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How To Create A Marketing Plan


Clickbank Marketing Tools

Transcript:

so you’re ready to start marketing but

00:02

you have

00:03

no plan where do you begin what should

00:06

you include

00:07

how can you present it you have the

00:09

questions we have the answers

00:16

hello world my name is mike plogger and

00:18

here at visme we aim to make your work

00:20

life

00:21

easier whether it’s design presentations

00:23

or marketing

00:24

we have the tools to help you become a

00:26

true professional

00:28

marketing is a necessary operation for

00:30

any business looking to take a leap

00:32

towards success

00:33

however if you don’t have the proper

00:34

experience you might be lost on how to

00:37

create a marketing plan

00:38

and these are extremely helpful when it

00:40

comes to understanding your business

00:42

clarifying your goals staying focused

00:44

and keeping everyone on your team on the

00:47

same

00:47

page in this video i’ll take you through

00:50

the seven

00:51

necessary steps to creating a winning

00:53

marketing plan

00:54

as well as share a number of templates

00:56

you can start with

00:57

right away shall we

01:03

understanding the purpose behind a

01:05

marketing plan is step

01:06

number one ideally it should be used to

01:09

help you set your goals

01:10

understand your target audience and

01:12

optimize the impact of your marketing

01:14

campaigns

01:15

communicating your big strategy or idea

01:17

is what your marketing plan is

01:19

all about in order to do this every

01:21

marketing plan should consist

01:23

of the following number one your short

01:26

and long-term marketing goals

01:28

number two a description of your target

01:30

audience and their persona

01:31

and number three one or more high-level

01:34

marketing strategies

01:35

and tactics this infographic template

01:38

available on visme right now features

01:40

each of these key details

01:41

it clarifies the objectives the target

01:43

audience and strategies

01:45

in an easily consumable page if you

01:48

wanted to go the extra mile

01:49

and include even more detail you can

01:51

also add an overview of the current

01:53

market situation

01:54

key performance indicators budget or

01:56

financial considerations

01:58

or a timeline on when the plan will be

02:00

carried out

02:01

typically all of this information is

02:03

communicated on a pdf

02:04

just like the one we just saw but if

02:06

you’re feeling creative

02:08

try creating an infographic a full

02:10

presentation

02:11

or an interactive web page to share your

02:13

plan who knows

02:14

it could be the difference between your

02:16

plan and someone else’s

02:18

without further ado let’s dive into

02:20

seven steps

02:21

for creating an effective marketing plan

02:28

step number one start with an executive

02:30

summary

02:31

this is essentially a brief summary or

02:33

overview of your entire company and the

02:35

key details

02:36

of your marketing plan it highlights the

02:38

function of your business

02:39

and the purpose of your plan this

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shouldn’t be very long

02:43

the summary can include past

02:44

achievements and the future direction

02:47

of the company consider this template

02:50

here the details are concise and to the

02:52

point you want to tease your viewers on

02:55

what’s to come and

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get them on the edge of their seats it’s

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not overwhelming just a quick

03:00

introduction before you get into the

03:01

meat of your plan

03:07

revisiting your company’s mission vision

03:09

and values is important to highlight

03:11

early on

03:12

why it’ll provide clarity and answer any

03:14

questions as to why your marketing plan

03:17

is the way that it is it’ll show viewers

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you had this in mind throughout your

03:20

entire planning process

03:22

templates like this can help because

03:24

it’ll educate or remind your viewers

03:26

how your company got to the point

03:28

they’re currently at and where you’re

03:29

looking to be in the future

03:35

one of the first steps with any plan is

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doing your research

03:38

study the market study the competition

03:41

what are others doing that’s working

03:42

and then what can you do to make it even

03:45

better deeply analyze your own company’s

03:47

strengths and weaknesses

03:49

touch on what you’re doing well but

03:51

don’t be afraid to communicate what you

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think could be

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stronger a swot analysis or strengths

03:57

weaknesses opportunities and threats is

04:00

a great way to present your research

04:02

you can visualize the company’s path

04:04

identify opportunities

04:06

set goals and so much more this template

04:09

right next to me can be edited in visme

04:11

and is completely customizable from the

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text content to the colors

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fonts icons you name it you can edit all

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of our templates to match

04:19

your brand you can do the same for your

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competitors

04:22

compare your company with another one in

04:24

the industry to see how they match up

04:26

with one another side by side it can be

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eye-opening sure but

04:30

take a hard look at the competition it’s

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crucial if you want to compete in the

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market

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after identifying your competition you

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must identify your target customer

04:43

this will allow you to create more

04:45

informed and tailored marketing

04:46

strategies

04:47

vote a person from scratch how old are

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they what’s their income what are their

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interests

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what do they value a template like this

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is

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perfect for putting that person you’ve

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built on paper and explaining him or her

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to your audience during a presentation

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or during a meeting or what’s one way

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that’s almost

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always used when someone wants to

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explain themselves for a job

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well a resume of course this template

05:13

more closely resembles an

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actual resume it includes basic

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information a photograph

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personality traits a bio goals

05:21

frustrations

05:22

you can edit it however you see fit to

05:24

describe your target audience

05:26

and if your target audience is a mixture

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of different people

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try creating an infographic with data

05:32

widgets you can break down how much you

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should cater to

05:35

one group or the other there’s a number

05:37

of different charts and graphs you can

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use to help but

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this template went with pie charts to

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break down target

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customer percentages it’s easier to

05:45

understand than if someone was trying to

05:47

explain it without a visual

05:53

okay you’ve done your research you know

05:55

your audience now it’s time to outline

05:56

your marketing goals

05:58

what are you hoping to achieve with your

06:00

marketing plan the most important thing

06:02

to remember

06:03

with this step is to be specific with

06:05

actual numbers

06:06

if you’re hoping to achieve more web

06:08

traffic don’t just say

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the goal here is to increase web traffic

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say my goal is to increase

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traffic to our site by 30 percent within

06:16

the next three months

06:17

you need a concrete goal not a blanket

06:20

statement

06:21

this template is simple easy to digest

06:24

and lays out specific goals they’re all

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measurable and clear

06:28

following the progress towards the goals

06:30

won’t be difficult with how definitive

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they are

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and as i mentioned deadlines could be

06:35

used as well

06:36

if that’s the case a template like this

06:39

could be more fitting

06:40

in order for this company to accomplish

06:42

a goal these three phases must be

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properly carried out

06:45

marketing plans like this help viewers

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follow along as they can refer back to

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them

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if they start to get off track

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continuing off my last point our sixth

06:58

step is to lay out your marketing

06:59

strategy from beginning to end

07:01

there’s three details to write down and

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include with this step

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one what to do two how to do it and

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three

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the channels to use i highly recommend

07:10

turning this into a visual so your team

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and audience can

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fully understand your thought process to

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make it even

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easier for them turn your strategy into

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a series of phases or

07:20

steps it could look something like this

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clarifying what needs to be done in each

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step before moving on

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or if you want more certain dates and

07:29

deadlines

07:30

this template here could be even better

07:33

specific dates are laid out from the

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first phase of the project

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to the launch if you want to ensure

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something is completed by a certain time

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we highly recommend using this template

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infographics in general

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are wonderful for displaying information

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in a way that is easy to understand

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people are much more likely to retain

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information paired with a visual

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rather than with text alone another

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template to consider is something like

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this lay out all of your information in

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a detailed manner

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leaving nothing to the imagination

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last but not least detail the budget

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considerations

08:10

for your plan how much is it going to

08:12

cost in order to reach your goal

08:13

it’s important to be clear with this up

08:15

front at least as best as you can

08:18

marketing can be costly and there are

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often a lot of hidden expenses

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this may be the most helpful template of

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all

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it clearly lays out the cost to your

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company try to set a cap early on so you

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have a goal to stay under

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from the jump

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[Music]

08:36

okay we’ve covered the steps for

08:38

preparing your marketing plan you should

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be able to put one together from start

