Transcript:

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hey guys it’s Greta here and today I’m

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here to talk about my top 10 marketing

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strategies that have helped me create

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for multi-million dollar ecommerce

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brands that have over eight figures in

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combined revenue

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[Music]

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so my number one tip is to focus on

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organic social and the good part about

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this is that this is free marketing so I

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have built all of my brands as social

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first brands we’ve always started with

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Instagram marketing so that’s a great

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place to start to build a community and

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an audience around your product either

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before you’ve launched or as soon as

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possible after when it comes to organic

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social I often talk about my three C’s

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of community so there’s content

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collaboration and consistency when it

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comes to content my number one tip would

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be to recreate your top performing

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content so jump into your analytics if

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you’re on a business account if you’re

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not you can easily convert across jump

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in there have a look at your top

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performing content because that is the

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type of content that your audience wants

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to see and engages with the most simply

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recreate it to focus on that more and

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more my second C is collaboration so

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that might be collaborating with

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influences or other pages or brands in

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your category they don’t necessarily

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need to be competitors but just similar

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category brands so the drop bottle that

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might be a hydration mix because we

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don’t do one yet so it’s brands that are

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also helping solve the same problem as

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you and the focus with collaboration is

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that you use this as your core growth

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lever on social so you’re basically

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being able to leverage their

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pre-existing audience to help grow your

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own and then the third C is consistency

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so that’s not only important so that

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you’re establishing front of mind

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recognition for your brand through

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repetition but it’s also really

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important because the algorithm on

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social media favors consistency it

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favors the frequency in which you post

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so if you post twice a week and your

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post is seen by a hundred people each

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time that your weekly reach is 200 but

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if you’re posting seven times a week

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that’s 700 so it’s just an easy win so

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my second tip is to build a wait list or

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email list as soon as possible this

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might be if you’re pre-launch or it

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might be if you’ve already got a brand

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if you are not focusing on email that is

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just some really low-hanging fruit for

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you email accounts for around thirty to

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forty percent

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the revenue of my brands so a really

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good way to begin building your email

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list is to have a on website pop-up so

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you want that pop-up to incentivize

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people to sign up to your email list you

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can use tools like just you know or sumo

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need to be able to create a content

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unlock or discount unlock pop-up so that

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might be enter your email the download

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our free ebook enter your email Adam

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load a free challenge into your email

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for five dollars off your purchase or

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10% off your purchase it really depends

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on what you’re able to offer it might be

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a free gift for example so start to

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capture emails today because my third

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tip is going to be to start doing email

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blast ads so you should be emailing your

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list at least one time a week to stay

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front of mind and to be able to keep

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your list health up so your list health

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really determines the deliverability of

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your emails into people’s inbox we don’t

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wanna be going into spam we want to be

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going straight into their inbox to get

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as much exposure as possible because

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again email outside of what you’re

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paying for hosting through your platform

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that might be MailChimp or klaviyo

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it’s basically a free marketing tactic

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so we basically want to be emailing that

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list at least once a week and we want to

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have some automated flows set up as well

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so some of the baseline sequences that

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we always have set up is a welcome

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sequence you’re welcome email gets

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around 50 percent open rate which is

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around 20 to 30 percent above industry

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standard so we definitely always want to

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welcome email and you want to have a

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sequence in place of those welcome

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emails to try to convert as many new

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email subscribers as possible into

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customers the next one that we always

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have set up is our abandoned cart emails

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and another sequence that you could have

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set up is a product sequence that

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educates people on your top products top

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sellers some of the benefits of those so

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there are three email sequences that you

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should have set up from the get-go so my

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fourth tip is all about increasing your

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average order value and your customer

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lifetime value so these are two of the

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metrics that you really want to focus on

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in your e-commerce stores but we’ll be

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chatting on those a little later so what

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you want to do is focus on upsells cross

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sells and bundles so an upsell is when

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somebody is

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to purchase your product being able to

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sell them more of that same product so

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it might be okay they were going to buy

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one drop bottle now they can you know

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see our friends pack which is to drop

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bottles or our family pack which is four

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drop bottles they’re also our bundles

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which we’ll get to in a sec but it’s

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basically getting people to buy more

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than they were already going through by

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discounting them to buy more a cross

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sell is more so I spoke earlier a little

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bit on a hydration mix for example that

