in the past couple months i built up a 00:01 brand new e-commerce seo agency 00:04 from zero to six figures in sales that 00:06 means over a hundred thousand dollars 00:08 in sales on 12-month contracts just from 00:11 sending 00:11 cold emails this isn’t to my audience 00:14 this isn’t youtube videos isn’t to my 00:16 email list this is called emails to 00:18 people that have never 00:19 heard of me before and literally every 00:22 client so far which isn’t many but every 00:24 client so far 00:25 has never heard of me prior to sending 00:27 the email so it’s not like i’m emailing 00:29 people that may have already heard of me 00:31 so what i’d like to do in this video is 00:32 walk you through how 00:33 exactly i did that by going through my 00:35 updated cold email and strategy 00:37 my most popular video on this channel 00:39 was my cold email strategy before 00:42 so let me go through how exactly it’s 00:43 changed and what the updated process for 00:45 doing that 00:46 is start it nice and simple let’s go 00:48 through the process of aligning these 00:49 clients 00:50 so first up we identify a list of people 00:53 to email and we’ll go through exactly 00:54 how to do that but essentially we find 00:56 say local business owners or e-commerce 00:58 business owners or sas companies 01:00 and we create a list of them and then we 01:02 send them an email 01:03 now this email in my approach is a video 01:06 lead magnet 01:07 and what that means is we send something 01:08 to them and we say hey would you like to 01:10 see a video 01:11 and this video contains some type of 01:13 value this can either be 01:14 case studies ideally or if you’re brand 01:16 new you don’t have any then you can also 01:18 offer a video audit or some other type 01:21 of value it doesn’t matter this is a 01:23 video 01:23 offering value now when people respond 01:25 saying yes send that video to me which 01:27 is usually going to be maybe two to five 01:29 percent of people 01:30 then you go ahead record that video send 01:32 it over to them 01:33 and then you push them to get on a phone 01:34 call now most people 01:36 will not respond most people you send 01:38 this video to will not respond 01:39 whatsoever 01:39 i’m saying this up front so people’s 01:41 expectations aren’t blown but for anyone 01:43 that does respond then you jump on a 01:44 call and you go into your sales 01:46 process it is that simple now you can 01:49 change this up a little bit you can send 01:50 the video directly without waiting for 01:52 them to respond you can also send other 01:53 types of value 01:54 but the point is you offer something of 01:57 value and then afterwards you push them 01:59 to get on 01:59 the phone now the reason we do this is 02:01 because it adds a lot of value prior to 02:03 ever speaking to them 02:04 if they watch a 10-15 minute video full 02:07 of value 02:08 then they get on the phone with you 02:09 they’re significantly more likely to 02:11 make a purchase from you 02:12 likewise it’s also easier to get them to 02:14 agree to watch a video versus getting 02:16 onto a phone call with you 02:17 so this is why we use this method now 02:20 getting into the tools that you’re going 02:21 to need for this you’re going to need 02:23 hunter or some type of tool like that 02:24 maybe find that lead as an alternative 02:26 to find an email address of the business 02:28 owner you’re going to need 02:30 google suite to send the emails and 02:32 respond to the emails 02:33 you need a tool like woodpecker or 02:35 mailshake i’m personally using 02:36 woodpecker 02:37 to automate sending those emails with 02:39 ease you’re gonna need a tool like 02:40 ahrefs or another seo tool to analyze 02:42 the website for the video order and 02:44 possibly even 02:45 the emails and you’re gonna need a tool 02:46 like loom to record the videos and send 02:49 them over 02:50 quickly and easily is significantly 02:52 easier than the way we used to do things 02:54 now moving on to the actual strategy the 02:56 first step is to identify who exactly 02:58 you’re going to email 02:59 before you can actually use any tools 03:01 only for this you need to actually 03:02 decide for yourself 03:03 are you going to email local businesses 03:06 are you going to email e-commerce stores 03:07 are you going to email sas companies or 03:09 other types of companies 03:11 and beyond that is there a specific 03:13 niche you an email so 03:14 you’re not just going to email all local 03:16 businesses because it’s too vague and i 03:17 have another video 03:18 on this but you can also email say 03:19 dentists or maybe you want to email 03:22 um e-commerce stores that are selling i 03:24 don’t know cbd products or whatever so 03:25 you want to have a specific 03:27 niche to get as specific as possible it 03:28 doesn’t have to be a niche in terms of a 03:31 certain industry it could be 03:32 just e-commerce stores that are on 03:33 shopify which is what i’m personally 03:35 focused on but you want to have some 03:36 sort of audience in mind so you can 03:37 tailor your emails a little bit and not 03:39 just email 03:40 everyone because it’s too open-ended and 03:41 you don’t want to work with everyone 03:43 now once you have that in mind there’s a 03:44 few different tools you can use number 03:46 one would be 03:47 d7 lead finder for local businesses 03:49 again this is gonna give you a massive 03:51 list it’s gonna be too 03:52 too big and too spammy to email all of 03:55 them but it’s a good starting point you 03:56 can also use built with again same idea 03:58 built with have huge lists if you want 04:00 for like ecommerce stores you can 04:01 literally have a list of however many 04:03 hundred thousand probably million 04:05 shopify stores they give you the whole 04:06 list of them and then you have to go 04:08 through that and filter them and 04:09 segment out who exactly want to email 04:11 next you can also do something a little 04:13 bit different 04:14 you could have a look at say ahrefs and 04:16 go through a website 04:17 like product hunt and see a list of 04:19 every single external link on 04:21 product hunt using ahrefs and then you 04:23 can go through that filter out who 04:24 exactly is a sas company for example who 04:27 exactly is a business that’s launched on 04:29 product hunt 04:30 and then email all of them so there’s 04:31 tons of options there you just need to 04:33 decide 04:33 who is the right audience for your 04:36 services and i cannot tell you that 04:37 because it’s different for absolutely 04:39 everyone