Transcript:

00:00

in the past couple months i built up a
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brand new e-commerce seo agency
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from zero to six figures in sales that
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means over a hundred thousand dollars
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in sales on 12-month contracts just from
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sending
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cold emails this isn’t to my audience
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this isn’t youtube videos isn’t to my
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email list this is called emails to
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people that have never
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heard of me before and literally every
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client so far which isn’t many but every
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client so far
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has never heard of me prior to sending
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the email so it’s not like i’m emailing
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people that may have already heard of me
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so what i’d like to do in this video is
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walk you through how
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exactly i did that by going through my
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updated cold email and strategy
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my most popular video on this channel
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was my cold email strategy before
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so let me go through how exactly it’s
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changed and what the updated process for
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doing that
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is start it nice and simple let’s go
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through the process of aligning these
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clients
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so first up we identify a list of people
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to email and we’ll go through exactly
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how to do that but essentially we find
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say local business owners or e-commerce
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business owners or sas companies
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and we create a list of them and then we
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send them an email
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now this email in my approach is a video
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lead magnet
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and what that means is we send something
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to them and we say hey would you like to
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see a video
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and this video contains some type of
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value this can either be
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case studies ideally or if you’re brand
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new you don’t have any then you can also
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offer a video audit or some other type
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of value it doesn’t matter this is a
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video
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offering value now when people respond
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saying yes send that video to me which
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is usually going to be maybe two to five
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percent of people
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then you go ahead record that video send
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it over to them
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and then you push them to get on a phone
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call now most people
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will not respond most people you send
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this video to will not respond
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whatsoever
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i’m saying this up front so people’s
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expectations aren’t blown but for anyone
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that does respond then you jump on a
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call and you go into your sales
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process it is that simple now you can
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change this up a little bit you can send
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the video directly without waiting for
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them to respond you can also send other
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types of value
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but the point is you offer something of
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value and then afterwards you push them
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to get on
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the phone now the reason we do this is
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because it adds a lot of value prior to
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ever speaking to them
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if they watch a 10-15 minute video full
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of value
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then they get on the phone with you
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they’re significantly more likely to
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make a purchase from you
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likewise it’s also easier to get them to
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agree to watch a video versus getting
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onto a phone call with you
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so this is why we use this method now
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getting into the tools that you’re going
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to need for this you’re going to need
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hunter or some type of tool like that
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maybe find that lead as an alternative
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to find an email address of the business
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owner you’re going to need
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google suite to send the emails and
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respond to the emails
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you need a tool like woodpecker or
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mailshake i’m personally using
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woodpecker
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to automate sending those emails with
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ease you’re gonna need a tool like
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ahrefs or another seo tool to analyze
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the website for the video order and
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possibly even
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the emails and you’re gonna need a tool
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like loom to record the videos and send
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them over
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quickly and easily is significantly
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easier than the way we used to do things
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now moving on to the actual strategy the
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first step is to identify who exactly
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you’re going to email
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before you can actually use any tools
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only for this you need to actually
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decide for yourself
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are you going to email local businesses
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are you going to email e-commerce stores
