

you’re going to do in the next stage is

03:27

you’re gonna learn how to create results

03:29

basically this is a massive big skill

03:32

and web design is delivering something

03:34

true the website so it’s not just you

03:36

selling a website X amount of pages and

03:38

it looks cool it’s something the

03:40

business can actually use to get more

03:42

sales to get more customers to grow

03:44

their business and to make it an easier

03:45

business for them to run if you can do

03:47

that with a web design then you’re worth

03:49

something to a business and they’re

03:50

gonna be really really interested in how

03:52

much you can help them and they’re gonna

03:53

want to pay you for that help so in this

03:56

section and again I’m just running

03:57

through the checklist pretty fast so

03:58

check out the link below for the full

04:00

checklist but you’re using your network

04:02

to find another business this time

04:04

you’re focusing much more on a business

04:06

that needs more sales you’re gonna talk

04:08

to the business owner you’re gonna

04:09

figure out how you can help them to get

04:10

more sales you’re gonna create a project

04:12

plan outlining the problems talking

04:15

about again how you’re gonna create

04:16

sales for them you’re gonna go ahead

04:18

build that website for them with that

04:20

strong focus on sales then you want to

04:22

get the website live and operational

04:23

online and the final thing with this

04:25

stage is you want to set

04:26

learning how to track results so as a

04:28

web designer you’re gonna be worth more

04:30

money if you can deliver better results

04:31

a part of that though is understanding

04:33

how to actually track results and to

04:35

know that you are actually causing those

04:38

results true the work that you did if

04:40

you can directly show that your web

04:41

design your website has helped somebody

04:43

in X amount of ways then that means that

04:46

you can now start charging more money in

04:47

the future so that’s a really really

04:48

important skill to have knowing how to

04:50

track results and Link those results the

04:53

work that you did true the website or

04:55

whatever it is that you offered so check

04:57

out the guide again for more details on

04:59

that but you really want to start

05:00

learning how to do that from the early

05:01

stages of growing the web design

05:03

business the big thing for this stage is

05:05

once more helping out a business but

05:06

more specifically with sales this time

05:08

of learning how to track that you

05:10

actually delivered on what it is that

05:12

you said that you would do and how much

05:14

you’re able to help them if you can do

05:15

that you’re ready for the next stage the

05:17

next stage is working on your skills so

05:20

you’re gonna take at this stage the base

05:22

level that you have and you’re gonna

05:23

work on improving it a lot more how are

05:25

you going to do that is you’re gonna

05:27

look for a business that really needs

05:29

help with sales so in the last section

05:31

we’re kind of looking for somebody you

05:32

know generally needs help with sales

05:34

this time we’re looking for someone who

05:35

really urgent Lee needs help what we’re

05:39

gonna do is once more have a sales

05:40

meeting with these people we’re gonna

05:42

get much more into the business problems

05:44

and the potential that exists of that

05:45

business we’re gonna come up with a

05:47

detailed project plan this time we’re

05:49

gonna focus on creating a budget we want

05:51

to start increasing our prices as we get

05:53

into this stage I’m gonna show you how

05:54

to do that in the guide then you want to