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to finish but

08:43

i did want to share just a few more

08:45

visme templates

08:46

that may help you depending on what

08:48

industry you’re in

08:50

this restaurant marketing plan template

08:52

is versatile for either

08:54

massive chains or local eateries you can

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replace the photos with your own

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and change the colors just like with

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other templates

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if you’re in real estate and are part of

09:03

a team or even if you’re operating your

09:05

own business

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this template here can be useful the

09:08

swot analysis

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included makes it perfect for businesses

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focused on property marketing

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maybe you work for a sas or content

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company and you’re looking to take your

09:17

content to the next level

09:19

this template will help you organize

09:21

your editorial calendar so you’re able

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to reach your goals

09:24

on time or what about social media

09:27

we all manage our own pages of some sort

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and all businesses

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should have their own as well want more

09:33

followers this template can lay out your

09:35

goals describe your ideal followers

09:37

and so much more this digital marketing

09:40

template has a modern feel with a number

09:42

of different features

09:44

swot analysis executive summary goals

09:46

strategies

09:47

it has it all just waiting for you to

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hop on board and make it your own

09:52

product marketing requires as much or

09:54

more research into consumers as

09:56

any form of marketing that’s why this

09:59

template covers those basics as well as

10:01

includes the detailed marketing budget

10:02

we covered

10:03

just a minute ago want to market

10:06

yourself

10:06

build your own personal brand well visme

10:09

has the templates for you too

10:10

it’s just a simple three-page plan

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highlighting resume skills and

10:14

experience

10:15

before getting into your personal goals

10:18

and it wouldn’t be a visme video without

10:20

further discussing

10:21

infographics visme has changed the game

10:24

when it comes to presenting information

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in fun

10:26

animated and clean designs this one page

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marketing infographic template contains

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all the necessary details and won’t

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overwhelm your audience

10:37

okay now that you’ve done at least some

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of your research it’s time for you to

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get

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to work i highly recommend at least

10:43

scanning visumy’s template collection

10:45

there’s even more marketing templates

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past the ones that we’ve discussed today

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and they’re waiting for you right now

10:51

head to visme.com to get started

10:54

in the meantime thank you so much for

10:56

watching if we were of any help we’d

10:58

love for you to click that like button

10:59

down below

11:00

and if that’s not in the cards well

11:02

maybe next time

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we’ll see you again soon for now i’m

11:05

mike plogger with visme

11:07

helping you make information beautiful

11:15

[Music]

11:20

you

WhatsApp Hacks


Clickbank Marketing Tools

Transcript:

[Music]

00:02

i am

00:03

really pumped to be showing you guys

00:04

another 10 whatsapp

00:06

tips tricks and hacks like disappearing

00:09

messages

00:10

sticker pictures qr encryptions and a

00:13

bunch of others

00:14

but stay until the end because i’ve got

00:16

some awesome whatsapp wallpapers

00:18

you don’t want to miss so let’s get into

00:20

it

00:23

[Music]

00:28

starting off with dynamic wallpapers and

00:30

this is a brand new feature to whatsapp

00:32

it is so cool and what you do is head on

00:34

over to your chats wallpaper section

00:37

then select a wallpaper that you want

00:39

specifically

00:40

just for that chat so as you can see i

00:42

want this hot wallpaper

00:44

for mr bean and not my entire whatsapp

00:46

click ok

00:47

and now if you go back into any other

00:50

chat you’ll see the standard wallpaper

00:52

but if i go back into mr bean the bam

00:55

there is the custom wallpaper i just

00:57

chose this is such an epic feature so

00:59

whether you have a chat for work

01:01

your lover or friends go ahead and

01:03

customize it

01:04

right now

01:05

[Music]

01:09

if you’ve been using whatsapp for a

01:10

while then you know all too well

01:12

how quickly media files photos and even

01:15

memes take up valuable space on your

01:18

phone so here’s a quick little tip on

01:20

how to take care of that

01:21

so in the top right hand corner you’re

01:23

gonna go ahead and click on these three

01:24

little dots and

01:25

access settings once in there go ahead

01:28

and click on storage and data

01:30

then right at the top click on manage

01:32

storage and here

01:33

is where you can see all that storage

01:35

being taken up you can see the storage

01:37

from each chat and also any files that

01:39

are larger than 5 megabytes and here’s

01:41

what’s really cool if you click that

01:43

select

01:43

all button and tap the trash can it’ll

01:46

delete all those videos in

01:47

seconds and clear up a bunch of storage

01:50

for you as you can see

01:51

from there you can access your

01:52

individual chats and see what media is

01:55

currently being stored in there

01:56

and if you want to get rid of anything

01:58

so definitely check out manage storage

02:00

and free up that precious space

02:03

[Music]

02:04

now advanced search is super nifty and

02:07

let me show you why

02:08

if you click on that search icon you

02:10

will see a bunch of new options appear

02:13

so what you can do is type in a person’s

02:15

name like hails for example

02:17

but then go ahead and select the photos

02:19

option and

02:20

now you can see every single photo that

02:22

hails as ever since

02:24

you can also search for specific words

02:26

like top secret for example and then

02:28

anything that was labeled top secret

02:31

like this pdf for example

02:32

will appear and straight from there you

02:34

can open it up and check it out

02:36

so not only can you do advanced searches

02:38

with contacts or pictures now but you

02:40

can do it with gifs

02:41

voice notes documents and so much more

02:44

[Music]

02:48

now did you know you can actually make

02:50

whatsapp messages

02:51

disappear never to be seen again in the

02:54

chat after just seven

02:55

days check this out so let’s just say

02:58

you’re having a top secret chat with

03:00

your buddy but

03:00

after a couple of days you want to clear

03:02

up that chat then

03:04

what you need to do is go ahead click on

03:06

their name and right over here you will

03:07

see

03:08

disappearing messages so if you tap on

03:10

that it’ll give you a brief explanation

03:12

of how it works

03:13

then go ahead toggle it on and now what

03:16

will happen

03:17

every single time after a message is

03:19

sent seven days later

03:20

the entire message will disappear you’ll

03:23

also see which profiles have this on by

03:25

that little icon next to their profile

03:26

picture so if you want any messages from

03:29

the chat

03:29

make sure you’ve got them before they

03:31

disappear this is a great way to keep

03:33

chats clear so check it out

03:36

[Music]

03:38

did you know there are now more editing

03:40

features for pictures within whatsapp

03:42

so if you head on over to your status

03:44

and select a picture

03:46

as you know there are a couple of

03:47

different things you can do to the

03:48

picture

03:49

like adding text changing the color of

03:51

that text as well as the font

03:53

but once you’ve got that all sorted out

03:55

then what you can do is go ahead

03:57

click on that little emoji icon and in

03:59

here you will now see the option to add

04:02

stickers not only can you add whatsapp

04:04

stickers but

04:05

you can add your own custom ones like

04:07

this one it is so much fun but then

04:09

check this out if you swipe up from the

04:12

bottom of the picture

04:13

you will access a bunch of different

04:15

hidden filters

04:16

so you can run through all the different

04:17

ones they’ve got check it out on your

04:19

picture

04:20

and i just love that we can customize

04:21

pictures way more

04:26

speaking of stickers this is one of the

04:29

best ways to respond to messages

04:30

especially if they are your own custom

04:33

stickers although there are

04:34

a ton of different emojis to choose from

04:36

when responding to messages

04:38

i promise you there is nothing quite

04:40

like sending your own custom sticker

04:42

like this and you’ll turn some heads in

04:44

your group and definitely

04:45

make some people laugh so to do this all

04:47

you’re gonna do is download the sticker

04:49

maker app it is available on android and

04:52

iphone

04:52

then create a new sticker group and

04:54

select the picture from

04:56

your gallery so i just selected this one

04:58

and it can literally

04:59

be any single picture of you then go

05:01

ahead tap this

05:02

smart select button and as you can see

05:05

it cuts you out so quickly

05:07

and even adds a border from there you

05:09

can save that sticker to your sticker

05:10

pack

05:11

add to whatsapp and in seconds you can

05:13

start using

05:14

your own custom stickers and i guarantee

05:16

you your friends will ask you

05:18

how on earth you did that

05:23

now there’s a really cool way to tell if

05:25

messages between your friends

05:26

and family really are actually private

05:29

like they say

05:30

and end to end encrypted to do this head

05:32

on over to the chat you want to check

05:34

and click on their profile section once

05:37

in there click on

05:38

encryption and this is where your

05:39

friend’s own unique encryption code will

05:41

appear

05:42

so what happens then is if you click

05:44

this scan code

05:45

your friend will show your encryption

05:47

code you scan it

05:48

then as you can see this green tick

05:50

appears which means your chat is

05:52

end to end encrypted if however they

05:54

show a different chat that is not yours

05:56

you will get this error message that

05:58

says your friend has opened the wrong

06:00

chat and needs to open up

06:01

your chat so if you ever wanted to see

06:04

if your messages between friends and

06:06

family

06:06

really are entertained encrypted now you

06:08

know how

06:11

[Music]

