Category Archives: Social Media Marketing
How To Create A Marketing Plan
Transcript:
so you’re ready to start marketing but
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you have
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no plan where do you begin what should
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you include
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how can you present it you have the
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questions we have the answers
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hello world my name is mike plogger and
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here at visme we aim to make your work
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life
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easier whether it’s design presentations
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or marketing
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we have the tools to help you become a
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true professional
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marketing is a necessary operation for
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any business looking to take a leap
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towards success
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however if you don’t have the proper
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experience you might be lost on how to
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create a marketing plan
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and these are extremely helpful when it
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comes to understanding your business
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clarifying your goals staying focused
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and keeping everyone on your team on the
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same
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page in this video i’ll take you through
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the seven
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necessary steps to creating a winning
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marketing plan
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as well as share a number of templates
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you can start with
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right away shall we
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understanding the purpose behind a
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marketing plan is step
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number one ideally it should be used to
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help you set your goals
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understand your target audience and
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optimize the impact of your marketing
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campaigns
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communicating your big strategy or idea
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is what your marketing plan is
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all about in order to do this every
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marketing plan should consist
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of the following number one your short
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and long-term marketing goals
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number two a description of your target
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audience and their persona
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and number three one or more high-level
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marketing strategies
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and tactics this infographic template
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available on visme right now features
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each of these key details
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it clarifies the objectives the target
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audience and strategies
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in an easily consumable page if you
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wanted to go the extra mile
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and include even more detail you can
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also add an overview of the current
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market situation
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key performance indicators budget or
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financial considerations
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or a timeline on when the plan will be
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carried out
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typically all of this information is
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communicated on a pdf
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just like the one we just saw but if
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you’re feeling creative
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try creating an infographic a full
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presentation
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or an interactive web page to share your
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plan who knows
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it could be the difference between your
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plan and someone else’s
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without further ado let’s dive into
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seven steps
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for creating an effective marketing plan
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step number one start with an executive
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summary
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this is essentially a brief summary or
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overview of your entire company and the
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key details
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of your marketing plan it highlights the
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function of your business
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and the purpose of your plan this
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shouldn’t be very long
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the summary can include past
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achievements and the future direction
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of the company consider this template
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here the details are concise and to the
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point you want to tease your viewers on
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what’s to come and
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get them on the edge of their seats it’s
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not overwhelming just a quick
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introduction before you get into the
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meat of your plan
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revisiting your company’s mission vision
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and values is important to highlight
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early on
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why it’ll provide clarity and answer any
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questions as to why your marketing plan
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is the way that it is it’ll show viewers
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you had this in mind throughout your
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entire planning process
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templates like this can help because
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it’ll educate or remind your viewers
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how your company got to the point
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they’re currently at and where you’re
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looking to be in the future
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one of the first steps with any plan is
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doing your research
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study the market study the competition
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what are others doing that’s working
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and then what can you do to make it even
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better deeply analyze your own company’s
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strengths and weaknesses
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touch on what you’re doing well but
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don’t be afraid to communicate what you
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think could be
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stronger a swot analysis or strengths
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weaknesses opportunities and threats is
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a great way to present your research
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you can visualize the company’s path
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identify opportunities
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set goals and so much more this template
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right next to me can be edited in visme
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and is completely customizable from the
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text content to the colors
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fonts icons you name it you can edit all
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of our templates to match
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your brand you can do the same for your
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competitors
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compare your company with another one in
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the industry to see how they match up
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with one another side by side it can be
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eye-opening sure but
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take a hard look at the competition it’s
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crucial if you want to compete in the
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market
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after identifying your competition you
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must identify your target customer
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this will allow you to create more
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informed and tailored marketing
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strategies
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vote a person from scratch how old are
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they what’s their income what are their
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interests
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what do they value a template like this
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is
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perfect for putting that person you’ve
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built on paper and explaining him or her
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to your audience during a presentation
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or during a meeting or what’s one way
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that’s almost
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always used when someone wants to
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explain themselves for a job
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well a resume of course this template
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more closely resembles an
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actual resume it includes basic
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information a photograph
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personality traits a bio goals
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frustrations
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you can edit it however you see fit to
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describe your target audience