05:56

close the client on the budget get a

05:58

partial payment up front and with this

06:00

stage once more you’re gonna track

06:01

results but what you’re also gonna do

06:02

and I’m going to show you how to do this

06:03

in the guide is learning how to start

06:06

making a case study out of the work that

06:08

you’re doing so results by themselves

06:10

it’s great that you can track them and

06:12

you know how to you know we did this

06:14

thing with the website but you got to be

06:16

able to turn that into a compelling

06:17

story you got to be able to turn around

06:18

and when you talk to the next business

06:20

owner make them relate to and be eager

06:23

to get those same results for themselves

06:25

how you do that is a case study you make

06:28

it into a compelling story something

06:30

that a business owner another business

06:32

owner can emotionally connect to and

06:34

that’s going to be very sellable when

06:35

you talk to them so that is the

06:37

difference with this stage stepping it

06:39

up once more

06:40

learning how to sell in a more advanced

06:42

level learning how to produce even

06:44

better results from the web design that

06:45

you’re doing and then had to turn that

06:47

into these sellable case studies that

06:49

you can use to leverage into future

06:51

projects all right the final stage with

06:53

this is learning how to master sales and

06:55

learning how to master creating results

06:57

so what we’re gonna do is we’re gonna

06:59

take what we learned so far and we’re

07:01

gonna repeat it a couple of times we’re

07:03

gonna get a nice portfolio going of

07:05

successful projects on top of that we’re

07:07

gonna start learning sales more

07:09

specifically we have some things here

07:11

sales books taking a proper sales course

07:14

learning one additional web skill so you

07:16

can offer more value with your web

07:18

design projects and then at this stage

07:19

joining and getting involved with some

07:21

networking groups either online or

07:22

offline or both because you want to have

07:25

that experience you want to one be

07:26

connecting with different business

07:27

owners but to also connecting with other

07:29

people who sell services online so you

07:31

can learn from them and you can see

07:33

what’s working for them and what’s not

07:34

and you can provide value with them as

07:36

well it’s always good to have a good

07:37

Network and that brings us to the last

07:39

thing on this checklist which is

07:41

basically ticking off the box that you

07:43

sold your first website for $1,000 or

07:45

more now I think if you follow the

07:47

checklist and you work your way through

07:48

the guide you’re going to be able to do

07:50

a lot better than $1,000 over time but

07:52

it’s a great first goal to have if you

07:54

get to that point you’re gonna find that

07:56

things progress a lot faster past that

07:58

stage so that is it for this video I

07:59

really hope that that checklist helps

08:01

you out gives you something clear that

08:03

you can work your way true you can hit

08:04

that first big goal and then you can

08:06

keep going past that stage so let me

08:08

know what you think below check out the

08:09

links below this video for both the

08:11

guide and the checklist I’ll catch you

08:14

in the next video

08:16

[Music]

Best 10 Ecommerce Marketing Strategies


Clickbank Marketing Tools

Transcript:

00:00

hey guys it’s Greta here and today I’m

00:02

here to talk about my top 10 marketing

00:06

strategies that have helped me create

00:07

for multi-million dollar ecommerce

00:10

brands that have over eight figures in

00:12

combined revenue

00:13

[Music]

