Transcript:
so you’re ready to start marketing but
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you have
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no plan where do you begin what should
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you include
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how can you present it you have the
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questions we have the answers
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hello world my name is mike plogger and
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here at visme we aim to make your work
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life
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easier whether it’s design presentations
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or marketing
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we have the tools to help you become a
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true professional
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marketing is a necessary operation for
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any business looking to take a leap
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towards success
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however if you don’t have the proper
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experience you might be lost on how to
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create a marketing plan
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and these are extremely helpful when it
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comes to understanding your business
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clarifying your goals staying focused
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and keeping everyone on your team on the
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same
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page in this video i’ll take you through
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the seven
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necessary steps to creating a winning
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marketing plan
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as well as share a number of templates
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you can start with
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right away shall we
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understanding the purpose behind a
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marketing plan is step
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number one ideally it should be used to
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help you set your goals
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understand your target audience and
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optimize the impact of your marketing
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campaigns
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communicating your big strategy or idea
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is what your marketing plan is
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all about in order to do this every
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marketing plan should consist
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of the following number one your short
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and long-term marketing goals
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number two a description of your target
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audience and their persona
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and number three one or more high-level
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marketing strategies
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and tactics this infographic template
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available on visme right now features
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each of these key details
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it clarifies the objectives the target
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audience and strategies
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in an easily consumable page if you
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wanted to go the extra mile
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and include even more detail you can
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also add an overview of the current
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market situation
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key performance indicators budget or
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financial considerations
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or a timeline on when the plan will be
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carried out
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typically all of this information is
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communicated on a pdf
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just like the one we just saw but if
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you’re feeling creative
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try creating an infographic a full
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presentation
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or an interactive web page to share your
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plan who knows
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it could be the difference between your
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plan and someone else’s
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without further ado let’s dive into
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seven steps
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for creating an effective marketing plan
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step number one start with an executive
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summary
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this is essentially a brief summary or
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overview of your entire company and the
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key details
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of your marketing plan it highlights the
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function of your business
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and the purpose of your plan this
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shouldn’t be very long
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the summary can include past
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achievements and the future direction
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of the company consider this template
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here the details are concise and to the
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point you want to tease your viewers on
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what’s to come and
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get them on the edge of their seats it’s
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not overwhelming just a quick
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introduction before you get into the
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meat of your plan
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revisiting your company’s mission vision
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and values is important to highlight
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early on
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why it’ll provide clarity and answer any
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questions as to why your marketing plan
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is the way that it is it’ll show viewers
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you had this in mind throughout your
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entire planning process
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templates like this can help because
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it’ll educate or remind your viewers
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how your company got to the point
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they’re currently at and where you’re
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looking to be in the future
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one of the first steps with any plan is
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doing your research
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study the market study the competition
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what are others doing that’s working
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and then what can you do to make it even
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better deeply analyze your own company’s
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strengths and weaknesses
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touch on what you’re doing well but
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don’t be afraid to communicate what you
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think could be
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stronger a swot analysis or strengths
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weaknesses opportunities and threats is
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a great way to present your research
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you can visualize the company’s path
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identify opportunities
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set goals and so much more this template
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right next to me can be edited in visme
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and is completely customizable from the
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text content to the colors
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fonts icons you name it you can edit all
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of our templates to match
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your brand you can do the same for your
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competitors
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compare your company with another one in
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the industry to see how they match up
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with one another side by side it can be
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eye-opening sure but
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take a hard look at the competition it’s
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crucial if you want to compete in the
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market
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after identifying your competition you
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must identify your target customer
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this will allow you to create more
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informed and tailored marketing
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strategies
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vote a person from scratch how old are
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they what’s their income what are their
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interests
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what do they value a template like this
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is
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perfect for putting that person you’ve
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built on paper and explaining him or her
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to your audience during a presentation
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or during a meeting or what’s one way
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that’s almost
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always used when someone wants to
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explain themselves for a job
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well a resume of course this template
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more closely resembles an
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actual resume it includes basic
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information a photograph
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personality traits a bio goals
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frustrations
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you can edit it however you see fit to
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describe your target audience
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and if your target audience is a mixture
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of different people
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try creating an infographic with data
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widgets you can break down how much you
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should cater to
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one group or the other there’s a number
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of different charts and graphs you can
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use to help but
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this template went with pie charts to
