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How To Create A Marketing Plan


Clickbank Marketing Tools

Transcript:

so you’re ready to start marketing but

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you have

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no plan where do you begin what should

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you include

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how can you present it you have the

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questions we have the answers

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hello world my name is mike plogger and

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here at visme we aim to make your work

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life

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easier whether it’s design presentations

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or marketing

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we have the tools to help you become a

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true professional

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marketing is a necessary operation for

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any business looking to take a leap

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towards success

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however if you don’t have the proper

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experience you might be lost on how to

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create a marketing plan

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and these are extremely helpful when it

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comes to understanding your business

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clarifying your goals staying focused

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and keeping everyone on your team on the

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same

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page in this video i’ll take you through

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the seven

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necessary steps to creating a winning

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marketing plan

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as well as share a number of templates

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you can start with

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right away shall we

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understanding the purpose behind a

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marketing plan is step

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number one ideally it should be used to

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help you set your goals

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understand your target audience and

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optimize the impact of your marketing

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campaigns

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communicating your big strategy or idea

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is what your marketing plan is

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all about in order to do this every

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marketing plan should consist

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of the following number one your short

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and long-term marketing goals

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number two a description of your target

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audience and their persona

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and number three one or more high-level

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marketing strategies

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and tactics this infographic template

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available on visme right now features

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each of these key details

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it clarifies the objectives the target

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audience and strategies

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in an easily consumable page if you

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wanted to go the extra mile

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and include even more detail you can

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also add an overview of the current

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market situation

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key performance indicators budget or

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financial considerations

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or a timeline on when the plan will be

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carried out

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typically all of this information is

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communicated on a pdf

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just like the one we just saw but if

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you’re feeling creative

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try creating an infographic a full

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presentation

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or an interactive web page to share your

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plan who knows

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it could be the difference between your

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plan and someone else’s

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without further ado let’s dive into

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seven steps

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for creating an effective marketing plan

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step number one start with an executive

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summary

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this is essentially a brief summary or

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overview of your entire company and the

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key details

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of your marketing plan it highlights the

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function of your business

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and the purpose of your plan this

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shouldn’t be very long

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the summary can include past

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achievements and the future direction

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of the company consider this template

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here the details are concise and to the

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point you want to tease your viewers on

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what’s to come and

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get them on the edge of their seats it’s

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not overwhelming just a quick

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introduction before you get into the

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meat of your plan

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revisiting your company’s mission vision

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and values is important to highlight

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early on

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why it’ll provide clarity and answer any

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questions as to why your marketing plan

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is the way that it is it’ll show viewers

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you had this in mind throughout your

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entire planning process

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templates like this can help because

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it’ll educate or remind your viewers

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how your company got to the point

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they’re currently at and where you’re

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looking to be in the future

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one of the first steps with any plan is

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doing your research

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study the market study the competition

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what are others doing that’s working

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and then what can you do to make it even

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better deeply analyze your own company’s

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strengths and weaknesses

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touch on what you’re doing well but

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don’t be afraid to communicate what you

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think could be

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stronger a swot analysis or strengths

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weaknesses opportunities and threats is

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a great way to present your research

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you can visualize the company’s path

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identify opportunities

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set goals and so much more this template

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right next to me can be edited in visme

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and is completely customizable from the

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text content to the colors

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fonts icons you name it you can edit all

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of our templates to match

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your brand you can do the same for your

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competitors

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compare your company with another one in

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the industry to see how they match up

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with one another side by side it can be

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eye-opening sure but

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take a hard look at the competition it’s

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crucial if you want to compete in the

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market

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after identifying your competition you

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must identify your target customer

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this will allow you to create more

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informed and tailored marketing

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strategies

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vote a person from scratch how old are

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they what’s their income what are their

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interests

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what do they value a template like this

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is

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perfect for putting that person you’ve

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built on paper and explaining him or her

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to your audience during a presentation

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or during a meeting or what’s one way

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that’s almost

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always used when someone wants to

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explain themselves for a job

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well a resume of course this template

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more closely resembles an

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actual resume it includes basic

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information a photograph

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personality traits a bio goals

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frustrations

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you can edit it however you see fit to

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describe your target audience

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and if your target audience is a mixture

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of different people

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try creating an infographic with data

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widgets you can break down how much you

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should cater to

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one group or the other there’s a number

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of different charts and graphs you can

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use to help but

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this template went with pie charts to