06:12

now i’m pretty sure everyone has

06:14

experienced a group where messages go

06:16

crazy

06:17

and sometimes just don’t stop so if that

06:20

is the case

06:20

let me show you a pretty nifty tip on

06:22

how to take care of that

06:24

all you do is access the chat and then

06:26

click on this top bar section to access

06:28

the settings

06:29

once in there you’re gonna go ahead and

06:30

toggle on this mute notifications

06:33

and here you will see the options of

06:35

eight hours one week and now

06:37

always pretty cool right so it’s no

06:39

longer the one-year option instead it’s

06:42

always

06:42

and you can also choose to show

06:44

notifications or not

06:45

so once you’re done with that go ahead

06:47

click ok and now you will never have to

06:49

worry about getting a ton of unwanted

06:51

notifications

06:52

but at least still being a part of the

06:54

group

06:58

now this is beyond awesome and it’s

07:01

having the choice of light

07:02

and dark wallpapers so if you head on

07:04

over to settings and tap on chats

07:06

then wallpaper you can go ahead and

07:08

select a light themed wallpaper

07:11

they’ve got some for you to choose from

07:12

and i’ll also have some for you guys to

07:14

download

07:15

but once you’ve set that wallpaper and

07:17

you exit the settings

07:18

then what you’re going to go ahead and

07:19

do is swipe down on the notification

07:21

panel

07:22

and be sure to toggle on dark mode then

07:25

swipe back into whatsapp and head on

07:27

over to settings again

07:29

except this time you’re going to select

07:31

a dark themed wallpaper

07:32

set that wallpaper and now every time

07:35

you toggle to

07:36

light mode you guessed it the light load

07:38

wallpaper appears which is so awesome

07:41

and every time you toggle back to dark

07:43

mode the dark mode wallpaper

07:45

appears how cool

07:51

then on to some quick tips and did you

07:52

know you can use a custom notification

07:55

sound for each chat

07:56

all you do is toggle on use custom

07:58

notification then scroll through the

08:00

tons of different notification sounds

08:02

that i have and select one

08:04

and once you’ve done that in future

08:06

anytime you get a notification from a

08:07

specific chat

08:08

you will hear their each custom

08:10

individual notification

08:11

sound and this also goes pretty

08:13

perfectly with those custom wallpapers

08:16

then if you didn’t want anyone seeing

08:18

your profile picture if you head into

08:19

the privacy settings and tap on profile

08:21

photo

08:22

you will see these various different

08:24

options to choose from and what’s really

08:25

cool

08:26

is how instant this is so if you toggle

08:28

to nobody

08:29

this is how your profile picture will

08:30

appear on whatsapp and as mentioned it’s

08:33

pretty instant in seconds your profile

08:35

picture will disappear but if you change

08:36

your mind and toggle it back on

08:38

there you’ll see your profile picture

08:41

then for all my iphone users out there

08:43

this is a pretty nifty hack on how to

08:45

easily post pictures into whatsapp

08:48

so you go ahead select each individual

08:49

picture then click on the share icon and

08:52

tap on copy photos once you’ve done that

08:55

head on back to whatsapp and

08:56

in the chat section go ahead and tap on

08:59

the text bar and then

09:00

click paste instantly all the pictures

09:02

that you just copied from the photos

09:04

album will be pasted

09:05

you can still go through them make edits

09:07

if you want but then when you’re done

09:09

click send and

09:10

all your pictures will be sent quick and

09:12

easy

09:12

[Music]

09:15

as mentioned in the beginning guys i

09:17

have a bunch of really cool wallpapers

09:19

for you to download

09:20

from my website that are completely free

09:23

these new wallpaper features are so cool

09:25

especially

09:26

the light and dark mode so i

09:27

specifically made five sets of dark and

09:30

light wallpapers that you can choose

09:31

from

09:32

they’re in a bunch of different colors

09:34

and as mentioned you can go to

09:35

halesworld.com

09:36

click that download button and it’ll

09:38

instantly save to your phone

09:40

here’s just a closer look at the blue

09:42

one i think it looks amazing and all

09:43

links will be down below in the

09:45

description

09:46

as always with any application like

09:49

whatsapp be

09:50

sure to check out the app privacy as

09:52

well as daisy details

09:53

so you know exactly what is happening

09:55

with your information

09:57

but if you enjoyed this video and you

09:58

want to see some more tech tips and

10:00

tricks

10:00

don’t forget to like and subscribe or

10:02

you can check out some of my other

10:03

videos

10:04

right over here but thank you guys so

10:06

much for watching and i will see you in

10:07

the next one

10:14

toodles

Best 10 Ecommerce Marketing Strategies


Clickbank Marketing Tools

Transcript:

00:00

hey guys it’s Greta here and today I’m

00:02

here to talk about my top 10 marketing

00:06

strategies that have helped me create

00:07

for multi-million dollar ecommerce

00:10

brands that have over eight figures in

00:12

combined revenue

00:13

[Music]