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break down target
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customer percentages it’s easier to
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understand than if someone was trying to
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explain it without a visual
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okay you’ve done your research you know
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your audience now it’s time to outline
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your marketing goals
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what are you hoping to achieve with your
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marketing plan the most important thing
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to remember
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with this step is to be specific with
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actual numbers
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if you’re hoping to achieve more web
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traffic don’t just say
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the goal here is to increase web traffic
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say my goal is to increase
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traffic to our site by 30 percent within
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the next three months
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you need a concrete goal not a blanket
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statement
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this template is simple easy to digest
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and lays out specific goals they’re all
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measurable and clear
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following the progress towards the goals
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won’t be difficult with how definitive
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they are
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and as i mentioned deadlines could be
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used as well
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if that’s the case a template like this
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could be more fitting
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in order for this company to accomplish
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a goal these three phases must be
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properly carried out
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marketing plans like this help viewers
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follow along as they can refer back to
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them
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if they start to get off track
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continuing off my last point our sixth
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step is to lay out your marketing
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strategy from beginning to end
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there’s three details to write down and
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include with this step
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one what to do two how to do it and
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three
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the channels to use i highly recommend
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turning this into a visual so your team
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and audience can
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fully understand your thought process to
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make it even
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easier for them turn your strategy into
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a series of phases or
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steps it could look something like this
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clarifying what needs to be done in each
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step before moving on
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or if you want more certain dates and
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deadlines
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this template here could be even better
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specific dates are laid out from the
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first phase of the project
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to the launch if you want to ensure
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something is completed by a certain time
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we highly recommend using this template
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infographics in general
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are wonderful for displaying information
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in a way that is easy to understand
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people are much more likely to retain
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information paired with a visual
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rather than with text alone another
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template to consider is something like
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this lay out all of your information in
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a detailed manner
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leaving nothing to the imagination
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last but not least detail the budget
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considerations
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for your plan how much is it going to
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cost in order to reach your goal
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it’s important to be clear with this up
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front at least as best as you can
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marketing can be costly and there are
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often a lot of hidden expenses
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this may be the most helpful template of
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all
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it clearly lays out the cost to your
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company try to set a cap early on so you
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have a goal to stay under
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from the jump
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[Music]
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okay we’ve covered the steps for
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preparing your marketing plan you should
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be able to put one together from start
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to finish but
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i did want to share just a few more
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visme templates
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that may help you depending on what
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industry you’re in
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this restaurant marketing plan template
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is versatile for either
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massive chains or local eateries you can
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replace the photos with your own
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and change the colors just like with
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other templates
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if you’re in real estate and are part of
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a team or even if you’re operating your
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own business
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this template here can be useful the
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swot analysis
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included makes it perfect for businesses
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focused on property marketing
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maybe you work for a sas or content
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company and you’re looking to take your
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content to the next level
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this template will help you organize
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your editorial calendar so you’re able
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to reach your goals
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on time or what about social media
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we all manage our own pages of some sort
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and all businesses
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should have their own as well want more
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followers this template can lay out your
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goals describe your ideal followers
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and so much more this digital marketing
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template has a modern feel with a number
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of different features
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swot analysis executive summary goals
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strategies
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it has it all just waiting for you to
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hop on board and make it your own
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product marketing requires as much or
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more research into consumers as
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any form of marketing that’s why this
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template covers those basics as well as
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includes the detailed marketing budget
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we covered
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just a minute ago want to market
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yourself
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build your own personal brand well visme
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has the templates for you too
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it’s just a simple three-page plan
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highlighting resume skills and
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experience
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before getting into your personal goals
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and it wouldn’t be a visme video without
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further discussing
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infographics visme has changed the game
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when it comes to presenting information
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in fun
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animated and clean designs this one page
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marketing infographic template contains
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all the necessary details and won’t
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overwhelm your audience
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okay now that you’ve done at least some
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of your research it’s time for you to
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get
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to work i highly recommend at least
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scanning visumy’s template collection
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there’s even more marketing templates
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past the ones that we’ve discussed today
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and they’re waiting for you right now
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head to visme.com to get started
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in the meantime thank you so much for
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watching if we were of any help we’d
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love for you to click that like button
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down below
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and if that’s not in the cards well
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maybe next time
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we’ll see you again soon for now i’m
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mike plogger with visme
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helping you make information beautiful
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[Music]
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you