so you’re ready to start marketing but
no plan where do you begin what should
how can you present it you have the
questions we have the answers
hello world my name is mike plogger and
here at visme we aim to make your work
easier whether it’s design presentations
we have the tools to help you become a
marketing is a necessary operation for
any business looking to take a leap
however if you don’t have the proper
experience you might be lost on how to
create a marketing plan
and these are extremely helpful when it
comes to understanding your business
clarifying your goals staying focused
and keeping everyone on your team on the
page in this video i’ll take you through
necessary steps to creating a winning
as well as share a number of templates
you can start with
right away shall we
understanding the purpose behind a
marketing plan is step
number one ideally it should be used to
help you set your goals
understand your target audience and
optimize the impact of your marketing
communicating your big strategy or idea
is what your marketing plan is
all about in order to do this every
marketing plan should consist
of the following number one your short
and long-term marketing goals
number two a description of your target
audience and their persona
and number three one or more high-level
and tactics this infographic template
available on visme right now features
each of these key details
it clarifies the objectives the target
audience and strategies
in an easily consumable page if you
wanted to go the extra mile
and include even more detail you can
also add an overview of the current
key performance indicators budget or
or a timeline on when the plan will be
typically all of this information is
communicated on a pdf
just like the one we just saw but if
you’re feeling creative
try creating an infographic a full
or an interactive web page to share your
plan who knows
it could be the difference between your
plan and someone else’s
without further ado let’s dive into
for creating an effective marketing plan
step number one start with an executive
this is essentially a brief summary or
overview of your entire company and the
of your marketing plan it highlights the
function of your business
and the purpose of your plan this
shouldn’t be very long
the summary can include past
achievements and the future direction
of the company consider this template
here the details are concise and to the
point you want to tease your viewers on
what’s to come and
get them on the edge of their seats it’s
not overwhelming just a quick
introduction before you get into the
meat of your plan
revisiting your company’s mission vision
and values is important to highlight
why it’ll provide clarity and answer any
questions as to why your marketing plan
is the way that it is it’ll show viewers
you had this in mind throughout your
entire planning process
templates like this can help because
it’ll educate or remind your viewers
how your company got to the point
they’re currently at and where you’re
looking to be in the future
one of the first steps with any plan is
doing your research
study the market study the competition
what are others doing that’s working
and then what can you do to make it even
better deeply analyze your own company’s
strengths and weaknesses
touch on what you’re doing well but
don’t be afraid to communicate what you
think could be
stronger a swot analysis or strengths
weaknesses opportunities and threats is
a great way to present your research
you can visualize the company’s path
set goals and so much more this template
right next to me can be edited in visme
and is completely customizable from the
text content to the colors
fonts icons you name it you can edit all
of our templates to match
your brand you can do the same for your
compare your company with another one in
the industry to see how they match up
with one another side by side it can be
eye-opening sure but
take a hard look at the competition it’s
crucial if you want to compete in the
after identifying your competition you
must identify your target customer
this will allow you to create more
informed and tailored marketing
vote a person from scratch how old are
they what’s their income what are their
what do they value a template like this
perfect for putting that person you’ve
built on paper and explaining him or her
to your audience during a presentation
or during a meeting or what’s one way
always used when someone wants to
explain themselves for a job
well a resume of course this template
more closely resembles an
actual resume it includes basic
information a photograph
personality traits a bio goals
you can edit it however you see fit to
describe your target audience
and if your target audience is a mixture
of different people
try creating an infographic with data
widgets you can break down how much you
should cater to
one group or the other there’s a number
of different charts and graphs you can
use to help but
this template went with pie charts to
break down target
customer percentages it’s easier to
understand than if someone was trying to
explain it without a visual
okay you’ve done your research you know
your audience now it’s time to outline
your marketing goals
what are you hoping to achieve with your
marketing plan the most important thing
with this step is to be specific with