00:25

so my number one tip is to focus on

00:29

organic social and the good part about

00:31

this is that this is free marketing so I

00:34

have built all of my brands as social

00:37

first brands we’ve always started with

00:38

Instagram marketing so that’s a great

00:41

place to start to build a community and

00:42

an audience around your product either

00:45

before you’ve launched or as soon as

00:47

possible after when it comes to organic

00:49

social I often talk about my three C’s

00:51

of community so there’s content

00:54

collaboration and consistency when it

00:57

comes to content my number one tip would

00:59

be to recreate your top performing

01:01

content so jump into your analytics if

01:03

you’re on a business account if you’re

01:04

not you can easily convert across jump

01:07

in there have a look at your top

01:08

performing content because that is the

01:10

type of content that your audience wants

01:12

to see and engages with the most simply

01:15

recreate it to focus on that more and

01:17

more my second C is collaboration so

01:21

that might be collaborating with

01:23

influences or other pages or brands in

01:26

your category they don’t necessarily

01:28

need to be competitors but just similar

01:30

category brands so the drop bottle that

01:33

might be a hydration mix because we

01:35

don’t do one yet so it’s brands that are

01:37

also helping solve the same problem as

01:39

you and the focus with collaboration is

01:42

that you use this as your core growth

01:44

lever on social so you’re basically

01:47

being able to leverage their

01:49

pre-existing audience to help grow your

01:51

own and then the third C is consistency

01:53

so that’s not only important so that

01:56

you’re establishing front of mind

01:58

recognition for your brand through

02:00

repetition but it’s also really

02:02

important because the algorithm on

02:05

social media favors consistency it

02:07

favors the frequency in which you post

02:09

so if you post twice a week and your

02:12

post is seen by a hundred people each

02:14

time that your weekly reach is 200 but

02:17

if you’re posting seven times a week

02:19

that’s 700 so it’s just an easy win so

02:21

my second tip is to build a wait list or

02:24

email list as soon as possible this

02:27

might be if you’re pre-launch or it

02:29

might be if you’ve already got a brand

02:31

if you are not focusing on email that is

02:34

just some really low-hanging fruit for

02:36

you email accounts for around thirty to

02:38

forty percent

02:39

the revenue of my brands so a really

02:41

good way to begin building your email

02:44

list is to have a on website pop-up so

02:48

you want that pop-up to incentivize

02:49

people to sign up to your email list you

02:51

can use tools like just you know or sumo

02:55

need to be able to create a content

02:57

unlock or discount unlock pop-up so that

02:59

might be enter your email the download

03:01

our free ebook enter your email Adam

03:03

load a free challenge into your email

03:06

for five dollars off your purchase or

03:07

10% off your purchase it really depends

03:10

on what you’re able to offer it might be

03:12

a free gift for example so start to

03:14

capture emails today because my third

03:16

tip is going to be to start doing email

03:18

blast ads so you should be emailing your

03:21

list at least one time a week to stay

03:23

front of mind and to be able to keep

03:26

your list health up so your list health

03:28

really determines the deliverability of

03:31

your emails into people’s inbox we don’t

03:33

wanna be going into spam we want to be

03:34

going straight into their inbox to get

03:36

as much exposure as possible because

03:38

again email outside of what you’re

03:40

paying for hosting through your platform

03:42

that might be MailChimp or klaviyo

03:44

it’s basically a free marketing tactic

03:47

so we basically want to be emailing that

03:49

list at least once a week and we want to

03:51

have some automated flows set up as well

03:53

so some of the baseline sequences that

03:56

we always have set up is a welcome

03:59

sequence you’re welcome email gets

04:01

around 50 percent open rate which is

04:03

around 20 to 30 percent above industry

04:06

standard so we definitely always want to

04:08

welcome email and you want to have a

04:10

sequence in place of those welcome

04:12

emails to try to convert as many new

04:13

email subscribers as possible into

04:16

customers the next one that we always

04:18

have set up is our abandoned cart emails

04:21

and another sequence that you could have

04:23

set up is a product sequence that

04:24

educates people on your top products top

04:27

sellers some of the benefits of those so

04:29

there are three email sequences that you

04:31

should have set up from the get-go so my

04:33

fourth tip is all about increasing your

04:36

average order value and your customer

04:38

lifetime value so these are two of the

04:40

metrics that you really want to focus on

04:42

in your e-commerce stores but we’ll be

04:43

chatting on those a little later so what

04:46