00:25

so my number one tip is to focus on

00:29

organic social and the good part about

00:31

this is that this is free marketing so I

00:34

have built all of my brands as social

00:37

first brands we’ve always started with

00:38

Instagram marketing so that’s a great

00:41

place to start to build a community and

00:42

an audience around your product either

00:45

before you’ve launched or as soon as

00:47

possible after when it comes to organic

00:49

social I often talk about my three C’s

00:51

of community so there’s content

00:54

collaboration and consistency when it

00:57

comes to content my number one tip would

00:59

be to recreate your top performing

01:01

content so jump into your analytics if

01:03

you’re on a business account if you’re

01:04

not you can easily convert across jump

01:07

in there have a look at your top

01:08

performing content because that is the

01:10

type of content that your audience wants

01:12

to see and engages with the most simply

01:15

recreate it to focus on that more and

01:17

more my second C is collaboration so

01:21

that might be collaborating with

01:23

influences or other pages or brands in

01:26

your category they don’t necessarily

01:28

need to be competitors but just similar

01:30

category brands so the drop bottle that

01:33

might be a hydration mix because we

01:35

don’t do one yet so it’s brands that are

01:37

also helping solve the same problem as

01:39

you and the focus with collaboration is

01:42

that you use this as your core growth

01:44

lever on social so you’re basically

01:47

being able to leverage their

01:49

pre-existing audience to help grow your

01:51

own and then the third C is consistency

01:53

so that’s not only important so that

01:56

you’re establishing front of mind

01:58

recognition for your brand through

02:00

repetition but it’s also really

02:02

important because the algorithm on

02:05

social media favors consistency it

02:07

favors the frequency in which you post

02:09

so if you post twice a week and your

02:12

post is seen by a hundred people each

02:14

time that your weekly reach is 200 but

02:17

if you’re posting seven times a week

02:19

that’s 700 so it’s just an easy win so

02:21

my second tip is to build a wait list or

02:24

email list as soon as possible this

02:27

might be if you’re pre-launch or it

02:29

might be if you’ve already got a brand

02:31

if you are not focusing on email that is

02:34

just some really low-hanging fruit for

02:36

you email accounts for around thirty to

02:38

forty percent

02:39

the revenue of my brands so a really

02:41

good way to begin building your email

02:44

list is to have a on website pop-up so

02:48

you want that pop-up to incentivize

02:49

people to sign up to your email list you

02:51

can use tools like just you know or sumo

02:55

need to be able to create a content

02:57

unlock or discount unlock pop-up so that

02:59

might be enter your email the download

03:01

our free ebook enter your email Adam

03:03

load a free challenge into your email

03:06

for five dollars off your purchase or

03:07

10% off your purchase it really depends

03:10

on what you’re able to offer it might be

03:12

a free gift for example so start to

03:14

capture emails today because my third

03:16

tip is going to be to start doing email

03:18

blast ads so you should be emailing your

03:21

list at least one time a week to stay

03:23

front of mind and to be able to keep

03:26

your list health up so your list health

03:28

really determines the deliverability of

03:31

your emails into people’s inbox we don’t

03:33

wanna be going into spam we want to be

03:34

going straight into their inbox to get

03:36

as much exposure as possible because

03:38

again email outside of what you’re

03:40

paying for hosting through your platform

03:42

that might be MailChimp or klaviyo

03:44

it’s basically a free marketing tactic

03:47

so we basically want to be emailing that

03:49

list at least once a week and we want to

03:51

have some automated flows set up as well

03:53

so some of the baseline sequences that

03:56

we always have set up is a welcome

03:59

sequence you’re welcome email gets

04:01

around 50 percent open rate which is

04:03

around 20 to 30 percent above industry

04:06

standard so we definitely always want to

04:08

welcome email and you want to have a

04:10

sequence in place of those welcome

04:12

emails to try to convert as many new

04:13

email subscribers as possible into

04:16

customers the next one that we always

04:18

have set up is our abandoned cart emails

04:21

and another sequence that you could have

04:23

set up is a product sequence that

04:24

educates people on your top products top

04:27

sellers some of the benefits of those so

04:29

there are three email sequences that you

04:31

should have set up from the get-go so my

04:33

fourth tip is all about increasing your

04:36

average order value and your customer

04:38

lifetime value so these are two of the

04:40

metrics that you really want to focus on

04:42

in your e-commerce stores but we’ll be

04:43

chatting on those a little later so what

04:46

you want to do is focus on upsells cross

04:49

sells and bundles so an upsell is when

04:51

somebody is

04:52

to purchase your product being able to

04:54

sell them more of that same product so

04:57

it might be okay they were going to buy

04:59

one drop bottle now they can you know

05:02

see our friends pack which is to drop

05:04

bottles or our family pack which is four

05:06

drop bottles they’re also our bundles

05:08

which we’ll get to in a sec but it’s

05:10

basically getting people to buy more

05:12

than they were already going through by

05:14

discounting them to buy more a cross

05:17

sell is more so I spoke earlier a little

05:20

bit on a hydration mix for example that

05:23

would be a great complementary product

05:24

with drop bottle because it is in line

05:26

with our core offering which is helping

05:28

people stay hydrated so it would be

05:30

another way to kind of solve that

05:31

problem so if we added a hydration mix

05:34

that would be a great cross sell for our

05:36

product then there’s bundles so bundles

05:39

are basically like I spoke about earlier

05:41

without upsells for drop bottle we’ve

05:43

bundled those into different packs which

05:46

make it easy and simple to show the

05:48

discount rate for that we even have a

05:51

custom user experience built around our

05:53

bundles where people can easily and

05:55

interactively select the bundle that

05:57

they want and the price goes up and down

05:59

so that’s been a really great thing for

06:01

us so my fifth tip is all about micro

06:04

influences we use micro influences to

06:07

gift our product out to and they are

06:10

able to provide free exposure and free

06:12

content for our brand in return for that

06:15

product so when it comes to influencer

06:17

marketing I always focus on the three

06:19

hours to find the right influencer for

06:21

your brand so the first R is rich and as

06:24

I said we’re focusing on micro

06:26

influences the reason we’re focusing on

06:28

micro influences they have very powerful

06:30

engaged niche communities that are often

06:33

a lot more focused toward a niche than

06:36

just a general broader community which

06:38

is often the case with more macro

06:40

influences so that’s why we want to

06:43

focus on micro influences here so reach

06:45

we’re looking for micro which will be

06:48

around five to 50,000 followers in size

06:51

is what we’ll be targeting here because

06:53

they’re also the most likely to be

06:55

willing to post your product simply in

06:57

return for gifting the next R is

07:00

relevancy so we want to find influencers

07:02

who are within your niche or category

07:04

and a relevant to your

07:06

so some places that you can look here

07:09

are at other brands within your category

07:11

as I said that doesn’t have to be a

07:13

competitive brand but it could be like I

07:15

said for drop bottle it could be a

07:17

hydration mix or it could be a protein

07:20

brand so they’re people who are already

07:22

targeting consumers who are looking to

07:24

improve their health and well-being so

07:26

you can easily go through make a list of

07:28

brands within your category and check

07:30

out some of the influences that they’re

07:32

working with that’s a really really easy

07:33

starting point and then the third R is

07:36

relationships so you want to make sure

07:38

that the influencer has as strong a

07:40

relationship with their followers as

07:42

possible so on Instagram that will

07:44

probably mean that they do quite a bit

07:46

of video content as well or they might

07:48

have a youtube presence so youtube

07:50

influences have a very very strong

07:52

relationship with their community and if

07:54

that community has now gone across and

07:56

followed them on Instagram it means that

07:58

they’re they’re kind of superfans so

08:00

they’re the people that we’ve really

08:01

really want to target so a good

08:03

indicator of a strong relationship will

08:05

be a lot of comments and probably like a

08:08

two-way dialogue between the influencer

08:10