if you’re hoping to achieve more web
traffic don’t just say
the goal here is to increase web traffic
say my goal is to increase
traffic to our site by 30 percent within
the next three months
you need a concrete goal not a blanket
this template is simple easy to digest
and lays out specific goals they’re all
measurable and clear
following the progress towards the goals
won’t be difficult with how definitive
and as i mentioned deadlines could be
used as well
if that’s the case a template like this
could be more fitting
in order for this company to accomplish
a goal these three phases must be
properly carried out
marketing plans like this help viewers
follow along as they can refer back to
if they start to get off track
continuing off my last point our sixth
step is to lay out your marketing
strategy from beginning to end
there’s three details to write down and
include with this step
one what to do two how to do it and
the channels to use i highly recommend
turning this into a visual so your team
and audience can
fully understand your thought process to
make it even
easier for them turn your strategy into
a series of phases or
steps it could look something like this
clarifying what needs to be done in each
step before moving on
or if you want more certain dates and
this template here could be even better
specific dates are laid out from the
first phase of the project
to the launch if you want to ensure
something is completed by a certain time
we highly recommend using this template
infographics in general
are wonderful for displaying information
in a way that is easy to understand
people are much more likely to retain
information paired with a visual
rather than with text alone another
template to consider is something like
this lay out all of your information in
a detailed manner
leaving nothing to the imagination
last but not least detail the budget
for your plan how much is it going to
cost in order to reach your goal
it’s important to be clear with this up
front at least as best as you can
marketing can be costly and there are
often a lot of hidden expenses
this may be the most helpful template of
it clearly lays out the cost to your
company try to set a cap early on so you
have a goal to stay under
from the jump
okay we’ve covered the steps for
preparing your marketing plan you should
be able to put one together from start
to finish but
i did want to share just a few more
that may help you depending on what
industry you’re in
this restaurant marketing plan template
is versatile for either
massive chains or local eateries you can
replace the photos with your own
and change the colors just like with
if you’re in real estate and are part of
a team or even if you’re operating your
this template here can be useful the
included makes it perfect for businesses
focused on property marketing
maybe you work for a sas or content
company and you’re looking to take your
content to the next level
this template will help you organize
your editorial calendar so you’re able
to reach your goals
on time or what about social media
we all manage our own pages of some sort
and all businesses
should have their own as well want more
followers this template can lay out your
goals describe your ideal followers
and so much more this digital marketing
template has a modern feel with a number
of different features
swot analysis executive summary goals
it has it all just waiting for you to
hop on board and make it your own
product marketing requires as much or
more research into consumers as
any form of marketing that’s why this
template covers those basics as well as
includes the detailed marketing budget
just a minute ago want to market
build your own personal brand well visme
has the templates for you too
it’s just a simple three-page plan
highlighting resume skills and
before getting into your personal goals
and it wouldn’t be a visme video without
infographics visme has changed the game
when it comes to presenting information
animated and clean designs this one page
marketing infographic template contains
all the necessary details and won’t
overwhelm your audience
okay now that you’ve done at least some
of your research it’s time for you to
to work i highly recommend at least
scanning visumy’s template collection
there’s even more marketing templates
past the ones that we’ve discussed today
and they’re waiting for you right now
head to visme.com to get started
in the meantime thank you so much for
watching if we were of any help we’d
love for you to click that like button
and if that’s not in the cards well
maybe next time
we’ll see you again soon for now i’m
mike plogger with visme
helping you make information beautiful
– Did you know,
297% of all sales happen on the internet during COVID?
Did you know that 941% of teenagers age 25 to 32
have never even seen a high street?
Did you know that by 2023,
there’ll be more voice product search
on the earth than water.
If you want to increase your eCommerce sales
then stay tuned.
Because in this video,
I’m going to share six digital marketing tips
to help you do exactly that.
And by the way, these things work,
whether you’re B2B, B2C.
It doesn’t really matter what you sell to whom.
All of these things are based on making people
do things on a website,
which is exactly what you’re all about, right?
So let’s go.