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and if your target audience is a mixture
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of different people
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try creating an infographic with data
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widgets you can break down how much you
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should cater to
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one group or the other there’s a number
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of different charts and graphs you can
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use to help but
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this template went with pie charts to
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break down target
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customer percentages it’s easier to
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understand than if someone was trying to
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explain it without a visual
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okay you’ve done your research you know
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your audience now it’s time to outline
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your marketing goals
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what are you hoping to achieve with your
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marketing plan the most important thing
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to remember
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with this step is to be specific with
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actual numbers
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if you’re hoping to achieve more web
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traffic don’t just say
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the goal here is to increase web traffic
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say my goal is to increase
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traffic to our site by 30 percent within
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the next three months
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you need a concrete goal not a blanket
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statement
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this template is simple easy to digest
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and lays out specific goals they’re all
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measurable and clear
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following the progress towards the goals
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won’t be difficult with how definitive
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they are
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and as i mentioned deadlines could be
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used as well
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if that’s the case a template like this
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could be more fitting
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in order for this company to accomplish
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a goal these three phases must be
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properly carried out
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marketing plans like this help viewers
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follow along as they can refer back to
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them
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if they start to get off track
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continuing off my last point our sixth
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step is to lay out your marketing
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strategy from beginning to end
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there’s three details to write down and
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include with this step
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one what to do two how to do it and
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three
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the channels to use i highly recommend
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turning this into a visual so your team
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and audience can
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fully understand your thought process to
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make it even
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easier for them turn your strategy into
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a series of phases or
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steps it could look something like this
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clarifying what needs to be done in each
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step before moving on
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or if you want more certain dates and
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deadlines
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this template here could be even better
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specific dates are laid out from the
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first phase of the project
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to the launch if you want to ensure
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something is completed by a certain time
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we highly recommend using this template
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infographics in general
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are wonderful for displaying information
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in a way that is easy to understand
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people are much more likely to retain
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information paired with a visual
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rather than with text alone another
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template to consider is something like
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this lay out all of your information in
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a detailed manner
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leaving nothing to the imagination
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last but not least detail the budget
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considerations
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for your plan how much is it going to
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cost in order to reach your goal
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it’s important to be clear with this up
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front at least as best as you can
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marketing can be costly and there are
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often a lot of hidden expenses
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this may be the most helpful template of
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all
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it clearly lays out the cost to your
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company try to set a cap early on so you
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have a goal to stay under
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from the jump
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[Music]
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okay we’ve covered the steps for
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preparing your marketing plan you should
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be able to put one together from start
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to finish but
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i did want to share just a few more
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visme templates
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that may help you depending on what
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industry you’re in
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this restaurant marketing plan template
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is versatile for either
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massive chains or local eateries you can
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replace the photos with your own
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and change the colors just like with
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other templates
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if you’re in real estate and are part of
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a team or even if you’re operating your
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own business
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this template here can be useful the
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swot analysis
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included makes it perfect for businesses
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focused on property marketing
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maybe you work for a sas or content
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company and you’re looking to take your
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content to the next level
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this template will help you organize
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your editorial calendar so you’re able
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to reach your goals
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on time or what about social media
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we all manage our own pages of some sort
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and all businesses
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should have their own as well want more
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followers this template can lay out your
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goals describe your ideal followers
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and so much more this digital marketing
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template has a modern feel with a number
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of different features
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swot analysis executive summary goals
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strategies
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it has it all just waiting for you to
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hop on board and make it your own
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product marketing requires as much or
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more research into consumers as
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any form of marketing that’s why this
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template covers those basics as well as
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includes the detailed marketing budget
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we covered
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just a minute ago want to market
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yourself
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build your own personal brand well visme
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has the templates for you too
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it’s just a simple three-page plan
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highlighting resume skills and
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experience
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before getting into your personal goals
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and it wouldn’t be a visme video without
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further discussing
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infographics visme has changed the game
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when it comes to presenting information
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in fun
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animated and clean designs this one page
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marketing infographic template contains
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all the necessary details and won’t
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overwhelm your audience
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okay now that you’ve done at least some
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of your research it’s time for you to
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get
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to work i highly recommend at least