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are you going to email sas companies or
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other types of companies
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and beyond that is there a specific
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niche you an email so
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you’re not just going to email all local
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businesses because it’s too vague and i
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have another video
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on this but you can also email say
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dentists or maybe you want to email
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um e-commerce stores that are selling i
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don’t know cbd products or whatever so
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you want to have a specific
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niche to get as specific as possible it
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doesn’t have to be a niche in terms of a
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certain industry it could be
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just e-commerce stores that are on
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shopify which is what i’m personally
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focused on but you want to have some
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sort of audience in mind so you can
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tailor your emails a little bit and not
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just email
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everyone because it’s too open-ended and
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you don’t want to work with everyone
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now once you have that in mind there’s a
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few different tools you can use number
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one would be
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d7 lead finder for local businesses
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again this is gonna give you a massive
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list it’s gonna be too
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too big and too spammy to email all of
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them but it’s a good starting point you
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can also use built with again same idea
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built with have huge lists if you want
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for like ecommerce stores you can
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literally have a list of however many
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hundred thousand probably million
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shopify stores they give you the whole
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list of them and then you have to go
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through that and filter them and
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segment out who exactly want to email
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next you can also do something a little
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bit different
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you could have a look at say ahrefs and
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go through a website
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like product hunt and see a list of
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every single external link on
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product hunt using ahrefs and then you
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can go through that filter out who
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exactly is a sas company for example who
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exactly is a business that’s launched on
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product hunt
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and then email all of them so there’s
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tons of options there you just need to
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decide
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who is the right audience for your
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services and i cannot tell you that
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because it’s different for absolutely
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everyone so at this point you have your
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list now unfortunately this list is
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probably
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huge right if you look at shopify
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businesses for example you could have a
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list of 30 000 businesses
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easily well that is simply too much it’s
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too much to email altogether
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and it’s too much to email at one time
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so you need to decide how exactly to
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prioritize that
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and how exactly to segment this now
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here’s
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the important part segmentation what i
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recommend
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is emailing no more than say 200
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businesses
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in a single segment now what do i mean
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by a segment
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well a segment could be a single city it
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could be a single
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type of metric for example you can email
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every multi-location business within a
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certain
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industry or anything like that but a
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segment is just a small
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collection of businesses that you decide
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to email
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because the point is you don’t want to
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send an email
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to a thousand people that is exactly the
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same because that is not
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personalized you may mail merger you may
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put their name in there but it’s not
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personalized so you want to create
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segments of maybe 200
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businesses at a time that you can email
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and then personalize the email
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for that specific segment for example
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i’m focused on
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shopify stores right so that is an
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audience altogether but that’s still too
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big right i can’t email
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every single shopify store the exact
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same email it looks
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like spam so how then do we create
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segments within this well number one is
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we can focus on certain size sites for
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example the shopify plus
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and shopify plus is basically the
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enterprise version which costs
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two thousand dollars a month so we can
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email people that are on the enterprise
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version
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and have a different email for them