Before we get started,
there’s actually only three different types of thing
that you can do to increase eCommerce sales.
Firstly, you can increase your conversion rate.
I.e turning more of your website visitors into buyers.
The second thing that you can do is to drive more traffic
to your eCommerce store.
The third thing that you can do is do both of them.
But since you’re on the Exposure Ninja page.
And you’re obviously an absolute savage.
We’re going to focus on number three.
So that is doing both increasing your conversion rate
and generating more traffic.
And my six tips are going to combine them both of these.
Throughout we’re going to share some real examples
and even some behind the scenes that illustrate each point.
The first step is to actually employ lead capture
on your website.
So you might be thinking, well, I want to sell products.
Well do I want to collect people’s email addresses
on my eCommerce site.
Isn’t that just going to distract them
from what I actually want them to do?
Here’s the thing.
Not everyone is going to buy from your website
the first time they land on the page.
Even if you’ve got a really well optimised eCommerce site,
you might be converting between 5% and 15%
of your visitors into sales
depending on how much repeat business you’re getting.
But that means between 85 and 95% of your visitors
are just coming onto your site and they’re leaving.
They’re not converting.
So adding a lead capture element can be great
at taking a shot at those people next time.
So here’s how it might work.
Now, if we go on a site like Lookfantastic,
which is part of The Hut Group,
which we also have a very in depth video on.
♪ Pizza Hut ♪
♪ A Pizza Hut ♪
♪ Kentucky Fried Chicken and a Pizza Hut ♪
Then you’ll notice as soon as we get onto the site,
it says, sign up today and enjoy 20% off your first order.
Plus exclusive brand launches,
early access to sales, exclusive offers.
A week ago this popup said newsletter.
And my first tip was going to be,
don’t call it a newsletter.
It’s great to see
they’re no longer calling it a newsletter.
So there’s lots of really good stuff here.
Sign up today and enjoy 20% off your first order
is a really strong incentive to get you to make
that first purchase.
Now, 20% of your first order, you might be thinking
that’s equivalent to my profit margin.
Why would I ever want to do that?
Well, if you’re selling something that’s a repeat purchase,
like for example, this site is selling beauty products,
which are obviously a repeat purchase.
They’re happy to break even on the first sale
because then they know they can get you over and over
and over and over again.
Likewise, if you sell any kind of subscription offer
and if you don’t, you should probably look at ways
that you possibly could do.
This is a way of getting people over and over
and over again.
So as long as you can afford to do it
and you’re not like a one shop purchase,
then some kind of financial incentive to get people
to sign up, is a really good idea.
And by not calling it a newsletter, like they now don’t,
you’re actually removing the low perceived value
that’s a such with signing up for a newsletter,
like who actually wants to sign up for a newsletter.
I mean, I actually had a sales call earlier on my phone
and they said, “Hey, is this just a quick call
to talk about life insurance.
Have you got five minutes?”
And I thought, I mean,
sign me up for the newsletter while you’re at it.
No way jose.
Turns out she wasn’t called Jose.
But using a model like this can be a great way
to build an email list, which you can then run offers to.
It also allows you to send check out abandonment emails
to people if you can cookie them
as you’ve got their email address.
Tip number B is to instal a benefits bar on your side.
No benefits bar is a bar
that just sits right underneath your menu,
which gives people a reason to buy from you
or multiple reasons.
So you can see here on Coggles,
which has another Hut Group property.
Checkout The Hut Group video
if you’re interested in more deconstruction
about how this business has grown to be such a behemoth.
Then you will see that we have
these four different benefits listed in the benefits bar.
So usually it’s a good idea
to include something about delivery on your benefits bar.
Typically, if you’re able to offer fast or free delivery.
You might also offer a purchase incentive for first orders.
This is designed to increase
the conversion rate of that first order
because the first order is very important.
You might also offer a discount against first orders because
that first order is all important
because that’s when you buy the customer
and you get a chance to get their repeat business.