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break down target

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customer percentages it’s easier to

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understand than if someone was trying to

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explain it without a visual

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okay you’ve done your research you know

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your audience now it’s time to outline

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your marketing goals

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what are you hoping to achieve with your

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marketing plan the most important thing

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to remember

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with this step is to be specific with

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actual numbers

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if you’re hoping to achieve more web

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traffic don’t just say

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the goal here is to increase web traffic

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say my goal is to increase

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traffic to our site by 30 percent within

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the next three months

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you need a concrete goal not a blanket

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statement

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this template is simple easy to digest

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and lays out specific goals they’re all

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measurable and clear

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following the progress towards the goals

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won’t be difficult with how definitive

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they are

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and as i mentioned deadlines could be

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used as well

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if that’s the case a template like this

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could be more fitting

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in order for this company to accomplish

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a goal these three phases must be

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properly carried out

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marketing plans like this help viewers

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follow along as they can refer back to

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them

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if they start to get off track

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continuing off my last point our sixth

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step is to lay out your marketing

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strategy from beginning to end

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there’s three details to write down and

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include with this step

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one what to do two how to do it and

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three

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the channels to use i highly recommend

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turning this into a visual so your team

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and audience can

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fully understand your thought process to

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make it even

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easier for them turn your strategy into

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a series of phases or

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steps it could look something like this

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clarifying what needs to be done in each

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step before moving on

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or if you want more certain dates and

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deadlines

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this template here could be even better

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specific dates are laid out from the

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first phase of the project

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to the launch if you want to ensure

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something is completed by a certain time

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we highly recommend using this template

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infographics in general

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are wonderful for displaying information

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in a way that is easy to understand

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people are much more likely to retain

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information paired with a visual

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rather than with text alone another

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template to consider is something like

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this lay out all of your information in

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a detailed manner

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leaving nothing to the imagination

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last but not least detail the budget

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considerations

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for your plan how much is it going to

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cost in order to reach your goal

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it’s important to be clear with this up

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front at least as best as you can

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marketing can be costly and there are

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often a lot of hidden expenses

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this may be the most helpful template of

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all

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it clearly lays out the cost to your

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company try to set a cap early on so you

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have a goal to stay under

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from the jump

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[Music]

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okay we’ve covered the steps for

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preparing your marketing plan you should

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be able to put one together from start

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to finish but

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i did want to share just a few more

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visme templates

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that may help you depending on what

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industry you’re in

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this restaurant marketing plan template

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is versatile for either

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massive chains or local eateries you can

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replace the photos with your own

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and change the colors just like with

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other templates

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if you’re in real estate and are part of

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a team or even if you’re operating your

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own business

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this template here can be useful the

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swot analysis

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included makes it perfect for businesses

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focused on property marketing

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maybe you work for a sas or content

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company and you’re looking to take your

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content to the next level

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this template will help you organize

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your editorial calendar so you’re able

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to reach your goals

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on time or what about social media

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we all manage our own pages of some sort

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and all businesses

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should have their own as well want more

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followers this template can lay out your

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goals describe your ideal followers

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and so much more this digital marketing

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template has a modern feel with a number

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of different features

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swot analysis executive summary goals

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strategies

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it has it all just waiting for you to

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hop on board and make it your own

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product marketing requires as much or

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more research into consumers as

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any form of marketing that’s why this

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template covers those basics as well as

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includes the detailed marketing budget

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we covered

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just a minute ago want to market

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yourself

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build your own personal brand well visme

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has the templates for you too

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it’s just a simple three-page plan

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highlighting resume skills and

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experience

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before getting into your personal goals

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and it wouldn’t be a visme video without

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further discussing

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infographics visme has changed the game

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when it comes to presenting information

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in fun

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animated and clean designs this one page

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marketing infographic template contains

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all the necessary details and won’t

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overwhelm your audience

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okay now that you’ve done at least some

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of your research it’s time for you to

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get

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to work i highly recommend at least

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scanning visumy’s template collection

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there’s even more marketing templates

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past the ones that we’ve discussed today

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and they’re waiting for you right now

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head to visme.com to get started

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in the meantime thank you so much for

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watching if we were of any help we’d

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love for you to click that like button

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down below

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and if that’s not in the cards well

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maybe next time

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we’ll see you again soon for now i’m

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mike plogger with visme

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helping you make information beautiful

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[Music]

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you

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