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scanning visumy’s template collection
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there’s even more marketing templates
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past the ones that we’ve discussed today
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and they’re waiting for you right now
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head to visme.com to get started
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in the meantime thank you so much for
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watching if we were of any help we’d
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love for you to click that like button
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down below
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and if that’s not in the cards well
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maybe next time
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we’ll see you again soon for now i’m
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mike plogger with visme
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helping you make information beautiful
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[Music]
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you
WhatsApp Hacks
Transcript:
[Music]
00:02
i am
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really pumped to be showing you guys
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another 10 whatsapp
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tips tricks and hacks like disappearing
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messages
00:10
sticker pictures qr encryptions and a
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bunch of others
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but stay until the end because i’ve got
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some awesome whatsapp wallpapers
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you don’t want to miss so let’s get into
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it
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[Music]
00:28
starting off with dynamic wallpapers and
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this is a brand new feature to whatsapp
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it is so cool and what you do is head on
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over to your chats wallpaper section
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then select a wallpaper that you want
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specifically
00:40
just for that chat so as you can see i
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want this hot wallpaper
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for mr bean and not my entire whatsapp
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click ok
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and now if you go back into any other
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chat you’ll see the standard wallpaper
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but if i go back into mr bean the bam
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there is the custom wallpaper i just
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chose this is such an epic feature so
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whether you have a chat for work
01:01
your lover or friends go ahead and
01:03
customize it
01:04
right now
01:05
[Music]
01:09
if you’ve been using whatsapp for a
01:10
while then you know all too well
01:12
how quickly media files photos and even
01:15
memes take up valuable space on your
01:18
phone so here’s a quick little tip on
01:20
how to take care of that
01:21
so in the top right hand corner you’re
01:23
gonna go ahead and click on these three
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little dots and
01:25
access settings once in there go ahead
01:28
and click on storage and data
01:30
then right at the top click on manage
01:32
storage and here
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is where you can see all that storage
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being taken up you can see the storage
01:37
from each chat and also any files that
01:39
are larger than 5 megabytes and here’s
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what’s really cool if you click that
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select
01:43
all button and tap the trash can it’ll
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delete all those videos in
01:47
seconds and clear up a bunch of storage
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for you as you can see
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from there you can access your
01:52
individual chats and see what media is
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currently being stored in there
01:56
and if you want to get rid of anything
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so definitely check out manage storage
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and free up that precious space
02:03
[Music]
02:04
now advanced search is super nifty and
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let me show you why
02:08
if you click on that search icon you
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will see a bunch of new options appear
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so what you can do is type in a person’s
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name like hails for example
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but then go ahead and select the photos
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option and
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now you can see every single photo that
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hails as ever since
02:24
you can also search for specific words
02:26
like top secret for example and then
02:28
anything that was labeled top secret
02:31
like this pdf for example
02:32
will appear and straight from there you
02:34
can open it up and check it out
02:36
so not only can you do advanced searches
02:38
with contacts or pictures now but you
02:40
can do it with gifs
02:41
voice notes documents and so much more
02:44
[Music]
02:48
now did you know you can actually make
02:50
whatsapp messages
02:51
disappear never to be seen again in the
02:54
chat after just seven
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days check this out so let’s just say
02:58
you’re having a top secret chat with
03:00
your buddy but
03:00
after a couple of days you want to clear
03:02
up that chat then
03:04
what you need to do is go ahead click on
03:06
their name and right over here you will
03:07
see
03:08
disappearing messages so if you tap on
03:10
that it’ll give you a brief explanation
03:12
of how it works
03:13
then go ahead toggle it on and now what
03:16
will happen
03:17
every single time after a message is
03:19
sent seven days later
03:20
the entire message will disappear you’ll
03:23
also see which profiles have this on by
03:25
that little icon next to their profile
03:26
picture so if you want any messages from
03:29
the chat
03:29
make sure you’ve got them before they
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disappear this is a great way to keep
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chats clear so check it out
03:36
[Music]
03:38
did you know there are now more editing
03:40
features for pictures within whatsapp
03:42
so if you head on over to your status
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and select a picture
03:46
as you know there are a couple of
03:47
different things you can do to the
03:48
picture
03:49
like adding text changing the color of
03:51
that text as well as the font
03:53
but once you’ve got that all sorted out
03:55
then what you can do is go ahead
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click on that little emoji icon and in
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here you will now see the option to add
04:02
stickers not only can you add whatsapp
04:04
stickers but
04:05
you can add your own custom ones like
04:07
this one it is so much fun but then
04:09
check this out if you swipe up from the
04:12
bottom of the picture
04:13
you will access a bunch of different
04:15
hidden filters
04:16
so you can run through all the different
04:17
ones they’ve got check it out on your
04:19
picture
04:20
and i just love that we can customize
04:21
pictures way more
04:26
speaking of stickers this is one of the
04:29
best ways to respond to messages
04:30
especially if they are your own custom
04:33
stickers although there are
04:34
a ton of different emojis to choose from
04:36
when responding to messages
04:38
i promise you there is nothing quite
04:40
like sending your own custom sticker
04:42
like this and you’ll turn some heads in
04:44
your group and definitely
04:45
make some people laugh so to do this all
04:47
you’re gonna do is download the sticker
04:49
maker app it is available on android and
04:52
iphone
04:52
then create a new sticker group and
04:54
select the picture from
04:56
your gallery so i just selected this one
04:58
and it can literally
04:59
be any single picture of you then go
05:01
ahead tap this
05:02
smart select button and as you can see
05:05
it cuts you out so quickly
05:07
and even adds a border from there you
05:09
can save that sticker to your sticker
05:10
pack
05:11
add to whatsapp and in seconds you can
05:13
start using
05:14
your own custom stickers and i guarantee
05:16
you your friends will ask you
05:18
how on earth you did that
05:23
now there’s a really cool way to tell if
05:25
messages between your friends
05:26
and family really are actually private
05:29
like they say
05:30
and end to end encrypted to do this head
05:32
on over to the chat you want to check
05:34
and click on their profile section once
05:37
in there click on
05:38
encryption and this is where your
05:39
friend’s own unique encryption code will
05:41
appear
05:42
so what happens then is if you click
05:44
this scan code
05:45
your friend will show your encryption
05:47
code you scan it
05:48
then as you can see this green tick
05:50
appears which means your chat is
05:52
end to end encrypted if however they
05:54
show a different chat that is not yours
05:56
you will get this error message that
05:58
says your friend has opened the wrong
06:00
chat and needs to open up
06:01
your chat so if you ever wanted to see
06:04
if your messages between friends and
06:06
family
06:06
really are entertained encrypted now you
06:08
know how
06:11
[Music]
06:12
now i’m pretty sure everyone has
06:14
experienced a group where messages go
06:16
crazy
06:17
and sometimes just don’t stop so if that
06:20
is the case
06:20
let me show you a pretty nifty tip on
06:22
how to take care of that
06:24
all you do is access the chat and then
06:26
click on this top bar section to access
06:28
the settings
06:29
once in there you’re gonna go ahead and
06:30
toggle on this mute notifications
06:33
and here you will see the options of
06:35
eight hours one week and now
06:37
always pretty cool right so it’s no
06:39
longer the one-year option instead it’s
06:42
always
06:42
and you can also choose to show
06:44
notifications or not
06:45
so once you’re done with that go ahead
06:47
click ok and now you will never have to
06:49
worry about getting a ton of unwanted
06:51
notifications
06:52
but at least still being a part of the
06:54
group
06:58
now this is beyond awesome and it’s
07:01
having the choice of light
07:02
and dark wallpapers so if you head on
07:04
over to settings and tap on chats
07:06
then wallpaper you can go ahead and
07:08
select a light themed wallpaper
07:11
they’ve got some for you to choose from
07:12
and i’ll also have some for you guys to
07:14
download
07:15
but once you’ve set that wallpaper and
07:17
you exit the settings
07:18
then what you’re going to go ahead and
07:19
do is swipe down on the notification
07:21
panel
07:22
and be sure to toggle on dark mode then
07:25
swipe back into whatsapp and head on
07:27
over to settings again
07:29
except this time you’re going to select
07:31
a dark themed wallpaper
07:32
set that wallpaper and now every time
07:35
you toggle to
07:36
light mode you guessed it the light load
07:38
wallpaper appears which is so awesome
07:41
and every time you toggle back to dark
07:43
mode the dark mode wallpaper
07:45
appears how cool
07:51
then on to some quick tips and did you
07:52
know you can use a custom notification
07:55
sound for each chat
07:56
all you do is toggle on use custom
07:58
notification then scroll through the
08:00
tons of different notification sounds
08:02
that i have and select one
08:04
and once you’ve done that in future
08:06
anytime you get a notification from a
08:07
specific chat
08:08
you will hear their each custom
08:10
individual notification
08:11
sound and this also goes pretty
08:13
perfectly with those custom wallpapers
08:16
then if you didn’t want anyone seeing
08:18
your profile picture if you head into
08:19
the privacy settings and tap on profile
08:21
photo
08:22
you will see these various different
08:24
options to choose from and what’s really
08:25
cool
08:26
is how instant this is so if you toggle
08:28
to nobody
08:29
this is how your profile picture will
08:30
appear on whatsapp and as mentioned it’s
08:33
