Live Well Webstore! Over 13,000 digital products at great prices! Shop Now

Best 10 Ecommerce Marketing Strategies


Clickbank Marketing Tools

Transcript:

00:00

hey guys it’s Greta here and today I’m

00:02

here to talk about my top 10 marketing

00:06

strategies that have helped me create

00:07

for multi-million dollar ecommerce

00:10

brands that have over eight figures in

00:12

combined revenue

00:13

[Music]

00:25

so my number one tip is to focus on

00:29

organic social and the good part about

00:31

this is that this is free marketing so I

00:34

have built all of my brands as social

00:37

first brands we’ve always started with

00:38

Instagram marketing so that’s a great

00:41

place to start to build a community and

00:42

an audience around your product either

00:45

before you’ve launched or as soon as

00:47

possible after when it comes to organic

00:49

social I often talk about my three C’s

00:51

of community so there’s content

00:54

collaboration and consistency when it

00:57

comes to content my number one tip would

00:59

be to recreate your top performing

01:01

content so jump into your analytics if

01:03

you’re on a business account if you’re

01:04

not you can easily convert across jump

01:07

in there have a look at your top

01:08

performing content because that is the

01:10

type of content that your audience wants

01:12

to see and engages with the most simply

01:15

recreate it to focus on that more and

01:17

more my second C is collaboration so

01:21

that might be collaborating with

01:23

influences or other pages or brands in

01:26

your category they don’t necessarily

01:28

need to be competitors but just similar

01:30

category brands so the drop bottle that

01:33

might be a hydration mix because we

01:35

don’t do one yet so it’s brands that are

01:37

also helping solve the same problem as

01:39

you and the focus with collaboration is

01:42

that you use this as your core growth

01:44

lever on social so you’re basically

01:47

being able to leverage their

01:49

pre-existing audience to help grow your

01:51

own and then the third C is consistency

01:53

so that’s not only important so that

01:56

you’re establishing front of mind

01:58

recognition for your brand through

02:00

repetition but it’s also really

02:02

important because the algorithm on

02:05

social media favors consistency it

02:07

favors the frequency in which you post

02:09

so if you post twice a week and your

02:12

post is seen by a hundred people each

02:14

time that your weekly reach is 200 but

02:17

if you’re posting seven times a week

02:19

that’s 700 so it’s just an easy win so

02:21

my second tip is to build a wait list or

02:24

email list as soon as possible this

02:27

might be if you’re pre-launch or it

02:29

might be if you’ve already got a brand

02:31

if you are not focusing on email that is

02:34

just some really low-hanging fruit for

02:36

you email accounts for around thirty to

02:38

forty percent

02:39

the revenue of my brands so a really

02:41

good way to begin building your email

02:44

list is to have a on website pop-up so

02:48

you want that pop-up to incentivize

02:49

people to sign up to your email list you

02:51

can use tools like just you know or sumo

02:55

need to be able to create a content

02:57

unlock or discount unlock pop-up so that

02:59

might be enter your email the download

03:01

our free ebook enter your email Adam

03:03

load a free challenge into your email

03:06

for five dollars off your purchase or

03:07

10% off your purchase it really depends

03:10

on what you’re able to offer it might be

03:12

a free gift for example so start to

03:14

capture emails today because my third

03:16

tip is going to be to start doing email

03:18

blast ads so you should be emailing your

03:21

list at least one time a week to stay

03:23

front of mind and to be able to keep

03:26

your list health up so your list health

03:28

really determines the deliverability of

03:31

your emails into people’s inbox we don’t

03:33

wanna be going into spam we want to be

03:34

going straight into their inbox to get

03:36

as much exposure as possible because

03:38

again email outside of what you’re

03:40

paying for hosting through your platform

03:42

that might be MailChimp or klaviyo

03:44

it’s basically a free marketing tactic

03:47

so we basically want to be emailing that

03:49

list at least once a week and we want to

03:51

have some automated flows set up as well

03:53

so some of the baseline sequences that

03:56

we always have set up is a welcome

03:59

sequence you’re welcome email gets

04:01

around 50 percent open rate which is

04:03

around 20 to 30 percent above industry

04:06

standard so we definitely always want to

04:08

welcome email and you want to have a