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because they’re a bigger business we can
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also look at various different metrics
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like the vr off the website the amount
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of traffic they have
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and personalized printing segments based
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on low traffic sites high traffic sites
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high dr sites low dr sites we can also
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look at the industry and email say
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cloven brands with one specific type of
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email
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and maybe email some furniture stores
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with a different type of email so
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there’s tons of different segments we
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can create there it’s really up to you
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to how exactly you want to personalize
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that and how exactly you want to write
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and angle your
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emails now presuming you’ve done this
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you created some different segments
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again no more than 200 emails 200
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businesses
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in a single segment now you decide who
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to email
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first and really it depends on what your
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segments are for example if i’m
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segmenting based on
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the traffic they have i probably want to
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email the high traffic slides because
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they likely
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have a higher budget for seo services so
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it really depends on who exactly you’re
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emailing you can also have
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filters here for things like the traffic
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on the site so if there’s zero traffic
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whatsoever maybe you just don’t want to
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email them because they’re not putting
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any effort into
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their website you can also filter out
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based on the domain age
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if the domain is created in the past
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three months something like that maybe
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the past six months then it’s a new
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business
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and they may not have the budget for seo
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it doesn’t mean you’ll never email them
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but you just don’t want to prioritize
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them so you need to go through basically
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data here
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and decide who exactly to email terms of
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these segments and then how to
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prioritize who exactly to email
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and i can’t do that for you but
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hopefully this gives you some ideas to
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get you thinking
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again no more than 200 businesses per
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segment is a really good way to get very
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personalized emails
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now that you have your segments you need
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to write up your email copy and this
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is where everyone screws it up
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completely
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including me in the past to be fair so
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here’s an example
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email template that i used to share that
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still works pretty well
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in foreign languages and in less
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competitive niches and just you guys can
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read this and see exactly how this
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works which is essentially we identify
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hey here’s the keyword that you want to
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rank for you’re not ranking for it
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currently
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here’s some competitors that are ranking
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for this would you like to see a video
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showing you how you can compete against
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them now what is the problem with this
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email template
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well firstly what would happen if i sent
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this email to a dentist
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well it would work what would happen if
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i sent the same email
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to a construction company well it still
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applies
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what if i send it to a florist well
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again it still applies
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meaning that this email is not created
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for a specific segment it is created for
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absolutely any local business therefore
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it is not personalized
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sure it has the name in there it has to
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rank in has the
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the keyword and even has competitors in
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there but that is not really that
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personalized
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because again you can send the same
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thing and just mail merge this
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information in there
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for literally a million plus businesses
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therefore it is
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not personalized you want to personalize
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to the
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segment and not just mail merging in
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some information
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so if my segment is furniture stores
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then i want to have personalization
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based on them being
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furniture stores for example if i’m
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emailing businesses that are
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multi-location
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furniture stores then i want to mention
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to them hey i’m emailing you because
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you’re a multi-location business selling
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this type of furniture