pretty instant in seconds your profile
08:35
picture will disappear but if you change
08:36
your mind and toggle it back on
08:38
there you’ll see your profile picture
08:41
then for all my iphone users out there
08:43
this is a pretty nifty hack on how to
08:45
easily post pictures into whatsapp
08:48
so you go ahead select each individual
08:49
picture then click on the share icon and
08:52
tap on copy photos once you’ve done that
08:55
head on back to whatsapp and
08:56
in the chat section go ahead and tap on
08:59
the text bar and then
09:00
click paste instantly all the pictures
09:02
that you just copied from the photos
09:04
album will be pasted
09:05
you can still go through them make edits
09:07
if you want but then when you’re done
09:09
click send and
09:10
all your pictures will be sent quick and
09:12
easy
09:12
[Music]
09:15
as mentioned in the beginning guys i
09:17
have a bunch of really cool wallpapers
09:19
for you to download
09:20
from my website that are completely free
09:23
these new wallpaper features are so cool
09:25
especially
09:26
the light and dark mode so i
09:27
specifically made five sets of dark and
09:30
light wallpapers that you can choose
09:31
from
09:32
they’re in a bunch of different colors
09:34
and as mentioned you can go to
09:35
halesworld.com
09:36
click that download button and it’ll
09:38
instantly save to your phone
09:40
here’s just a closer look at the blue
09:42
one i think it looks amazing and all
09:43
links will be down below in the
09:45
description
09:46
as always with any application like
09:49
whatsapp be
09:50
sure to check out the app privacy as
09:52
well as daisy details
09:53
so you know exactly what is happening
09:55
with your information
09:57
but if you enjoyed this video and you
09:58
want to see some more tech tips and
10:00
tricks
10:00
don’t forget to like and subscribe or
10:02
you can check out some of my other
10:03
videos
10:04
right over here but thank you guys so
10:06
much for watching and i will see you in
10:07
the next one
10:14
toodles
Best 10 Ecommerce Marketing Strategies
Transcript:
00:00
hey guys it’s Greta here and today I’m
00:02
here to talk about my top 10 marketing
00:06
strategies that have helped me create
00:07
for multi-million dollar ecommerce
00:10
brands that have over eight figures in
00:12
combined revenue
00:13
[Music]
00:25
so my number one tip is to focus on
00:29
organic social and the good part about
00:31
this is that this is free marketing so I
00:34
have built all of my brands as social
00:37
first brands we’ve always started with
00:38
Instagram marketing so that’s a great
00:41
place to start to build a community and
00:42
an audience around your product either
00:45
before you’ve launched or as soon as
00:47
possible after when it comes to organic
00:49
social I often talk about my three C’s
00:51
of community so there’s content
00:54
collaboration and consistency when it
00:57
comes to content my number one tip would
00:59
be to recreate your top performing
01:01
content so jump into your analytics if
01:03
you’re on a business account if you’re
01:04
not you can easily convert across jump
01:07
in there have a look at your top
01:08
performing content because that is the
01:10
type of content that your audience wants
01:12
to see and engages with the most simply
01:15
recreate it to focus on that more and
01:17
more my second C is collaboration so
01:21
that might be collaborating with
01:23
influences or other pages or brands in
01:26
your category they don’t necessarily
01:28
need to be competitors but just similar
01:30
category brands so the drop bottle that
01:33
might be a hydration mix because we
01:35
don’t do one yet so it’s brands that are
01:37
also helping solve the same problem as
01:39
you and the focus with collaboration is
01:42
that you use this as your core growth
01:44
lever on social so you’re basically
01:47
being able to leverage their
01:49
pre-existing audience to help grow your
01:51
own and then the third C is consistency
01:53
so that’s not only important so that
01:56
you’re establishing front of mind
01:58
recognition for your brand through
02:00
repetition but it’s also really
02:02
important because the algorithm on
02:05
social media favors consistency it
02:07
favors the frequency in which you post
02:09
so if you post twice a week and your
02:12
post is seen by a hundred people each
02:14
time that your weekly reach is 200 but
02:17
if you’re posting seven times a week
02:19
that’s 700 so it’s just an easy win so
02:21
my second tip is to build a wait list or
02:24
email list as soon as possible this
02:27
might be if you’re pre-launch or it
02:29
might be if you’ve already got a brand
02:31
if you are not focusing on email that is
02:34
just some really low-hanging fruit for
02:36
you email accounts for around thirty to
02:38
forty percent
02:39
the revenue of my brands so a really
02:41
good way to begin building your email
02:44
list is to have a on website pop-up so
02:48
you want that pop-up to incentivize
02:49
people to sign up to your email list you
02:51
can use tools like just you know or sumo
02:55
need to be able to create a content
02:57
unlock or discount unlock pop-up so that
02:59
might be enter your email the download
03:01
our free ebook enter your email Adam
03:03
load a free challenge into your email
03:06
for five dollars off your purchase or
03:07
10% off your purchase it really depends
03:10
on what you’re able to offer it might be
03:12
a free gift for example so start to
03:14
capture emails today because my third
03:16
tip is going to be to start doing email
03:18
blast ads so you should be emailing your
03:21
list at least one time a week to stay
03:23
front of mind and to be able to keep
03:26
your list health up so your list health
03:28
really determines the deliverability of
03:31
your emails into people’s inbox we don’t
03:33
wanna be going into spam we want to be
03:34
going straight into their inbox to get
03:36
as much exposure as possible because
03:38
again email outside of what you’re
03:40
paying for hosting through your platform
03:42
that might be MailChimp or klaviyo
03:44
it’s basically a free marketing tactic
03:47
so we basically want to be emailing that
03:49
list at least once a week and we want to
03:51
have some automated flows set up as well
03:53
so some of the baseline sequences that
03:56
we always have set up is a welcome
03:59
sequence you’re welcome email gets
04:01
around 50 percent open rate which is
04:03
around 20 to 30 percent above industry
04:06
standard so we definitely always want to
04:08
welcome email and you want to have a
04:10
sequence in place of those welcome
04:12
emails to try to convert as many new
04:13
email subscribers as possible into
04:16
customers the next one that we always
04:18
have set up is our abandoned cart emails
04:21
and another sequence that you could have
04:23
set up is a product sequence that
04:24
educates people on your top products top
04:27
sellers some of the benefits of those so
04:29
there are three email sequences that you
04:31
should have set up from the get-go so my
04:33
fourth tip is all about increasing your
04:36
average order value and your customer
04:38
lifetime value so these are two of the
04:40
metrics that you really want to focus on
04:42
in your e-commerce stores but we’ll be
04:43
chatting on those a little later so what
04:46
you want to do is focus on upsells cross
04:49
sells and bundles so an upsell is when
04:51
somebody is
04:52
to purchase your product being able to
04:54
sell them more of that same product so
04:57
it might be okay they were going to buy
04:59
one drop bottle now they can you know
05:02
see our friends pack which is to drop
05:04
bottles or our family pack which is four
05:06
drop bottles they’re also our bundles
05:08
which we’ll get to in a sec but it’s
05:10
basically getting people to buy more
05:12
than they were already going through by
05:14
discounting them to buy more a cross
05:17
sell is more so I spoke earlier a little
05:20
bit on a hydration mix for example that
05:23
would be a great complementary product
05:24
with drop bottle because it is in line
05:26
with our core offering which is helping
05:28
people stay hydrated so it would be
05:30
another way to kind of solve that
05:31
problem so if we added a hydration mix
05:34
that would be a great cross sell for our
05:36
product then there’s bundles so bundles
05:39
are basically like I spoke about earlier
05:41
without upsells for drop bottle we’ve
05:43
bundled those into different packs which
05:46
make it easy and simple to show the
05:48
discount rate for that we even have a
05:51
custom user experience built around our
05:53
bundles where people can easily and
05:55
interactively select the bundle that
05:57
they want and the price goes up and down
05:59
so that’s been a really great thing for
06:01
us so my fifth tip is all about micro
06:04
influences we use micro influences to
06:07
gift our product out to and they are
06:10
able to provide free exposure and free
06:12
content for our brand in return for that
06:15
product so when it comes to influencer
06:17
marketing I always focus on the three
06:19
hours to find the right influencer for
06:21
your brand so the first R is rich and as
06:24
I said we’re focusing on micro
06:26
influences the reason we’re focusing on
06:28
micro influences they have very powerful
06:30
engaged niche communities that are often
06:33
a lot more focused toward a niche than
06:36
just a general broader community which
06:38
is often the case with more macro
06:40
influences so that’s why we want to
06:43
focus on micro influences here so reach
06:45
we’re looking for micro which will be
06:48
around five to 50,000 followers in size
06:51
is what we’ll be targeting here because
06:53
they’re also the most likely to be
06:55
willing to post your product simply in
06:57
return for gifting the next R is
07:00
relevancy so we want to find influencers
07:02
who are within your niche or category
07:04
and a relevant to your
07:06
so some places that you can look here
07:09
are at other brands within your category
07:11
as I said that doesn’t have to be a
07:13
competitive brand but it could be like I
07:15
said for drop bottle it could be a
07:17
hydration mix or it could be a protein
07:20
brand so they’re people who are already
07:22
targeting consumers who are looking to
07:24
improve their health and well-being so
07:26
you can easily go through make a list of
07:28
brands within your category and check
07:30
out some of the influences that they’re
07:32
working with that’s a really really easy
07:33
starting point and then the third R is
07:36
relationships so you want to make sure
07:38
that the influencer has as strong a
07:40
relationship with their followers as
07:42
possible so on Instagram that will
07:44
probably mean that they do quite a bit
07:46
of video content as well or they might
07:48
have a youtube presence so youtube
07:50
influences have a very very strong
07:52
relationship with their community and if
07:54
that community has now gone across and
07:56
followed them on Instagram it means that
07:58
they’re they’re kind of superfans so
08:00
they’re the people that we’ve really
08:01
really want to target so a good
08:03
indicator of a strong relationship will
08:05
be a lot of comments and probably like a
08:08
two-way dialogue between the influencer
08:10
and their audience so they might reply
08:13
to comments often people might ask their
08:15
advice on things they might ask them
08:17
where they got certain things they’re
08:19
all really good signs that there’s trust
08:21
within that community because basically
08:23
with influencer marketing the main thing
08:25
that you’re leveraging is the trust that
08:27
that influencer has with their audience
08:30
otherwise you may as well just be
08:31
marketing to cold traffic so my sixth
08:34
tip is content marketing so you might
08:37
just think that’s things like blogging
08:39
but that can also include things like
08:41
user-generated content which I’m going
08:43
to touch on a little later so blogging
08:45
is a great place to start and what you
08:46
want to do is begin with keyword
08:48
research you want to find the terms that
08:50
people are searching for the most and
08:52
write about those this is how it helps
08:54
to improve your SEO which is your search
08:56
engine optimization because when people
08:59
are searching for those certain terms we
09:01
want to be coming up or ranking for
09:03
those terms so blogging is something
09:06
that you really shouldn’t ignore it’s
09:07
another easy way to get free traffic to
09:09
your site so my seventh tip is utilizing
09:12
customer reviews and user-generated
09:14
content so we use loops for this L oo X
09:19
which is just a
09:20
easy plugin Shopify app so customers are
09:23
able to leave photo and captioned
09:25
reviews this really really helps us
09:27
social proof the photo reviews are
09:30
actually far more powerful than just
09:32
having a text-based review because your
09:34
customers are kind of able to see your
09:35
product in action so it’s a lot more
09:37
realistic because a lot of the time in
09:40
e-commerce you’re not just selling a
09:41
product you’re selling an experience and
09:44
this way your customers are able to kind
09:45
of experience your product through other
09:47
people through their peers who are also
09:50
purchasing your product so that is
09:51
amazing social proof social proof again
09:54
just helps to build trust in the same
09:56
sort of way that influencers do