so at this point you have your 04:41 list now unfortunately this list is 04:43 probably 04:44 huge right if you look at shopify 04:46 businesses for example you could have a 04:48 list of 30 000 businesses 04:49 easily well that is simply too much it’s 04:52 too much to email altogether 04:54 and it’s too much to email at one time 04:56 so you need to decide how exactly to 04:58 prioritize that 04:59 and how exactly to segment this now 05:02 here’s 05:02 the important part segmentation what i 05:05 recommend 05:06 is emailing no more than say 200 05:09 businesses 05:09 in a single segment now what do i mean 05:12 by a segment 05:13 well a segment could be a single city it 05:16 could be a single 05:17 type of metric for example you can email 05:19 every multi-location business within a 05:21 certain 05:22 industry or anything like that but a 05:24 segment is just a small 05:25 collection of businesses that you decide 05:27 to email 05:28 because the point is you don’t want to 05:30 send an email 05:31 to a thousand people that is exactly the 05:34 same because that is not 05:35 personalized you may mail merger you may 05:37 put their name in there but it’s not 05:39 personalized so you want to create 05:40 segments of maybe 200 05:42 businesses at a time that you can email 05:45 and then personalize the email 05:47 for that specific segment for example 05:49 i’m focused on 05:50 shopify stores right so that is an 05:53 audience altogether but that’s still too 05:54 big right i can’t email 05:56 every single shopify store the exact 05:57 same email it looks 05:59 like spam so how then do we create 06:01 segments within this well number one is 06:03 we can focus on certain size sites for 06:05 example the shopify plus 06:07 and shopify plus is basically the 06:09 enterprise version which costs 06:10 two thousand dollars a month so we can 06:12 email people that are on the enterprise 06:14 version 06:15 and have a different email for them 06:16 because they’re a bigger business we can 06:17 also look at various different metrics 06:19 like the vr off the website the amount 06:21 of traffic they have 06:22 and personalized printing segments based 06:24 on low traffic sites high traffic sites 06:26 high dr sites low dr sites we can also 06:28 look at the industry and email say 06:30 cloven brands with one specific type of 06:32 email 06:32 and maybe email some furniture stores 06:34 with a different type of email so 06:36 there’s tons of different segments we 06:37 can create there it’s really up to you 06:39 to how exactly you want to personalize 06:40 that and how exactly you want to write 06:42 and angle your 06:43 emails now presuming you’ve done this 06:45 you created some different segments 06:47 again no more than 200 emails 200 06:49 businesses 06:49 in a single segment now you decide who 06:52 to email 06:53 first and really it depends on what your 06:55 segments are for example if i’m 06:56 segmenting based on 06:58 the traffic they have i probably want to 06:59 email the high traffic slides because 07:01 they likely 07:02 have a higher budget for seo services so 07:04 it really depends on who exactly you’re 07:06 emailing you can also have 07:07 filters here for things like the traffic 07:09 on the site so if there’s zero traffic 07:11 whatsoever maybe you just don’t want to 07:12 email them because they’re not putting 07:13 any effort into 07:14 their website you can also filter out 07:16 based on the domain age 07:18 if the domain is created in the past 07:20 three months something like that maybe 07:21 the past six months then it’s a new 07:23 business 07:23 and they may not have the budget for seo 07:25 it doesn’t mean you’ll never email them 07:27 but you just don’t want to prioritize 07:28 them so you need to go through basically 07:30 data here 07:31 and decide who exactly to email terms of 07:33 these segments and then how to 07:35 prioritize who exactly to email 07:36 and i can’t do that for you but 07:38 hopefully this gives you some ideas to 07:39 get you thinking 07:40 again no more than 200 businesses per 07:42 segment is a really good way to get very 07:45 personalized emails 07:46 now that you have your segments you need 07:48 to write up your email copy and this 07:50 is where everyone screws it up 07:52 completely 07:53 including me in the past to be fair so 07:55 here’s an example 07:56 email template that i used to share that 07:59 still works pretty well 08:00 in foreign languages and in less 08:02 competitive niches and just you guys can 08:04 read this and see exactly how this 08:06 works which is essentially we identify 08:08 hey here’s the keyword that you want to 08:10 rank for you’re not ranking for it 08:11 currently 08:12 here’s some competitors that are ranking 08:13 for this would you like to see a video 08:15 showing you how you can compete against 08:16 them now what is the problem with this 08:18 email template 08:19 well firstly what would happen if i sent 08:22 this email to a dentist 08:24 well it would work what would happen if 08:26 i sent the same email 08:27 to a construction company well it still 08:30 applies 08:31 what if i send it to a florist well 08:33 again it still applies 08:35 meaning that this email is not created 08:37 for a specific segment it is created for 08:40 absolutely any local business therefore 08:43 it is not personalized 08:45 sure it has the name in there it has to 08:47 rank in has the 08:48 the keyword and even has competitors in 08:50 there but that is not really that 08:52 personalized 08:53 because again you can send the same 08:54 thing and just mail merge this 08:56 information in there 08:57 for literally a million plus businesses 08:59 therefore it is 09:00 not personalized you want to personalize 09:03 to the 09:04 segment and not just mail merging in 09:06 some information 09:07 so if my segment is furniture stores 09:10 then i want to have personalization 09:11 based on them being 09:12 furniture stores for example if i’m 09:14 emailing businesses that are 09:16 multi-location 09:17 furniture stores then i want to mention 09:18 to them hey i’m emailing you because 09:20 you’re a multi-location business selling 09:22 this type of furniture 09:23 now what happens if you take that email 09:25 and send it to a dentist 09:27 well it doesn’t make sense because 09:28 firstly there may not be a 09:29 multi-location business 09:31 and secondly they don’t sell this type 09:32 of furniture or any type of furniture 09:34 for that matter right so that is what i 09:36 mean 09:37 by personalization not