you want to do is focus on upsells cross

04:49

sells and bundles so an upsell is when

04:51

somebody is

04:52

to purchase your product being able to

04:54

sell them more of that same product so

04:57

it might be okay they were going to buy

04:59

one drop bottle now they can you know

05:02

see our friends pack which is to drop

05:04

bottles or our family pack which is four

05:06

drop bottles they’re also our bundles

05:08

which we’ll get to in a sec but it’s

05:10

basically getting people to buy more

05:12

than they were already going through by

05:14

discounting them to buy more a cross

05:17

sell is more so I spoke earlier a little

05:20

bit on a hydration mix for example that

05:23

would be a great complementary product

05:24

with drop bottle because it is in line

05:26

with our core offering which is helping

05:28

people stay hydrated so it would be

05:30

another way to kind of solve that

05:31

problem so if we added a hydration mix

05:34

that would be a great cross sell for our

05:36

product then there’s bundles so bundles

05:39

are basically like I spoke about earlier

05:41

without upsells for drop bottle we’ve

05:43

bundled those into different packs which

05:46

make it easy and simple to show the

05:48

discount rate for that we even have a

05:51

custom user experience built around our

05:53

bundles where people can easily and

05:55

interactively select the bundle that

05:57

they want and the price goes up and down

05:59

so that’s been a really great thing for

06:01

us so my fifth tip is all about micro

06:04

influences we use micro influences to

06:07

gift our product out to and they are

06:10

able to provide free exposure and free

06:12

content for our brand in return for that

06:15

product so when it comes to influencer

06:17

marketing I always focus on the three

06:19

hours to find the right influencer for

06:21

your brand so the first R is rich and as

06:24

I said we’re focusing on micro

06:26

influences the reason we’re focusing on

06:28

micro influences they have very powerful

06:30

engaged niche communities that are often

06:33

a lot more focused toward a niche than

06:36

just a general broader community which

06:38

is often the case with more macro

06:40

influences so that’s why we want to

06:43

focus on micro influences here so reach

06:45

we’re looking for micro which will be

06:48

around five to 50,000 followers in size

06:51

is what we’ll be targeting here because

06:53

they’re also the most likely to be

06:55

willing to post your product simply in

06:57

return for gifting the next R is

07:00

relevancy so we want to find influencers

07:02

who are within your niche or category

07:04

and a relevant to your

07:06

so some places that you can look here

07:09

are at other brands within your category

07:11

as I said that doesn’t have to be a

07:13

competitive brand but it could be like I

07:15

said for drop bottle it could be a

07:17

hydration mix or it could be a protein

07:20

brand so they’re people who are already

07:22

targeting consumers who are looking to

07:24

improve their health and well-being so

07:26

you can easily go through make a list of

07:28

brands within your category and check

07:30

out some of the influences that they’re

07:32

working with that’s a really really easy

07:33

starting point and then the third R is

07:36

relationships so you want to make sure

07:38

that the influencer has as strong a

07:40

relationship with their followers as

07:42

possible so on Instagram that will

07:44

probably mean that they do quite a bit

07:46

of video content as well or they might

07:48

have a youtube presence so youtube

07:50

influences have a very very strong

07:52

relationship with their community and if

07:54

that community has now gone across and

07:56

followed them on Instagram it means that

07:58

they’re they’re kind of superfans so

08:00

they’re the people that we’ve really

08:01

really want to target so a good

08:03

indicator of a strong relationship will

08:05

be a lot of comments and probably like a

08:08

two-way dialogue between the influencer

08:10

and their audience so they might reply

08:13

to comments often people might ask their

08:15

advice on things they might ask them

08:17

where they got certain things they’re

08:19

all really good signs that there’s trust

08:21

within that community because basically

08:23

with influencer marketing the main thing

08:25

that you’re leveraging is the trust that

08:27

that influencer has with their audience

08:30

otherwise you may as well just be

08:31

marketing to cold traffic so my sixth

08:34

tip is content marketing so you might

08:37

just think that’s things like blogging

08:39

but that can also include things like

08:41

user-generated content which I’m going

08:43

to touch on a little later so blogging

08:45

is a great place to start and what you

08:46

want to do is begin with keyword

08:48

research you want to find the terms that

08:50

people are searching for the most and

08:52

write about those this is how it helps

08:54

to improve your SEO which is your search

08:56

engine optimization because when people

08:59

