Tag Archives: social media
How To Create A Marketing Plan
Transcript:
so you’re ready to start marketing but
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you have
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no plan where do you begin what should
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you include
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how can you present it you have the
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questions we have the answers
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hello world my name is mike plogger and
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here at visme we aim to make your work
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life
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easier whether it’s design presentations
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or marketing
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we have the tools to help you become a
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true professional
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marketing is a necessary operation for
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any business looking to take a leap
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towards success
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however if you don’t have the proper
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experience you might be lost on how to
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create a marketing plan
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and these are extremely helpful when it
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comes to understanding your business
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clarifying your goals staying focused
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and keeping everyone on your team on the
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same
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page in this video i’ll take you through
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the seven
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necessary steps to creating a winning
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marketing plan
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as well as share a number of templates
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you can start with
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right away shall we
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understanding the purpose behind a
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marketing plan is step
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number one ideally it should be used to
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help you set your goals
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understand your target audience and
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optimize the impact of your marketing
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campaigns
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communicating your big strategy or idea
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is what your marketing plan is
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all about in order to do this every
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marketing plan should consist
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of the following number one your short
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and long-term marketing goals
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number two a description of your target
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audience and their persona
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and number three one or more high-level
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marketing strategies
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and tactics this infographic template
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available on visme right now features
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each of these key details
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it clarifies the objectives the target
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audience and strategies
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in an easily consumable page if you
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wanted to go the extra mile
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and include even more detail you can
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also add an overview of the current
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market situation
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key performance indicators budget or
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financial considerations
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or a timeline on when the plan will be
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carried out
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typically all of this information is
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communicated on a pdf
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just like the one we just saw but if
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you’re feeling creative
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try creating an infographic a full
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presentation
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or an interactive web page to share your
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plan who knows
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it could be the difference between your
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plan and someone else’s
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without further ado let’s dive into
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seven steps
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for creating an effective marketing plan
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step number one start with an executive
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summary
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this is essentially a brief summary or
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overview of your entire company and the
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key details
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of your marketing plan it highlights the
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function of your business
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and the purpose of your plan this
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shouldn’t be very long
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the summary can include past
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achievements and the future direction
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of the company consider this template
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here the details are concise and to the
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point you want to tease your viewers on
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what’s to come and
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get them on the edge of their seats it’s
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not overwhelming just a quick
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introduction before you get into the
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meat of your plan