mail merging in 09:38 the name that isn’t personalized 09:40 is creating segments again no more than 09:42 200 businesses and then personalizing 09:44 the email 09:45 for that segment now here’s another 09:47 example on the complete 09:48 opposite end of that and this is a 09:50 business that i was actually attempting 09:52 to purchase a gift from this is real 09:54 and i noticed they had some ssl 09:56 certificate error basically 09:57 so what i did is i mentioned that to 10:00 them i sent a message and just mentioned 10:01 by the way you have this problem 10:03 if you’re interested by the way we do 10:04 this sort of thing for our clients 10:06 or something like you you read the email 10:07 here i’ll find the actual email here and 10:09 show it here and i got a 100 10:12 response rate right now it’s one email 10:14 it’s one contact form message but a 10:15 hundred percent 10:16 response rate and you will if you say 10:18 messages like this you will get a 10:19 hundred percent response rate 10:21 however it is balancing that act between 10:23 the first example i showed you 10:25 where you’re going to get a low response 10:26 rate and the second one where you’re 10:28 going to get a 100 or near perfect 10:30 response rate 10:31 so how do you balance that well rather 10:33 than email one business at a time 10:35 you create again those segments and 10:37 really iterativeness because it’s so 10:39 important you create those segments of 10:40 like 200 businesses 10:41 and within that segment which is all say 10:44 dentists within a certain city 10:45 then okay there’s 200 dentists in the 10:47 city okay how do we email 10:49 these dentists in this city and make 10:51 something that they are going to 10:53 understand 10:54 maybe that’s going to be firstly 10:55 personalized for dentists 10:57 but that’s going to apply nationwide so 10:59 okay dentist specialization 11:01 step one okay now let’s personalize it 11:03 also for the city 11:04 so what can i mention that only people 11:07 in the city will really understand what 11:09 is some linger what is something they 11:11 understand really well or maybe 11:13 something’s different within the dental 11:14 practice i don’t know 11:15 for that specific city so how can you 11:17 personalize it 11:18 for that specific segment or for example 11:21 if you’re doing shopify like me and you 11:23 email everyone that has a high 11:25 level of traffic you can just straight 11:27 up tell them hey i’m emailing you 11:29 because you’re a shopify store owner and 11:31 you have a high 11:32 level of traffic however i still believe 11:34 you have a lot of potential for seo 11:36 here’s why so i’m segmenting based on 11:39 data or whatever i decide to use for 11:41 that there’s numerous factors as 11:42 mentioned previously 11:43 and then i’m writing the email for the 11:45 specific 11:46 segment not for every dentist in the 11:48 world this isn’t about scale 11:50 this is about personalizing do you think 11:52 200 people maybe even 50 people 11:54 just so super highly personalized just 11:56 for them 11:57 and then it’s going to work way better 11:58 your response rates are going to be 11:59 significantly 12:01 higher now aside from that how exactly 12:02 do you write the emails well number one 12:04 read your email out loud so don’t 12:07 write this in a super professional weird 12:10 sounding way and the easiest way to 12:12 eliminate that is to read your email 12:14 out loud so pretend you’re writing to a 12:16 friend 12:17 and read the email out loud i mean it’s 12:20 that simple but some people will write 12:21 emails and like 12:22 dear sir i’m writing this email to you 12:25 today because i would like you to 12:26 contemplate hiring myself 12:28 and my agency for seo services and it 12:31 just 12:32 it just sounds really weird and 12:33 unnatural right so so just read it out 12:35 loud and just make sure it sounds 12:36 natural as in the way you would actually 12:38 speak this takes a little bit of 12:40 practice 12:41 but just do it okay number two 12:45 study copywriting now i know i’m making 12:48 you actually do some work here i’m doing 12:50 some homework doing some research and 12:51 learning 12:52 but guess what guys this is all about 12:54 learning improving your skills and then 12:55 those skills directly transfer into 12:57 writing great emails and building a 12:59 great 12:59 business okay so study copywriting 13:02 there’s a number of amazing 13:03 classic copywriting books i would 13:05 definitely suggest anything by david 13:06 ogilvy he has multiple books i believe 13:08 and then you also have like a whole 13:10 bunch of classics there 13:12 like clothed hopkins scientific 13:13 advertising junior schwartz breakthrough 13:16 advertising 13:17 and a whole bunch of just classic 13:19 copywriting books 13:20 i highly suggest you just look into what 13:22 are some of the classic copyrighted 13:23 books anything by gary halbert 13:25 and learn that stuff because it would 13:28 directly apply 13:29 to writing great emails beyond that 13:32 honestly just have a little bit of fun 13:34 with it 13:34 don’t make it too professional just have 13:36 it fun add some personality 13:38 and consider who exactly you’re emailing 13:40 if i’m emailing sas companies or even 13:42 e-commerce companies 13:43 i know they’re similar to me maybe 13:45 they’re a little bit older than me but 13:46 probably similar sort of age 13:48 anyway right i’m 27 and i could just 13:50 have fun with it i can write in a way 13:52 that they like 13:53 and it’s just personalized and just fun 13:55 i’m not trying to be professional 13:56 anything like that i’m just trying to 13:57 just 13:57 entertain them a little bit because i’m 13:59 wasting their time with an email 14:01 and at the same time entertaining i’m 14:03 just trying to offer some value and i 14:04 hope it helps them out right 14:05 it’s really that simple it’s not 14:07 complicated at all 14:09 now on top of this i would just say 14:10 practice right and how do you practice 14:12 well you send personal emails like they 14:15 want to show before 14:16 one at a time and you send one at a time 14:18 maybe 10 a day 14:19 and you just do 10 of these personal 14:21 direct just for you emails 14:24 every day what’s going to happen when 14:25 you do that is number one you probably 14:27 sign some clients because those emails 14:29 get very high response rates and it’s 14:30 not scalable so it’s clear you’re adding 14:32 more value 14:33 and number two you’re going to practice 14:34 writing 10 emails every