and their audience so they might reply

08:13

to comments often people might ask their

08:15

advice on things they might ask them

08:17

where they got certain things they’re

08:19

all really good signs that there’s trust

08:21

within that community because basically

08:23

with influencer marketing the main thing

08:25

that you’re leveraging is the trust that

08:27

that influencer has with their audience

08:30

otherwise you may as well just be

08:31

marketing to cold traffic so my sixth

08:34

tip is content marketing so you might

08:37

just think that’s things like blogging

08:39

but that can also include things like

08:41

user-generated content which I’m going

08:43

to touch on a little later so blogging

08:45

is a great place to start and what you

08:46

want to do is begin with keyword

08:48

research you want to find the terms that

08:50

people are searching for the most and

08:52

write about those this is how it helps

08:54

to improve your SEO which is your search

08:56

engine optimization because when people

08:59

are searching for those certain terms we

09:01

want to be coming up or ranking for

09:03

those terms so blogging is something

09:06

that you really shouldn’t ignore it’s

09:07

another easy way to get free traffic to

09:09

your site so my seventh tip is utilizing

09:12

customer reviews and user-generated

09:14

content so we use loops for this L oo X

09:19

which is just a

09:20

easy plugin Shopify app so customers are

09:23

able to leave photo and captioned

09:25

reviews this really really helps us

09:27

social proof the photo reviews are

09:30

actually far more powerful than just

09:32

having a text-based review because your

09:34

customers are kind of able to see your

09:35

product in action so it’s a lot more

09:37

realistic because a lot of the time in

09:40

e-commerce you’re not just selling a

09:41

product you’re selling an experience and

09:44

this way your customers are able to kind

09:45

of experience your product through other

09:47

people through their peers who are also

09:50

purchasing your product so that is

09:51

amazing social proof social proof again

09:54

just helps to build trust in the same

09:56

sort of way that influencers do

09:58

influences are more so word-of-mouth or

10:00

social proof at scale because they’ve

10:02

got a larger audience but a lot of the

10:04

time the trust is even stronger when it

10:06

comes to utilizing your own customers so

10:08

make sure you collect as many reviews as

10:10

possible you might want to have an email

10:12

sequence that is a post purchase

10:14

sequence that asks after they’ve

10:17

purchased your product a certain amount

10:19

of time after say they’ve purchased our

10:21

28 day detox we’ll ask them about five

10:24

weeks after the purchase so we’ll ask

10:27

them for their review they’ll upload

10:29

that hopefully it’s positive and we’re

10:32

in our way so my eighth tip is viral

10:35

giveaways and again these are a really

10:37

great way to grow without needing to put

10:40

too much budget in so with the fifth we

10:42

ran a giveaway with a platform called

10:43

gleam and we gave away 14 watches over

10:46

the space of 14 days so one of the

10:50

really important things when it comes to

10:51

viral giveaways is baking virality or

10:55

shareability into your competition as

10:57

well so you don’t just want to be like

10:59

okay enter sign up with your email

11:02

because that’s private what you want to

11:04

do is be encouraging each person that

11:07

signs up to then share your competition

11:10

on that might be on social media it

11:12

might be directly via email you just

11:14

want them to be getting more and more

11:16

people to be entering as well that’s

11:17

often referred to as their viral

11:19

coefficient so for each person that

11:21

enters imagine you’re getting one other

11:23

person to enter and then that one other

11:25

person gets one other person you can see

11:27

how it kind of propagates itself another

11:29

platform that you can use for these

11:31

giveaways is called VIPRE which we did

11:33

for our early

11:34

bottle giveaway with v will able to

11:36

generate 80,000 new emails in just 14

11:40

days and this was really a case of being

11:42

able to convert a lot of our organic

11:45

social following that we spoke about in

11:46

tip 1 into our email subscribers which

11:50

we spoke about in tip 2 and 3 so this is

11:52

a way to kind of bring all of that

11:54

together and be able to leverage that to

11:57

grow your brand exponentially so number

11:59

9 is a kind of newer strategy that we’ve

12:02

just started using it’s text message

12:05

abandoned cart we use an app at the

12:07

moment called tobe abounding cart so the

12:10

benefit of text messages is that they

12:12

have a far higher and faster

12:14

open rate so I think it’s something like

12:16

80 to 90 percent of people open their

12:19

text messages within the first 15

12:21

minutes of receiving them I’m definitely

12:22

not one of those people so as opposed to

12:25

email the open rate over the lifespan of

12:27

an email a lot of the time is like 20 to

12:29

30 percent so imagine getting 80 to 90

12:32

percent in the first 15 minutes so

12:34

that’s definitely something that we want

12:35

to be taking advantage of so a text

12:38

message abandon cart works in the same

12:40

sort of way that an email abandon cart

12:42

does you know when you left items in

12:44

your cart before and then you know 15

12:47

minutes later you might get an email

12:49

with a discount code saying it you’ve

12:51

left items in your cart just to remind

12:53

you to check out so basically it’s

12:55

exactly the same it’s just via text

12:56

message so my tenth and final tip are

12:59

Facebook and Instagram video ads if

13:01

you’re not utilizing video and your

13:03

advertising yet you are leaving money on

13:06

the table so the main tips that I’d give

13:09

to these are to make sure that they’re

13:10

captioned I think it’s 85 to 90 percent

13:13

of people watch Facebook and Instagram

13:16

with their sound off so if you’re not

13:18

using captions in your video you’re

13:20

losing that audience the next thing that

13:22

we want to be doing is highlighting the

13:24

brand we want to create a bit of a

13:25

narrative and we want to talk about the

13:27

benefits of the product so a lot of the

13:29

time of really really good kind of

13:31

formula for days that we use again and

13:34

again is to have a compelling hook then

13:38

you want to move on to some social proof

13:40

or a stat that highlights the problem

13:43

once you’ve highlighted the problem you

13:45

want to focus on your product as a salon

13:47

to that problem so you want to focus on

13:49

the benefits of your product so not

13:52

necessarily

13:52

here’s drop bottle it’s glass it has a

13:55

fruit infuser it’s more so what does

13:57

that mean for your customer or your user

14:00

so it helps you stay hydrated of course

14:02

a lot of people find drinking water very

14:05

boring so if you’re able to infuse fruit

14:07

and herbs easily into your water it’s

14:09

easier to stay hydrated so that’s the

14:12

benefits side then you want to finish up

14:14

with maybe a bit more social proof so

14:16

that might be influences using your

14:18

product it might be how many customers

14:20

you’ve had it might be highlighting your

14:22

following on social media I think

14:24

everybody can find some social proof at

14:26

some point it might even just be

14:28

customer review is like we spoke about

14:29

earlier

14:30

then you want to go into your offer and

14:33

this is really important so that you’re

14:35

able to kind of take people from start

14:37

to finish on a bit of a journey and they

14:39

may be ready to buy at this point so now

14:40

you hit them with your offer which might

14:42

be a discount code it might be free

14:44

shipping it all just depends on what

14:46

you’re able to offer so make your offer

14:49

as compelling it as possible so there is

14:51

a my top 10 ecommerce marketing tips if

14:55

you liked this content it would be great

14:57

if you left a comment below we’re going

14:59

to be replying to all of these comments

15:01

actually so a really good thing that you

15:02

could do is let us know your top

15:04

marketing problem that you’re having

15:06

right now in your business so leave us a

15:09

comment below and we’ll get back to you

15:11

so if you want to find out more about me

15:12

and my story as well as more tips like

15:14

the ones in this video you can check out

15:17

my free master class with founder which

15:19

is just by the link below so guys

15:21

hopefully you enjoyed today and I’ll be

15:23

seeing you soon hopefully in the master

15:25

class the founder mission is to help you

15:27

create an ass-kickin business and help

15:29

you learn straight from the mouths of

15:31

world-class founders get your free

15:34

printed edition of founder magazine

15:35

featuring Sir Richard Branson just cover

15:38

shipping and handling at founder com

15:40

forward slash Branson

The Complete Guide To Tick Tock Ads 2021


Clickbank Marketing Tools

Transcript:

all right youtube in this video we’re

going to talk about is tick tock

ads right we’re going to talk about

advertising on tick tock

so why are we talking about that right

with all the changes and limitations

that are going on with

facebook and with other platforms like

that

with the ios and the new upgrades and

stuff of 2020

uh toward the end going into 2021 we

need to have as many platforms as we

possibly can

so i want to show you a quick and easy

alternative and this

is going to be tick tock now when it

comes to tick tock a lot of people think

that you have to actually

have your voice and you actually have to

do with your phone or you have to do

some kind of

you know dancing and stuff or whatever

the case may be because of that

demographic

because again you may think your

demographic’s not on tick tock but it

is so there’s a way to go about it and

way to actually make this and you can

simply do this

you know using canva and then adding the

music into canva

using that and then uploading that just

as simple as that so i’m going to show

you in this video how to do that

and how to quickly do that so that you

can get throughout

the whole thing we’re not going to

actually we’re going to go through every

single detail so you can get

the full spectrum of how to do this

right so again when it comes down to it

just stick with this video and you’ll

see step by step of how to do that

and again there will be a link below if

you want to start your own tick tock

account

again there’s no actually affiliation or

nothing ties to that all you have to do

is start your

tick tock account add your information

and then start advertising now i will

show you a couple

key features that you need to know about

your landing pages

that need to be you know when you you

they’ll enable you to

make the ad but when it comes down to it

you’re going to have to have your

landing pages set up a proper way

before they’ll allow them to actually

run

so well let’s go ahead and actually look

at this so first

well and you’ll see this in in tick tock

right here is you’re going to have your

ad

right so you’re going to have this is if

you if you know anything about

advertising you you’ve seen

say for instance um facebook advertising

are you seeing

different atmospheres like that or

twitter for that matter

or even google ads for that matter this

is very much the same way

so look at this so if this is the tick

tock back of the tic toc talk manager

right you have uh the campaign level you

have the ad

group right so i have one ad running

right now

and i currently have the ad budget at 20

dollars and five cents a day and that’s

getting a cost per conversion i’m

actually running a conversion ad right

now

this is the cost cover conversion is

going to be about three dollars

and 87 cents is what they’re saying now

we’re gonna see if that actually

transpires

but again when it comes down to it this

is the ad group so

there’s three levels right the campaign

the ad group

and the ads you’re currently running

right so similar to

just like facebook was or facebook is

for that matter

the facebook ads manager this is very

very much a

similar platform however you need to

have your ad set up a proper way i’m

going to show you how to do that

so uh when it comes to it you’re going

to use a tool

called canva you’re going to come in in

canva again i’ll have the links below if

you want to actually join canva

um i actually have a 12 account

so it’s like 12 hours a month or

something well again

you can get a free account if you want

and use it that way so i i just merely

type in tick talk and you type in tick

tock you get video

so that’s what you want you want to have

the video which is a a 1080 by

920 so you’re gonna just pick right here

this is going to give you a bunch of

default templates now depending upon

your niche

that’s where you’re going to pick what

you want to use right now again these

need to have

sound to these so i want you to make

sure that you understand the

sound is a very much a um something that

needs to be

part of this right so just like similar

to instagram or something like that

where you would use

a video capture or something of that

nature but

this needs to be have have a good sound

so we’re looking for a good

good solid video uh when it comes down

to it we’re going to show

a couple things now i in my instance i’m

just showing a training

yes or no do you want to be part of that

so this is very very simple right here

so we’ll come in here and pick this one

right here now the cool thing about this

and this is the reason i like canva is

you can actually change the speed

now i want to highlight a key factor in

here is your

ad needs to be anywhere from six seconds

to

up to 60 seconds right so the better

the more you can actually build it and

you can lengthen this with canva

at least with the um you know the 12

month plan you can link it i think you

can do that with the free account too

but

again so i’ll put this about 16 seconds

we’ll come up here and change the color

we’ll change the color to something like

this

makes it really kind of like eye popping

uh and then so we’re changing the back

color right here

you can easily change this pan you can

change that to a rise you can change it

to a pan you can change it to different

things so

when it comes in you can easily see the

different pop effects and stuff like

that so you can see the effects of

of how this would would actually work

right now

again when it comes down to it so now

we’re this is the pop effect

and we’ll have that now what we want to

do is we want to actually come in and

add some text to this so

at this point we’ll come in and add some

text

and this will be really really really

simple

um you know just keep it as

niche dependent upon what you you know

is something that would be eye-catching

and to actually get them to click yes

right

then the cool thing about this is i want

to actually do

another little trick too is actually i’m

going to hide a url

inside of this yes button so i’m going

to grab a url

up here and i’m going to come up here

back to canva

to my camera right here i’m going to

click this button i’m going to go to the

url

and i’m going to paste that url in there

and apply so when i click the button

that’s two ways that you can actually

get a conversion right so that’s two

ways so if they click the yes button

it will do that and if they also click

the add it will do that as well

so there’s two simple ways to do this

now

we’re going to come in here we’re going

to add some text to this right so

let’s pick something really really

really uh quick and easy

just to kind of get this in there

um and then what we’ll do is you can

change the

look and feel of this so what i’ll do is

call this this is a plc

training

uh 20

21.

and then down here you will call that

we’ll say voted best

plc training in

now this is something you need to be

really kind of critical of

making false claims or something like

that is something that may or may not

allow you to be again uh you know

approved and stuff like that so make

sure you uh you don’t

do any false claims and stuff like that

but we’re gonna actually increase the

text of this

come up here and increase the text to

let’s say 28

and voted best okay so

in our say

four three years

straight

just keep it like that and then we’ll up

here we’ll we’re going to change this

top actually let’s come back in here and

put that back

and we’re going to change the color of

this because it seems to pop better if

it’s white

and it just makes it look that much

better so you can do that

and you can have and you can also

do it just like that it kind of because

it gives it that elongated

effect right so also too we added a link

up here so we want to make sure we don’t

underline anything

so anytime you add a link notice it will

actually have an underline effect

so make sure that you note that this

like if i add a link right here

it will come in and have an underlined

effect

see that underline so we don’t want to

do that so

you can easily just under you know go up

to the underlying effect

and then take that off and that will

remove that

now in the case of what we’re doing we

don’t want to have a link right here so

i don’t want to have the link up here

so i’m not going to do that i’m going to

have the link on the yes button and

that’s just

as simple as that so i’m going to

increase this text a little bit more

and that way we have it just like that

so and then this text right here we can

increase that just a little bit more

maybe 144

and have that just like that now another

key thing i want to show you here is you

can

widen this up and get that

a little bit bigger right so what to kee

the key focus of what you’re trying to

do here you can move all the stuff if

you want but

the key focus of what you’re trying to

do is here is is trying to get the

the size of the phone right

and then not affect the animation right

so that’s that’s another thing

now here is here’s at the point where

we’re going to add some music into it

so when we come in here you have default

music you can have with canva and use

that default music with canva

but again when we talk about it tik tok

needs to have an

ability to have a some type of music or

or something that

you know and you can use the native

music on tick tock if you want but again

it’s just as easy to add this and build

this in

canva and then have it you know actually

come back in so

what i’ve done is i actually have some

default stuff that i have uploaded

and so for i’ll go to my audio that i

have uploaded and i’ll come over here

and pick that audio and i’ll just drag

it over here

and then that way you can kind of hear

the audio

as it’s playing and stuff like that so

we’ll come in here and then we’ll change

this

to uh plc training

uh version two

because actually did i did another

version and the cool thing about

before you download any of this right so

before you download any of it you can

actually come over here and preview this

and see exactly how it’s going to look

in your actual

inside of the ad so before you download

it you can actually see that

so i’ll come over here download so now

that we have our image what we’re going

to do is we’re going to build our

actual ad inside of tiktok now

using this again uh so it will take a

second for this to download so

instead of actually waiting for this

download we’re going to go ahead and go

to the tiktok

platform and we’re going to go to our

campaign level

now i’m going to come to campaign level

so i’m going to show you how to do this

from the very

start right so you’re going to create uh

create campaign and you have several

different

uh availabilities right here right so

you can actually go from

reach which is a campaign that you want

to go to if you’re trying to get

a more of a reach and get your brand

known um you have a conversion or

a consideration if you would that’s a

traffic and then you have an app

installed in the video view so if you’re

trying to get video views

this is something you can do as far as

that goes as well my

implementation and the way i am using

tick tock again using this in

this manner i’m going straight to

conversion

so i’m going to go straight to actually

having somebody click

off of my landing page are off of the

actual ad

the image that we just made the video

that we just made in canva

right we’re going to go directly from

that to

actual landing page so i’m going to

click conversion

and i’m gonna go to settings this is

where you can give your conversions a

name

we’ll call this plc training

uh version two

and you can a b test this if you want to

you can put a budget limit if you would

like to put a budget limit

again this depends on how you want to

actually you know

implement and go about your actual ad

budget right so when you come back and

you’re going to go to

the next section is the continue section

is where you’re going to basically do

your ad

group now just like in facebook

advertising

your ad group is basically going to be

broken down into your segmentation

like how do you want to to do your

interest do you want to do your interest

levels do you want to do certain age

groups do you want to do

men versus women do you want to do all

demographics do you want to do different

things

this is where you do that right so um

also too this is where you would have

your pixel now

tick tock does have a pixel just like

facebook right so

just the same exact way um that you are

you know are actually going back and

probably the reason you’re actually

trying to watch this video is because of

the simple fact of the ios

updates again with facebook and the data

collection and stuff like that right so

with

with the pixel data and the way you’re

doing things you want to actually be

able to

track that information right so you want

to be able to track so you can retarget

later

it’s not that you’re taking that

information and using that data

wrong you’re taking that information and

you’re you’re basically saying okay

this person did go from my ad to my

landing page and they didn’t buy

or they did buy you basically want to

understand that data

so that you can go back and advertise

back to that person later

if you need to right so this is where

you would have your pixel i already have

my pixel already have my conversion

event

a setup but again installing your pixel

is just as simple as going to your pixel

section

and installing the code just like you

would a facebook

pixel right very very simple um but

again we’re going to name

our actual ad group we’ll call this plc

training add

version 2.