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revisiting your company’s mission vision
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and values is important to highlight
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early on
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why it’ll provide clarity and answer any
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questions as to why your marketing plan
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is the way that it is it’ll show viewers
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you had this in mind throughout your
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entire planning process
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templates like this can help because
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it’ll educate or remind your viewers
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how your company got to the point
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they’re currently at and where you’re
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looking to be in the future
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one of the first steps with any plan is
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doing your research
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study the market study the competition
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what are others doing that’s working
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and then what can you do to make it even
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better deeply analyze your own company’s
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strengths and weaknesses
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touch on what you’re doing well but
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don’t be afraid to communicate what you
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think could be
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stronger a swot analysis or strengths
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weaknesses opportunities and threats is
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a great way to present your research
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you can visualize the company’s path
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identify opportunities
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set goals and so much more this template
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right next to me can be edited in visme
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and is completely customizable from the
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text content to the colors
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fonts icons you name it you can edit all
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of our templates to match
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your brand you can do the same for your
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competitors
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compare your company with another one in
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the industry to see how they match up
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with one another side by side it can be
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eye-opening sure but
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take a hard look at the competition it’s
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crucial if you want to compete in the
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market
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after identifying your competition you
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must identify your target customer
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this will allow you to create more
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informed and tailored marketing
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strategies
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vote a person from scratch how old are
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they what’s their income what are their
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interests
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what do they value a template like this
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is
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perfect for putting that person you’ve
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built on paper and explaining him or her
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to your audience during a presentation
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or during a meeting or what’s one way
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that’s almost
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always used when someone wants to
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explain themselves for a job
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well a resume of course this template
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more closely resembles an
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actual resume it includes basic
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information a photograph
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personality traits a bio goals
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frustrations
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you can edit it however you see fit to
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describe your target audience
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and if your target audience is a mixture
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of different people
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try creating an infographic with data
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widgets you can break down how much you
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should cater to
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one group or the other there’s a number
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of different charts and graphs you can
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use to help but
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this template went with pie charts to
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break down target
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customer percentages it’s easier to
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understand than if someone was trying to
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explain it without a visual
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okay you’ve done your research you know
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your audience now it’s time to outline
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your marketing goals
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what are you hoping to achieve with your
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marketing plan the most important thing
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to remember
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with this step is to be specific with
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actual numbers
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if you’re hoping to achieve more web
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traffic don’t just say
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the goal here is to increase web traffic
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say my goal is to increase