single day these 14:36 emails will be different 14:37 every single day so you’re going to get 14:39 better very very quickly 14:41 ultimately you want to know how i write 14:43 good effective emails is because i’ve 14:45 been writing emails every day for the 14:46 past 14:48 three years or so i’m with a little 14:50 break in between that but the past three 14:52 four years or so i’ve been writing 14:53 emails 14:53 every single day so it’s no wonder that 14:56 i kind of figured this thing out and got 14:58 pretty good at it because i write 15:00 a lot of emails it’s not rocket science 15:02 so anyway that pretty much covers your 15:04 main email your first email simply 15:05 offering a video lead magnet 15:07 so you you personalize it based on that 15:09 segment as mentioned before 15:11 and then you offer some piece of value 15:12 so it’s like hey i’m emailing you 15:14 because you have a super high traffic 15:15 website you have 30 000 people visiting 15:17 your site every single month 15:19 however i still think there’s a massive 15:20 potential for seo because of these 15:22 reasons 15:23 xyz would you like me to send you a 15:25 video showing you how you can 15:27 tap into these opportunities basically 15:29 if you’re interested let me know 15:31 and that is an email off the top of my 15:33 head but it’s basically how this works 15:34 that is your main email and i’m not 15:36 giving you a template because i want you 15:38 to write your own i want you to practice 15:40 i want you to put in the time testing 15:42 and i want you to write your own 15:44 email that is what’s going to get you 15:46 results not copy and pasting 15:48 from my email template that will wear 15:50 out in three months because everyone has 15:51 used it and then you’re stuck again 15:53 trying to wait for 15:54 me to share another one so write your 15:56 own and practice creating 15:58 your own now next up is follow-up emails 16:01 so you send this initial email i 16:03 recommend following up 16:04 about two to three times on top of this 16:06 i think two times is really enough 16:07 because 16:08 beyond that it just gets a little bit 16:09 annoying now how exactly do you follow 16:12 up what is your follow-up email 16:13 well honestly the first email can just 16:15 be your bread and butter follow-up what 16:17 does that mean 16:18 it means hey did you have a chance to 16:20 see this yet and that is 16:22 it there’s nothing fancy just your basic 16:23 follow-up have you had a chance to see 16:25 this yet 16:26 now the next follow-up we’re going to do 16:27 two follow-ups it’s pretty much going to 16:29 be along the same lines 16:31 but try and make it a little bit more 16:33 interesting whether you can add a nugget 16:34 of value in here 16:36 if you can personalize something in so 16:37 maybe you notice they had some issue 16:39 with their website 16:40 maybe there is some ssl issue or 16:42 something you can very easily scrape and 16:43 identify and include in 16:45 that email or just include a joke or 16:47 just make it 16:48 something better than just have you seen 16:50 this yet 16:51 because it’s annoying as someone that 16:53 gets emails all the time and they email 16:55 me and offer me something and 16:56 like clothes i don’t want to see this at 16:58 any email have you had a chance to see 16:59 this 16:59 yes but i’m not interested close and 17:01 then you email me again have you had a 17:02 chance to see this like come on guys 17:03 like 17:04 get some originality in there think a 17:06 little bit more unique than this so so 17:07 write up a joke or something like that 17:09 or just make it a little bit more 17:11 entertaining 17:12 than have you had a chance to see this 17:14 yet but it’s basically the same thing 17:15 again anyway so 17:16 so i mean i’m saying i don’t like this 17:18 but literally just do that anyway just 17:19 email them again saying have you had a 17:21 chance to see this but you can add a 17:22 nugget of value an error or a joke or 17:24 there’s something that makes it a little 17:26 bit different a little bit more 17:27 entertaining then that’ll be really 17:28 appreciated by your audience as in the 17:30 people you’re emailing 17:31 and it would just work better altogether 17:33 so try and do that but that is your 17:35 follow-ups 17:36 done now at this point you have a huge 17:38 list of businesses websites to 17:40 email you have segments of no more than 17:42 200 but really they can be kind of 300 17:44 so at this point because you’re probably 17:45 not gonna be able to email all of them 17:46 anyway now we want to do is you want to 17:49 give this to a prospector 17:51 now yes you can do this yourself but if 17:54 you’re thinking about that 17:55 i think you’re absolutely insane because 17:57 the most boring task in the world and 17:58 you can literally pay someone 18:00 like 50 cents per email address to do it 18:02 for you so 18:04 just don’t do it yourself there’s no 18:05 logical reason to do so 18:07 now what i recommend is going on a 18:09 website like upwork and posting that you 18:11 want to hire a 18:12 prospector and hire a prospector that 18:15 has done 18:15 prospecting before that’s going to save 18:18 you a lot of headache 18:20 and all you want to do is you want to 18:22 give this person a list of urls which 18:25 you should already have 18:26 and then you want to say to them hey i 18:28 want you to find either the owner’s 18:30 name and email address if you can find 18:32 it if you can’t find it 18:33 a marketing person’s name and email 18:36 address if you can find it and if you 18:37 can’t find that then just give me the 18:39 generic email address ie the 18:41 info at inquiries at sales at or 18:43 whatever email addresses whatever you 18:45 can find 18:46 and if they’re good at what they do 18:47 they’re gonna use a tool like hunter 18:49 or find that lead or anything to do that 18:51 and then they’re gonna do some manual 18:52 searching on google and various 18:53 different sources 18:54 and attempt to find that email address 18:56 for you now i’m not going to cover how 18:58 to do that in this video 18:59 because again i really don’t want you to 19:02 do this 19:02 it’s such a waste of time and it’s so 19:05 easy to outsource i pasted on an upwork 19:07 five dollars an hour to do this for me 19:09 on average he finds between 19:11 15 and 20 leads every single hour 19:14 meaning i pay him five dollars for up to 19:17 20 19:18 leads that is 20 email addresses again 19:21 some of them are generic and some of 19:22 them the 19:23 this email