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now what happens if you take that email
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and send it to a dentist
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well it doesn’t make sense because
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firstly there may not be a
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multi-location business
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and secondly they don’t sell this type
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of furniture or any type of furniture
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for that matter right so that is what i
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mean
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by personalization not mail merging in
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the name that isn’t personalized
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is creating segments again no more than
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200 businesses and then personalizing
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the email
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for that segment now here’s another
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example on the complete
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opposite end of that and this is a
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business that i was actually attempting
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to purchase a gift from this is real
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and i noticed they had some ssl
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certificate error basically
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so what i did is i mentioned that to
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them i sent a message and just mentioned
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by the way you have this problem
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if you’re interested by the way we do
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this sort of thing for our clients
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or something like you you read the email
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here i’ll find the actual email here and
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show it here and i got a 100
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response rate right now it’s one email
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it’s one contact form message but a
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hundred percent
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response rate and you will if you say
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messages like this you will get a
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hundred percent response rate
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however it is balancing that act between
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the first example i showed you
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where you’re going to get a low response
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rate and the second one where you’re
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going to get a 100 or near perfect
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response rate
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so how do you balance that well rather
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than email one business at a time
10:35
you create again those segments and
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really iterativeness because it’s so
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important you create those segments of
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like 200 businesses
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and within that segment which is all say
10:44
dentists within a certain city
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then okay there’s 200 dentists in the
10:47
city okay how do we email
10:49
these dentists in this city and make
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something that they are going to
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understand
10:54
maybe that’s going to be firstly
10:55
personalized for dentists
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but that’s going to apply nationwide so
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okay dentist specialization
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step one okay now let’s personalize it
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also for the city
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so what can i mention that only people
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in the city will really understand what
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is some linger what is something they
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understand really well or maybe
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something’s different within the dental
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practice i don’t know
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for that specific city so how can you
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personalize it
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for that specific segment or for example
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if you’re doing shopify like me and you
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email everyone that has a high
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level of traffic you can just straight
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up tell them hey i’m emailing you
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because you’re a shopify store owner and
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you have a high
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level of traffic however i still believe
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you have a lot of potential for seo
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here’s why so i’m segmenting based on
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data or whatever i decide to use for
11:41
that there’s numerous factors as
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mentioned previously
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and then i’m writing the email for the
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specific
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segment not for every dentist in the
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world this isn’t about scale
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this is about personalizing do you think
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200 people maybe even 50 people
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just so super highly personalized just
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for them
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and then it’s going to work way better
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your response rates are going to be
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significantly
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higher now aside from that how exactly
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do you write the emails well number one
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read your email out loud so don’t
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write this in a super professional weird
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sounding way and the easiest way to
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eliminate that is to read your email
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out loud so pretend you’re writing to a
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friend
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and read the email out loud i mean it’s
12:20
that simple but some people will write
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emails and like
12:22
dear sir i’m writing this email to you
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today because i would like you to
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contemplate hiring myself
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and my agency for seo services and it
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just
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it just sounds really weird and
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unnatural right so so just read it out
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loud and just make sure it sounds
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natural as in the way you would actually
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speak this takes a little bit of
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practice
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but just do it okay number two
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study copywriting now i know i’m making
12:48