Now, how you implement this on mobile is ideally
you wanna have it scrolling through.
So notice how Coggles has done here.
Rather than having it stacked up in a big line
or just making them really, really smaller
or just showing one.
If you can have it cycling through
then it means people are more likely
to see all of the benefits.
Now, the great thing about benefits bar is it sits
on every single page of your website.
So whatever page people come through
then you can immediately establish them with these are
the reasons why people choose to buy from us,
which is a great thing to do.
And a lot of businesses really struggle with this
because they get people coming in
through product category pages or product pages
where there might not be too much introduction
to the business.
Well this benefits bar is a good chance
to give them three or four USP straight upfront,
so they know great
this is the place I’m going to buy this product from.
Step three is to offer a great product experience.
I’m not talking about good products experience,
I’m talking about great product experience.
So think about how people buy something.
When you go into a shop, you pick it up, you look around,
you make a decision to buy.
For some reason, a lot of eCommerce businesses fall into
the trap of thinking
that that buying process is very different online.
And instead all people need to do is see
one tiny low resolution picture of a product
in order to be compelled
to immediately part with their money and make the purchase.
Not so actually we need more reassurance online
because we can’t pick it up.
We can’t feel it.
So how do you get over this?
Well, let’s not go any further than looking at the masters,
Amazon has taught the world how to buy through eCommerce.
And let’s look at some of the reasons
why Amazon is so successful in this space.
If we have a look at an Amazon product page.
Here is an excellent, excellent book.
How To Get To The Top of Google 2020 by Exposure Ninja.
Uh-uh, geez, these guys are freaking awesome.
As good as this book is, it’s nowhere near as good as
the Amazon product page that it sits on.
First thing, we get nice, clear headline information about
the manufacturer, in this case, the author.
We then get a product description.
And on Amazon, a lot of the product descriptions
are actually written by the seller or the manufacturer.
If you’ve ever sold anything on Amazon you know
that a long product description helps to make sales.
People think who’s going to read all that copy?
Buyers do. So have a look at most of
the product descriptions on Amazon.
And you’ll notice that for top selling products
they’re usually pretty lengthy.
This one is no exception.
Plenty of information about the book tells you exactly
Then we’ve got other related products.
So what they’re trying to do here is hedge against
the possibility that you might not want this product.
And you instead might want one of these other products.
Because what they don’t want you to do is leave
this page without converting.
We’ve then got more information.
And of course Amazon’s absolute gold mine.
The user generated reviews.
These are fantastic
because not only do they include target keywords
because people write about the things that they’ve bought,
but it’s user generated content is really useful
for conversion and increases the amount of time
that people spend on the page.
So when you’re thinking about your product page,
I’d also encourage you to think about what are
the conversion blockers.
I.e what are the things that will stop people from buying?
If they don’t get that question answered
they just cannot make a purchase.
So for example, often for fashion,
a conversion blocker will be the fit of an item.
So for example, people are unlikely to buy a shirt
if they can’t actually see it on someone
because they don’t know what it’s going to look like.
And if you can show them people with different body types
so they can find someone that is similar to them, great.
You’ll notice a lot of
the larger eCommerce fashion sites now
actually show different models at different product sizes.
So you can see what it looks like on someone
who’s more likely to have a body shape like yours.
So you can see what the fit is more likely to be.
Well, this is really important in fashion
because if they can’t see what the fit is
they might not buy it.
Or you might be like ASUS.
You might have a 40% return rate
because people are buying multiple items
and then they’ll try them on
and see which one fits them best.
The more you can help people do that on your website
the less you’ll have to deal with those really annoying
and expensive returns.
For some products, a conversion blocker might be size.
So show the product.
In context, we were reviewing a diamond ring site
the other day.
And the diamond ring is all just shown in isolation
on a white background.
The trouble is you’re not going to buy a diamond ring
unless you can see what it might look like on a finger.
So you need to show it.
And without that you’re really unlikely to get the sale.