for five dollars so if you 19:26 want to email thirty people a day 19:27 it cost me seven dollars and fifty cents 19:30 a day maybe ten dollars at 19:31 absolute most but there’s never usually 19:34 that much 19:35 so i think you can cover ten 10 a day 19:38 to build your business and if you can’t 19:40 go get a job 19:42 then use that money to build this up 19:44 because you don’t want to spend 19:45 hours a day doing this yourself and 19:47 guess what a prospector will be quicker 19:49 than you 19:50 because they’ve done it before and they 19:51 know what you’re doing 19:53 so skip the tutorials and how to do 19:55 prospects and just go pay 19:56 someone five dollars an hour to do it 19:58 for you give them that list of urls and 20:00 they’re gonna give you a list of email 20:02 addresses 20:02 and that is done now the only other 20:04 thing i would advise 20:05 having them do is to use the feature 20:07 inside of hunter or whatever other tool 20:09 and just verify the email is correct you 20:12 don’t want to have your emails bouncing 20:14 or not working or invalid or anything 20:15 like that so just make sure 20:17 that they verify the emails first it’s 20:20 going to save you some headache and save 20:21 you 20:21 getting spam listed with your domain or 20:24 having deliverability issues 20:25 longer term all right so at this point 20:27 you have your list of domains to email 20:29 you have their email addresses and names 20:31 where 20:32 applicable and you have the email 20:34 templates to 20:35 send them based on the different 20:37 segments that you’ve created 20:39 now we need to get ready to start 20:40 sending these out we’re going to use 20:42 google sheets to do this 20:43 and google sheets is just awesome for 20:46 everything really it’s a really big part 20:48 of my business now we’re going to start 20:50 off with 20:50 is very simple you have your domain you 20:53 have your email address and you have 20:55 your name 20:55 you should already have this in google 20:56 sheets and you have this for each of 20:58 your different 20:59 segments now what you want to do is 21:00 create different columns for every piece 21:02 of information that you’d like to 21:03 personalize inside of the 21:05 emails for example i mentioned that we 21:07 may email people based on their industry 21:09 or you maybe want to mail merge 21:10 something in there 21:11 so we have a column for either the 21:13 industry name or some reference 21:14 relevant to that industry you’re also 21:17 going to have obviously their name 21:18 and their email as separate columns and 21:20 you probably want to have other things 21:21 that you want to include in their emails 21:23 you want to mention competitors 21:24 have a column for competitor one another 21:26 competitor two and another four 21:28 competitor 21:28 three if you want to mention that they 21:30 have a high traffic website then include 21:32 a column for the traffic 21:33 and maybe even include a column for how 21:35 exactly a word 21:36 talking about the traffic level they 21:38 have anything like that but create 21:40 different columns inside of google 21:41 sheets to personalize 21:43 those emails now the reason you want to 21:45 do this is because we can quickly 21:47 export this as a csv file and we can 21:49 import this into woodpecker or 21:51 our tool of choice so create all those 21:55 columns first have them all set up for 21:56 exactly how you’re going to email 21:58 every single column is a piece of 21:59 information that will be personalized 22:01 into your email and again one sheet or 22:04 one tap whatever you call it 22:05 for every single email campaign for 22:07 every single segment and then a bonus 22:08 tip what i like to do is i like to 22:10 create separate sheets and separate 22:11 segments basically again 22:13 for where you have the owner’s name and 22:14 email and for what you don’t have the 22:16 owner’s name 22:17 and email address this just allows me to 22:19 measure and compare the difference 22:21 between where i have the personalized 22:23 name included and personalized email 22:25 address versus just email a generic like 22:27 info at or hello or anything like that 22:29 so i just want to compare 22:30 that difference then again once you’re 22:32 done export this as a csv file and then 22:34 we need to go into woodpecker and we 22:35 need to set up 22:36 our campaigns and this is really really 22:39 simple 22:40 number one create a new campaign number 22:43 two import the csv file and set how many 22:45 emails you want to send per day so you 22:47 can just have it set as say 22:48 10 emails a day when you’re starting 22:50 this off and just create that campaign 22:52 add all the emails that already written 22:53 up include the mail merge so the 22:55 snippets that you wrote up and it’s 22:57 really really easy i’m not going to 22:59 share this with you because you can just 23:00 go through tutorials with woodpecker or 23:02 mailshake or whatever the heck tool you 23:04 decide to use because they’re all pretty 23:05 much the same thing 23:06 altogether anyway now before we get into 23:09 actually sending in the emails i have a 23:10 little bit of advice for you so let’s go 23:12 into this 23:12 first firstly don’t use your main agency 23:15 domain for 23:16 emailing you don’t want to have any risk 23:18 of this getting 23:19 penalized so do not use this for your 23:22 email 23:22 instead get a brand new domain now this 23:24 could be the 23:25 net variation it could be a longer 23:27 domain variation for example my website 23:28 lionzio.com i’m not going to email from 23:30 lionsteal.com so what will i do maybe 23:32 i’ll register 23:33 lionzeo.net or maybe i have line 23:35 zeroagency.com or some other 23:37 variations like this and then i’ll use 23:39 that for emailing 23:41 and then that’s gonna work you can also 23:42 use completely different domains so in 23:43 this campaign i’m doing now 23:45 i have really old domains really old 23:47 email addresses that i set up years ago 23:48 and haven’t really used recently 23:50 i just use them for sending the cold 23:52 emails because that works great 23:54 nobody really cares that hold on a 23:56 second why is this 23:58 domain differently to your agency domain 24:00 who cares 24:01 all right so so don’t overthink this 24:03 just set up some different domains 24:05 i recommend set up two or three of them 24:06 and just warm them up 24:08 and what does warmed up an email address 24:10 mean it means that you want to send some 24:11 emails to people that