09:58
influences are more so word-of-mouth or
10:00
social proof at scale because they’ve
10:02
got a larger audience but a lot of the
10:04
time the trust is even stronger when it
10:06
comes to utilizing your own customers so
10:08
make sure you collect as many reviews as
10:10
possible you might want to have an email
10:12
sequence that is a post purchase
10:14
sequence that asks after they’ve
10:17
purchased your product a certain amount
10:19
of time after say they’ve purchased our
10:21
28 day detox we’ll ask them about five
10:24
weeks after the purchase so we’ll ask
10:27
them for their review they’ll upload
10:29
that hopefully it’s positive and we’re
10:32
in our way so my eighth tip is viral
10:35
giveaways and again these are a really
10:37
great way to grow without needing to put
10:40
too much budget in so with the fifth we
10:42
ran a giveaway with a platform called
10:43
gleam and we gave away 14 watches over
10:46
the space of 14 days so one of the
10:50
really important things when it comes to
10:51
viral giveaways is baking virality or
10:55
shareability into your competition as
10:57
well so you don’t just want to be like
10:59
okay enter sign up with your email
11:02
because that’s private what you want to
11:04
do is be encouraging each person that
11:07
signs up to then share your competition
11:10
on that might be on social media it
11:12
might be directly via email you just
11:14
want them to be getting more and more
11:16
people to be entering as well that’s
11:17
often referred to as their viral
11:19
coefficient so for each person that
11:21
enters imagine you’re getting one other
11:23
person to enter and then that one other
11:25
person gets one other person you can see
11:27
how it kind of propagates itself another
11:29
platform that you can use for these
11:31
giveaways is called VIPRE which we did
11:33
for our early
11:34
bottle giveaway with v will able to
11:36
generate 80,000 new emails in just 14
11:40
days and this was really a case of being
11:42
able to convert a lot of our organic
11:45
social following that we spoke about in
11:46
tip 1 into our email subscribers which
11:50
we spoke about in tip 2 and 3 so this is
11:52
a way to kind of bring all of that
11:54
together and be able to leverage that to
11:57
grow your brand exponentially so number
11:59
9 is a kind of newer strategy that we’ve
12:02
just started using it’s text message
12:05
abandoned cart we use an app at the
12:07
moment called tobe abounding cart so the
12:10
benefit of text messages is that they
12:12
have a far higher and faster
12:14
open rate so I think it’s something like
12:16
80 to 90 percent of people open their
12:19
text messages within the first 15
12:21
minutes of receiving them I’m definitely
12:22
not one of those people so as opposed to
12:25
email the open rate over the lifespan of
12:27
an email a lot of the time is like 20 to
12:29
30 percent so imagine getting 80 to 90
12:32
percent in the first 15 minutes so
12:34
that’s definitely something that we want
12:35
to be taking advantage of so a text
12:38
message abandon cart works in the same
12:40
sort of way that an email abandon cart
12:42
does you know when you left items in
12:44
your cart before and then you know 15
12:47
minutes later you might get an email
12:49
with a discount code saying it you’ve
12:51
left items in your cart just to remind
12:53
you to check out so basically it’s
12:55
exactly the same it’s just via text
12:56
message so my tenth and final tip are
12:59
Facebook and Instagram video ads if
13:01
you’re not utilizing video and your
13:03
advertising yet you are leaving money on
13:06
the table so the main tips that I’d give
13:09
to these are to make sure that they’re
13:10
captioned I think it’s 85 to 90 percent
13:13
of people watch Facebook and Instagram
13:16
with their sound off so if you’re not
13:18
using captions in your video you’re
13:20
losing that audience the next thing that
13:22
we want to be doing is highlighting the
13:24
brand we want to create a bit of a
13:25
narrative and we want to talk about the
13:27
benefits of the product so a lot of the
13:29
time of really really good kind of
13:31
formula for days that we use again and
13:34
again is to have a compelling hook then
13:38
you want to move on to some social proof
13:40
or a stat that highlights the problem
13:43
once you’ve highlighted the problem you
13:45
want to focus on your product as a salon
13:47
to that problem so you want to focus on
13:49
the benefits of your product so not
13:52
necessarily
13:52
here’s drop bottle it’s glass it has a
13:55
fruit infuser it’s more so what does
13:57
that mean for your customer or your user
14:00
so it helps you stay hydrated of course
14:02
a lot of people find drinking water very
14:05
boring so if you’re able to infuse fruit
14:07
and herbs easily into your water it’s
14:09
easier to stay hydrated so that’s the
14:12
benefits side then you want to finish up
14:14
with maybe a bit more social proof so
14:16
that might be influences using your
14:18
product it might be how many customers
14:20
you’ve had it might be highlighting your
14:22
following on social media I think
14:24
everybody can find some social proof at
14:26
some point it might even just be
14:28
customer review is like we spoke about
14:29
earlier
14:30
then you want to go into your offer and
14:33
this is really important so that you’re
14:35
able to kind of take people from start
14:37
to finish on a bit of a journey and they
14:39
may be ready to buy at this point so now
14:40
you hit them with your offer which might
14:42
be a discount code it might be free
14:44
shipping it all just depends on what
14:46
you’re able to offer so make your offer
14:49
as compelling it as possible so there is
14:51
a my top 10 ecommerce marketing tips if
14:55
you liked this content it would be great
14:57
if you left a comment below we’re going
14:59
to be replying to all of these comments
15:01
actually so a really good thing that you
15:02
could do is let us know your top
15:04
marketing problem that you’re having
15:06
right now in your business so leave us a
15:09
comment below and we’ll get back to you
15:11
so if you want to find out more about me
15:12
and my story as well as more tips like
15:14
the ones in this video you can check out
15:17
my free master class with founder which
15:19
is just by the link below so guys
15:21
hopefully you enjoyed today and I’ll be
15:23
seeing you soon hopefully in the master
15:25
class the founder mission is to help you
15:27
create an ass-kickin business and help
15:29
you learn straight from the mouths of
15:31
world-class founders get your free
15:34
printed edition of founder magazine
15:35
featuring Sir Richard Branson just cover
15:38
shipping and handling at founder com
15:40
forward slash Branson
The Complete Guide To Tick Tock Ads 2021
Transcript:
all right youtube in this video we’re
going to talk about is tick tock
ads right we’re going to talk about
advertising on tick tock
so why are we talking about that right
with all the changes and limitations
that are going on with
facebook and with other platforms like
that
with the ios and the new upgrades and
stuff of 2020
uh toward the end going into 2021 we
need to have as many platforms as we
possibly can
so i want to show you a quick and easy
alternative and this
is going to be tick tock now when it
comes to tick tock a lot of people think
that you have to actually
have your voice and you actually have to
do with your phone or you have to do
some kind of
you know dancing and stuff or whatever
the case may be because of that
demographic
because again you may think your
demographic’s not on tick tock but it
is so there’s a way to go about it and
way to actually make this and you can
simply do this
you know using canva and then adding the
music into canva
using that and then uploading that just
as simple as that so i’m going to show
you in this video how to do that
and how to quickly do that so that you
can get throughout
the whole thing we’re not going to
actually we’re going to go through every
single detail so you can get
the full spectrum of how to do this
right so again when it comes down to it
just stick with this video and you’ll
see step by step of how to do that
and again there will be a link below if
you want to start your own tick tock
account
again there’s no actually affiliation or
nothing ties to that all you have to do
is start your
tick tock account add your information
and then start advertising now i will
show you a couple
key features that you need to know about
your landing pages
that need to be you know when you you
they’ll enable you to
make the ad but when it comes down to it
you’re going to have to have your
landing pages set up a proper way
before they’ll allow them to actually
run
so well let’s go ahead and actually look
at this so first
well and you’ll see this in in tick tock
right here is you’re going to have your
ad
right so you’re going to have this is if
you if you know anything about
advertising you you’ve seen
say for instance um facebook advertising
are you seeing
different atmospheres like that or
twitter for that matter
or even google ads for that matter this
is very much the same way
so look at this so if this is the tick
tock back of the tic toc talk manager
right you have uh the campaign level you
have the ad
group right so i have one ad running
right now
and i currently have the ad budget at 20
dollars and five cents a day and that’s
getting a cost per conversion i’m
actually running a conversion ad right
now
this is the cost cover conversion is
going to be about three dollars
and 87 cents is what they’re saying now
we’re gonna see if that actually
transpires
but again when it comes down to it this
is the ad group so
there’s three levels right the campaign
the ad group
and the ads you’re currently running
right so similar to
just like facebook was or facebook is
for that matter
the facebook ads manager this is very
very much a
similar platform however you need to
have your ad set up a proper way i’m
going to show you how to do that
so uh when it comes to it you’re going
to use a tool
called canva you’re going to come in in
canva again i’ll have the links below if
you want to actually join canva
um i actually have a 12 account
so it’s like 12 hours a month or
something well again
you can get a free account if you want
and use it that way so i i just merely
type in tick talk and you type in tick
tock you get video
so that’s what you want you want to have
the video which is a a 1080 by
920 so you’re gonna just pick right here
this is going to give you a bunch of
default templates now depending upon
your niche
that’s where you’re going to pick what
you want to use right now again these
need to have
sound to these so i want you to make
sure that you understand the
sound is a very much a um something that
needs to be
part of this right so just like similar
to instagram or something like that
where you would use
a video capture or something of that
nature but
this needs to be have have a good sound
so we’re looking for a good
good solid video uh when it comes down
to it we’re going to show
a couple things now i in my instance i’m
just showing a training
yes or no do you want to be part of that
so this is very very simple right here
so we’ll come in here and pick this one
right here now the cool thing about this
and this is the reason i like canva is
you can actually change the speed
now i want to highlight a key factor in
here is your
ad needs to be anywhere from six seconds
to
up to 60 seconds right so the better
the more you can actually build it and
you can lengthen this with canva
at least with the um you know the 12
month plan you can link it i think you
can do that with the free account too
but
again so i’ll put this about 16 seconds
we’ll come up here and change the color
we’ll change the color to something like
this
makes it really kind of like eye popping
uh and then so we’re changing the back
color right here
you can easily change this pan you can
change that to a rise you can change it
to a pan you can change it to different
things so
when it comes in you can easily see the
different pop effects and stuff like
that so you can see the effects of
of how this would would actually work
right now
again when it comes down to it so now
we’re this is the pop effect
and we’ll have that now what we want to
do is we want to actually come in and
add some text to this so
at this point we’ll come in and add some
text
and this will be really really really
simple
um you know just keep it as
niche dependent upon what you you know
is something that would be eye-catching
and to actually get them to click yes
right
then the cool thing about this is i want
to actually do
another little trick too is actually i’m
going to hide a url
inside of this yes button so i’m going
to grab a url
up here and i’m going to come up here
back to canva
to my camera right here i’m going to
click this button i’m going to go to the
url
and i’m going to paste that url in there
and apply so when i click the button
that’s two ways that you can actually
get a conversion right so that’s two
ways so if they click the yes button
it will do that and if they also click
the add it will do that as well
so there’s two simple ways to do this
now
we’re going to come in here we’re going
to add some text to this right so
let’s pick something really really
really uh quick and easy
just to kind of get this in there
um and then what we’ll do is you can
change the
look and feel of this so what i’ll do is
call this this is a plc
training
uh 20
21.