For some eCommerce businesses,
one of their main conversion blockers
between people buying their products
and not will be functionality.
For example, if you’re selling bag
and you don’t show people what’s inside the bag,
what’s the pockets.
How does it work?
It’s going to be really difficult for them
to justify buying that
because they’re taking a massive gamble.
And it’s going to be a pain to have to send things back.
So give people the full experience.
Let me show you an example of an eCommerce store
that does a really good job of this.
Andertons Music is a music shop.
And they sell a whole bunch of different products,
including drum kits.
Now, if you’re going to buy a drum kit online,
fairly risky purchase.
You usually you’d want to try it out.
You’d want to have a go with it.
So what they need to do is they need to bypass
because that could be a conversion blocker for people.
Have a look at how they’ve done it.
So first thing they show lots of product images.
They show you the product at all different angles,
nice high resolution photos.
They’re already trying to upsell me
and I haven’t even bought yet.
Then we’ve got reviews.
We’ve got different ways to pay.
We’ve got benefits statements.
So rather than having a benefits bar
they’ve actually got the benefits in their product page.
Then we’ve got the description.
This is where the genius happens
because loads of the products on Andertons
have actually got individual unique videos
recorded about them.
These are great product videos.
They show you the product in context.
They have people talking about how it works
and demonstrating how it works.
So this replaces the need to go and try it for people.
So this is a really elegant way of getting
through those conversion blockers and increasing
the conversion rate of those all important product pages.
And my final recommendation
under giving a great product experience is reviews.
Who wants to be the first person
to take a chance on a product.
If you’ve ever been on an Amazon page
and you’ve seen that it’s got no reviews,
Why would it be any different for your site?
So if you’ve got products that don’t have any reviews yet,
a couple of things you can do to get around that.
Firstly, contact people who’ve bought the product
and ask them to review it.
If you’ve had no one buy the product yet
then it’s up to you to leave a review.
And I’m not talking about going in there
and using a fake name.
Mr. Smith gave it five stars.
Mrs. Smith gave it five stars.
No, I’m talking about making a video.
Explaining what the good
and the bad features are about the product.
Being completely honest.
Showing who it’s good for
and who might want to choose an alternative.
By giving this kind of honest feedback.
We can actually start to build trust with the customer,
but also bypass their need for third party reviews
because they’re like, well,
this business is being so honest with me about the good
and the bad parts of this product
that I still feel like I can trust them.
Go and watch the Anderton videos and see how they do it.
Tips four, five, and six are all about traffic.
So tip four, is this a really good idea
to have at least one profitable paid ad channel.
For eCommerce brands that have built all of their visibility
on organic channels like SEO or social media.
Now it can feel a bit scary and maybe undesirable
to start bringing in paid advertising.
But here’s the thing having at least one paid traffic source
that you can focus on particular product categories
or even particular products that you need to sell more of
not only allows you to level out the inevitable fluctuations
that happen with organic traffic,
but it also insulates you against
the effects of any possible negative impacts
from algorithms, which unfortunately can be a thing,
whether you’re focusing on SEO or social media.
But not all paid ad campaigns are created equally.
Have a look at this Google shopping campaign
that we’ve been running for a client.
And notice how over these eight months we’ve been able
to increase the number of conversions
that comes through the website.
That’s the red line.
Whilst decreasing the cost per conversion.
So they’re spending less per sale,
but they’re generating much, much more sales
than they were when we first started.
And you can see how in this high ticket B2B eCommerce space
we’ve gone from 38 sales a month to over 250 sales a month
whilst decreasing the amount that they have to spend on ads
for each sale.
Likewise, with this Google text ad campaign
for another eCommerce business,
similar sorts of thing.
The key is persistence and relentless management.
This is about making sure that you’re constantly going in
and optimising your ad campaigns and not just setting them
and forgetting them.
Because let me tell you,
if you think that SpaceX developing a super rocket,
which can carry a fully loaded jumbo jet
as cargo is expensive,
then you want to try running a set
and forget Google ad campaign without optimization.