are searching for those certain terms we

09:01

want to be coming up or ranking for

09:03

those terms so blogging is something

09:06

that you really shouldn’t ignore it’s

09:07

another easy way to get free traffic to

09:09

your site so my seventh tip is utilizing

09:12

customer reviews and user-generated

09:14

content so we use loops for this L oo X

09:19

which is just a

09:20

easy plugin Shopify app so customers are

09:23

able to leave photo and captioned

09:25

reviews this really really helps us

09:27

social proof the photo reviews are

09:30

actually far more powerful than just

09:32

having a text-based review because your

09:34

customers are kind of able to see your

09:35

product in action so it’s a lot more

09:37

realistic because a lot of the time in

09:40

e-commerce you’re not just selling a

09:41

product you’re selling an experience and

09:44

this way your customers are able to kind

09:45

of experience your product through other

09:47

people through their peers who are also

09:50

purchasing your product so that is

09:51

amazing social proof social proof again

09:54

just helps to build trust in the same

09:56

sort of way that influencers do

09:58

influences are more so word-of-mouth or

10:00

social proof at scale because they’ve

10:02

got a larger audience but a lot of the

10:04

time the trust is even stronger when it

10:06

comes to utilizing your own customers so

10:08

make sure you collect as many reviews as

10:10

possible you might want to have an email

10:12

sequence that is a post purchase

10:14

sequence that asks after they’ve

10:17

purchased your product a certain amount

10:19

of time after say they’ve purchased our

10:21

28 day detox we’ll ask them about five

10:24

weeks after the purchase so we’ll ask

10:27

them for their review they’ll upload

10:29

that hopefully it’s positive and we’re

10:32

in our way so my eighth tip is viral

10:35

giveaways and again these are a really

10:37

great way to grow without needing to put

10:40

too much budget in so with the fifth we

10:42

ran a giveaway with a platform called

10:43

gleam and we gave away 14 watches over

10:46

the space of 14 days so one of the

10:50

really important things when it comes to

10:51

viral giveaways is baking virality or

10:55

shareability into your competition as

10:57

well so you don’t just want to be like

10:59

okay enter sign up with your email

11:02

because that’s private what you want to

11:04

do is be encouraging each person that

11:07

signs up to then share your competition

11:10

on that might be on social media it

11:12

might be directly via email you just

11:14

want them to be getting more and more

11:16

people to be entering as well that’s

11:17

often referred to as their viral

11:19

coefficient so for each person that

11:21

enters imagine you’re getting one other

11:23

person to enter and then that one other

11:25

person gets one other person you can see

11:27

how it kind of propagates itself another

11:29

platform that you can use for these

11:31

giveaways is called VIPRE which we did

11:33

for our early

11:34

bottle giveaway with v will able to

11:36

generate 80,000 new emails in just 14

11:40

days and this was really a case of being

11:42

able to convert a lot of our organic

11:45

social following that we spoke about in

11:46

tip 1 into our email subscribers which

11:50

we spoke about in tip 2 and 3 so this is

11:52

a way to kind of bring all of that

11:54

together and be able to leverage that to

11:57

grow your brand exponentially so number

11:59

9 is a kind of newer strategy that we’ve

12:02

just started using it’s text message

12:05

abandoned cart we use an app at the

12:07

moment called tobe abounding cart so the

12:10

benefit of text messages is that they

12:12

have a far higher and faster

12:14

open rate so I think it’s something like

12:16

80 to 90 percent of people open their

12:19

text messages within the first 15

12:21

minutes of receiving them I’m definitely

12:22

not one of those people so as opposed to

12:25

email the open rate over the lifespan of

12:27

an email a lot of the time is like 20 to

12:29

30 percent so imagine getting 80 to 90

12:32

percent in the first 15 minutes so

12:34

that’s definitely something that we want

12:35

to be taking advantage of so a text

12:38

message abandon cart works in the same

12:40

sort of way that an email abandon cart

12:42

does you know when you left items in

12:44

your cart before and then you know 15

12:47

minutes later you might get an email

12:49

with a discount code saying it you’ve

12:51

left items in your cart just to remind

12:53

you to check out so basically it’s

12:55

exactly the same it’s just via text

12:56

message so my tenth and final tip are

12:59

Facebook and Instagram video ads if

13:01

you’re not utilizing video and your

13:03

advertising yet you are leaving money on

13:06

the table so the main tips that I’d give

13:09

to these are to make sure that they’re

13:10

captioned I think it’s 85 to 90 percent

13:13

of people watch Facebook and Instagram

13:16

with their sound off so if you’re not

13:18

using captions in your video you’re

13:20