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traffic to our site by 30 percent within
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the next three months
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you need a concrete goal not a blanket
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statement
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this template is simple easy to digest
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and lays out specific goals they’re all
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measurable and clear
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following the progress towards the goals
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won’t be difficult with how definitive
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they are
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and as i mentioned deadlines could be
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used as well
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if that’s the case a template like this
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could be more fitting
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in order for this company to accomplish
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a goal these three phases must be
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properly carried out
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marketing plans like this help viewers
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follow along as they can refer back to
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them
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if they start to get off track
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continuing off my last point our sixth
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step is to lay out your marketing
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strategy from beginning to end
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there’s three details to write down and
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include with this step
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one what to do two how to do it and
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three
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the channels to use i highly recommend
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turning this into a visual so your team
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and audience can
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fully understand your thought process to
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make it even
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easier for them turn your strategy into
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a series of phases or
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steps it could look something like this
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clarifying what needs to be done in each
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step before moving on
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or if you want more certain dates and
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deadlines
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this template here could be even better
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specific dates are laid out from the
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first phase of the project
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to the launch if you want to ensure
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something is completed by a certain time
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we highly recommend using this template
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infographics in general
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are wonderful for displaying information
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in a way that is easy to understand
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people are much more likely to retain
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information paired with a visual
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rather than with text alone another
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template to consider is something like
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this lay out all of your information in
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a detailed manner
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leaving nothing to the imagination
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last but not least detail the budget
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considerations
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for your plan how much is it going to
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cost in order to reach your goal
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it’s important to be clear with this up
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front at least as best as you can
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marketing can be costly and there are
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often a lot of hidden expenses
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this may be the most helpful template of
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all
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it clearly lays out the cost to your
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company try to set a cap early on so you
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have a goal to stay under
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from the jump
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[Music]
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okay we’ve covered the steps for
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preparing your marketing plan you should
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be able to put one together from start
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to finish but
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i did want to share just a few more
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visme templates
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that may help you depending on what
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industry you’re in
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this restaurant marketing plan template
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is versatile for either
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massive chains or local eateries you can
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replace the photos with your own
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and change the colors just like with
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other templates
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if you’re in real estate and are part of
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a team or even if you’re operating your
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own business
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this template here can be useful the
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swot analysis
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included makes it perfect for businesses
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focused on property marketing
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maybe you work for a sas or content
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company and you’re looking to take your