we’ll just call it for the sake of this

video we’ll call ad group

so we’ll do that and then we’ll come

over here you can do automatic

placements now i don’t personally do

automatic placements

i just in this specific brand or this

specific

niche i want all my transactions to go

through the us

or through canada so when it goes down

to it

when you do your automatic placements

it’s going to actually

occur when different locations so

basically it’s going to

actually go to different audience

segments right so you’re going to have

tick tock

you’re going to have news feeds apps

you’re going to have helio and you’re

going to have

other apps that basically i just don’t

want to actually advertise on

so i’m going to cut these off i just

want tick tock but themselves so i’m

going to actually go ahead

and make the ad specifically for just

tick

tock right so i want to have the ability

to segment my audience

down to us right so and not to say you

can’t do that but

you can actually come over here and do

you can turn off the ability to do

a video download so allow the user to

download your video

that you actually made you can actually

come in and turn

off the effects of if you want somebody

to comment or not comment right

so depending upon your business model

that may help you and it may hurt you

again this is advertising so when it

comes down to it

you have to have the ability to comment

back or either you know come back and

adjust that if you need to so i’m going

to turn off the ability to

download my video because again i made

this video i don’t want anybody to

download it or use it

otherwise so it’s not like a like share

or something like that where you’re

making a video and you want somebody to

share it on another platform

right so when it comes down to it i’m

going to open up my

creative optimization up here

and this is where you get into your

audience in your audience section right

so when it comes down to your audience

section

this is where you’re you’re actually

gonna come in and you know change your

you know include this you know and not

include this is where

if you have pre-done audiences already

so i have

actually pre-done my audiences so i have

different audiences i could actually use

but again they’re not populated because

i just made them literally right before

this video

so again you can make their your your

audiences based upon your your pixel

data right which is basically your tick

tock pixel

right so again you can uh come back and

actually

include and exclude you know from

actually

you know targeting so say for instance

if you were going for a

sale on your store or on your actual

e-commerce or

whatever you were actually doing then

what you would do is if somebody

purchased from you you would trigger

that event and you would have that

person in a custom audience

so you don’t want to re-target and

re-advertise to the same person that

you’ve already sold to

unless you’re selling a different part i

know different product or different

service right

so in my case i’m not going to actually

re-target

our actually sell back to the same

person because i’m selling

one exact thing so i don’t want to

actually

come back and do that so i can actually

exclude a audience right

so again when it comes down to it you

have to have pixel data so make sure you

have the pixel data before you can

you actually do this again mine are

brand new so i don’t have that actual

pixel data

i literally just made these audiences

before we made this video

so this is where i’m coming in and doing

my demographic where i can say okay

well i can easily come over here and say

i do or don’t want my demographic now i

do

in this case i want to come down and say

i just want people in the united states

or i just want people in united states

and canada

right so if you come over here you can

choose different um you can choose

different nations and stuff like that or

in this instance um you can break down

to

you know different states and stuff like

that as well now in different states

and and stuff you know if you this is in

saying okay

so i just want us but i know i just know

my audience is in

this state or i just know my audience is

in this state right so

say for instance you had a real estate

business in texas

or a you know some kind of personal like

a brand or something that just is based

in texas

i’m just using that as an example um

then you can actually come over here and

pick that audience

in this case we’re going to just say all

of the united states because i

am actually branding this and actually

you know advertising this

to the full united states so i want to

actually show that

now when it comes down to it i’m going

to pick mail i just happen to know from

facebook advertising that my demographic

is

largely a male audience so what i want

to do is actually

go ahead and you know sample that

audience again when it comes to

advertising you’re going to do different

things in different atmospheres to see

if it works right

so we’re going to come in here and say

25

to you know all the way up here right so

we’re going to basically just say

all the way so we’re going to pick our

our audience right here

and we’re going to come in here language

limitations i do want to put in

english so i’m going to type in english

speaking

and that would do that now interest

behavior i don’t really personally

care to do interest behavior because the

simple fact of

this you know i want to actually go to a

wide open audience and the very first

time you’re

starting advertising you want to go to a

wide open audience and test the waters

and see where you’re at right

you don’t want to assume that your

audience is here there or wherever

because you could be

aiming at the wrong direction and you

don’t even know it right let the data

tell you where to advertise to

and how are you going to do that you’re

just going to open that wide open

you’re going to say okay i don’t want

any kind of interest now

you need to have a higher budget if

you’re doing that i will say that

so please understand that but if you do

if you do want to come down and isolate

down you can isolate down to

you know whatever the case may be in

this case news gaming

uh you know food and beverage you can do

many many different things just like

facebook advertising

you can choose whatever you want to

electronics tech

in this case i can do tech come over

here and place that just right there

everything that you select will be you

know highlighted in the actual

selected above now again i’m not going

to actually choose anything

and then you’re going to choose liked

then you put your category you can put

whatever

but again i’m not going to choose

anything so it doesn’t really matter and

then the time period

right here you can put the time period

so what you’re saying is

these people in this case i can say

and just to give you a for instance

right i can i’ll go ahead and do this

i’ll say people that are in interested

in education

and they have liked an educational post

in the last

seven days right so i can choose the

category right so i’m not gonna actually

choose

any of that because i’m i don’t really

care to i’m just gonna do a wide open

audience right

now this is where you get into your

budget now your budget will have to be a

little bit higher than you normally

would

on like a facebook ad no sometimes

people used to start out facebook ads

they used to go from

anywhere from a couple dollars to five

dollars to whatever the case may be to

even scaling it up after that this

you’re going to need to start out a

little bit higher so i’m going to say

just say 23

52. and now you may think why such a

weird number

because the simple fact of if somebody

is advertising at twenty dollars

and i imagine advertising at 23 say 52

or 23 dollars i’m going to beat out that

person in the

long run plus my cost per conversion

should be lower when it comes down to it

now again that is something you learn

with advertising and

over the years of advertising so i just

want to give you that that little tip

to see if that helps you now my goal

here is a conversion

um so my girl you can change your goal

right here in it

tick tock will give you a cost per

conversion minimum

so they’re going to give you an

estimated amount right so they’re going

to say okay

well what is your estimated bid for you

know per conversion right so what are

you

willing to pay per conversion i do know

that i’m selling a product for a set

amount

and if i sell it for three dollars or

four dollars or five dollars or six

dollars

it’s well in the benefit of my business

to do so

so i’m going to go ahead and do that so

this gives me a um

just kind of a minimum or our projected

way to actually do that so you hit the

adopt

and then that’s going to give you that

or if you want to have it even higher or

lower

you can is that that point now uh the

more options right here is going to tell

you

right here this is impressions so i

don’t want to be built upon impressions

i want to be built upon

clicks right so i want to change that

and i want to have my delivery type as

a standard delivery type right

so this goes over and gives you the

highlighted view of

basically your ad group and your ad set

right so this is basically going through

now we’ve made our campaign

where we’ve made our ad oh we want to

actually come in here

optimize optimize event make sure

um you do this i’m glad that it did that

because when you if you do make a

mistake and you do rush through it

it will come back and highlight the

point that you do need to edit

now in this case i did forget to add my

conversion

uh what my conversion was right so i’m

saying okay i’m gonna come

i want a conversion i’m gonna use this

pixel but what did i use right so what

did i use right so

in this case i want to say i want to

complete a purchase

so now i come back and i make sure that

all my data is still correct

i hit next so i’m going to come in here

and now i’m going to do my and my ad

name

right so this is where you name your ad

right so your name your

if you have one ad to add three ads four

ads or five ads

however many ads you have you can

actually name them at that point

okay so we’ll just call this plc

training

uh version two

and we’ll call that ad so at this point

we have downloaded our actual we have

downloaded our actual uh

video right so we have our video

downloaded now what i want to do is

actually

upload it and i’m going to upload my

video right here

okay so i’m going to upload it right

here now this already has the music that

we already have

from what we installed from canva so we

don’t have to add any music from tick

tock or we don’t have to do anything

from this

we’re building this straight from canva

really

easy really simple takes really a couple

minutes it depends on how

creative or not creative you are if

you’re like me you probably don’t want

to be on the actual end of a phone

trying to talk about your business again

again and that sounds funny coming from