losing that audience the next thing that

13:22

we want to be doing is highlighting the

13:24

brand we want to create a bit of a

13:25

narrative and we want to talk about the

13:27

benefits of the product so a lot of the

13:29

time of really really good kind of

13:31

formula for days that we use again and

13:34

again is to have a compelling hook then

13:38

you want to move on to some social proof

13:40

or a stat that highlights the problem

13:43

once you’ve highlighted the problem you

13:45

want to focus on your product as a salon

13:47

to that problem so you want to focus on

13:49

the benefits of your product so not

13:52

necessarily

13:52

here’s drop bottle it’s glass it has a

13:55

fruit infuser it’s more so what does

13:57

that mean for your customer or your user

14:00

so it helps you stay hydrated of course

14:02

a lot of people find drinking water very

14:05

boring so if you’re able to infuse fruit

14:07

and herbs easily into your water it’s

14:09

easier to stay hydrated so that’s the

14:12

benefits side then you want to finish up

14:14

with maybe a bit more social proof so

14:16

that might be influences using your

14:18

product it might be how many customers

14:20

you’ve had it might be highlighting your

14:22

following on social media I think

14:24

everybody can find some social proof at

14:26

some point it might even just be

14:28

customer review is like we spoke about

14:29

earlier

14:30

then you want to go into your offer and

14:33

this is really important so that you’re

14:35

able to kind of take people from start

14:37

to finish on a bit of a journey and they

14:39

may be ready to buy at this point so now

14:40

you hit them with your offer which might

14:42

be a discount code it might be free

14:44

shipping it all just depends on what

14:46

you’re able to offer so make your offer

14:49

as compelling it as possible so there is

14:51

a my top 10 ecommerce marketing tips if

14:55

you liked this content it would be great

14:57

if you left a comment below we’re going

14:59

to be replying to all of these comments

15:01

actually so a really good thing that you

15:02

could do is let us know your top

15:04

marketing problem that you’re having

15:06

right now in your business so leave us a

15:09

comment below and we’ll get back to you

15:11

so if you want to find out more about me

15:12

and my story as well as more tips like

15:14

the ones in this video you can check out

15:17

my free master class with founder which

15:19

is just by the link below so guys

15:21

hopefully you enjoyed today and I’ll be

15:23

seeing you soon hopefully in the master

15:25

class the founder mission is to help you

15:27

create an ass-kickin business and help

15:29

you learn straight from the mouths of

15:31

world-class founders get your free

15:34

printed edition of founder magazine

15:35

featuring Sir Richard Branson just cover

15:38

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15:40

forward slash Branson

3 Simple Ways To Make More Sales

1. Supersize It!
Okay, okay… the real marketing term here us upsell it, but the word association takes me to McDonalds. You’ve been there… you pull up to the window, place your order and they always say… “Would you like to supersize that?”

What bugs me is that I instinctively say, “Yes!” After all, for a few cents more I’m getting nearly twice the amount of fries and beverage. We won’t discuss the fact that a person with normal size kidneys couldn’t possible drink the supersized drink before it goes flat… and that if I were to eat all of the supersized fries I’d be perfect advertisment for an acne medicine company… but hey, I got a good deal!

When your customers have their wallet out and are reaching for their money, they are ripe for shelling out just a few more bucks to sweeten the deal. In fact, about 50 percent will say yes without a second thought. It’s the perfect time to offer an upgrade or an extra warranty.

2. After The Sale Offers.
Have you noticed that novel sequels seem to go like hotcakes? Once the author has caught the audiences attention with the first book, they can’t wait to get their hands on the follow up.

The same idea carries over with your customers. A customer who is happy with the product and service you provided the first time, is much more open for a second experience.

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3. Reward Referrals
Customer surveys that ask 3 basic questions: What did you like best about the product?, How can we improve the value of the product?, and Who do you know that would benefit from the product?

In a nutshell, you are letting the customer know that his needs and opinions are important to you, and that you want to help someone else fulfill their needs too. You’ll gain valuable insight into customer satsifaction, provide material for valuable testimonials, and get tips on potential customers.

Upselling, backend selling and referral selling work together to increase the number of sales you net, without increasing advertizing budgets. Try it… you’ll be surprised at how easy it is to increase your marketing effectiveness within your current customer audience.

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