and then down here you will call that
we’ll say voted best
plc training in
now this is something you need to be
really kind of critical of
making false claims or something like
that is something that may or may not
allow you to be again uh you know
approved and stuff like that so make
sure you uh you don’t
do any false claims and stuff like that
but we’re gonna actually increase the
text of this
come up here and increase the text to
let’s say 28
and voted best okay so
in our say
four three years
straight
just keep it like that and then we’ll up
here we’ll we’re going to change this
top actually let’s come back in here and
put that back
and we’re going to change the color of
this because it seems to pop better if
it’s white
and it just makes it look that much
better so you can do that
and you can have and you can also
do it just like that it kind of because
it gives it that elongated
effect right so also too we added a link
up here so we want to make sure we don’t
underline anything
so anytime you add a link notice it will
actually have an underline effect
so make sure that you note that this
like if i add a link right here
it will come in and have an underlined
effect
see that underline so we don’t want to
do that so
you can easily just under you know go up
to the underlying effect
and then take that off and that will
remove that
now in the case of what we’re doing we
don’t want to have a link right here so
i don’t want to have the link up here
so i’m not going to do that i’m going to
have the link on the yes button and
that’s just
as simple as that so i’m going to
increase this text a little bit more
and that way we have it just like that
so and then this text right here we can
increase that just a little bit more
maybe 144
and have that just like that now another
key thing i want to show you here is you
can
widen this up and get that
a little bit bigger right so what to kee
the key focus of what you’re trying to
do here you can move all the stuff if
you want but
the key focus of what you’re trying to
do is here is is trying to get the
the size of the phone right
and then not affect the animation right
so that’s that’s another thing
now here is here’s at the point where
we’re going to add some music into it
so when we come in here you have default
music you can have with canva and use
that default music with canva
but again when we talk about it tik tok
needs to have an
ability to have a some type of music or
or something that
you know and you can use the native
music on tick tock if you want but again
it’s just as easy to add this and build
this in
canva and then have it you know actually
come back in so
what i’ve done is i actually have some
default stuff that i have uploaded
and so for i’ll go to my audio that i
have uploaded and i’ll come over here
and pick that audio and i’ll just drag
it over here
and then that way you can kind of hear
the audio
as it’s playing and stuff like that so
we’ll come in here and then we’ll change
this
to uh plc training
uh version two
because actually did i did another
version and the cool thing about
before you download any of this right so
before you download any of it you can
actually come over here and preview this
and see exactly how it’s going to look
in your actual
inside of the ad so before you download
it you can actually see that
so i’ll come over here download so now
that we have our image what we’re going
to do is we’re going to build our
actual ad inside of tiktok now
using this again uh so it will take a
second for this to download so
instead of actually waiting for this
download we’re going to go ahead and go
to the tiktok
platform and we’re going to go to our
campaign level
now i’m going to come to campaign level
so i’m going to show you how to do this
from the very
start right so you’re going to create uh
create campaign and you have several
different
uh availabilities right here right so
you can actually go from
reach which is a campaign that you want
to go to if you’re trying to get
a more of a reach and get your brand
known um you have a conversion or
a consideration if you would that’s a
traffic and then you have an app
installed in the video view so if you’re
trying to get video views
this is something you can do as far as
that goes as well my
implementation and the way i am using
tick tock again using this in
this manner i’m going straight to
conversion
so i’m going to go straight to actually
having somebody click
off of my landing page are off of the
actual ad
the image that we just made the video
that we just made in canva
right we’re going to go directly from
that to
actual landing page so i’m going to
click conversion
and i’m gonna go to settings this is
where you can give your conversions a
name
we’ll call this plc training
uh version two
and you can a b test this if you want to
you can put a budget limit if you would
like to put a budget limit
again this depends on how you want to
actually you know
implement and go about your actual ad
budget right so when you come back and
you’re going to go to
the next section is the continue section
is where you’re going to basically do
your ad
group now just like in facebook
advertising
your ad group is basically going to be
broken down into your segmentation
like how do you want to to do your
interest do you want to do your interest
levels do you want to do certain age
groups do you want to do
men versus women do you want to do all
demographics do you want to do different
things
this is where you do that right so um
also too this is where you would have
your pixel now
tick tock does have a pixel just like
facebook right so
just the same exact way um that you are
you know are actually going back and
probably the reason you’re actually
trying to watch this video is because of
the simple fact of the ios
updates again with facebook and the data
collection and stuff like that right so
with
with the pixel data and the way you’re
doing things you want to actually be
able to
track that information right so you want
to be able to track so you can retarget
later
it’s not that you’re taking that
information and using that data
wrong you’re taking that information and
you’re you’re basically saying okay
this person did go from my ad to my
landing page and they didn’t buy
or they did buy you basically want to
understand that data
so that you can go back and advertise
back to that person later
if you need to right so this is where
you would have your pixel i already have
my pixel already have my conversion
event
a setup but again installing your pixel
is just as simple as going to your pixel
section
and installing the code just like you
would a facebook
pixel right very very simple um but
again we’re going to name
our actual ad group we’ll call this plc
training add
version 2.
