Transcript:
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hey guys it’s Greta here and today I’m
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here to talk about my top 10 marketing
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strategies that have helped me create
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for multi-million dollar ecommerce
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brands that have over eight figures in
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combined revenue
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[Music]
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so my number one tip is to focus on
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organic social and the good part about
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this is that this is free marketing so I
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have built all of my brands as social
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first brands we’ve always started with
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Instagram marketing so that’s a great
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place to start to build a community and
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an audience around your product either
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before you’ve launched or as soon as
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possible after when it comes to organic
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social I often talk about my three C’s
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of community so there’s content
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collaboration and consistency when it
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comes to content my number one tip would
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be to recreate your top performing
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content so jump into your analytics if
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you’re on a business account if you’re
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not you can easily convert across jump
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in there have a look at your top
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performing content because that is the
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type of content that your audience wants
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to see and engages with the most simply
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recreate it to focus on that more and
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more my second C is collaboration so
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that might be collaborating with
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influences or other pages or brands in
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your category they don’t necessarily
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need to be competitors but just similar
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category brands so the drop bottle that
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might be a hydration mix because we
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don’t do one yet so it’s brands that are
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also helping solve the same problem as
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you and the focus with collaboration is
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that you use this as your core growth
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lever on social so you’re basically
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being able to leverage their
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pre-existing audience to help grow your
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own and then the third C is consistency
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so that’s not only important so that
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you’re establishing front of mind
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recognition for your brand through
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repetition but it’s also really
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important because the algorithm on
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social media favors consistency it
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favors the frequency in which you post
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so if you post twice a week and your
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post is seen by a hundred people each
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time that your weekly reach is 200 but
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if you’re posting seven times a week
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that’s 700 so it’s just an easy win so
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my second tip is to build a wait list or
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email list as soon as possible this
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might be if you’re pre-launch or it
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might be if you’ve already got a brand
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if you are not focusing on email that is
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just some really low-hanging fruit for
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you email accounts for around thirty to
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forty percent
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the revenue of my brands so a really
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good way to begin building your email
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list is to have a on website pop-up so
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you want that pop-up to incentivize
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people to sign up to your email list you
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can use tools like just you know or sumo
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need to be able to create a content
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unlock or discount unlock pop-up so that
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might be enter your email the download
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our free ebook enter your email Adam
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load a free challenge into your email
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for five dollars off your purchase or
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10% off your purchase it really depends
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on what you’re able to offer it might be
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a free gift for example so start to
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capture emails today because my third
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tip is going to be to start doing email
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blast ads so you should be emailing your
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list at least one time a week to stay
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front of mind and to be able to keep
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your list health up so your list health
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really determines the deliverability of
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your emails into people’s inbox we don’t
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wanna be going into spam we want to be
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going straight into their inbox to get
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as much exposure as possible because
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again email outside of what you’re
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paying for hosting through your platform
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that might be MailChimp or klaviyo
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it’s basically a free marketing tactic
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so we basically want to be emailing that
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list at least once a week and we want to
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have some automated flows set up as well
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so some of the baseline sequences that
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we always have set up is a welcome
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sequence you’re welcome email gets
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around 50 percent open rate which is
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around 20 to 30 percent above industry
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standard so we definitely always want to
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welcome email and you want to have a
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sequence in place of those welcome
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emails to try to convert as many new
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email subscribers as possible into
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customers the next one that we always
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have set up is our abandoned cart emails
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and another sequence that you could have
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set up is a product sequence that
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educates people on your top products top
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sellers some of the benefits of those so
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there are three email sequences that you
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should have set up from the get-go so my
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fourth tip is all about increasing your
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average order value and your customer
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lifetime value so these are two of the
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metrics that you really want to focus on
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in your e-commerce stores but we’ll be
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chatting on those a little later so what
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you want to do is focus on upsells cross
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sells and bundles so an upsell is when
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somebody is
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to purchase your product being able to
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sell them more of that same product so
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it might be okay they were going to buy
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one drop bottle now they can you know
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see our friends pack which is to drop
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bottles or our family pack which is four
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drop bottles they’re also our bundles
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which we’ll get to in a sec but it’s
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basically getting people to buy more
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than they were already going through by
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discounting them to buy more a cross
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sell is more so I spoke earlier a little