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content to the next level
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this template will help you organize
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your editorial calendar so you’re able
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to reach your goals
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on time or what about social media
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we all manage our own pages of some sort
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and all businesses
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should have their own as well want more
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followers this template can lay out your
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goals describe your ideal followers
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and so much more this digital marketing
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template has a modern feel with a number
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of different features
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swot analysis executive summary goals
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strategies
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it has it all just waiting for you to
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hop on board and make it your own
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product marketing requires as much or
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more research into consumers as
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any form of marketing that’s why this
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template covers those basics as well as
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includes the detailed marketing budget
10:02
we covered
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just a minute ago want to market
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yourself
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build your own personal brand well visme
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has the templates for you too
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it’s just a simple three-page plan
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highlighting resume skills and
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experience
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before getting into your personal goals
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and it wouldn’t be a visme video without
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further discussing
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infographics visme has changed the game
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when it comes to presenting information
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in fun
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animated and clean designs this one page
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marketing infographic template contains
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all the necessary details and won’t
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overwhelm your audience
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okay now that you’ve done at least some
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of your research it’s time for you to
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get
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to work i highly recommend at least
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scanning visumy’s template collection
10:45
there’s even more marketing templates
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past the ones that we’ve discussed today
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and they’re waiting for you right now
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head to visme.com to get started
10:54
in the meantime thank you so much for
10:56
watching if we were of any help we’d
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love for you to click that like button
10:59
down below
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and if that’s not in the cards well
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maybe next time
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we’ll see you again soon for now i’m
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mike plogger with visme
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helping you make information beautiful
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[Music]
11:20
you
Best 10 Ecommerce Marketing Strategies
Transcript:
00:00
hey guys it’s Greta here and today I’m
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here to talk about my top 10 marketing
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strategies that have helped me create
00:07
for multi-million dollar ecommerce
00:10
brands that have over eight figures in
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combined revenue
00:13
[Music]
00:25
so my number one tip is to focus on
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organic social and the good part about
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this is that this is free marketing so I
00:34
have built all of my brands as social
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first brands we’ve always started with
00:38
Instagram marketing so that’s a great
00:41
place to start to build a community and
00:42
an audience around your product either
00:45
before you’ve launched or as soon as
00:47
possible after when it comes to organic
00:49
social I often talk about my three C’s
00:51
of community so there’s content
00:54
collaboration and consistency when it
00:57
comes to content my number one tip would
00:59
be to recreate your top performing
01:01
content so jump into your analytics if
01:03
you’re on a business account if you’re
01:04
not you can easily convert across jump
01:07
in there have a look at your top
01:08
performing content because that is the
01:10
type of content that your audience wants
01:12
to see and engages with the most simply
01:15
recreate it to focus on that more and
01:17
more my second C is collaboration so
01:21
that might be collaborating with
01:23
influences or other pages or brands in
01:26
your category they don’t necessarily
01:28
need to be competitors but just similar
01:30
category brands so the drop bottle that
01:33
might be a hydration mix because we
01:35
don’t do one yet so it’s brands that are
01:37
also helping solve the same problem as
01:39
you and the focus with collaboration is
01:42
that you use this as your core growth
01:44
lever on social so you’re basically
01:47
being able to leverage their
01:49
pre-existing audience to help grow your
01:51
own and then the third C is consistency
01:53
so that’s not only important so that
01:56
you’re establishing front of mind
01:58
recognition for your brand through
02:00
repetition but it’s also really
02:02
important because the algorithm on
02:05
social media favors consistency it
02:07
favors the frequency in which you post
02:09
so if you post twice a week and your
02:12
post is seen by a hundred people each
02:14
time that your weekly reach is 200 but
02:17
if you’re posting seven times a week
02:19
that’s 700 so it’s just an easy win so
02:21
my second tip is to build a wait list or
02:24
email list as soon as possible this
02:27
might be if you’re pre-launch or it
02:29
might be if you’ve already got a brand
02:31
if you are not focusing on email that is
02:34
just some really low-hanging fruit for
02:36
you email accounts for around thirty to