Within six months, you’ll be living on the streets.
Within 12 months
your country’s currency will be so devalued,
you’ll have to take your cash to the shops
in a SpaceX super rocket.
Villages will be washed away by your tears.
In other words, if you don’t have time
to manage your own campaigns, get a pro.
Tip five is organic traffic.
Now in particular, I’m talking about organic search traffic.
Now I know I’ve just said that paid traffic is important,
but tip five is actually to focus on organic search traffic.
Now here’s the thing.
Yes, you want paid traffic to your site,
but if you only grow your business through paid traffic
you’re always going to be paying for every user
that you get.
Whereas if you can get your website ranked prominently
for people that are actually searching for the products
that you sell, bingo.
That is the most qualified traffic.
And of course every visitor is free. So if you said to me,
“What sorts of website visitors can you have?”
You could have anyone.
I would say, get me to the top of Google.
I want to be found by the people who are searching
for exactly what it is that I sell.
Now as an eCommerce store, you’ve got two ways of ranking.
You have commercial pages and you have informational pages.
So your commercial pages are like your product
and your category pages,
which are more likely to rank for phrases
that Google decides to have commercial intent.
So for example,
if you’re trying to rank for red size six Nike shoes,
then that’s likely to be a product page.
Or a category page is going to show up.
Then you’ve got the content pages on your site.
So things like blogs and knowledge bases.
And these are great for people
that are maybe further up the funnel.
They haven’t yet decided that they want to buy.
They’re still in their curiosity and research phases.
Now here’s a site that we’ve been working on
for over five years.
Notice how organic search
has helped them sell $35 million worth of product.
But weirdly they’re not viral on TikTok yet.
Here’s the thing organic search takes time.
Tip number last is all about using influencers.
Now just like swinging,
influencers aren’t right for everyone.
But if your business can use influencers
then it’s an experience that you probably want to give a go
at least once.
Now, possibly the greatest example
of an influencer marketing led eCommerce store is Gymshark.
– [Narrator] Gymshark.
– My name is Tim Cameron Kitchen,
and I’m head Ninja at a digital marketing agency
called Exposure Ninja.
Now we love reverse engineering.
I’m going to show you the marketing
that helps Gymshark to go from zero
to over £150 million in revenue.
One of the world’s most competitive
apparel markets sportswear.
This is one of the greatest business growth stories
of our generation.
We’re going to look at how their website
has evolved over time.
We’re going to take a look at their social media.
We’re going to take a look at SEO
and we’re going to put it all together into some lessons
that you can learn if you’re looking to tap into some of
that ridiculous growth for your business.
We’ve done a much more in depth video on
the backstory in the digital marketing success of Gymshark,
which looks into that influencer marketing strategy.
But here’s the thing about Gymshark to say
that influencer marketing is important to Gymshark
is like saying that snow is important to skiing, right?
Influencer marketing has built Gymshark.
If you have a look for example, on their YouTube channel,
you will notice that all of their most popular videos
feature influencers prominently.
Here we have all of their most popular videos in order of
the number of views.
And you’ll see that it’s all influencer lead.
As soon as they stop talking about influencers
people are much less interested.
Pretty much all that Instagram is influencers as well.
Now here’s the fundamental reason
that influencers are such a powerful marketing tool
for eCommerce businesses.
All of us spend 165% of our lives on social media,
scrolling through Instagram.
And when we are scrolling through Instagram 27 hours a day,
what we’re really looking for is we’re looking for people.
We connect most with people.
Yes, we might follow some brands,
but typically the strongest connections
that we have on social are with people.
And the most influence is built
from someone showing us into their lives
and us having a connection with them.
This is why influencers are so powerful.
And this is why brands like to tap into influencers.
So it’s one of the reasons why we tend
to recommend influencer marketing
for relevant eCommerce businesses that are clients of ours.