04:10

sequence in place of those welcome

04:12

emails to try to convert as many new

04:13

email subscribers as possible into

04:16

customers the next one that we always

04:18

have set up is our abandoned cart emails

04:21

and another sequence that you could have

04:23

set up is a product sequence that

04:24

educates people on your top products top

04:27

sellers some of the benefits of those so

04:29

there are three email sequences that you

04:31

should have set up from the get-go so my

04:33

fourth tip is all about increasing your

04:36

average order value and your customer

04:38

lifetime value so these are two of the

04:40

metrics that you really want to focus on

04:42

in your e-commerce stores but we’ll be

04:43

chatting on those a little later so what

04:46

you want to do is focus on upsells cross

04:49

sells and bundles so an upsell is when

04:51

somebody is

04:52

to purchase your product being able to

04:54

sell them more of that same product so

04:57

it might be okay they were going to buy

04:59

one drop bottle now they can you know

05:02

see our friends pack which is to drop

05:04

bottles or our family pack which is four

05:06

drop bottles they’re also our bundles

05:08

which we’ll get to in a sec but it’s

05:10

basically getting people to buy more

05:12

than they were already going through by

05:14

discounting them to buy more a cross

05:17

sell is more so I spoke earlier a little

05:20

bit on a hydration mix for example that

05:23

would be a great complementary product

05:24

with drop bottle because it is in line

05:26

with our core offering which is helping

05:28

people stay hydrated so it would be

05:30

another way to kind of solve that

05:31

problem so if we added a hydration mix

05:34

that would be a great cross sell for our

05:36

product then there’s bundles so bundles

05:39

are basically like I spoke about earlier

05:41

without upsells for drop bottle we’ve

05:43

bundled those into different packs which

05:46

make it easy and simple to show the

05:48

discount rate for that we even have a

05:51

custom user experience built around our

05:53

bundles where people can easily and

05:55

interactively select the bundle that

05:57

they want and the price goes up and down

05:59

so that’s been a really great thing for

06:01

us so my fifth tip is all about micro

06:04

influences we use micro influences to

06:07

gift our product out to and they are

06:10

able to provide free exposure and free

06:12

content for our brand in return for that

06:15

product so when it comes to influencer

06:17

marketing I always focus on the three

06:19

hours to find the right influencer for

06:21

your brand so the first R is rich and as

06:24

I said we’re focusing on micro

06:26

influences the reason we’re focusing on

06:28

micro influences they have very powerful

06:30

engaged niche communities that are often

06:33

a lot more focused toward a niche than

06:36

just a general broader community which

06:38

is often the case with more macro

06:40

influences so that’s why we want to

06:43

focus on micro influences here so reach

06:45

we’re looking for micro which will be

06:48

around five to 50,000 followers in size

06:51

is what we’ll be targeting here because

06:53

they’re also the most likely to be

06:55

willing to post your product simply in

06:57

return for gifting the next R is

07:00

relevancy so we want to find influencers

07:02

who are within your niche or category

07:04

and a relevant to your

07:06

so some places that you can look here

07:09

are at other brands within your category

07:11

as I said that doesn’t have to be a

07:13

competitive brand but it could be like I

07:15

said for drop bottle it could be a

07:17

hydration mix or it could be a protein

07:20

brand so they’re people who are already

07:22

targeting consumers who are looking to

07:24

improve their health and well-being so

07:26

you can easily go through make a list of

07:28

brands within your category and check

07:30

out some of the influences that they’re

07:32

working with that’s a really really easy

07:33

starting point and then the third R is

07:36

relationships so you want to make sure

07:38

that the influencer has as strong a

07:40

relationship with their followers as

07:42

possible so on Instagram that will

07:44

probably mean that they do quite a bit

07:46

of video content as well or they might

07:48

have a youtube presence so youtube

07:50

influences have a very very strong

07:52

relationship with their community and if

07:54

that community has now gone across and

07:56

followed them on Instagram it means that

07:58

they’re they’re kind of superfans so

08:00

they’re the people that we’ve really

08:01

really want to target so a good

08:03