02:38
forty percent
02:39
the revenue of my brands so a really
02:41
good way to begin building your email
02:44
list is to have a on website pop-up so
02:48
you want that pop-up to incentivize
02:49
people to sign up to your email list you
02:51
can use tools like just you know or sumo
02:55
need to be able to create a content
02:57
unlock or discount unlock pop-up so that
02:59
might be enter your email the download
03:01
our free ebook enter your email Adam
03:03
load a free challenge into your email
03:06
for five dollars off your purchase or
03:07
10% off your purchase it really depends
03:10
on what you’re able to offer it might be
03:12
a free gift for example so start to
03:14
capture emails today because my third
03:16
tip is going to be to start doing email
03:18
blast ads so you should be emailing your
03:21
list at least one time a week to stay
03:23
front of mind and to be able to keep
03:26
your list health up so your list health
03:28
really determines the deliverability of
03:31
your emails into people’s inbox we don’t
03:33
wanna be going into spam we want to be
03:34
going straight into their inbox to get
03:36
as much exposure as possible because
03:38
again email outside of what you’re
03:40
paying for hosting through your platform
03:42
that might be MailChimp or klaviyo
03:44
it’s basically a free marketing tactic
03:47
so we basically want to be emailing that
03:49
list at least once a week and we want to
03:51
have some automated flows set up as well
03:53
so some of the baseline sequences that
03:56
we always have set up is a welcome
03:59
sequence you’re welcome email gets
04:01
around 50 percent open rate which is
04:03
around 20 to 30 percent above industry
04:06
standard so we definitely always want to
04:08
welcome email and you want to have a
04:10
sequence in place of those welcome
04:12
emails to try to convert as many new
04:13
email subscribers as possible into
04:16
customers the next one that we always
04:18
have set up is our abandoned cart emails
04:21
and another sequence that you could have
04:23
set up is a product sequence that
04:24
educates people on your top products top
04:27
sellers some of the benefits of those so
04:29
there are three email sequences that you
04:31
should have set up from the get-go so my
04:33
fourth tip is all about increasing your
04:36
average order value and your customer
04:38
lifetime value so these are two of the
04:40
metrics that you really want to focus on
04:42
in your e-commerce stores but we’ll be
04:43
chatting on those a little later so what
04:46
you want to do is focus on upsells cross
04:49
sells and bundles so an upsell is when
04:51
somebody is
04:52
to purchase your product being able to
04:54
sell them more of that same product so
04:57
it might be okay they were going to buy
04:59
one drop bottle now they can you know
05:02
see our friends pack which is to drop
05:04
bottles or our family pack which is four
05:06
drop bottles they’re also our bundles
05:08
which we’ll get to in a sec but it’s
05:10
basically getting people to buy more
05:12
than they were already going through by
05:14
discounting them to buy more a cross
05:17
sell is more so I spoke earlier a little
05:20
bit on a hydration mix for example that
05:23
would be a great complementary product
05:24
with drop bottle because it is in line
05:26
with our core offering which is helping
05:28
people stay hydrated so it would be
05:30
another way to kind of solve that
05:31
problem so if we added a hydration mix
05:34
that would be a great cross sell for our
05:36
product then there’s bundles so bundles
05:39
are basically like I spoke about earlier
05:41
without upsells for drop bottle we’ve
05:43
bundled those into different packs which
05:46
make it easy and simple to show the
05:48
discount rate for that we even have a
05:51
custom user experience built around our
05:53
bundles where people can easily and
05:55
interactively select the bundle that
05:57
they want and the price goes up and down
05:59
so that’s been a really great thing for
06:01
us so my fifth tip is all about micro
06:04
influences we use micro influences to
06:07
gift our product out to and they are
06:10
able to provide free exposure and free
06:12
content for our brand in return for that
06:15
product so when it comes to influencer
06:17
marketing I always focus on the three
06:19
hours to find the right influencer for
06:21
your brand so the first R is rich and as
06:24
I said we’re focusing on micro
06:26
influences the reason we’re focusing on
06:28
micro influences they have very powerful
06:30
engaged niche communities that are often
06:33
a lot more focused toward a niche than
06:36
just a general broader community which
06:38
is often the case with more macro
06:40
influences so that’s why we want to
06:43
focus on micro influences here so reach
06:45
we’re looking for micro which will be
06:48
around five to 50,000 followers in size
06:51
is what we’ll be targeting here because
06:53
they’re also the most likely to be
06:55
willing to post your product simply in
06:57
return for gifting the next R is
07:00
relevancy so we want to find influencers
07:02
who are within your niche or category
07:04
and a relevant to your
07:06
so some places that you can look here
07:09
are at other brands within your category
07:11
as I said that doesn’t have to be a
07:13
competitive brand but it could be like I
07:15
said for drop bottle it could be a
07:17
hydration mix or it could be a protein
07:20
brand so they’re people who are already
07:22
targeting consumers who are looking to
07:24
improve their health and well-being so
07:26
you can easily go through make a list of
07:28
brands within your category and check
07:30
out some of the influences that they’re
07:32
working with that’s a really really easy
07:33
starting point and then the third R is
07:36
relationships so you want to make sure
07:38
that the influencer has as strong a
07:40
relationship with their followers as
07:42
possible so on Instagram that will
07:44
probably mean that they do quite a bit
07:46
of video content as well or they might
07:48
have a youtube presence so youtube
07:50
influences have a very very strong
07:52
relationship with their community and if
07:54
that community has now gone across and
07:56
followed them on Instagram it means that
07:58
they’re they’re kind of superfans so
08:00
they’re the people that we’ve really
08:01
really want to target so a good
08:03
indicator of a strong relationship will
08:05
be a lot of comments and probably like a
08:08
two-way dialogue between the influencer
08:10
and their audience so they might reply
08:13
to comments often people might ask their
08:15
advice on things they might ask them
08:17
where they got certain things they’re
08:19
all really good signs that there’s trust
08:21
within that community because basically
08:23
with influencer marketing the main thing
08:25
that you’re leveraging is the trust that
08:27
that influencer has with their audience
08:30
otherwise you may as well just be
08:31
marketing to cold traffic so my sixth
08:34
tip is content marketing so you might
08:37
just think that’s things like blogging
08:39
but that can also include things like
08:41
user-generated content which I’m going
08:43
to touch on a little later so blogging
08:45
is a great place to start and what you
08:46
want to do is begin with keyword
08:48
research you want to find the terms that
08:50
people are searching for the most and
08:52
write about those this is how it helps
08:54
to improve your SEO which is your search
08:56
engine optimization because when people
08:59
are searching for those certain terms we
09:01
want to be coming up or ranking for
09:03
those terms so blogging is something
09:06
that you really shouldn’t ignore it’s
09:07
another easy way to get free traffic to