we’ll just call it for the sake of this
video we’ll call ad group
so we’ll do that and then we’ll come
over here you can do automatic
placements now i don’t personally do
automatic placements
i just in this specific brand or this
specific
niche i want all my transactions to go
through the us
or through canada so when it goes down
to it
when you do your automatic placements
it’s going to actually
occur when different locations so
basically it’s going to
actually go to different audience
segments right so you’re going to have
tick tock
you’re going to have news feeds apps
you’re going to have helio and you’re
going to have
other apps that basically i just don’t
want to actually advertise on
so i’m going to cut these off i just
want tick tock but themselves so i’m
going to actually go ahead
and make the ad specifically for just
tick
tock right so i want to have the ability
to segment my audience
down to us right so and not to say you
can’t do that but
you can actually come over here and do
you can turn off the ability to do
a video download so allow the user to
download your video
that you actually made you can actually
come in and turn
off the effects of if you want somebody
to comment or not comment right
so depending upon your business model
that may help you and it may hurt you
again this is advertising so when it
comes down to it
you have to have the ability to comment
back or either you know come back and
adjust that if you need to so i’m going
to turn off the ability to
download my video because again i made
this video i don’t want anybody to
download it or use it
otherwise so it’s not like a like share
or something like that where you’re
making a video and you want somebody to
share it on another platform
right so when it comes down to it i’m
going to open up my
creative optimization up here
and this is where you get into your
audience in your audience section right
so when it comes down to your audience
section
this is where you’re you’re actually
gonna come in and you know change your
you know include this you know and not
include this is where
if you have pre-done audiences already
so i have
actually pre-done my audiences so i have
different audiences i could actually use
but again they’re not populated because
i just made them literally right before
this video
so again you can make their your your
audiences based upon your your pixel
data right which is basically your tick
tock pixel
right so again you can uh come back and
actually
include and exclude you know from
actually
you know targeting so say for instance
if you were going for a
sale on your store or on your actual
e-commerce or
whatever you were actually doing then
what you would do is if somebody
purchased from you you would trigger
that event and you would have that
person in a custom audience
so you don’t want to re-target and
re-advertise to the same person that
you’ve already sold to
unless you’re selling a different part i
know different product or different
service right
so in my case i’m not going to actually
re-target
our actually sell back to the same
person because i’m selling
one exact thing so i don’t want to
actually
come back and do that so i can actually
exclude a audience right
so again when it comes down to it you
have to have pixel data so make sure you
have the pixel data before you can
you actually do this again mine are
brand new so i don’t have that actual
pixel data
i literally just made these audiences
before we made this video
so this is where i’m coming in and doing
my demographic where i can say okay
well i can easily come over here and say
i do or don’t want my demographic now i
do
in this case i want to come down and say
i just want people in the united states
or i just want people in united states
and canada
right so if you come over here you can
choose different um you can choose
different nations and stuff like that or
in this instance um you can break down
to
you know different states and stuff like
that as well now in different states
and and stuff you know if you this is in
saying okay
so i just want us but i know i just know
my audience is in
this state or i just know my audience is
in this state right so
say for instance you had a real estate
business in texas
or a you know some kind of personal like
a brand or something that just is based
in texas
i’m just using that as an example um
then you can actually come over here and
pick that audience
in this case we’re going to just say all
of the united states because i
am actually branding this and actually
you know advertising this
to the full united states so i want to
actually show that
now when it comes down to it i’m going
to pick mail i just happen to know from
facebook advertising that my demographic
is
largely a male audience so what i want
to do is actually
go ahead and you know sample that
audience again when it comes to
advertising you’re going to do different
things in different atmospheres to see
if it works right
so we’re going to come in here and say
25
to you know all the way up here right so
we’re going to basically just say
all the way so we’re going to pick our
our audience right here
and we’re going to come in here language
limitations i do want to put in
english so i’m going to type in english
speaking
and that would do that now interest
behavior i don’t really personally
care to do interest behavior because the
simple fact of
this you know i want to actually go to a
wide open audience and the very first
time you’re
starting advertising you want to go to a
wide open audience and test the waters
and see where you’re at right
you don’t want to assume that your
audience is here there or wherever
because you could be
aiming at the wrong direction and you
don’t even know it right let the data
tell you where to advertise to
and how are you going to do that you’re
just going to open that wide open
you’re going to say okay i don’t want
any kind of interest now
you need to have a higher budget if
you’re doing that i will say that
so please understand that but if you do
if you do want to come down and isolate
down you can isolate down to
you know whatever the case may be in
this case news gaming
uh you know food and beverage you can do
many many different things just like
facebook advertising
you can choose whatever you want to
electronics tech
in this case i can do tech come over
here and place that just right there
everything that you select will be you
know highlighted in the actual
selected above now again i’m not going
to actually choose anything
and then you’re going to choose liked
then you put your category you can put
whatever
but again i’m not going to choose
anything so it doesn’t really matter and
then the time period
right here you can put the time period
so what you’re saying is
these people in this case i can say
and just to give you a for instance
right i can i’ll go ahead and do this
i’ll say people that are in interested
in education
and they have liked an educational post
in the last
seven days right so i can choose the
category right so i’m not gonna actually
choose
any of that because i’m i don’t really
care to i’m just gonna do a wide open
audience right
now this is where you get into your
budget now your budget will have to be a
little bit higher than you normally
would
on like a facebook ad no sometimes
people used to start out facebook ads
they used to go from
anywhere from a couple dollars to five
dollars to whatever the case may be to
even scaling it up after that this
you’re going to need to start out a
little bit higher so i’m going to say
just say 23
52. and now you may think why such a
weird number
because the simple fact of if somebody
is advertising at twenty dollars
and i imagine advertising at 23 say 52
or 23 dollars i’m going to beat out that
person in the
long run plus my cost per conversion
should be lower when it comes down to it
now again that is something you learn
with advertising and
over the years of advertising so i just
want to give you that that little tip
to see if that helps you now my goal
here is a conversion
um so my girl you can change your goal
right here in it
tick tock will give you a cost per
conversion minimum
so they’re going to give you an
estimated amount right so they’re going
to say okay
well what is your estimated bid for you
know per conversion right so what are
you
willing to pay per conversion i do know
that i’m selling a product for a set
amount
and if i sell it for three dollars or
four dollars or five dollars or six
dollars
it’s well in the benefit of my business
to do so
so i’m going to go ahead and do that so
this gives me a um
just kind of a minimum or our projected
way to actually do that so you hit the
adopt
and then that’s going to give you that
or if you want to have it even higher or
lower
you can is that that point now uh the
more options right here is going to tell
you
right here this is impressions so i
don’t want to be built upon impressions
i want to be built upon
clicks right so i want to change that
and i want to have my delivery type as
a standard delivery type right
so this goes over and gives you the
highlighted view of
basically your ad group and your ad set
right so this is basically going through
now we’ve made our campaign
where we’ve made our ad oh we want to
actually come in here
optimize optimize event make sure
um you do this i’m glad that it did that
because when you if you do make a
mistake and you do rush through it
it will come back and highlight the
point that you do need to edit
now in this case i did forget to add my
conversion
uh what my conversion was right so i’m
saying okay i’m gonna come
i want a conversion i’m gonna use this
pixel but what did i use right so what
did i use right so
in this case i want to say i want to
complete a purchase
so now i come back and i make sure that
all my data is still correct
i hit next so i’m going to come in here
and now i’m going to do my and my ad
name
right so this is where you name your ad
right so your name your
if you have one ad to add three ads four
ads or five ads
however many ads you have you can
actually name them at that point
okay so we’ll just call this plc
training
uh version two
and we’ll call that ad so at this point
we have downloaded our actual we have
downloaded our actual uh
video right so we have our video
downloaded now what i want to do is
actually
upload it and i’m going to upload my
video right here
okay so i’m going to upload it right
here now this already has the music that
we already have
from what we installed from canva so we
don’t have to add any music from tick
tock or we don’t have to do anything
from this
we’re building this straight from canva
really
easy really simple takes really a couple
minutes it depends on how
creative or not creative you are if
you’re like me you probably don’t want
to be on the actual end of a phone
trying to talk about your business again