indicator of a strong relationship will

08:05

be a lot of comments and probably like a

08:08

two-way dialogue between the influencer

08:10

and their audience so they might reply

08:13

to comments often people might ask their

08:15

advice on things they might ask them

08:17

where they got certain things they’re

08:19

all really good signs that there’s trust

08:21

within that community because basically

08:23

with influencer marketing the main thing

08:25

that you’re leveraging is the trust that

08:27

that influencer has with their audience

08:30

otherwise you may as well just be

08:31

marketing to cold traffic so my sixth

08:34

tip is content marketing so you might

08:37

just think that’s things like blogging

08:39

but that can also include things like

08:41

user-generated content which I’m going

08:43

to touch on a little later so blogging

08:45

is a great place to start and what you

08:46

want to do is begin with keyword

08:48

research you want to find the terms that

08:50

people are searching for the most and

08:52

write about those this is how it helps

08:54

to improve your SEO which is your search

08:56

engine optimization because when people

08:59

are searching for those certain terms we

09:01

want to be coming up or ranking for

09:03

those terms so blogging is something

09:06

that you really shouldn’t ignore it’s

09:07

another easy way to get free traffic to

09:09

your site so my seventh tip is utilizing

09:12

customer reviews and user-generated

09:14

content so we use loops for this L oo X

09:19

which is just a

09:20

easy plugin Shopify app so customers are

09:23

able to leave photo and captioned

09:25

reviews this really really helps us

09:27

social proof the photo reviews are

09:30

actually far more powerful than just

09:32

having a text-based review because your

09:34

customers are kind of able to see your

09:35

product in action so it’s a lot more

09:37

realistic because a lot of the time in

09:40

e-commerce you’re not just selling a

09:41

product you’re selling an experience and

09:44

this way your customers are able to kind

09:45

of experience your product through other

09:47

people through their peers who are also

09:50

purchasing your product so that is

09:51

amazing social proof social proof again

09:54

just helps to build trust in the same

09:56

sort of way that influencers do

09:58

influences are more so word-of-mouth or

10:00

social proof at scale because they’ve

10:02

got a larger audience but a lot of the

10:04

time the trust is even stronger when it

10:06

comes to utilizing your own customers so

10:08

make sure you collect as many reviews as

10:10

possible you might want to have an email

10:12

sequence that is a post purchase

10:14

sequence that asks after they’ve

10:17

purchased your product a certain amount

10:19

of time after say they’ve purchased our

10:21

28 day detox we’ll ask them about five

10:24

weeks after the purchase so we’ll ask

10:27

them for their review they’ll upload

10:29

that hopefully it’s positive and we’re

10:32

in our way so my eighth tip is viral

10:35

giveaways and again these are a really

10:37

great way to grow without needing to put

10:40

too much budget in so with the fifth we

10:42

ran a giveaway with a platform called

10:43

gleam and we gave away 14 watches over

10:46

the space of 14 days so one of the

10:50

really important things when it comes to

10:51

viral giveaways is baking virality or

10:55

shareability into your competition as

10:57

well so you don’t just want to be like

10:59

okay enter sign up with your email

11:02

because that’s private what you want to

11:04

do is be encouraging each person that

11:07

signs up to then share your competition

11:10

on that might be on social media it

11:12

might be directly via email you just

11:14

want them to be getting more and more

11:16

people to be entering as well that’s

11:17

often referred to as their viral

11:19

coefficient so for each person that

11:21

enters imagine you’re getting one other

11:23

person to enter and then that one other

11:25

person gets one other person you can see

11:27

how it kind of propagates itself another

11:29

platform that you can use for these

11:31

giveaways is called VIPRE which we did

11:33

for our early

11:34

bottle giveaway with v will able to

11:36

generate 80,000 new emails in just 14

11:40

days and this was really a case of being

11:42

able to convert a lot of our organic

11:45

social following that we spoke about in

11:46

tip 1 into our email subscribers which

11:50

we spoke about in tip 2 and 3 so this is

11:52

a way to kind of bring all of that

11:54

together and be able to leverage that to

11:57

grow your brand exponentially so number

11:59

9 is a kind of newer strategy that we’ve