you actually do some work here i’m doing
12:50
some homework doing some research and
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learning
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but guess what guys this is all about
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learning improving your skills and then
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those skills directly transfer into
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writing great emails and building a
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great
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business okay so study copywriting
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there’s a number of amazing
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classic copywriting books i would
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definitely suggest anything by david
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ogilvy he has multiple books i believe
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and then you also have like a whole
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bunch of classics there
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like clothed hopkins scientific
13:13
advertising junior schwartz breakthrough
13:16
advertising
13:17
and a whole bunch of just classic
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copywriting books
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i highly suggest you just look into what
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are some of the classic copyrighted
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books anything by gary halbert
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and learn that stuff because it would
13:28
directly apply
13:29
to writing great emails beyond that
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honestly just have a little bit of fun
13:34
with it
13:34
don’t make it too professional just have
13:36
it fun add some personality
13:38
and consider who exactly you’re emailing
13:40
if i’m emailing sas companies or even
13:42
e-commerce companies
13:43
i know they’re similar to me maybe
13:45
they’re a little bit older than me but
13:46
probably similar sort of age
13:48
anyway right i’m 27 and i could just
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have fun with it i can write in a way
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that they like
13:53
and it’s just personalized and just fun
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i’m not trying to be professional
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anything like that i’m just trying to
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just
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entertain them a little bit because i’m
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wasting their time with an email
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and at the same time entertaining i’m
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just trying to offer some value and i
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hope it helps them out right
14:05
it’s really that simple it’s not
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complicated at all
14:09
now on top of this i would just say
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practice right and how do you practice
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well you send personal emails like they
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want to show before
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one at a time and you send one at a time
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maybe 10 a day
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and you just do 10 of these personal
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direct just for you emails
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every day what’s going to happen when
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you do that is number one you probably
14:27
sign some clients because those emails
14:29
get very high response rates and it’s
14:30
not scalable so it’s clear you’re adding
14:32
more value
14:33
and number two you’re going to practice
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writing 10 emails every single day these
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emails will be different
14:37
every single day so you’re going to get
14:39
better very very quickly
14:41
ultimately you want to know how i write
14:43
good effective emails is because i’ve
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been writing emails every day for the
14:46
past
14:48
three years or so i’m with a little
14:50
break in between that but the past three
14:52
four years or so i’ve been writing
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emails
14:53
every single day so it’s no wonder that
14:56
i kind of figured this thing out and got
14:58
pretty good at it because i write
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a lot of emails it’s not rocket science
15:02
so anyway that pretty much covers your
15:04
main email your first email simply
15:05
offering a video lead magnet
15:07
so you you personalize it based on that
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segment as mentioned before
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and then you offer some piece of value
15:12
so it’s like hey i’m emailing you
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because you have a super high traffic
15:15
website you have 30 000 people visiting
15:17
your site every single month
15:19
however i still think there’s a massive
15:20
potential for seo because of these
15:22
reasons
15:23
xyz would you like me to send you a
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video showing you how you can
15:27
tap into these opportunities basically
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if you’re interested let me know
15:31
and that is an email off the top of my
15:33
head but it’s basically how this works
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that is your main email and i’m not
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giving you a template because i want you
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to write your own i want you to practice
15:40
i want you to put in the time testing
15:42
and i want you to write your own
15:44
email that is what’s going to get you
15:46
results not copy and pasting
15:48
from my email template that will wear
15:50
out in three months because everyone has
15:51
used it and then you’re stuck again
15:53
trying to wait for
15:54
me to share another one so write your
15:56
own and practice creating
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your own now next up is follow-up emails
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so you send this initial email i
16:03
recommend following up
16:04
about two to three times on top of this
16:06
i think two times is really enough
16:07
because
16:08
beyond that it just gets a little bit
16:09
annoying now how exactly do you follow
16:12
up what is your follow-up email
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well honestly the first email can just
16:15
be your bread and butter follow-up what
16:17
does that mean
16:18
it means hey did you have a chance to
16:20
see this yet and that is
16:22
it there’s nothing fancy just your basic
16:23
follow-up have you had a chance to see
16:25
this yet
16:26
now the next follow-up we’re going to do
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two follow-ups it’s pretty much going to
16:29
be along the same lines
16:31
but try and make it a little bit more
16:33
interesting whether you can add a nugget
16:34
of value in here
16:36
if you can personalize something in so
16:37
maybe you notice they had some issue
16:39
with their website
16:40
maybe there is some ssl issue or
16:42
something you can very easily scrape and
16:43
identify and include in
16:45
that email or just include a joke or
16:47
just make it
16:48
something better than just have you seen
16:50
this yet
16:51
because it’s annoying as someone that
16:53
gets emails all the time and they email
16:55
me and offer me something and
16:56
like clothes i don’t want to see this at
16:58
any email have you had a chance to see
16:59
this
16:59
yes but i’m not interested close and
17:01
then you email me again have you had a
17:02
chance to see this like come on guys
17:03
like
17:04
get some originality in there think a
17:06
little bit more unique than this so so
17:07
write up a joke or something like that
17:09
or just make it a little bit more
17:11
entertaining
17:12
than have you had a chance to see this
17:14
yet but it’s basically the same thing
17:15
again anyway so
17:16
so i mean i’m saying i don’t like this
17:18
but literally just do that anyway just
17:19
email them again saying have you had a
17:21
chance to see this but you can add a
17:22
nugget of value an error or a joke or
17:24
there’s something that makes it a little
17:26
bit different a little bit more
17:27
entertaining then that’ll be really
17:28
appreciated by your audience as in the
17:30
people you’re emailing
17:31
and it would just work better altogether
17:33
so try and do that but that is your
17:35
follow-ups
17:36
done now at this point you have a huge
17:38