will actually 24:13 respond to you 24:14 so send some emails to friends or get 24:16 this yourself 24:18 and then reply to yourself and have a 24:21 little fun conversation 24:22 with yourself in emails this is going to 24:24 be extremely weird 24:26 but it worked so act like a crazy person 24:29 email yourself chat with yourself 24:30 spend spend a little time just a few 24:32 emails a day just emailing 24:33 back and forth between yourself and that 24:36 warms up a little bit and then also when 24:37 you get into 24:38 the email itself what i suggest doing 24:41 is email a small number of businesses 24:44 initially 24:45 so start off with maybe just 10 emails a 24:47 day 24:48 total including the follow-ups and then 24:50 maybe slowly increase that to like 15 24:53 and 20 then 25 and 30. you have to be 24:56 that exact 24:57 but to slowly ramp up the volume to 24:59 maybe where you get to like your 30 25:00 emails a day 25:01 on a single email address a single 25:03 domain then you can use 25:04 another one and so on if you want to 25:06 scale this but 25:08 it’s not about scale but you just email 25:10 in 30 businesses a day that’s fine with 25:12 the example i shared before that i built 25:13 a six figure agency in two months 25:15 i did that from 200 emails not 2 000 25:18 not 20 200 emails so you don’t need to 25:22 have 25:22 massive volume it’s about a small number 25:25 of highly personalized emails now once 25:28 your campaign is set up you simply need 25:30 to monitor the results the good thing 25:32 about woodpecker 25:33 is if you upload your csv file with all 25:35 the information in it 25:36 and you say that you want to send 10 25:38 emails a day then woodpecker will send 25:40 10 emails a day 25:41 and all your follow-ups for you you 25:43 don’t need to go in every single day and 25:44 say 25:44 okay schedule the next 10 and schedule 25:46 the next 10 and schedule the next 10 25:48 because that is work 25:49 right you just upload 200 businesses and 25:52 it will send 25:53 10 a day for you including all 25:55 follow-ups and then you just monitor 25:57 your emails to see if you get any 25:59 responses 25:59 but what i’d also recommend doing is 26:01 monitoring the stats 26:03 now the response rate doesn’t matter the 26:05 open rate 26:06 doesn’t matter none of that actually 26:08 matters if the roi 26:09 is there the only thing i would be 26:11 cautious to check is the 26:12 bounce rate so again verifying that your 26:15 prospector is doing a good job if you’re 26:17 getting like a five percent bounce rate 26:18 or especially if it’s higher than that 26:20 then your prospector is doing a bad job 26:22 of finding and verifying 26:23 those emails so either update them and 26:26 tell them what the problem is so 26:27 here’s the emails that bounce please 26:30 check your process for this 26:31 or fire them and hire someone else right 26:34 it’s that simple they’re very easy to 26:37 replace 26:38 but check the bounce rate make sure it’s 26:40 not too high for the rest of it 26:41 look at the videos i shared before look 26:43 at the stats i shared it’s nothing 26:44 spectacular the numbers i’m getting the 26:46 response rate is going to be an 26:47 indicator you’re looking at anywhere 26:48 between a 26:49 two to five percent response rate 26:51 besides that 26:52 honestly i wouldn’t overthink it too 26:54 much unless it’s just abysmal and you’ve 26:56 sent 200 emails and nobody’s responded 26:58 whatsoever 26:59 but beyond that just anywhere from two 27:01 to five percent is pretty good and more 27:02 importantly check that bounce rate and 27:04 make sure you’re not having 27:04 deliverability 27:05 issues okay so you’ve done all this work 27:08 you’ve started 27:09 sending some emails and hopefully 27:11 someone has responded 27:13 and have said you know what that 27:15 actually sounds good please send me 27:17 the video now before this happens just 27:19 to know you’re probably gonna have more 27:20 people 27:21 say go away get lost stop emailing me 27:23 okay that’s more likely to happen 27:25 but enough of that and you’re eventually 27:28 gonna have one person 27:29 who’s gonna make your day make your 27:30 month and they’re gonna say you know 27:32 what i would actually like to see that 27:33 video please send it over to me okay 27:34 great 27:35 so here is the point where you record 27:37 the video 27:38 and you send it over to them now what 27:40 you’re going to do here you’re going to 27:41 open up 27:42 loom which is a video recording tool 27:44 it’s either a chrome extension or an 27:46 app and it’s going to allow you to 27:47 record your screen and once you’ve done 27:49 it’s going to automatically upload this 27:51 it’s going to automatically create a 27:52 link for this and you can literally just 27:53 copy the link and send it to the 27:55 prospect straight away 27:57 you have to create a landing page and do 27:58 anything complicated you don’t have to 28:00 like 28:00 export the video then upload the video 28:02 then up then put it on a landing page 28:04 and email to them it’s just literally 28:05 record okay copy link is processed okay 28:09 send decline right that easy so 28:11 absolutely use a tool like loom it makes 28:13 it way 28:14 easier now in terms of the video itself 28:17 here is 28:17 the process there is four steps to this 28:20 video there is the opportunity 28:22 there is the problem there is the 28:24 solution and there is 28:25 the pitch so let’s go through them the 28:27 first is opportunity 28:29 and this is very easy hey i noticed that 28:32 you’re not ranking for these keywords 28:33 here which have a search volume of 28:34 around 10 28:35 000 searches per month and i’m going to 28:38 literally 28:38 open up those keywords inside of ahrefs 28:41 keyword explorer 28:43 show them all the keywords show them the 28:45 searches and show them the competitors 28:47 so you can see 28:48 really hey there’s actually ten thousand 28:50 people a month searching for this now it 28:52 could be a thousand a month it could be 28:53 a few hundred a month as local seo 28:55 it doesn’t matter the point is i’m 28:56 showing them here’s the opportunity 28:58 available 28:59 for your business and they should 29:00 understand what that means if i show an 29:02 e-commerce store there’s 10 29:04 000 people like month searching for this 29:07 service 29:07 searching for these products and you’re 29:09 not ranking they can they know the 29:11 numbers 29:12 they know in their head one second i’m 29:13 missing out on a lot of money because 29:15 