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bit on a hydration mix for example that
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would be a great complementary product
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with drop bottle because it is in line
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with our core offering which is helping
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people stay hydrated so it would be
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another way to kind of solve that
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problem so if we added a hydration mix
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that would be a great cross sell for our
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product then there’s bundles so bundles
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are basically like I spoke about earlier
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without upsells for drop bottle we’ve
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bundled those into different packs which
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make it easy and simple to show the
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discount rate for that we even have a
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custom user experience built around our
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bundles where people can easily and
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interactively select the bundle that
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they want and the price goes up and down
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so that’s been a really great thing for
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us so my fifth tip is all about micro
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influences we use micro influences to
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gift our product out to and they are
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able to provide free exposure and free
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content for our brand in return for that
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product so when it comes to influencer
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marketing I always focus on the three
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hours to find the right influencer for
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your brand so the first R is rich and as
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I said we’re focusing on micro
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influences the reason we’re focusing on
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micro influences they have very powerful
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engaged niche communities that are often
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a lot more focused toward a niche than
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just a general broader community which
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is often the case with more macro
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influences so that’s why we want to
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focus on micro influences here so reach
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we’re looking for micro which will be
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around five to 50,000 followers in size
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is what we’ll be targeting here because
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they’re also the most likely to be
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willing to post your product simply in
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return for gifting the next R is
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relevancy so we want to find influencers
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who are within your niche or category
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and a relevant to your
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so some places that you can look here
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are at other brands within your category
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as I said that doesn’t have to be a
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competitive brand but it could be like I
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said for drop bottle it could be a
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hydration mix or it could be a protein
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brand so they’re people who are already
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targeting consumers who are looking to
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improve their health and well-being so
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you can easily go through make a list of
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brands within your category and check
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out some of the influences that they’re
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working with that’s a really really easy
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starting point and then the third R is
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relationships so you want to make sure
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that the influencer has as strong a
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relationship with their followers as
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possible so on Instagram that will
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probably mean that they do quite a bit
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of video content as well or they might
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have a youtube presence so youtube
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influences have a very very strong
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relationship with their community and if
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that community has now gone across and
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followed them on Instagram it means that
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they’re they’re kind of superfans so
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they’re the people that we’ve really
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really want to target so a good
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indicator of a strong relationship will
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be a lot of comments and probably like a
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two-way dialogue between the influencer
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and their audience so they might reply
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to comments often people might ask their
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advice on things they might ask them
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where they got certain things they’re
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all really good signs that there’s trust
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within that community because basically
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with influencer marketing the main thing
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that you’re leveraging is the trust that
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that influencer has with their audience
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otherwise you may as well just be
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marketing to cold traffic so my sixth
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tip is content marketing so you might
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just think that’s things like blogging
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but that can also include things like
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user-generated content which I’m going
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to touch on a little later so blogging
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is a great place to start and what you
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want to do is begin with keyword
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research you want to find the terms that
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people are searching for the most and
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write about those this is how it helps
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to improve your SEO which is your search
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engine optimization because when people
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are searching for those certain terms we
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want to be coming up or ranking for
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those terms so blogging is something
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that you really shouldn’t ignore it’s
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another easy way to get free traffic to
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your site so my seventh tip is utilizing
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customer reviews and user-generated
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content so we use loops for this L oo X
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which is just a
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easy plugin Shopify app so customers are
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able to leave photo and captioned
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reviews this really really helps us
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social proof the photo reviews are
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actually far more powerful than just
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having a text-based review because your
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customers are kind of able to see your
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product in action so it’s a lot more
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realistic because a lot of the time in
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e-commerce you’re not just selling a
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product you’re selling an experience and
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this way your customers are able to kind
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of experience your product through other
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people through their peers who are also
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purchasing your product so that is
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amazing social proof social proof again
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just helps to build trust in the same
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sort of way that influencers do
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influences are more so word-of-mouth or
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social proof at scale because they’ve
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got a larger audience but a lot of the
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time the trust is even stronger when it
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comes to utilizing your own customers so
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make sure you collect as many reviews as
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possible you might want to have an email
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sequence that is a post purchase