Now, one of my top tips for influencer marketing,
well, first up, actually,
don’t go for the biggest influencers
that you can possibly find.
Actually what tends to work best is people
that you have a really strong relationship with as a brand
and people that will give you more.
For example, if you noticed Gymshark throughout the years
they’ve worked influencers that actually
they helped to promote.
They helped build these people up.
And they gave them their own clothing range
and they worked on collaborations because these people were,
you know, similar sorts of level.
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and get these people to do collaborations
and to come to the popup stores
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all right so welcome to this video 30
exact steps to sell web design
successfully what we’re going to be
covering is this checklist I’ve done up
because I got this question a lot what
should you be focusing on when you first
start selling web design to be able to
do it successfully what I’ve done is 30
different items 5 different stages you
work your way through this checklist and
you’re gonna get there in the shortest
amount of time possible alright so
welcome to this video as I said in the
intro I get this question a lot a lot of
people starting web design feel super
frustrated they’re putting in all this
work but they’re not too sure if they’re
making any progress or if they’re
putting the work into the right places
there’s a lot of different things when
you first at web design you know do you
start networking do you start learning
sales straightaway do you start learning
to code how much code do you learn what
coding languages do you focus on all
these different things if you don’t have
a plan it can definitely feel like
you’re doing all this stuff and you just
don’t even know is it paying off or is
it gonna go anywhere so with this video
what I’ve done and you can check out the
link below is a full checklist they just
basically stick on the wall follow the
checklist and you’re gonna make a ton of
progress in the shortest amount of time
now with this checklist is the full
guide as well so check out that link
down below what I’m going to cover in
this video is the different stages and
the overall idea but it’s broken down
and a lot more detail in the guide and
in the checklist itself so check that
out in the link below so let’s get into
the first stage alright so the first
stage is getting started I’m not gonna
break down this list item by item but
the general idea here is you just learn
enough to get going so you want to get
into selling as fast as possible and
building real projects but you got to
have some base idea of knowing what
you’re doing how to build a website how
to get it online how to get it working
so in this section you’re gonna cover a
few different things learning the basics
of HTML and CSS how to code a simple
website how to use a theme how to buy a
domain and hosting and then how to get
the website online and make sure that
it’s working if you can do this you now
know enough to go out there and contact
a real business and get started with
building them a real website so this is
where you got to start if you don’t have
to do these basics you’re gonna find it
very difficult when you start working
with a real business
to actually deliver some sort of website
some sort of result so this is a very
first stage that you want to focus on if
you can do this you’re ready to move
into the next stage now the next stage
is the fundamentals in this stage where
you’re going to do is take what you
learned in the very first stage and then
you’re going to go out there you’re
going to contact a business using your
network more than likely offered to
build them a simple website that can
help them with some of the problems that
they’re having and then basically design
a simple project plan get them to commit
to that plan so they’re gonna stick with
you while you’re working on that project
then go ahead build them a simple
website help them with the challenges
that they’re having in their business
and then get that website live and
operational so what you’re doing in this
stage is they’re taking the basics that
you know and you’re applying it to a
real business ultimately web design is
not about what you can code or design
it’s about how you can help real people
and if you want to get good at web
design and you want to start making
money from web design you got to be able
to produce a result from what it is that
you’re building so it’s great to
practice in the beginning and to know
you can do it in theory but as soon as
possible and that’s what you’re doing at
this stage you want to get out there
where could a real business solve some
real problems even if they’re very basic
problems but you’re starting to learn
how to offer real value how to provide a
real solution through the work that
you’re doing so with this in mind what
you’re going to do in the next stage is
you’re gonna learn how to create results
basically this is a massive big skill
and web design is delivering something
true the website so it’s not just you
selling a website X amount of pages and
it looks cool it’s something the
business can actually use to get more
sales to get more customers to grow
their business and to make it an easier
business for them to run if you can do
that with a web design then you’re worth
something to a business and they’re
gonna be really really interested in how