list of businesses websites to
17:40
email you have segments of no more than
17:42
200 but really they can be kind of 300
17:44
so at this point because you’re probably
17:45
not gonna be able to email all of them
17:46
anyway now we want to do is you want to
17:49
give this to a prospector
17:51
now yes you can do this yourself but if
17:54
you’re thinking about that
17:55
i think you’re absolutely insane because
17:57
the most boring task in the world and
17:58
you can literally pay someone
18:00
like 50 cents per email address to do it
18:02
for you so
18:04
just don’t do it yourself there’s no
18:05
logical reason to do so
18:07
now what i recommend is going on a
18:09
website like upwork and posting that you
18:11
want to hire a
18:12
prospector and hire a prospector that
18:15
has done
18:15
prospecting before that’s going to save
18:18
you a lot of headache
18:20
and all you want to do is you want to
18:22
give this person a list of urls which
18:25
you should already have
18:26
and then you want to say to them hey i
18:28
want you to find either the owner’s
18:30
name and email address if you can find
18:32
it if you can’t find it
18:33
a marketing person’s name and email
18:36
address if you can find it and if you
18:37
can’t find that then just give me the
18:39
generic email address ie the
18:41
info at inquiries at sales at or
18:43
whatever email addresses whatever you
18:45
can find
18:46
and if they’re good at what they do
18:47
they’re gonna use a tool like hunter
18:49
or find that lead or anything to do that
18:51
and then they’re gonna do some manual
18:52
searching on google and various
18:53
different sources
18:54
and attempt to find that email address
18:56
for you now i’m not going to cover how
18:58
to do that in this video
18:59
because again i really don’t want you to
19:02
do this
19:02
it’s such a waste of time and it’s so
19:05
easy to outsource i pasted on an upwork
19:07
five dollars an hour to do this for me
19:09
on average he finds between
19:11
15 and 20 leads every single hour
19:14
meaning i pay him five dollars for up to
19:17
20
19:18
leads that is 20 email addresses again
19:21
some of them are generic and some of
19:22
them the
19:23
this email for five dollars so if you
19:26
want to email thirty people a day
19:27
it cost me seven dollars and fifty cents
19:30
a day maybe ten dollars at
19:31
absolute most but there’s never usually
19:34
that much
19:35
so i think you can cover ten 10 a day
19:38
to build your business and if you can’t
19:40
go get a job
19:42
then use that money to build this up
19:44
because you don’t want to spend
19:45
hours a day doing this yourself and
19:47
guess what a prospector will be quicker
19:49
than you
19:50
because they’ve done it before and they
19:51
know what you’re doing
19:53
so skip the tutorials and how to do
19:55
prospects and just go pay
19:56
someone five dollars an hour to do it
19:58
for you give them that list of urls and
20:00
they’re gonna give you a list of email
20:02
addresses
20:02
and that is done now the only other
20:04
thing i would advise
20:05
having them do is to use the feature
20:07
inside of hunter or whatever other tool
20:09
and just verify the email is correct you
20:12
don’t want to have your emails bouncing
20:14
or not working or invalid or anything
20:15
like that so just make sure
20:17
that they verify the emails first it’s
20:20
going to save you some headache and save
20:21
you
20:21
getting spam listed with your domain or
20:24
having deliverability issues
20:25
longer term all right so at this point
20:27
you have your list of domains to email
20:29
you have their email addresses and names
20:31
where
20:32
applicable and you have the email
20:34
templates to
20:35
send them based on the different
20:37
segments that you’ve created
20:39
now we need to get ready to start
20:40
sending these out we’re going to use
20:42
google sheets to do this
20:43
and google sheets is just awesome for
20:46
everything really it’s a really big part
20:48
of my business now we’re going to start
20:50
off with
20:50
is very simple you have your domain you
20:53
have your email address and you have
20:55
your name
20:55
you should already have this in google
20:56
sheets and you have this for each of
20:58
your different
20:59
segments now what you want to do is
21:00
create different columns for every piece
21:02
of information that you’d like to
21:03
personalize inside of the
21:05
emails for example i mentioned that we
21:07
may email people based on their industry
21:09
or you maybe want to mail merge
21:10
something in there
21:11
so we have a column for either the
21:13
industry name or some reference
21:14
relevant to that industry you’re also
21:17
going to have obviously their name
21:18
and their email as separate columns and
21:20
you probably want to have other things
21:21
that you want to include in their emails
21:23
you want to mention competitors
21:24
have a column for competitor one another
21:26
competitor two and another four
21:28
competitor
21:28
three if you want to mention that they
21:30
have a high traffic website then include
21:32
a column for the traffic
21:33
and maybe even include a column for how
21:35
exactly a word
21:36
talking about the traffic level they
21:38
have anything like that but create
21:40
different columns inside of google
21:41
sheets to personalize
21:43
those emails now the reason you want to
21:45
do this is because we can quickly
21:47
export this as a csv file and we can
21:49
import this into woodpecker or
21:51
our tool of choice so create all those
21:55
columns first have them all set up for
21:56
exactly how you’re going to email
21:58
every single column is a piece of
21:59
information that will be personalized
22:01
into your email and again one sheet or
22:04
one tap whatever you call it
22:05
for every single email campaign for
22:07
every single segment and then a bonus
22:08
tip what i like to do is i like to
22:10
create separate sheets and separate
22:11
segments basically again
22:13
for where you have the owner’s name and
22:14
email and for what you don’t have the
22:16
owner’s name
22:17
and email address this just allows me to
22:19
measure and compare the difference
22:21
between where i have the personalized
22:23
name included and personalized email
22:25
address versus just email a generic like
22:27
info at or hello or anything like that
22:29
so i just want to compare
22:30
that difference then again once you’re
22:32
done export this as a csv file and then
22:34
we need to go into woodpecker and we
22:35
need to set up
22:36
our campaigns and this is really really
22:39
simple
22:40
number one create a new campaign number
22:43
two import the csv file and set how many
22:45
emails you want to send per day so you
22:47
can just have it set as say
22:48
10 emails a day when you’re starting
22:50
this off and just create that campaign
22:52
add all the emails that already written
22:53
up include the mail merge so the
22:55
snippets that you wrote up and it’s
22:57
really really easy i’m not going to
22:59
share this with you because you can just
23:00
go through tutorials with woodpecker or
23:02
mailshake or whatever the heck tool you
23:04
decide to use because they’re all pretty
23:05
much the same thing
23:06
altogether anyway now before we get into
23:09
actually sending in the emails i have a
23:10
little bit of advice for you so let’s go
23:12
into this
23:12
first firstly don’t use your main agency
23:15
domain for
23:16
emailing you don’t want to have any risk
23:18
of this getting
23:19
penalized so do not use this for your
23:22
email
23:22
instead get a brand new domain now this
23:24
could be the
23:25
net variation it could be a longer
23:27
domain variation for example my website
23:28
lionzio.com i’m not going to email from
23:30
lionsteal.com so what will i do maybe
23:32
i’ll register
23:33
lionzeo.net or maybe i have line
23:35
zeroagency.com or some other
23:37
variations like this and then i’ll use
23:39
that for emailing
23:41
and then that’s gonna work you can also
23:42
use completely different domains so in
23:43
this campaign i’m doing now
23:45
i have really old domains really old
23:47
email addresses that i set up years ago
23:48
and haven’t really used recently
23:50
i just use them for sending the cold
23:52
emails because that works great
23:54
nobody really cares that hold on a
23:56
second why is this
23:58
domain differently to your agency domain
24:00
who cares
24:01
all right so so don’t overthink this
24:03
just set up some different domains
24:05
i recommend set up two or three of them
24:06
and just warm them up
24:08
and what does warmed up an email address
24:10
mean it means that you want to send some
24:11
emails to people that will actually
24:13
respond to you
24:14
so send some emails to friends or get
24:16
this yourself
24:18
and then reply to yourself and have a
24:21
little fun conversation
24:22
with yourself in emails this is going to
24:24
be extremely weird
24:26
but it worked so act like a crazy person
24:29
email yourself chat with yourself
24:30
spend spend a little time just a few
24:32
emails a day just emailing
24:33
back and forth between yourself and that
24:36
warms up a little bit and then also when
24:37
you get into
24:38
the email itself what i suggest doing
24:41
is email a small number of businesses
24:44
initially
24:45
so start off with maybe just 10 emails a
24:47
day
24:48
total including the follow-ups and then