somebody that’s making a youtube video

but when it comes down to it

you’re not comfortable on every single

platform right so some people are

and some people aren’t comfortable on

video

so uh we’ll get click the continue

button

so this is where you can actually test

your actual audio you can come in here

and see what it looks like

so you can see exactly what it’s going

to look and sound like

now let’s let that finish out

but so this is where you come in and

display the name

put the name right here

plc train in 2020 and you’ll see the

name come up right here

this is where you’ll see the name pop-up

and then you’ll you’ll have your display

text we’ll call this

alan bradley plc

training

now this is where you’re going to do

your call to action so your call to

action will be a native

platform just like it was in facebook

right so

um you did see me put a link inside of

my canva that’s just something i did on

my canva

so um when it comes down to it that’s

the mp4 version of what i’m doing but

i’m actually

this is where you’re able to add a you

know learn more or sign up here

or subscribe or something of that nature

in this case you can do sign up

um and then what we’ll do we’ll do sign

up and then we’ll come in here and throw

our url in here

now i do want to highlight in this now

make sure you choose the right url make

sure you have the right patterns on it i

want to show you two different instances

so this is one instance where i have the

actual i actually i actually have

the landing page that i first went to

now i do have the terms of service on

this page

on the very bottom i do have the terms

of service i do have a privacy policy

and i

still have my facebook advertising

policy that facebook requires you to

have on that page

now when i did this tick tock originally

did deny this ad two times because of

the simple fact that they needed more

data so what i did is i came back and

picked a different url

that gave more information about what

the product and service i was selling on

tiktok was

now tick tock prefers this even though i

had a terms of service

even though i had the privacy policy

even though i had the information that i

needed to

they would like to know more about your

product and service so the best you can

do

on your landing page to tell them what

your business is

and is not is going to help you with

your advertising so they did deny my ad

when i first did it so i’m going to

actually come up here and grab

the second url and i wanted to highlight

that fact because

again things do change with advertising

platforms but

right now currently in uh december of

2020 again going into 2021

this is exactly the way that they are

working so i’m going to paste that link

in there

i’m going to come up here and i’m going

to upload a

image uh and this is just an image that

you would

you know basically if you uh the little

ima

little bubble image that you would have

on your actual uh tic toc

you know ad or whatever the case maybe

it could be you as a face it could be

your business logo

it could be whatever the case may be

this is the profile

image so um with that said this comes in

and all this uh you can actually add

third-party tracking if you want to you

can add a third-party tracking and then

go from

there um i’m not going to do that i’m

just going to use tik-tok as a tik-tok

platform i’m not going to tie any other

platform with it

i’m going to see how this works and see

how this progresses

but again when it comes down to it this

is how how you’re making a tick tock ad

right

so at this point you want to submit your

tick tock ad

and now it’s going to go congratulations

now it’s going to go into review

now your review process again when it

comes down to it

you’ll see all the ones that got deleted

this is uh actually show it does show

deleted so that’s that’s a very very

good

uh factor but you’ll easily see that

your

ad now is going to be in that i have one

that’s active

and i have one that is in review right

so these right here

actually have deleted so i’m going to

highlight these

and what we’ll do is i want to come back

and delete these again

because it doesn’t seem like they

deleted

it failed update status so this is

deleted so let’s turn that off

it may just be but you know a little bit

of a cache or something that’s

inside of the system so but again when

it comes out to it um

i just wanted to show you that this is

the reason so this is exactly what i was

talking about earlier

when i made a couple different ads i had

them going to the one url

which did not according to the tick tock

policy that ad policy

did not give enough information on the

actual product

right so what they were doing was they

were saying okay you have a terms of

service

they kind of give a vague illustration

of okay well you

need to have a terms of service you need

to have a privacy policy and you do need

to speak about your product

so um what this was doing is i had two

out of three of those and i was kind of

confused at why

they weren’t approving my ad so what i

did is i made a couple different

variations

to see where it was and see what was

going on to see where you know i could

actually

improve or make things better so i can

get my ad approved

uh when it came down to it it was as

simple as

making that small tweak and giving more

information

on my product so if you have that

problem

you need to make sure you have good

adequate understanding of what your

product is

and is not you need to make sure you

have a terms of service and you need to

make sure you have a privacy policy

now these are natural things that you

would have on uh

any kind of advertising platform but

again so if you’re already advertising

on google

then you can do that right you google

ads you already know these things

if you’re doing on facebook facebook’s a

little bit lacks when it comes to things

like this so

you may or may not be aware that you

need to have all of your ducks in a row

as far as that goes tick tock being a

little bit more progressive

and a little about a little bit more uh

you know understanding

as far as like saying we need to know

about your product right

your product service or whatever you’re

selling right so what you’re doing is

have

now in the current state that it’s in

this is the very top one we did right

here

this is the very top one it is not

delivering right now

but it is in the the review process

right

and just another key thing that you can

actually do to actually

indicate that it is in the review

process is go back to your ad group

and then select your ad group that says

the one that is not delivering

again this is sort of the reason why i

built it from scratch to show you the

campaign level

to show you the ad group which is your

ad set if you would think about as a

facebook ad

then this is your ad group so this is

the ad group and then your ads will be

under that actual group so you can come

in here and highlight that

and then come over here to your ad group

and it’s only going to show that one

actual ad right so at that point

as soon as it gets approved you’re going

to actually see it in the approved

status now i already have one in the

approve status

which is right here so we’re going to

come in here and show that

and then this will actually show now you

can come over here

and see the preview now you can see this

preview

uh in tick tock or wherever the case may

be so you can actually open it

in tik tok itself and see the preview

yourself

so again when it comes down to it making

the ad as soon as it gets approved you

are able to view it

now i want to highlight if you do not

have it approved like again

if it is in the review state that is

this ad is currently in

it’s in the review state if it’s in the

review state

now what’s going to happen is you’re not

going to be able to view it

as a simple ad right so you’re not going

to have the view option

until it is actually approved so

again when it comes down to it i want to

give you a couple highlights and couple

things uh about the you know the tick

tock uh

platform and how things work because

again when it comes down to it you could

get

um you know confused about why your ads

not approved

and why your ad you know maybe not

showing as far as you know like a

preview or

or whatever the case may be now when it

comes down to it this is a very simple

process right so

if you’re familiar with facebook ads you

know tick tock is really really going to

be a simple thing for you

now signing up for tick tock is really

really simple you just sign up put all

your information in put your credit card

information in or whatever your

advertising billing is

and you literally can start from there

there are really no limitations like

there were with facebook

so when it comes to facebook um you know

you had to have

you know spend so much money then they

allow you to do certain things

spend so much money they allow you to do

certain things so far what i see with

tick tock

is you’re allowed to do this straight

from scratch you’re allowed to you know

start advertising at twenty dollars a

day or more

if that’s the case for you now again the

more ads the better

but again when it comes down to it i

want to personally test out my system

and make sure that things are you know

actually good as well and working the

way they should now

approval on ads do take up to anywhere

from 30 minutes

maybe even up to an hour or two hours so

this last ad when i got it

active and got it approved it did take

up to

i think 30 minutes um and then out you

know it came in so i don’t want to

actually

you know stop you know and stop allow

this video to keep going

and you know actually uh take up your

time so with all that being said

this was actually hopefully get

hopefully got a lot out of the video

you know how to do things how to how to

actually go back and if you

missed a certain things like you know

you you start you you actually

went and started building a tick tock ad

through

using this video then make sure you do

things and make sure you understand the

way things are if you get it disapproved

don’t worry there is no way to actually

go back and get it approved

as far as that goes just copy it down

and change the links

and change that so what i mean by that

is if you come up here

you can copy this ad and make copies of

that specific ad if you want to

and then then you would go back in edit

that ad

right so when you come back and do that

you you necessarily wouldn’t throw it in

review again

what you would do is basically copy that

ad delete the other one

and then move forward right now that is

the current state that it is in

at least from what i found in uh as of

december 25th 2020.

now when you go into 2021 things do

change with advertising

left and right so again please

understand that is the current state of

what we just did

right there so hopefully got a lot out

of this video and we’ll see you guys

on the next one


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