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sequence that asks after they’ve
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purchased your product a certain amount
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of time after say they’ve purchased our
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28 day detox we’ll ask them about five
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weeks after the purchase so we’ll ask
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them for their review they’ll upload
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that hopefully it’s positive and we’re
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in our way so my eighth tip is viral
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giveaways and again these are a really
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great way to grow without needing to put
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too much budget in so with the fifth we
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ran a giveaway with a platform called
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gleam and we gave away 14 watches over
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the space of 14 days so one of the
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really important things when it comes to
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viral giveaways is baking virality or
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shareability into your competition as
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well so you don’t just want to be like
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okay enter sign up with your email
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because that’s private what you want to
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do is be encouraging each person that
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signs up to then share your competition
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on that might be on social media it
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might be directly via email you just
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want them to be getting more and more
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people to be entering as well that’s
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often referred to as their viral
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coefficient so for each person that
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enters imagine you’re getting one other
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person to enter and then that one other
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person gets one other person you can see
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how it kind of propagates itself another
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platform that you can use for these
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giveaways is called VIPRE which we did
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for our early
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bottle giveaway with v will able to
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generate 80,000 new emails in just 14
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days and this was really a case of being
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able to convert a lot of our organic
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social following that we spoke about in
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tip 1 into our email subscribers which
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we spoke about in tip 2 and 3 so this is
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a way to kind of bring all of that
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together and be able to leverage that to
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grow your brand exponentially so number
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9 is a kind of newer strategy that we’ve
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just started using it’s text message
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abandoned cart we use an app at the
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moment called tobe abounding cart so the
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benefit of text messages is that they
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have a far higher and faster
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open rate so I think it’s something like
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80 to 90 percent of people open their
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text messages within the first 15
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minutes of receiving them I’m definitely
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not one of those people so as opposed to
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email the open rate over the lifespan of
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an email a lot of the time is like 20 to
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30 percent so imagine getting 80 to 90
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percent in the first 15 minutes so
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that’s definitely something that we want
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to be taking advantage of so a text
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message abandon cart works in the same
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sort of way that an email abandon cart
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does you know when you left items in
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your cart before and then you know 15
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minutes later you might get an email
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with a discount code saying it you’ve
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left items in your cart just to remind
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you to check out so basically it’s
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exactly the same it’s just via text
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message so my tenth and final tip are
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Facebook and Instagram video ads if
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you’re not utilizing video and your
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advertising yet you are leaving money on
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the table so the main tips that I’d give
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to these are to make sure that they’re
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captioned I think it’s 85 to 90 percent
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of people watch Facebook and Instagram
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with their sound off so if you’re not
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using captions in your video you’re
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losing that audience the next thing that
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we want to be doing is highlighting the
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brand we want to create a bit of a
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narrative and we want to talk about the
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benefits of the product so a lot of the
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time of really really good kind of
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formula for days that we use again and
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again is to have a compelling hook then
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you want to move on to some social proof
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or a stat that highlights the problem
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once you’ve highlighted the problem you
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want to focus on your product as a salon
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to that problem so you want to focus on
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the benefits of your product so not
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necessarily
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here’s drop bottle it’s glass it has a
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fruit infuser it’s more so what does
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that mean for your customer or your user
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so it helps you stay hydrated of course
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a lot of people find drinking water very
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boring so if you’re able to infuse fruit
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and herbs easily into your water it’s
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easier to stay hydrated so that’s the
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benefits side then you want to finish up
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with maybe a bit more social proof so
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that might be influences using your
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product it might be how many customers
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you’ve had it might be highlighting your
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following on social media I think
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everybody can find some social proof at
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some point it might even just be
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customer review is like we spoke about
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earlier
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then you want to go into your offer and
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this is really important so that you’re
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able to kind of take people from start
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to finish on a bit of a journey and they
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may be ready to buy at this point so now
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you hit them with your offer which might
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be a discount code it might be free
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shipping it all just depends on what
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you’re able to offer so make your offer
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as compelling it as possible so there is
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a my top 10 ecommerce marketing tips if
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you liked this content it would be great
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if you left a comment below we’re going
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to be replying to all of these comments
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actually so a really good thing that you
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could do is let us know your top
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marketing problem that you’re having
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right now in your business so leave us a
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comment below and we’ll get back to you
15:11
so if you want to find out more about me
15:12
and my story as well as more tips like
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the ones in this video you can check out
15:17
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is just by the link below so guys
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