they know their traffic they know how 29:17 much a visitor is worth to them 29:18 because they’re a real business right 29:20 you’re gonna show them firstly here’s 29:21 the opportunity 29:22 available for you right so here’s the 29:24 keyword and you’re not ranking for this 29:26 at all 29:26 or you’re ranking on the third page of 29:28 the fourth page right so i’m going to 29:30 show them 29:30 the opportunity first then i’m going to 29:32 go into the problem 29:34 so why aren’t they ranking well 29:37 in the case of e-commerce in many cases 29:39 is because they haven’t optimized the 29:41 category pages 29:42 maybe they have one category for all of 29:45 their sofas 29:46 but they don’t have a category for 29:47 leather surfers or corner sofas or even 29:50 more specific than that maybe you’ll 29:51 have a category for brown leather sofas 29:53 or white leather sofas 29:55 or black leather sofas right so i’m 29:57 gonna show them hey look there’s 29:58 actually 29:59 another three thousand people a month 30:00 searching for brown leather sofas 30:02 no i’m making that up on this box i 30:04 don’t know the actual search volume and 30:05 i’m gonna show them but you don’t have a 30:06 category page for this now simply by 30:08 creating a category page of it as 30:09 it allows you to actually rank for this 30:11 in fact if you look at the competition 30:13 here 30:13 you can see that they have a page for 30:15 brown leather sofas 30:17 every single one of them now again i 30:18 don’t know if that’s true i’m making 30:19 this up but that’s how it 30:21 works so you show them what is the 30:23 problem 30:24 that’s what i do for e-commerce is 30:25 usually about optimizing their category 30:27 pages 30:28 whether that’s not correctly optimizing 30:29 it or not having them whatsoever 30:31 and for local businesses one of the 30:33 easiest fins is either the major 30:35 elements maybe their title tag 30:37 their meta description the h1 not being 30:39 correctly optimized 30:40 beyond that it’s backlinks because 30:43 backlinks is nice and easy 30:44 hey look this competitor here is number 30:46 one right will they have 30:48 30 referring domains this slide number 30:49 two well they have 27 referring domains 30:52 this on number three have 25 referring 30:54 domains 30:54 looking at your website you have just 10 30:56 referring domains 30:58 and here let me show you what a backlink 30:59 is let me open up the competitors 31:01 backlinks to show you exactly what they 31:02 look like we need to do a breakdown of 31:04 what they are 31:05 now we look at yours here’s the 31:07 comparison here’s the link gap here’s 31:09 the difference between 31:10 where they are and where you are 31:12 currently if you want to bridge this gap 31:14 and this is the solution aspect this is 31:16 the next step the solution here is to 31:17 build more backlinks and bridge that gap 31:19 between where the competitors are 31:21 and where you are currently or for 31:23 e-commerce the solution here 31:25 is to create those category pages and 31:28 optimize those categories 31:29 for these keywords or for sas it could 31:32 be to create specific informational 31:33 content 31:34 that leads them into a free trial or a 31:36 sign up or something 31:37 for their product right but show them 31:40 here’s the problem and then here’s how 31:43 we’re going to solve that here’s the 31:44 problem 31:44 and then here’s the solution this whole 31:47 video 31:48 is 10 15 minutes at most it doesn’t need 31:50 to be that much because you’re just 31:52 showing them 31:52 one major opportunity 31:55 the problem with that and how exactly to 31:58 solve that 31:59 and then you go into your pitch and this 32:01 is where 32:02 everyone screws up because they go 32:04 through all this effort with the video 32:05 and then they get to the end of it and 32:07 it’s the pitch and they’re like anyway 32:11 you’re like sorry what did you say 32:13 because they get all 32:14 shy and awkward about pitching other 32:16 guys it’s not that difficult 32:18 you don’t need to do anything fancy 32:20 whatsoever in fact i don’t really do a 32:21 pitch anymore 32:22 here’s what i do in the video i simply 32:24 say so if you’re interested in this 32:26 this is what we do all day long we work 32:28 with shopify stores like yours to help 32:30 them increase the traffic by doing 32:31 exactly what i showed you in this video 32:33 if you interested in talking more about 32:34 doing this for your business then 32:36 let me know send me an email and we 32:38 could jump on a call and discuss it in 32:39 more detail 32:40 that’s it right i just made it up on the 32:42 spot but that’s pretty much what i do in 32:43 every video 32:44 i just say hey this is what we do we’re 32:46 experts at this fin i just showed you 32:49 if you’d like to talk more about it let 32:50 me know and we will talk more about it 32:52 that is it i’m not talking prices i’m 32:54 not talking numbers and also 32:55 anything just hey let’s just jump on the 32:56 call if you’re interested in this that’s 32:58 it that 32:59 that is my my famous video audit pitch 33:01 and at this point 33:03 you’re going to send this video over to 33:04 them now a couple notes here number one 33:06 again use loom because it’s 33:07 easier it’s quicker and you have to 33:09 upload it anything like that number two 33:11 is if you make a mistake 33:12 just roll through it this is all about 33:14 speed and efficiency here so if you make 33:16 a mistake 33:17 don’t cut it i cut these videos 33:19 obviously but don’t cut this video when 33:21 you’re sending a video audit 33:22 just send the damn thing if you make a 33:24 mistake then just correct yourself and 33:26 continue 33:27 if you mumble up your words because i do 33:29 this often because i speak fast 33:31 too fast sometimes then roll through it 33:34 just correct yourself and just keep 33:35 going it’s all about speed and 33:36 efficiency here and the final point 33:38 actually the third point 33:39 is that most people when you send this 33:41 to them will not respond 33:43 suck it up okay most people you will 33:45 email them this video 33:46 and they will never ever ever respond to 33:50 you 33:50 so you’re going to go through all this 33:52 effort you’re going to send this video 33:53 to record this video you’re going to add 33:54 value to them and they will not respond 33:56 to you 33:57 now how do you deal with that do you cry 34:00 and 34:00 and get angry and how dare they like i’m 34:03 entitled to response i put in this value 34:05 they