much you can help them and they’re gonna
want to pay you for that help so in this
section and again I’m just running
through the checklist pretty fast so
check out the link below for the full
checklist but you’re using your network
to find another business this time
you’re focusing much more on a business
that needs more sales you’re gonna talk
to the business owner you’re gonna
figure out how you can help them to get
more sales you’re gonna create a project
plan outlining the problems talking
about again how you’re gonna create
sales for them you’re gonna go ahead
build that website for them with that
strong focus on sales then you want to
get the website live and operational
online and the final thing with this
stage is you want to set
learning how to track results so as a
web designer you’re gonna be worth more
money if you can deliver better results
a part of that though is understanding
how to actually track results and to
know that you are actually causing those
results true the work that you did if
you can directly show that your web
design your website has helped somebody
in X amount of ways then that means that
you can now start charging more money in
the future so that’s a really really
important skill to have knowing how to
track results and Link those results the
work that you did true the website or
whatever it is that you offered so check
out the guide again for more details on
that but you really want to start
learning how to do that from the early
stages of growing the web design
business the big thing for this stage is
once more helping out a business but
more specifically with sales this time
of learning how to track that you
actually delivered on what it is that
you said that you would do and how much
you’re able to help them if you can do
that you’re ready for the next stage the
next stage is working on your skills so
you’re gonna take at this stage the base
level that you have and you’re gonna
work on improving it a lot more how are
you going to do that is you’re gonna
look for a business that really needs
help with sales so in the last section
we’re kind of looking for somebody you
know generally needs help with sales
this time we’re looking for someone who
really urgent Lee needs help what we’re
gonna do is once more have a sales
meeting with these people we’re gonna
get much more into the business problems
and the potential that exists of that
business we’re gonna come up with a
detailed project plan this time we’re
gonna focus on creating a budget we want
to start increasing our prices as we get
into this stage I’m gonna show you how
to do that in the guide then you want to
close the client on the budget get a
partial payment up front and with this
stage once more you’re gonna track
results but what you’re also gonna do
and I’m going to show you how to do this
in the guide is learning how to start
making a case study out of the work that
you’re doing so results by themselves
it’s great that you can track them and
you know how to you know we did this
thing with the website but you got to be
able to turn that into a compelling
story you got to be able to turn around
and when you talk to the next business
owner make them relate to and be eager
to get those same results for themselves
how you do that is a case study you make
it into a compelling story something
that a business owner another business
owner can emotionally connect to and
that’s going to be very sellable when
you talk to them so that is the
difference with this stage stepping it
up once more
learning how to sell in a more advanced
level learning how to produce even
better results from the web design that
you’re doing and then had to turn that
into these sellable case studies that
you can use to leverage into future
projects all right the final stage with
this is learning how to master sales and
learning how to master creating results
so what we’re gonna do is we’re gonna
take what we learned so far and we’re
gonna repeat it a couple of times we’re
gonna get a nice portfolio going of
successful projects on top of that we’re
gonna start learning sales more
specifically we have some things here
sales books taking a proper sales course
learning one additional web skill so you
can offer more value with your web
design projects and then at this stage
joining and getting involved with some
networking groups either online or
offline or both because you want to have
that experience you want to one be
connecting with different business
owners but to also connecting with other
people who sell services online so you
can learn from them and you can see
what’s working for them and what’s not
and you can provide value with them as
well it’s always good to have a good
Network and that brings us to the last
thing on this checklist which is
basically ticking off the box that you
sold your first website for $1,000 or
more now I think if you follow the
checklist and you work your way through
the guide you’re going to be able to do
a lot better than $1,000 over time but
it’s a great first goal to have if you
get to that point you’re gonna find that
things progress a lot faster past that
stage so that is it for this video I
really hope that that checklist helps
you out gives you something clear that
you can work your way true you can hit
that first big goal and then you can
keep going past that stage so let me
know what you think below check out the
links below this video for both the
guide and the checklist I’ll catch you
in the next video