12:02

just started using it’s text message

12:05

abandoned cart we use an app at the

12:07

moment called tobe abounding cart so the

12:10

benefit of text messages is that they

12:12

have a far higher and faster

12:14

open rate so I think it’s something like

12:16

80 to 90 percent of people open their

12:19

text messages within the first 15

12:21

minutes of receiving them I’m definitely

12:22

not one of those people so as opposed to

12:25

email the open rate over the lifespan of

12:27

an email a lot of the time is like 20 to

12:29

30 percent so imagine getting 80 to 90

12:32

percent in the first 15 minutes so

12:34

that’s definitely something that we want

12:35

to be taking advantage of so a text

12:38

message abandon cart works in the same

12:40

sort of way that an email abandon cart

12:42

does you know when you left items in

12:44

your cart before and then you know 15

12:47

minutes later you might get an email

12:49

with a discount code saying it you’ve

12:51

left items in your cart just to remind

12:53

you to check out so basically it’s

12:55

exactly the same it’s just via text

12:56

message so my tenth and final tip are

12:59

Facebook and Instagram video ads if

13:01

you’re not utilizing video and your

13:03

advertising yet you are leaving money on

13:06

the table so the main tips that I’d give

13:09

to these are to make sure that they’re

13:10

captioned I think it’s 85 to 90 percent

13:13

of people watch Facebook and Instagram

13:16

with their sound off so if you’re not

13:18

using captions in your video you’re

13:20

losing that audience the next thing that

13:22

we want to be doing is highlighting the

13:24

brand we want to create a bit of a

13:25

narrative and we want to talk about the

13:27

benefits of the product so a lot of the

13:29

time of really really good kind of

13:31

formula for days that we use again and

13:34

again is to have a compelling hook then

13:38

you want to move on to some social proof

13:40

or a stat that highlights the problem

13:43

once you’ve highlighted the problem you

13:45

want to focus on your product as a salon

13:47

to that problem so you want to focus on

13:49

the benefits of your product so not

13:52

necessarily

13:52

here’s drop bottle it’s glass it has a

13:55

fruit infuser it’s more so what does

13:57

that mean for your customer or your user

14:00

so it helps you stay hydrated of course

14:02

a lot of people find drinking water very

14:05

boring so if you’re able to infuse fruit

14:07

and herbs easily into your water it’s

14:09

easier to stay hydrated so that’s the

14:12

benefits side then you want to finish up

14:14

with maybe a bit more social proof so

14:16

that might be influences using your

14:18

product it might be how many customers

14:20

you’ve had it might be highlighting your

14:22

following on social media I think

14:24

everybody can find some social proof at

14:26

some point it might even just be

14:28

customer review is like we spoke about

14:29

earlier

14:30

then you want to go into your offer and

14:33

this is really important so that you’re

14:35

able to kind of take people from start

14:37

to finish on a bit of a journey and they

14:39

may be ready to buy at this point so now

14:40

you hit them with your offer which might

14:42

be a discount code it might be free

14:44

shipping it all just depends on what

14:46

you’re able to offer so make your offer

14:49

as compelling it as possible so there is

14:51

a my top 10 ecommerce marketing tips if

14:55

you liked this content it would be great

14:57

if you left a comment below we’re going

14:59

to be replying to all of these comments

15:01

actually so a really good thing that you

15:02

could do is let us know your top

15:04

marketing problem that you’re having

15:06

right now in your business so leave us a

15:09

comment below and we’ll get back to you

15:11

so if you want to find out more about me

15:12

and my story as well as more tips like

15:14

the ones in this video you can check out

15:17

my free master class with founder which

15:19

is just by the link below so guys

15:21

hopefully you enjoyed today and I’ll be

15:23

seeing you soon hopefully in the master

15:25

class the founder mission is to help you

15:27

create an ass-kickin business and help

15:29

you learn straight from the mouths of

15:31

world-class founders get your free

15:34

printed edition of founder magazine

15:35

featuring Sir Richard Branson just cover

15:38

shipping and handling at founder com

15:40

forward slash Branson

Spread the love
  •  
  •  
  • 2
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
    2
    Shares

Leave a Reply

Your email address will not be published. Required fields are marked *


Clickbank Marketing Tools