again and that sounds funny coming from
somebody that’s making a youtube video
but when it comes down to it
you’re not comfortable on every single
platform right so some people are
and some people aren’t comfortable on
video
so uh we’ll get click the continue
button
so this is where you can actually test
your actual audio you can come in here
and see what it looks like
so you can see exactly what it’s going
to look and sound like
now let’s let that finish out
but so this is where you come in and
display the name
put the name right here
plc train in 2020 and you’ll see the
name come up right here
this is where you’ll see the name pop-up
and then you’ll you’ll have your display
text we’ll call this
alan bradley plc
training
now this is where you’re going to do
your call to action so your call to
action will be a native
platform just like it was in facebook
right so
um you did see me put a link inside of
my canva that’s just something i did on
my canva
so um when it comes down to it that’s
the mp4 version of what i’m doing but
i’m actually
this is where you’re able to add a you
know learn more or sign up here
or subscribe or something of that nature
in this case you can do sign up
um and then what we’ll do we’ll do sign
up and then we’ll come in here and throw
our url in here
now i do want to highlight in this now
make sure you choose the right url make
sure you have the right patterns on it i
want to show you two different instances
so this is one instance where i have the
actual i actually i actually have
the landing page that i first went to
now i do have the terms of service on
this page
on the very bottom i do have the terms
of service i do have a privacy policy
and i
still have my facebook advertising
policy that facebook requires you to
have on that page
now when i did this tick tock originally
did deny this ad two times because of
the simple fact that they needed more
data so what i did is i came back and
picked a different url
that gave more information about what
the product and service i was selling on
tiktok was
now tick tock prefers this even though i
had a terms of service
even though i had the privacy policy
even though i had the information that i
needed to
they would like to know more about your
product and service so the best you can
do
on your landing page to tell them what
your business is
and is not is going to help you with
your advertising so they did deny my ad
when i first did it so i’m going to
actually come up here and grab
the second url and i wanted to highlight
that fact because
again things do change with advertising
platforms but
right now currently in uh december of
2020 again going into 2021
this is exactly the way that they are
working so i’m going to paste that link
in there
i’m going to come up here and i’m going
to upload a
image uh and this is just an image that
you would
you know basically if you uh the little
ima
little bubble image that you would have
on your actual uh tic toc
you know ad or whatever the case maybe
it could be you as a face it could be
your business logo
it could be whatever the case may be
this is the profile
image so um with that said this comes in
and all this uh you can actually add
third-party tracking if you want to you
can add a third-party tracking and then
go from
there um i’m not going to do that i’m
just going to use tik-tok as a tik-tok
platform i’m not going to tie any other
platform with it
i’m going to see how this works and see
how this progresses
but again when it comes down to it this
is how how you’re making a tick tock ad
right
so at this point you want to submit your
tick tock ad
and now it’s going to go congratulations
now it’s going to go into review
now your review process again when it
comes down to it
you’ll see all the ones that got deleted
this is uh actually show it does show
deleted so that’s that’s a very very
good
uh factor but you’ll easily see that
your
ad now is going to be in that i have one
that’s active
and i have one that is in review right
so these right here
actually have deleted so i’m going to
highlight these
and what we’ll do is i want to come back
and delete these again
because it doesn’t seem like they
deleted
it failed update status so this is
deleted so let’s turn that off
it may just be but you know a little bit
of a cache or something that’s
inside of the system so but again when
it comes out to it um
i just wanted to show you that this is
the reason so this is exactly what i was
talking about earlier
when i made a couple different ads i had
them going to the one url
which did not according to the tick tock
policy that ad policy
did not give enough information on the
actual product
right so what they were doing was they
were saying okay you have a terms of
service
they kind of give a vague illustration
of okay well you
need to have a terms of service you need
to have a privacy policy and you do need
to speak about your product
so um what this was doing is i had two
out of three of those and i was kind of
confused at why
they weren’t approving my ad so what i
did is i made a couple different
variations
to see where it was and see what was
going on to see where you know i could
actually
improve or make things better so i can
get my ad approved
uh when it came down to it it was as
simple as
making that small tweak and giving more
information
on my product so if you have that
problem
you need to make sure you have good
adequate understanding of what your
product is
and is not you need to make sure you
have a terms of service and you need to
make sure you have a privacy policy
now these are natural things that you
would have on uh
any kind of advertising platform but
again so if you’re already advertising
on google
then you can do that right you google
ads you already know these things
if you’re doing on facebook facebook’s a
little bit lacks when it comes to things
like this so
you may or may not be aware that you
need to have all of your ducks in a row
as far as that goes tick tock being a
little bit more progressive
and a little about a little bit more uh
you know understanding
as far as like saying we need to know
about your product right
your product service or whatever you’re
selling right so what you’re doing is
have
now in the current state that it’s in
this is the very top one we did right
here
this is the very top one it is not
delivering right now
but it is in the the review process
right
and just another key thing that you can
actually do to actually
indicate that it is in the review
process is go back to your ad group
and then select your ad group that says
the one that is not delivering
again this is sort of the reason why i
built it from scratch to show you the
campaign level
to show you the ad group which is your
ad set if you would think about as a
facebook ad
then this is your ad group so this is
the ad group and then your ads will be
under that actual group so you can come
in here and highlight that
and then come over here to your ad group
and it’s only going to show that one
actual ad right so at that point
as soon as it gets approved you’re going
to actually see it in the approved
status now i already have one in the
approve status
which is right here so we’re going to
come in here and show that
and then this will actually show now you
can come over here
and see the preview now you can see this
preview
uh in tick tock or wherever the case may
be so you can actually open it
in tik tok itself and see the preview
yourself
so again when it comes down to it making
the ad as soon as it gets approved you
are able to view it
now i want to highlight if you do not
have it approved like again
if it is in the review state that is
this ad is currently in
it’s in the review state if it’s in the
review state
now what’s going to happen is you’re not
going to be able to view it
as a simple ad right so you’re not going
to have the view option
until it is actually approved so
again when it comes down to it i want to
give you a couple highlights and couple
things uh about the you know the tick
tock uh
platform and how things work because
again when it comes down to it you could
get
um you know confused about why your ads
not approved
and why your ad you know maybe not
showing as far as you know like a
preview or
or whatever the case may be now when it
comes down to it this is a very simple
process right so
if you’re familiar with facebook ads you
know tick tock is really really going to
be a simple thing for you
now signing up for tick tock is really
really simple you just sign up put all
your information in put your credit card
information in or whatever your
advertising billing is
and you literally can start from there
there are really no limitations like
there were with facebook
so when it comes to facebook um you know
you had to have
you know spend so much money then they
allow you to do certain things
spend so much money they allow you to do
certain things so far what i see with
tick tock
is you’re allowed to do this straight
from scratch you’re allowed to you know
start advertising at twenty dollars a
day or more
if that’s the case for you now again the
more ads the better
but again when it comes down to it i
want to personally test out my system
and make sure that things are you know
actually good as well and working the
way they should now
approval on ads do take up to anywhere
from 30 minutes
maybe even up to an hour or two hours so
this last ad when i got it
active and got it approved it did take
up to
i think 30 minutes um and then out you
know it came in so i don’t want to
actually
you know stop you know and stop allow
this video to keep going
and you know actually uh take up your
time so with all that being said
this was actually hopefully get
hopefully got a lot out of the video
you know how to do things how to how to
actually go back and if you
missed a certain things like you know
you you start you you actually
went and started building a tick tock ad
through
using this video then make sure you do
things and make sure you understand the
way things are if you get it disapproved
don’t worry there is no way to actually
go back and get it approved
as far as that goes just copy it down
and change the links
and change that so what i mean by that
is if you come up here
you can copy this ad and make copies of
that specific ad if you want to
and then then you would go back in edit
that ad
right so when you come back and do that
you you necessarily wouldn’t throw it in
review again
what you would do is basically copy that
ad delete the other one
and then move forward right now that is
the current state that it is in
at least from what i found in uh as of
december 25th 2020.
now when you go into 2021 things do
change with advertising
left and right so again please
understand that is the current state of
what we just did
right there so hopefully got a lot out
of this video and we’ll see you guys
on the next one