24:50
maybe slowly increase that to like 15
24:53
and 20 then 25 and 30. you have to be
24:56
that exact
24:57
but to slowly ramp up the volume to
24:59
maybe where you get to like your 30
25:00
emails a day
25:01
on a single email address a single
25:03
domain then you can use
25:04
another one and so on if you want to
25:06
scale this but
25:08
it’s not about scale but you just email
25:10
in 30 businesses a day that’s fine with
25:12
the example i shared before that i built
25:13
a six figure agency in two months
25:15
i did that from 200 emails not 2 000
25:18
not 20 200 emails so you don’t need to
25:22
have
25:22
massive volume it’s about a small number
25:25
of highly personalized emails now once
25:28
your campaign is set up you simply need
25:30
to monitor the results the good thing
25:32
about woodpecker
25:33
is if you upload your csv file with all
25:35
the information in it
25:36
and you say that you want to send 10
25:38
emails a day then woodpecker will send
25:40
10 emails a day
25:41
and all your follow-ups for you you
25:43
don’t need to go in every single day and
25:44
say
25:44
okay schedule the next 10 and schedule
25:46
the next 10 and schedule the next 10
25:48
because that is work
25:49
right you just upload 200 businesses and
25:52
it will send
25:53
10 a day for you including all
25:55
follow-ups and then you just monitor
25:57
your emails to see if you get any
25:59
responses
25:59
but what i’d also recommend doing is
26:01
monitoring the stats
26:03
now the response rate doesn’t matter the
26:05
open rate
26:06
doesn’t matter none of that actually
26:08
matters if the roi
26:09
is there the only thing i would be
26:11
cautious to check is the
26:12
bounce rate so again verifying that your
26:15
prospector is doing a good job if you’re
26:17
getting like a five percent bounce rate
26:18
or especially if it’s higher than that
26:20
then your prospector is doing a bad job
26:22
of finding and verifying
26:23
those emails so either update them and
26:26
tell them what the problem is so
26:27
here’s the emails that bounce please
26:30
check your process for this
26:31
or fire them and hire someone else right
26:34
it’s that simple they’re very easy to
26:37
replace
26:38
but check the bounce rate make sure it’s
26:40
not too high for the rest of it
26:41
look at the videos i shared before look
26:43
at the stats i shared it’s nothing
26:44
spectacular the numbers i’m getting the
26:46
response rate is going to be an
26:47
indicator you’re looking at anywhere
26:48
between a
26:49
two to five percent response rate
26:51
besides that
26:52
honestly i wouldn’t overthink it too
26:54
much unless it’s just abysmal and you’ve
26:56
sent 200 emails and nobody’s responded
26:58
whatsoever
26:59
but beyond that just anywhere from two
27:01
to five percent is pretty good and more
27:02
importantly check that bounce rate and
27:04
make sure you’re not having
27:04
deliverability
27:05
issues okay so you’ve done all this work
27:08
you’ve started
27:09
sending some emails and hopefully
27:11
someone has responded
27:13
and have said you know what that
27:15
actually sounds good please send me
27:17
the video now before this happens just
27:19
to know you’re probably gonna have more
27:20
people
27:21
say go away get lost stop emailing me
27:23
okay that’s more likely to happen
27:25
but enough of that and you’re eventually
27:28
gonna have one person
27:29
who’s gonna make your day make your
27:30
month and they’re gonna say you know
27:32
what i would actually like to see that
27:33
video please send it over to me okay
27:34
great
27:35
so here is the point where you record
27:37
the video
27:38
and you send it over to them now what
27:40
you’re going to do here you’re going to
27:41
open up
27:42
loom which is a video recording tool
27:44
it’s either a chrome extension or an
27:46
app and it’s going to allow you to
27:47
record your screen and once you’ve done
27:49
it’s going to automatically upload this
27:51
it’s going to automatically create a
27:52
link for this and you can literally just
27:53
copy the link and send it to the
27:55
prospect straight away
27:57
you have to create a landing page and do
27:58
anything complicated you don’t have to
28:00
like
28:00
export the video then upload the video
28:02
then up then put it on a landing page
28:04
and email to them it’s just literally
28:05
record okay copy link is processed okay
28:09
send decline right that easy so
28:11
absolutely use a tool like loom it makes
28:13
it way
28:14
easier now in terms of the video itself
28:17
here is
28:17
the process there is four steps to this
28:20
video there is the opportunity
28:22
there is the problem there is the
28:24
solution and there is
28:25
the pitch so let’s go through them the
28:27
first is opportunity
28:29
and this is very easy hey i noticed that
28:32
you’re not ranking for these keywords
28:33
here which have a search volume of
28:34
around 10
28:35
000 searches per month and i’m going to
28:38
literally
28:38
open up those keywords inside of ahrefs
28:41
keyword explorer
28:43
show them all the keywords show them the
28:45
searches and show them the competitors
28:47
so you can see
28:48
really hey there’s actually ten thousand
28:50
people a month searching for this now it
28:52
could be a thousand a month it could be
28:53
a few hundred a month as local seo
28:55
it doesn’t matter the point is i’m
28:56
showing them here’s the opportunity
28:58
available
28:59
for your business and they should
29:00
understand what that means if i show an
29:02
e-commerce store there’s 10
29:04
000 people like month searching for this
29:07
service
29:07
searching for these products and you’re
29:09
not ranking they can they know the
29:11
numbers
29:12
they know in their head one second i’m
29:13
missing out on a lot of money because
29:15
they know their traffic they know how
29:17
much a visitor is worth to them
29:18
because they’re a real business right
29:20
you’re gonna show them firstly here’s
29:21
the opportunity
29:22
available for you right so here’s the
29:24
keyword and you’re not ranking for this
29:26
at all
29:26
or you’re ranking on the third page of
29:28
the fourth page right so i’m going to
29:30
show them
29:30
the opportunity first then i’m going to
29:32
go into the problem
29:34
so why aren’t they ranking well
29:37
in the case of e-commerce in many cases
29:39
is because they haven’t optimized the
29:41
category pages
29:42
maybe they have one category for all of
29:45
their sofas
29:46
but they don’t have a category for
29:47
leather surfers or corner sofas or even
29:50
more specific than that maybe you’ll
29:51
have a category for brown leather sofas
29:53
or white leather sofas
29:55
or black leather sofas right so i’m
29:57
gonna show them hey look there’s
29:58
actually
29:59
another three thousand people a month
30:00
searching for brown leather sofas
30:02
no i’m making that up on this box i
30:04
don’t know the actual search volume and
30:05
i’m gonna show them but you don’t have a
30:06
category page for this now simply by
30:08
creating a category page of it as
30:09
it allows you to actually rank for this
30:11
in fact if you look at the competition
30:13
here
30:13
you can see that they have a page for
30:15
brown leather sofas
30:17
every single one of them now again i
30:18
don’t know if that’s true i’m making
30:19
this up but that’s how it
30:21
works so you show them what is the
30:23
problem
30:24
that’s what i do for e-commerce is
30:25
usually about optimizing their category
30:27
pages
30:28
whether that’s not correctly optimizing
30:29
it or not having them whatsoever
30:31
and for local businesses one of the
30:33
easiest fins is either the major
30:35
elements maybe their title tag
30:37
their meta description the h1 not being
30:39
correctly optimized
30:40
beyond that it’s backlinks because
30:43
backlinks is nice and easy
30:44
hey look this competitor here is number
30:46
one right will they have
30:48
30 referring domains this slide number
30:49
two well they have 27 referring domains
30:52
this on number three have 25 referring
30:54
domains
30:54
looking at your website you have just 10
30:56
referring domains
30:58
and here let me show you what a backlink
30:59
is let me open up the competitors
31:01
backlinks to show you exactly what they
31:02
look like we need to do a breakdown of
31:04
what they are
31:05
now we look at yours here’s the
31:07
comparison here’s the link gap here’s
31:09
the difference between
31:10
where they are and where you are
31:12
currently if you want to bridge this gap
31:14
and this is the solution aspect this is
31:16
the next step the solution here is to
31:17
build more backlinks and bridge that gap
31:19
between where the competitors are
31:21
and where you are currently or for
31:23
e-commerce the solution here
31:25
is to create those category pages and
31:28
optimize those categories
31:29
for these keywords or for sas it could
31:32
be to create specific informational
31:33
content
31:34
that leads them into a free trial or a
31:36
sign up or something
31:37
for their product right but show them
31:40
here’s the problem and then here’s how
31:43
we’re going to solve that here’s the
31:44
problem
31:44
and then here’s the solution this whole
31:47
video
31:48
is 10 15 minutes at most it doesn’t need
31:50
to be that much because you’re just
31:52
showing them
31:52
one major opportunity
31:55
the problem with that and how exactly to