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would be a great complementary product

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with drop bottle because it is in line

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with our core offering which is helping

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people stay hydrated so it would be

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another way to kind of solve that

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problem so if we added a hydration mix

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that would be a great cross sell for our

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product then there’s bundles so bundles

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are basically like I spoke about earlier

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without upsells for drop bottle we’ve

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bundled those into different packs which

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make it easy and simple to show the

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discount rate for that we even have a

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custom user experience built around our

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bundles where people can easily and

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interactively select the bundle that

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they want and the price goes up and down

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so that’s been a really great thing for

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us so my fifth tip is all about micro

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influences we use micro influences to

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gift our product out to and they are

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able to provide free exposure and free

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content for our brand in return for that

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product so when it comes to influencer

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marketing I always focus on the three

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hours to find the right influencer for

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your brand so the first R is rich and as

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I said we’re focusing on micro

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influences the reason we’re focusing on

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micro influences they have very powerful

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engaged niche communities that are often

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a lot more focused toward a niche than

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just a general broader community which

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is often the case with more macro

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influences so that’s why we want to

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focus on micro influences here so reach

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we’re looking for micro which will be

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around five to 50,000 followers in size

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is what we’ll be targeting here because

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they’re also the most likely to be

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willing to post your product simply in

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return for gifting the next R is

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relevancy so we want to find influencers

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who are within your niche or category

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and a relevant to your

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so some places that you can look here

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are at other brands within your category

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as I said that doesn’t have to be a

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competitive brand but it could be like I

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said for drop bottle it could be a

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hydration mix or it could be a protein

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brand so they’re people who are already

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targeting consumers who are looking to

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improve their health and well-being so

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you can easily go through make a list of

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brands within your category and check

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out some of the influences that they’re

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working with that’s a really really easy

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starting point and then the third R is

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relationships so you want to make sure

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that the influencer has as strong a

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relationship with their followers as

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possible so on Instagram that will

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probably mean that they do quite a bit

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of video content as well or they might

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have a youtube presence so youtube

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influences have a very very strong

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relationship with their community and if

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that community has now gone across and

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followed them on Instagram it means that

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they’re they’re kind of superfans so

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they’re the people that we’ve really

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really want to target so a good

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indicator of a strong relationship will

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be a lot of comments and probably like a

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two-way dialogue between the influencer

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and their audience so they might reply

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to comments often people might ask their

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advice on things they might ask them

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where they got certain things they’re

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all really good signs that there’s trust

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within that community because basically

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with influencer marketing the main thing

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that you’re leveraging is the trust that

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that influencer has with their audience

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otherwise you may as well just be

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marketing to cold traffic so my sixth

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tip is content marketing so you might

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just think that’s things like blogging

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but that can also include things like

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user-generated content which I’m going

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to touch on a little later so blogging

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is a great place to start and what you

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want to do is begin with keyword

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research you want to find the terms that

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people are searching for the most and

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write about those this is how it helps

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to improve your SEO which is your search

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engine optimization because when people

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are searching for those certain terms we

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want to be coming up or ranking for

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those terms so blogging is something

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that you really shouldn’t ignore it’s

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another easy way to get free traffic to

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your site so my seventh tip is utilizing

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customer reviews and user-generated

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content so we use loops for this L oo X

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which is just a

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easy plugin Shopify app so customers are

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able to leave photo and captioned

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reviews this really really helps us

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social proof the photo reviews are

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actually far more powerful than just

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having a text-based review because your

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customers are kind of able to see your

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product in action so it’s a lot more

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realistic because a lot of the time in

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e-commerce you’re not just selling a

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product you’re selling an experience and

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this way your customers are able to kind

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of experience your product through other

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people through their peers who are also

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purchasing your product so that is

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amazing social proof social proof again

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just helps to build trust in the same

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sort of way that influencers do

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influences are more so word-of-mouth or

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social proof at scale because they’ve

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got a larger audience but a lot of the

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time the trust is even stronger when it

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comes to utilizing your own customers so

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make sure you collect as many reviews as

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possible you might want to have an email

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sequence that is a post purchase

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sequence that asks after they’ve

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purchased your product a certain amount

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of time after say they’ve purchased our

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28 day detox we’ll ask them about five

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weeks after the purchase so we’ll ask

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them for their review they’ll upload