asked me to send this i recorded i 34:07 sent it to him and he didn’t respond to 34:08 me 34:08 no you just move on it doesn’t matter 34:10 okay because the few people that do 34:12 respond to you 34:14 will likely buy from you now not saying 34:16 all in a while 34:17 there’s a pretty good percentage of 34:19 people that responds 34:20 that will jump on the call of you are 34:21 very very likely to buy because you 34:23 added a significant amount of value here 34:25 so here’s what you do okay 34:26 number one is if they don’t respond then 34:29 follow up 34:30 now you don’t need to be crazy about 34:31 this just send a couple email follow-ups 34:33 and just say hey did you have a chance 34:34 to see that video here’s the link again 34:36 and oh by the way did you notice this 34:38 thing i mentioned in the video here’s a 34:39 link again for it just add a little bit 34:40 of value again with that second 34:42 follow-up 34:42 that is it it’s not complicated you can 34:44 call them if you want and try and be 34:46 pushy and follow up but i i just don’t 34:47 have the time to do it 34:49 it’s probably more effective i just 34:50 personally just don’t have the time to 34:52 do that 34:52 beyond that though just focus on the 34:54 people that actually respond because 34:55 what’s going to happen is you’re going 34:56 to send this video to them 34:58 and some people are going to respond 34:59 fast and they’re going to respond saying 35:01 yeah i’m curious let’s jump on a call 35:03 then you’re gonna call and then begins 35:05 your sales process which we’ll talk 35:07 about 35:08 in another video because this one’s 35:09 getting pretty long but that is it that 35:11 is my cold 35:12 email process it’s very very simple 35:15 you write good emails you offer a piece 35:18 of value and when they respond 35:20 saying they’re interested you send the 35:21 video you send a piece of value 35:23 and then if that’s enticed enough to 35:25 them you get on the phone 35:26 and the whole reason for doing this is 35:28 because we want to warm people 35:30 up before we ever speak to them before 35:31 we ever go on the phone i want them to 35:33 like me 35:34 i want them to trust me and they want 35:36 them to want to buy from me like you 35:37 know i want to make it as easy 35:39 as possible to sell this is marketing 35:41 and in sales 35:42 should be easy as a result of great 35:45 marketing 35:45 and i’m also not looking to convince 35:48 someone to need seo 35:50 this sounds weird right wait you’re 35:51 sending a video to them you’re putting 35:52 all this effort in you’re not trying to 35:53 convince them to buy seo 35:55 no i’m trying to find people that 35:57 believe in seo 35:58 that want seo but are struggling to find 36:00 a good agency because 36:02 almost everyone that knows about seo has 36:04 been ripped off by seo before 36:07 right almost everyone that’s had seo 36:09 experience before 36:10 has hired an agency and that agency 36:12 sucked for the simple reason that most 36:14 people suck at seo 36:15 so i’m emailing them not to convince 36:17 them hey you should buy seo i’m emailing 36:20 to convince them 36:20 hey you won seo already you know the 36:23 value seo and i’m highlighting the value 36:25 in that video but i’m showing off 36:26 here’s my technical ability here’s how 36:28 much i know about this stuff here’s how 36:30 i can solve that for you 36:31 and i’m building establishing trust so 36:34 they trust me 36:35 to do this for them then they want to 36:37 hire me i’m not trying to convince them 36:38 of seo i try to convince them of me 36:41 that is the difference and that’s the 36:42 reason i’m doing email in 36:44 this way so that is how i do things and 36:47 again 36:48 my stats so far i’ve showed them 36:49 previously but with the first two months 36:51 of this campaign actually a month and a 36:53 half 36:53 it was 200 emails landed three clients 36:56 it has six figures worth of 12-month 36:58 contracts again go back and watch the 37:00 previous videos on my channel where i 37:01 break down how exactly i did that 37:03 and it’s also going to be ongoing 37:04 updates as we scale this and grow this 37:06 further but that is how i do cold 37:09 emailing if you have 37:10 questions about this please leave me a 37:12 comment below i’ll happily answer that 37:14 pretty much 37:14 every single question if i can i want to 37:17 find out how many of these emails should 37:18 you be sending well it’s up to you i 37:20 recommend about 30 a day 37:22 is a decent level you don’t need to send 37:24 a ton you understand 100 emails a day 37:25 just 30 37:26 different businesses a day plus your 37:29 follow-ups 37:29 is more than enough so really it’s 30 37:32 businesses a day plus maybe two 37:34 follow-ups 37:34 that is enough you don’t need to email a 37:36 hundred two hundred three hundred fc 37:38 people email a thousand a day 37:40 at that point it’s just spam it may work 37:42 it’s not the approach i’m sharing with 37:43 you today 37:44 just build up to 30 a day you can start 37:46 with five or ten 37:48 build up t30 and that is enough to have 37:51 a multiple six-figure business again 37:53 200 emails that has 200 businesses 37:55 emailed got me to six figures already 37:57 so it doesn’t take much just get started 38:01 and personalize the emails for segments 38:03 and practice writing 38:04 great emails that is the big 38:06 differentiator you wanna know the 38:07 difference between my approach vs others 38:09 one i’m really really good at what i do 38:12 in my biased opinion 38:13 i’m good at what i do which makes sales 38:15 significantly easier than most people 38:17 because i just say 38:18 to them hey i’m good at what i do right 38:20 it’s just confidence like 38:21 it helps a lot okay and number two is 38:23 because i know how to write emails 38:24 because i’ve been writing emails at this 38:26 point for years so my email copy is 38:28 good it stands out it’s different to 38:31 what everyone else is sending and i’m 38:32 not going to give that to you 38:34 because i’m not that given but i will 38:35 tell you how to do it in this video as i 38:37 already have 38:38 so you just need to practice as i’ve 38:40 explained as i’ve shown you this process 38:41 so anyway that is all i have for you 38:43 today if you liked 38:44 this video please do me a favor smash 38:46 the like button below so youtube 38:47 recommends this video to more people 38:49 and aside from that i will see you in 38:51 the next video where we discuss sales 38:52 and how to close 38:53 your deals
