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so in this video i’m going to be walking

you through how to create

a high value content


now a high value content offer is simply

that a high value piece of content that

you give away

in exchange for somebody’s contact


and it’s really like you know an ethical

bribe of

getting someone’s contact details in

exchange for a piece of information

but where do you start like how do you

create this piece of information what

kind of information should you even be

putting together

what are those most critical questions

and those hair on fire problems that

people are trying to solve

and then what you’re doing is you’re

creating a piece of content

around that question and then wrapping

up and giving it a title that is


and essentially what that is doing is is


moving that person from being in kind of

a state where they’re agitated and

they’re looking for

information and they’re looking for

solutions and then it’s essentially

providing that information to them and

then getting them one step

closer to what their desired outcome is


what is the best type of high value

content offer that you can create well

the quickest and the easiest one is a

free report so

for instance you might be you know a pr

consultant and you’re wondering like

what is the best high value content

offer to really produce for your


so you basically want to dress up the

title of that free report

in a way that it is super compelling so

that’s where a lot of people get wrong

right a lot of people

you know may use the term lead magnet or

you know other things

in in the form of a free report or a

high value content offer and they’re

like yeah i tried that

and people weren’t banging down my door

throwing money at me

and and that’s because like that’s you

know you can’t just create a free report

that’s vanilla like

you know if you’re interested in pr

these are some things that you should

know it’s just too vanilla

it’s it’s not going to strike a chord

with anyone you need to think of titling


that report in a way that is really the

cheese for that market it’s that thing

that people want the most

so you know it might be like you know a

four-step system on how to get your

business featured in forbes the

huffington post

and elite daily in the next seven days


that is like an irresistible high value

content offer

anyone that’s kind of wanting to get

more press for their business

they are going to want to know how to do

that right that’s a very very good

irresistible offer

and really what you need to know is that

creating these free reports and these

high value content offers

you know it’s not like you just want to

create this report and you know it’s

this kind of like

shitty little report that doesn’t give

away any real value and you know it’s

just like they download it and it’s a

promotional piece on your company

that is the wrong way to approach it

this is the very first

transaction that you are making with

your marketplace right

you are selling this piece of content in

exchange for their contact details

and you need to deliver and you need to

have that wow factor

with your high value content offer it

needs to blow them away with the value

that you’re providing

it doesn’t need to be your life’s work

it doesn’t need to be some 30-page

epic thesis it simply needs to be small

actionable bite-sized content that they

can implement

and get instant wins get some quick wins

on the board

and then it leaves the question in their

mind of

wow like is they if they’re giving this

information away for free

imagine what they’d be giving away you

know on their paid services

so you really i want to make that clear

distinction is like this needs to be

actionable and there needs to be a lot

of value in it you cannot cheat people

this is a whole thing about creating a

lot of value in your marketplace and

creating a lot of goodwill

and you will be compensated handsomely

for doing this process correctly

so the different types of high value

content offers that you could use

as i said are free reports cheat sheets

swipe files

you know road maps anything that you can


tie some content around that’s going to

be a quick easy win

you can also there’s more commitment

with what you’re asking for you could

look at doing a video series or a

webinar you know or a mini course

however what you really need to think

about is is just

getting the wheel moving and the

quickest and the easiest type of high

value content offered to create

is definitely a free report and it’s

definitely the place that i suggest that

you start

and once you’ve kind of done a few of

them and you’ve got some momentum and

you’ve got clients coming in

then you can start to get creative and

make something perhaps a little bit more


so after you’ve done that research in

your marketplace and you found out like

what those common you know questions

that keep on coming up

now once you kind of written the title

for what that high value content offer

is going to be

now i want you to increase the volume

and the desire and the intrigue for that

so say for instance you may be a web

designer and you know one kind of

you know high value content offer and

free report that i’ve used in my own


is you know the 22 money murdering

mistakes that no web designer would dare

tell you

or you may be you know a wedding

photographer and you know the six

little-known things that

no wedding photographer would ever tell

you before taking your deposit

or you might be creating like a cheat

sheet for like a mortgage provider and

it may be like

you know the little known things that no

bank would tell you

of how to reduce your rate on your

mortgage and you want to use

numbers in the title of your free report

the reason why is that

numbers give your mind a mental object

to kind of wrap around and kind of go i

wonder what those five things are

you know think about how much more

compelling it sounds is like you know

the six little known things that no web

designer would dare tell you

as opposed to you know some things that

web designers won’t tell you

you know having that number six on there

is really i wonder what they are there’s

a bit of intrigue around it

so you want to use words like shocking

and alarming and little known and those

things that you can really kind of

you know spice up the title and make it

a little bit more irresistible

it can’t be like you know just generic

and lackluster

because it will just be ignored in a sea

of lame

offers so you really want to kind of

dial it up use the language and verbage

that your marketplace is using

and the most important thing is to

really isolate that number one hair on

fire question

and having that in the title of your

free report or

promising the solution to that problem

in your you know your high value content

offer now once you’ve got you know

one high value content offer you know as

i said if you’re like a wellness coach

and you’re just kind of you know you’re

not going to be able to type wellness

coach into these things and find all the

keywords it’s too

vague and it’s too broad right so what

you’ll find is that there’ll be

common threads in your marketplace one

might be

how to lose weight how to increase

energy how to have a better sleep

you know and all of those different

things and essentially what you would

want to do

is create multiple high-value content


for all those just specific symptoms

that you know your marketplace is having

but you can always add them as you get

further down the track

the number one thing to think about is

you know what is that

dream buyer look for you what does that

ideal client look like and what is the

cheese what is the thing that that


wants and then creating your first high

value content offer

around that specific one and then you

can just

tack on other high value content offers

to ensure that you’re bringing in

multiple clients from multiple different

sources so at this stage

really what you want to be doing is kind

of writing out the titles of

you know possible ideas for high value

content offers

and really just kind of getting creative

and having some fun with it

and and kind of trying to make it as

irresistible as

as possible you know i mean you might be

a dating consultant and you might have


you know the 11 things that all newly

divorced dads must know about online

dating or you know you may be in another

space you might be a real estate agent

um and you know there may be some

developments that are happening

in in that space and you could be maybe

like you know

the 22 things that this change to this


and how will it affect your property

price you may be an accountant and it

may be

you know the six hidden loopholes from a

retired tax attorney

that shows you how to not pay a cent in

taxes or you know

basically just think about what it is

that that person is trying to do

you know you might be a financial

planner and someone that’s kind of you

know looking to

invest in property for instance and it

may be you know

our seven step proven property formula

for how you can buy your first 10 homes

in the next 10 years

you know you just have to think about

like what is that desired outcome

that that person wants and that market


and and really speak to what those

things are

you know what i mean or if you’re in the

weight loss space you might be like you


six little-known foods that are causing

you to get

fat or you know five different types of

fruit that you can eat that will

accelerate fat loss

and you just want to think about what is

kind of like that hook that you can go

out to your marketplace

and and put a high value content offer

around and really bring those people

in right how to lose 22k or how to lose

10 kgs in the next 90 days

without spending hours on the treadmill

and basically just come up with a few

ideas and you know you want to write out

at least kind of 10 to 15 of these

and maybe show your friends think about

them yourself and think about

what would be the most irresistible for

you if you were in the

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