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that hopefully it’s positive and we’re

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in our way so my eighth tip is viral

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giveaways and again these are a really

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great way to grow without needing to put

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too much budget in so with the fifth we

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ran a giveaway with a platform called

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gleam and we gave away 14 watches over

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the space of 14 days so one of the

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really important things when it comes to

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viral giveaways is baking virality or

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shareability into your competition as

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well so you don’t just want to be like

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okay enter sign up with your email

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because that’s private what you want to

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do is be encouraging each person that

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signs up to then share your competition

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on that might be on social media it

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might be directly via email you just

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want them to be getting more and more

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people to be entering as well that’s

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often referred to as their viral

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coefficient so for each person that

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enters imagine you’re getting one other

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person to enter and then that one other

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person gets one other person you can see

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how it kind of propagates itself another

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platform that you can use for these

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giveaways is called VIPRE which we did

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for our early

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bottle giveaway with v will able to

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generate 80,000 new emails in just 14

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days and this was really a case of being

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able to convert a lot of our organic

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social following that we spoke about in

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tip 1 into our email subscribers which

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we spoke about in tip 2 and 3 so this is

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a way to kind of bring all of that

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together and be able to leverage that to

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grow your brand exponentially so number

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9 is a kind of newer strategy that we’ve

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just started using it’s text message

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abandoned cart we use an app at the

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moment called tobe abounding cart so the

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benefit of text messages is that they

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have a far higher and faster

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open rate so I think it’s something like

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80 to 90 percent of people open their

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text messages within the first 15

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minutes of receiving them I’m definitely

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not one of those people so as opposed to

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email the open rate over the lifespan of

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an email a lot of the time is like 20 to

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30 percent so imagine getting 80 to 90

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percent in the first 15 minutes so

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that’s definitely something that we want

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to be taking advantage of so a text

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message abandon cart works in the same

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sort of way that an email abandon cart

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does you know when you left items in

12:44

your cart before and then you know 15

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minutes later you might get an email

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with a discount code saying it you’ve

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left items in your cart just to remind

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you to check out so basically it’s

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exactly the same it’s just via text

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message so my tenth and final tip are

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Facebook and Instagram video ads if

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you’re not utilizing video and your

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advertising yet you are leaving money on

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the table so the main tips that I’d give

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to these are to make sure that they’re

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captioned I think it’s 85 to 90 percent

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of people watch Facebook and Instagram

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with their sound off so if you’re not

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using captions in your video you’re

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losing that audience the next thing that

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we want to be doing is highlighting the

13:24

brand we want to create a bit of a

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narrative and we want to talk about the

13:27

benefits of the product so a lot of the

13:29

time of really really good kind of

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formula for days that we use again and

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again is to have a compelling hook then

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you want to move on to some social proof

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or a stat that highlights the problem

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once you’ve highlighted the problem you

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want to focus on your product as a salon

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to that problem so you want to focus on

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the benefits of your product so not

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necessarily

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here’s drop bottle it’s glass it has a

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fruit infuser it’s more so what does

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that mean for your customer or your user

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so it helps you stay hydrated of course

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a lot of people find drinking water very

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boring so if you’re able to infuse fruit

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and herbs easily into your water it’s

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easier to stay hydrated so that’s the

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benefits side then you want to finish up

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with maybe a bit more social proof so

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that might be influences using your

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product it might be how many customers

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you’ve had it might be highlighting your

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following on social media I think

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everybody can find some social proof at

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some point it might even just be

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customer review is like we spoke about

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earlier

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then you want to go into your offer and

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this is really important so that you’re

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able to kind of take people from start

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to finish on a bit of a journey and they

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may be ready to buy at this point so now

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you hit them with your offer which might

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be a discount code it might be free

14:44

shipping it all just depends on what

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you’re able to offer so make your offer

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as compelling it as possible so there is

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a my top 10 ecommerce marketing tips if

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you liked this content it would be great

14:57

if you left a comment below we’re going

14:59

to be replying to all of these comments

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actually so a really good thing that you

15:02

could do is let us know your top

15:04

marketing problem that you’re having

15:06

right now in your business so leave us a

15:09

comment below and we’ll get back to you

15:11

so if you want to find out more about me

15:12

and my story as well as more tips like

15:14

the ones in this video you can check out

15:17

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is just by the link below so guys

15:21

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