09:09
your site so my seventh tip is utilizing
09:12
customer reviews and user-generated
09:14
content so we use loops for this L oo X
09:19
which is just a
09:20
easy plugin Shopify app so customers are
09:23
able to leave photo and captioned
09:25
reviews this really really helps us
09:27
social proof the photo reviews are
09:30
actually far more powerful than just
09:32
having a text-based review because your
09:34
customers are kind of able to see your
09:35
product in action so it’s a lot more
09:37
realistic because a lot of the time in
09:40
e-commerce you’re not just selling a
09:41
product you’re selling an experience and
09:44
this way your customers are able to kind
09:45
of experience your product through other
09:47
people through their peers who are also
09:50
purchasing your product so that is
09:51
amazing social proof social proof again
09:54
just helps to build trust in the same
09:56
sort of way that influencers do
09:58
influences are more so word-of-mouth or
10:00
social proof at scale because they’ve
10:02
got a larger audience but a lot of the
10:04
time the trust is even stronger when it
10:06
comes to utilizing your own customers so
10:08
make sure you collect as many reviews as
10:10
possible you might want to have an email
10:12
sequence that is a post purchase
10:14
sequence that asks after they’ve
10:17
purchased your product a certain amount
10:19
of time after say they’ve purchased our
10:21
28 day detox we’ll ask them about five
10:24
weeks after the purchase so we’ll ask
10:27
them for their review they’ll upload
10:29
that hopefully it’s positive and we’re
10:32
in our way so my eighth tip is viral
10:35
giveaways and again these are a really
10:37
great way to grow without needing to put
10:40
too much budget in so with the fifth we
10:42
ran a giveaway with a platform called
10:43
gleam and we gave away 14 watches over
10:46
the space of 14 days so one of the
10:50
really important things when it comes to
10:51
viral giveaways is baking virality or
10:55
shareability into your competition as
10:57
well so you don’t just want to be like
10:59
okay enter sign up with your email
11:02
because that’s private what you want to
11:04
do is be encouraging each person that
11:07
signs up to then share your competition
11:10
on that might be on social media it
11:12
might be directly via email you just
11:14
want them to be getting more and more
11:16
people to be entering as well that’s
11:17
often referred to as their viral
11:19
coefficient so for each person that
11:21
enters imagine you’re getting one other
11:23
person to enter and then that one other
11:25
person gets one other person you can see
11:27
how it kind of propagates itself another
11:29
platform that you can use for these
11:31
giveaways is called VIPRE which we did
11:33
for our early
11:34
bottle giveaway with v will able to
11:36
generate 80,000 new emails in just 14
11:40
days and this was really a case of being
11:42
able to convert a lot of our organic
11:45
social following that we spoke about in
11:46
tip 1 into our email subscribers which
11:50
we spoke about in tip 2 and 3 so this is
11:52
a way to kind of bring all of that
11:54
together and be able to leverage that to
11:57
grow your brand exponentially so number
11:59
9 is a kind of newer strategy that we’ve
12:02
just started using it’s text message
12:05
abandoned cart we use an app at the
12:07
moment called tobe abounding cart so the
12:10
benefit of text messages is that they
12:12
have a far higher and faster
12:14
open rate so I think it’s something like
12:16
80 to 90 percent of people open their
12:19
text messages within the first 15
12:21
minutes of receiving them I’m definitely
12:22
not one of those people so as opposed to
12:25
email the open rate over the lifespan of
12:27
an email a lot of the time is like 20 to
12:29
30 percent so imagine getting 80 to 90
12:32
percent in the first 15 minutes so
12:34
that’s definitely something that we want
12:35
to be taking advantage of so a text
12:38
message abandon cart works in the same
12:40
sort of way that an email abandon cart
12:42
does you know when you left items in
12:44
your cart before and then you know 15
12:47
minutes later you might get an email
12:49
with a discount code saying it you’ve
12:51
left items in your cart just to remind
12:53
you to check out so basically it’s
12:55
exactly the same it’s just via text
12:56
message so my tenth and final tip are
12:59
Facebook and Instagram video ads if
13:01
you’re not utilizing video and your
13:03
advertising yet you are leaving money on
13:06
the table so the main tips that I’d give
13:09
to these are to make sure that they’re
13:10
captioned I think it’s 85 to 90 percent
13:13
of people watch Facebook and Instagram
13:16
with their sound off so if you’re not
13:18
using captions in your video you’re
13:20
losing that audience the next thing that
13:22
we want to be doing is highlighting the
13:24
brand we want to create a bit of a
13:25
narrative and we want to talk about the
13:27
benefits of the product so a lot of the
13:29
time of really really good kind of
13:31
formula for days that we use again and
13:34
again is to have a compelling hook then
13:38
you want to move on to some social proof
13:40
or a stat that highlights the problem
13:43
once you’ve highlighted the problem you
13:45
want to focus on your product as a salon
13:47
to that problem so you want to focus on
13:49
the benefits of your product so not
13:52
necessarily
13:52
here’s drop bottle it’s glass it has a
13:55
fruit infuser it’s more so what does
13:57
that mean for your customer or your user
14:00
so it helps you stay hydrated of course
14:02
a lot of people find drinking water very
14:05
boring so if you’re able to infuse fruit
14:07
and herbs easily into your water it’s
14:09
easier to stay hydrated so that’s the
14:12
benefits side then you want to finish up
14:14
with maybe a bit more social proof so
14:16
that might be influences using your
14:18
product it might be how many customers
14:20
you’ve had it might be highlighting your
14:22
following on social media I think
14:24
everybody can find some social proof at
14:26
some point it might even just be
14:28
customer review is like we spoke about
14:29
earlier
14:30
then you want to go into your offer and
14:33
this is really important so that you’re
14:35
able to kind of take people from start
14:37
to finish on a bit of a journey and they
14:39
may be ready to buy at this point so now
14:40
you hit them with your offer which might
14:42
be a discount code it might be free
14:44
shipping it all just depends on what
14:46
you’re able to offer so make your offer
14:49
as compelling it as possible so there is
14:51
a my top 10 ecommerce marketing tips if
14:55
you liked this content it would be great
14:57
if you left a comment below we’re going
14:59
to be replying to all of these comments
15:01
actually so a really good thing that you
15:02
could do is let us know your top
15:04
marketing problem that you’re having
15:06
right now in your business so leave us a
15:09
comment below and we’ll get back to you
15:11
so if you want to find out more about me
15:12
and my story as well as more tips like
15:14
the ones in this video you can check out
15:17
my free master class with founder which
15:19
is just by the link below so guys
15:21
hopefully you enjoyed today and I’ll be
15:23
seeing you soon hopefully in the master
15:25
class the founder mission is to help you
15:27
create an ass-kickin business and help
15:29
you learn straight from the mouths of
15:31
world-class founders get your free
15:34
printed edition of founder magazine
15:35
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15:38
shipping and handling at founder com
15:40
forward slash Branson
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