31:58
solve that
31:59
and then you go into your pitch and this
32:01
is where
32:02
everyone screws up because they go
32:04
through all this effort with the video
32:05
and then they get to the end of it and
32:07
it’s the pitch and they’re like anyway
32:11
you’re like sorry what did you say
32:13
because they get all
32:14
shy and awkward about pitching other
32:16
guys it’s not that difficult
32:18
you don’t need to do anything fancy
32:20
whatsoever in fact i don’t really do a
32:21
pitch anymore
32:22
here’s what i do in the video i simply
32:24
say so if you’re interested in this
32:26
this is what we do all day long we work
32:28
with shopify stores like yours to help
32:30
them increase the traffic by doing
32:31
exactly what i showed you in this video
32:33
if you interested in talking more about
32:34
doing this for your business then
32:36
let me know send me an email and we
32:38
could jump on a call and discuss it in
32:39
more detail
32:40
that’s it right i just made it up on the
32:42
spot but that’s pretty much what i do in
32:43
every video
32:44
i just say hey this is what we do we’re
32:46
experts at this fin i just showed you
32:49
if you’d like to talk more about it let
32:50
me know and we will talk more about it
32:52
that is it i’m not talking prices i’m
32:54
not talking numbers and also
32:55
anything just hey let’s just jump on the
32:56
call if you’re interested in this that’s
32:58
it that
32:59
that is my my famous video audit pitch
33:01
and at this point
33:03
you’re going to send this video over to
33:04
them now a couple notes here number one
33:06
again use loom because it’s
33:07
easier it’s quicker and you have to
33:09
upload it anything like that number two
33:11
is if you make a mistake
33:12
just roll through it this is all about
33:14
speed and efficiency here so if you make
33:16
a mistake
33:17
don’t cut it i cut these videos
33:19
obviously but don’t cut this video when
33:21
you’re sending a video audit
33:22
just send the damn thing if you make a
33:24
mistake then just correct yourself and
33:26
continue
33:27
if you mumble up your words because i do
33:29
this often because i speak fast
33:31
too fast sometimes then roll through it
33:34
just correct yourself and just keep
33:35
going it’s all about speed and
33:36
efficiency here and the final point
33:38
actually the third point
33:39
is that most people when you send this
33:41
to them will not respond
33:43
suck it up okay most people you will
33:45
email them this video
33:46
and they will never ever ever respond to
33:50
you
33:50
so you’re going to go through all this
33:52
effort you’re going to send this video
33:53
to record this video you’re going to add
33:54
value to them and they will not respond
33:56
to you
33:57
now how do you deal with that do you cry
34:00
and
34:00
and get angry and how dare they like i’m
34:03
entitled to response i put in this value
34:05
they asked me to send this i recorded i
34:07
sent it to him and he didn’t respond to
34:08
me
34:08
no you just move on it doesn’t matter
34:10
okay because the few people that do
34:12
respond to you
34:14
will likely buy from you now not saying
34:16
all in a while
34:17
there’s a pretty good percentage of
34:19
people that responds
34:20
that will jump on the call of you are
34:21
very very likely to buy because you
34:23
added a significant amount of value here
34:25
so here’s what you do okay
34:26
number one is if they don’t respond then
34:29
follow up
34:30
now you don’t need to be crazy about
34:31
this just send a couple email follow-ups
34:33
and just say hey did you have a chance
34:34
to see that video here’s the link again
34:36
and oh by the way did you notice this
34:38
thing i mentioned in the video here’s a
34:39
link again for it just add a little bit
34:40
of value again with that second
34:42
follow-up
34:42
that is it it’s not complicated you can
34:44
call them if you want and try and be
34:46
pushy and follow up but i i just don’t
34:47
have the time to do it
34:49
it’s probably more effective i just
34:50
personally just don’t have the time to
34:52
do that
34:52
beyond that though just focus on the
34:54
people that actually respond because
34:55
what’s going to happen is you’re going
34:56
to send this video to them
34:58
and some people are going to respond
34:59
fast and they’re going to respond saying
35:01
yeah i’m curious let’s jump on a call
35:03
then you’re gonna call and then begins
35:05
your sales process which we’ll talk
35:07
about
35:08
in another video because this one’s
35:09
getting pretty long but that is it that
35:11
is my cold
35:12
email process it’s very very simple
35:15
you write good emails you offer a piece
35:18
of value and when they respond
35:20
saying they’re interested you send the
35:21
video you send a piece of value
35:23
and then if that’s enticed enough to
35:25
them you get on the phone
35:26
and the whole reason for doing this is
35:28
because we want to warm people
35:30
up before we ever speak to them before
35:31
we ever go on the phone i want them to
35:33
like me
35:34
i want them to trust me and they want
35:36
them to want to buy from me like you
35:37
know i want to make it as easy
35:39
as possible to sell this is marketing
35:41
and in sales
35:42
should be easy as a result of great
35:45
marketing
35:45
and i’m also not looking to convince
35:48
someone to need seo
35:50
this sounds weird right wait you’re
35:51
sending a video to them you’re putting
35:52
all this effort in you’re not trying to
35:53
convince them to buy seo
35:55
no i’m trying to find people that
35:57
believe in seo
35:58
that want seo but are struggling to find
36:00
a good agency because
36:02
almost everyone that knows about seo has
36:04
been ripped off by seo before
36:07
right almost everyone that’s had seo
36:09
experience before
36:10
has hired an agency and that agency
36:12
sucked for the simple reason that most
36:14
people suck at seo
36:15
so i’m emailing them not to convince
36:17
them hey you should buy seo i’m emailing
36:20
to convince them
36:20
hey you won seo already you know the
36:23
value seo and i’m highlighting the value
36:25
in that video but i’m showing off
36:26
here’s my technical ability here’s how
36:28
much i know about this stuff here’s how
36:30
i can solve that for you
36:31
and i’m building establishing trust so
36:34
they trust me
36:35
to do this for them then they want to
36:37
hire me i’m not trying to convince them
36:38
of seo i try to convince them of me
36:41
that is the difference and that’s the
36:42
reason i’m doing email in
36:44
this way so that is how i do things and
36:47
again
36:48
my stats so far i’ve showed them
36:49
previously but with the first two months
36:51
of this campaign actually a month and a
36:53
half
36:53
it was 200 emails landed three clients
36:56
it has six figures worth of 12-month
36:58
contracts again go back and watch the
37:00
previous videos on my channel where i
37:01
break down how exactly i did that
37:03
and it’s also going to be ongoing
37:04
updates as we scale this and grow this
37:06
further but that is how i do cold
37:09
emailing if you have
37:10
questions about this please leave me a
37:12
comment below i’ll happily answer that
37:14
pretty much
37:14
every single question if i can i want to
37:17
find out how many of these emails should
37:18
you be sending well it’s up to you i
37:20
recommend about 30 a day
37:22
is a decent level you don’t need to send
37:24
a ton you understand 100 emails a day
37:25
just 30
37:26
different businesses a day plus your
37:29
follow-ups
37:29
is more than enough so really it’s 30
37:32
businesses a day plus maybe two
37:34
follow-ups
37:34
that is enough you don’t need to email a
37:36
hundred two hundred three hundred fc
37:38
people email a thousand a day
37:40
at that point it’s just spam it may work
37:42
it’s not the approach i’m sharing with
37:43
you today
37:44
just build up to 30 a day you can start
37:46
with five or ten
37:48
build up t30 and that is enough to have
37:51
a multiple six-figure business again
37:53
200 emails that has 200 businesses
37:55
emailed got me to six figures already
37:57
so it doesn’t take much just get started
38:01
and personalize the emails for segments
38:03
and practice writing
38:04
great emails that is the big
38:06
differentiator you wanna know the
38:07
difference between my approach vs others
38:09
one i’m really really good at what i do
38:12
in my biased opinion
38:13
i’m good at what i do which makes sales
38:15
significantly easier than most people
38:17
because i just say
38:18
to them hey i’m good at what i do right
38:20
it’s just confidence like
38:21
it helps a lot okay and number two is
38:23
because i know how to write emails
38:24
because i’ve been writing emails at this
38:26
point for years so my email copy is
38:28
good it stands out it’s different to
38:31
what everyone else is sending and i’m
38:32
not going to give that to you
38:34
because i’m not that given but i will
38:35
tell you how to do it in this video as i
38:37
already have
38:38
so you just need to practice as i’ve
38:40
explained as i’ve shown you this process
38:41
so anyway that is all i have for you
38:43
today if you liked
38:44
this video please do me a favor smash
38:46
the like button below so youtube
38:47
recommends this video to more people
38:49
and aside from that i will see you in
38:51
the next video where we discuss sales
38:52
and how to close
38:53
your deals